take back your lunch breaks: tech stack tips to help you save time and get back to marketing
TRANSCRIPT
Shannon DougallVP of Marketing@Uberflip@DougallShannon
Logan MallorySenior Manager, Web StrategyWorkfront
WE NOW LIVE IN THE NETFLIX ERA
B2B ORGANIZATIONS HAVEN’T EVOLVED
Poor Buyer Experience
Cumbersome Processes
Lack of Personalization
Marketers are under more pressure than ever before.
BUT WE LACK INFRASTRUCTURE
TO CREATE, TAILOR AND CONTROL
CONTENT EXPERIENCES.
STAYING THE COURSE
Limited ability to optimize - sacrificing conversation
and engagement
PAINFUL PROCESSES
NOTSCALABLE
HOMOGENOUS EXPERIENCE
LIMITED CONTENT ROI
Long redesigns, project management and IT
bottlenecks
Difficult to create multiple experiences for other use
cases.
Spending major dollars to send people to the same
experience.
EVOLVE & ADAPT
Gain the control to manage and optimize experiences
for your goals.
BECOMEAGILE
SCALE YOUR CONTENT
CUSTOMIZE EXPERIENCES
GAINCONTROL
Move quickly and avoid cumbersome processes
and bottlenecks.
Leverage content marketing across the entire
buyer journey.
Tailor experiences for different use cases, buyers
and audience segments.
▪▪▪▪
Uberflip
●●●●
1.2.3.4.
of marketers think they’re productive.
92%
of marketers also work on evenings and weekends.
90%
of marketers have delayed going to the bathroom to meet a deadline. 60%
We don’t have timeto pee!