“take easy”

“Take Easy”

MDSE 1650.302- Fall ‘11 Apparel Line Project

Himanshu PatelBianca KohandaniKristina Whitley

Spring 2011- SWOT Analysis

Project Scenario Upscale Department Store Knee length with floret and stitched detailed Women’s casual bottom 80% Cotton/ 20% Rayon Price Range: $50-$70 Sold in Spring 2011

Strengths The fabric content containing 80% Cotton and 20% Rayon is an appropriate material for the women’s casual

bottom The price range seems reasonable to the marketed consumer, partly due to the classic and accommodating

silhouette

Weaknesses Both the colors of the garment are too bright, and tend to grab more attention than the consumer may want The extra fabric dangling on the front of the garment is an outdated style, and the piece was misplaced in an

upscale department store for the intended consumer that was thought of during design

Opportunities The fabric of the garment can be changed to linen, to make the garment more structured as whole We proposed to remove the dangling ribbons and excess fabrics, and opted for a more neutral color palette

Threats It’s likely that a similar structured linen skirt can be found at similar department stores Customer may not respond well to the change in purpose of the item, it went from casual to a more business

appropriate garment

2012 Line Direction To change the garment’s overall appearance, and to promote better

selling of the piece, we changed the color palette of the initial garment to a more neutral hue in order for the garment line to appeal to a larger target market.

Two other garments were chosen to accent the newly updated fabric and design of the women’s casual bottom.

The overall theme of the line was to change direction from a casual piece of garment, to a more business appropriate garment, which in turn would cater to the appropriate market that shop at upscale department stores.

Our intended target market consists of business-savvy women who are in the market for business professional attire, as well as for the women who are in the market for more of a casual attire, while still keeping it classy, and conservative at the same time.

Our final garment with a new updated fabric, is intended to be a well constructed garment, using state of the art technology, proper stitching and finishes to adhere to a wider target market.

Concept Board• High-End Business Casual Wear

• Neutral Colors• Flowy, Natural Hairstyles

• Basic Classy Pumps

Apparel Line

Cost Sheet

Item Description : Knee Length Linen Skirt w/ Floret & Stitched DetailStyle # : CB6110Season : Spring 2012

A. Fabrics & Linings

Item Price per Yard/Item

Qty Needed

Retail Price

Cost Price

Garment Fabric 55% Linen; 45% Rayon 8.99$ 2 17.98$ 8.99$ Lining N/A -$ -$ Interfacing N/A -$ -$

Total Fabrics & Linings: 8.99$

B. Findings & Trim


Qty Needed

Retail Price

Cost Price

Buttons N/A -$ -$

Zippers 9" All purpose plastic zipper 1.99$ 1 1.99$ 1.00$ Elastic N/A -$ -$ Cording N/A -$ -$ Other -$ -$

Total Findings & Trim : 1.00$

C. Labor Costs

Cutting Cost per item 3.00$ (Do not delete)Sewing cost per item 3.00$ (Do not delete)

Total Labor : 6.00$

D. Wholesale Cost Total A, B, & C 15.99$

E. Suggested Retail 50.00$

E. Markup% on Retail 68%

Cost Sheet

Item Description : Rayon/Polyester Blouson-tie NecklineStyle # : CB6111Season : Spring 2012



Qty Needed

Retail Price

Cost Price

Garment Fabric 80% Rayon; 20% Polyester 9.99$ 2 19.98$ 9.99$ Lining -$ -$ Interfacing -$ -$


B. Findings & Trim


Qty Needed

Retail Price

Cost Price

Buttons N/A -$ -$

Zippers N/A -$ -$ Elastic Fold-Over Elastic 6.99$ 1 6.99$ 3.50$ Cording N/A -$ -$ Other N/A -$ -$

Total Findings & Trim : 3.50$

C. Labor Costs


Total Labor : 6.00$




Cost Sheet

Item Description : Cotton Camisole-RuchedStyle # : CB6112Season : Spring 2012



Qty Needed

Retail Price

Cost Price

Garment Fabric 94% Cotton/6% Spandex 14.99$ 1 14.99$ 7.50$ Lining N/A -$ -$ Interfacing N/A -$ -$


B. Findings & Trim


Qty Needed

Retail Price

Cost Price

Buttons N/A -$ -$ Zippers N/A -$ -$ Elastic N/A -$ -$ Cording N/A -$ -$ Other N/A -$ -$

Total Findings & Trim : -$

C. Labor Costs


Total Labor : 6.00$




S M L XL

55% LINEN; 45% RAYONWOVEN

COUNTRY OF ORIGIN ITALYN/A

N/AN/A

N/AN/AN/AGORES

FRENCH SEAM202 BACKSTITCH

SANDSTONE GERANIUMHONEY

THIS ITEM PERFORMED POORLY IN SPRING 2011ALTERED AND UPDATED FOR SPRING 2012

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATIONCONTENT

CONSTRUCTION

FINISHES

LINING CONTENTCONSTRUCTION

FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE 9" ALL-PURPOSE PLASTIC ZIPPER

DECORATIVE TRIM N/ATHREAD MAIN GARMENT- LINEN W/ PULLED THREAD

CONSTRUCTION & SILHOUETTECOLLAR / NECKLINE

SLEEVE TYPEUNDERLYING FABRIC

SHAPING DEVICES

LABEL INFORMATION

CARE INSTRUCTIONS DRY-CLEAN ONLY

STITCH & SEAM INFORMATIONBOTTOM SEAM TYPE

STITCH TYPE

ADDITIONAL COMMENTS

COLOR / PRINT OPTIONSCOLOR 1COLOR 2COLOR 3

FABRIC, TRIM & CONSTRUCTION DETAIL KNEE-LENGTH LINEN SKIRT W/ FLORET & STITCHED DETAILDivision : Women's STYLE # CB6110SPRING 2012 Formal Dress

S M L XL

80% RAYON; 20% POLYESTERWOVEN


N/AN/A

BLOUSON-TIE SET-IN-SLEEVEN/AN/A

PLAIN SEAM FLATTENED W/BOTTOM COVER STITCH202 BACKSTITCH





CONSTRUCTION

FINISHES


FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE N/A

DECORATIVE TRIM N/ATHREAD MAIN GARMENT- LINEN W/ PULLED THREAD



SHAPING DEVICES

LABEL INFORMATION

CARE INSTRUCTIONS MACHINE WASHABLE, GENTLE CYCLE, COLD WATER


STITCH TYPE

ADDITIONAL COMMENTS


FABRIC, TRIM & CONSTRUCTION DETAIL RAYON/POLYESTER BLOUSON-TIE NECKLINEDivision : Women's STYLE # CB6111SPRING 2012 Women's Tops

S M L XL

94% COTTON; 6% SPANDEXKNIT


N/AN/A

SCOOP NECK W/ RUCHED DETAILN/AN/ADOUBLE-POINTED DARTS/ GATHERS

FLAT SEAM605 COVERSTITCH





CONSTRUCTION

FINISHES


FINDINGS/ TRIMS / DECORATIVE DETAILS CLOSURE N/A

DECORATIVE TRIM N/ATHREAD MAIN GARMENT- COTTON & KNIT THREAD



SHAPING DEVICES

LABEL INFORMATION

CARE INSTRUCTIONS MACHINE WASHABLE, COLOR SAFE BLEACH OK, COLD OR HOT WATER, DRY ON LOW-HIGH HEAT


STITCH TYPE

ADDITIONAL COMMENTS


FABRIC, TRIM & CONSTRUCTION DETAIL COTTON CAMISOLE-RUCHEDDivision : Women's STYLE # CB6112SPRING 2012 Women's Tops