Slide 1

Ad Campaign

Brand: Take EasyThe ultimate adhesive removerBy: A M JyothiRoll No: 140704003Group: PGDCC

IntroductionTake Easy is an adhesive remover (a strong solution kind), which has got a very good quality of removing the sticky nature of any kind of strongest adhesive.

Creative BriefBasic Problem the advertising is addressing to: The rigid structure of the sticky nature of adhesives is so high that there are possibilities of skin departing out when two fingers get sticked.Ad & Communication Objectives: To convince the customer that there is finally one product which gives solution to the basic problem mentioned above.Target Audience:Women & Children: Women 23-45 age group ie., both housewives & working women, as its their quickness due to the advertisement they become aware of this production, which makes them to think of this product when they face the problem as stated in the print ad, online ad or in the story board of the TV ad, as women are being approached by every sufferer of the problem stated. Major Selling Idea / USP: Its the easiest adhesive remover, which dissolves the stickyness in seconds.Tag Line: Go easy with - Take Easy.

Creative BriefCreative Strategy: Campaign Theme: An ultimate adhesive remover.Appeal: Emotional & Humour.Execution Tech. used: Creative execution in this advertising campaign is presented in the following ways: (a) Straight sell or factual message(b) Scientific / Technical Evidence provided when the solution dissolves the sticky nature of any strongest adhesive.(c) Dramatization(d) Slice Of Life & (e) Humour

Note: Slides 5,6,7 & 8 are few of the Print ads & Slide 9 is the online print ad & TV Ad ( Story Board for the same has been completed and will be submitted today before evening 5:00pm) .

Looking for an ultimate easy adhesive remover ?Go Easy with Take Easy

Print Ad

Pint Ad

For more details: Please visit www.takeeasy.comPrint Ad

The ultimate adhesive remover..Take easy !!!Print Ad

Click here to unstick the person from the chair

Oh No !!!How to get unsticked now?

Looking for an ultimate easy adhesive remover ?Go Easy with Take Easy

Online Print Ad

Thank You !!!