take control of your website's message with open source
TRANSCRIPT
Tuesday, February 28, 2012
Take Control Of Your Website's Message With Open Source
Alex Fisher
Drupal Expert
Commercial Progression
@AlexanderFisher
Automotive Public Relations Council
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
2
Who Is This Presentation For?
Organizations using the web Commercial and Non-profit
Fortune 500 Medium sized businesses Small sized businesses
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
3
About Me
I'm a nerd (I have a degree in Computer Engineering)
I'm a business owner and work with organizations big and small everyday
Live in Northville Claim to fame (evidence that proves I'm a nerd)
Was on NBC TODAY for building a wearable computer at age 18
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
4
Problem Statement
Sometimes the part of an organization responsible for giving the message must rely on another part of the organization to create/present the message.
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
5
Problem Statement
Not always a direct issue, but can have an impact on: Speed Quality Assurance Flexibility Attention to Detail Results
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
6
Example
Fortune 500 website used a working title for a slogan that unknowingly was a duplicate of a competitor's
Name and branding was changed at last minute to a unique title
IT didn't get the message and the website and webcast used the wrong message worldwide
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
7
Solution
IT should be able to maintain the medium You should be able to maintain the message
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
8
Solution
What's the medium? Network/Data Communication Server(s) Database(s) Code
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
9
Solution
What's the Message? Add/edit content Structure Presentation Some functionality
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
10
How?
Drupal*(drupal.org)
* I have a bias, but let me explain...
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
11
What's Drupal? An open source content management platform
Manages the entry and display of a website
Provides tools to handle content management, user management, security, reporting, integrations
Content Includes
Text, Images, Video, Social Media, etc.
Powers websites around the world including
AppliedMaterials.com
TRW.com
FastCompany.com
Whitehouse.gov
Economist.com
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
12
Why Drupal?
It's open source
Access to code allows changing it to fit your needs
No licensing fees
No lock-in to proprietary software or vendors
It's free!*
Allows you to separate roles and responsibilities so:
IT: Install, configure and initial setup (the medium)
You: Add content using forms and a web page, WYSIWYG edtiors, point and click UI (the message)
*Managing Drupal is not free (time, money, 3rd party help)
Tuesday, February 28, 2012 Take Control Of Your Website's Message With Open Source
13
Thank You!
Have Any Questions?
Alex Fisher
Email: [email protected]
Twitter: @AlexanderFisher
Phone: 734-393-4696