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TABLE OF CONTENTS

EDITORIAL

FACULTY WRITE UP’S

LEADERSHIP AND CHANGE

"MOBILE CRM": A QUIL IN CORPORATE WORLD

COMMITTEE CONTRIBUTION

MARKET SNAPSHOT

FUND FACTS: UTI MNC FUND

MANAGE YOUR TIME; DON’T LET THE TIME MANAGE YOU!!!!!!!

INTERNATIONAL TOUR TO DUBAI

EXPERIENCE SHARING ON INTERNATIONAL TOUR

BIRTHDAY CELEBRATIONS

NATIONAL EDUCATION DAY: MAULANA ABUL KALAM AZAD

SIMULATION GAMES

QUIZOMANIA

QUIZOMANIA ANSWERS

BOOK REVIEWS GBS IN MEDIA

EVENTS AND HAPPENINGS

ACADEMIC CORNER

STUDENTS WRITE UP

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Mr. Vijay J Deshabag

Librarian

Editor-GBS FOCUS

EDITORIAL

There is only one success: to be able to spend your life in your own way.” ~Christopher

Morley |

Greetings from GBSFOCUS!

We are very pleased to present the November issue of GBSFOCUS. The month of November

was the most awaited month because of the International tour organized for the Batch 13-

15. Dubai was the destination for the International tour the name represents a land where

days shimmer and nights glitter. Located on the southeast coast of the Persian Gulf, it is the

most modern and progressive city in the UAE. Alluring tourists with unique attractions,

Dubai is something different from all over the world. Dubai is no less than a paradise. The

issue covers most of glimpses of the international tour with all the excitements and fun.

On the other side we have our eminent faculties with their influencing articles on

Leadership and Change by Ms.Tejaswini Patil and Dr.Bharagav Revankaur on "MOBILE

CRM": A QUIL in Corporate World. From the student corners we have Nandini K G and

Komal Bandari on Manage Your Time; Don’t Let The Time Manage You.

Followed by the quiz and answers of previous issue of QUIZOMANIA lastly we leave you with some wonderful book reviews. Hope you enjoy the November Issue of GBSFOCUS

You can Mail your comments on the articles and contents and will incorporate any new

suggestion and feedback of our readers. vjdeshabag@globalbschool.in

Happy Reading !

BACK TO CONTENTS

mailto:vjdeshabag@globalbschool.in

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Ms. Tejaswini Patil

Senior Lecturer

LEADERSHIP AND CHANGE

“It is not the strongest of the species that survive, nor the most intelligent, but the one most

responsive to change.” – Charles Darwin. “Obstacles are those frightful things you see when

you take your eyes off your goal” – Henry Ford. The purpose of leadership is to change the

world around you in the name of your values , so you can live those values more fully.

Let’s face it, change is tough, and even when you do everything the gurus say, the road will

be rocky. One leader met with me in the middle of a major change and said, “I go home

every night completely drained.” My reply, “That means you are doing it right.” There was a

small study on Levers of change. There are two questions to be addressed: 1) What are the

most successful practices? And more importantly, 2) Why don’t leaders follow the steps?

The six steps are quite straightforward.

Leaders must be involved in the process, not delegate the change to “good ole’ Joe.” She

must be involved in the training, focus groups, streaming videos, webinars, and status

sessions. The topic must be on the agenda of every meeting: “So, how did this decision

we just make support the change we are moving towards?” The leader must embody

the vision of the change—a continuous beacon pointing the way forward.

A change infrastructure must be built, including cascading work teams—where there is

one member from a top change team who sits on each cascading team. This also means

aligning all infrastructure systems to support the change—compensation, benefits,

roles, financial processes, and so forth. We all have witnessed the consequences of

proclaiming a more participative structure and still assessing people solely on

individual contribution.

Develop and roll out a comprehensive and combined communication and training

program. Communicate when you train and train when you communicate. There needs

to be both cross-functional sessions AND training within real work groups (so they can

design new practices in real time). There is no such thing as over-communication

during a change.

Implementing new and focused recognition and rewards systems is mandatory. Besides

aligning the compensation system to reward the new behaviors, folks should be

acknowledged in innovative ways.

Identify and track measures before the change even starts. Make results visible and post

them everywhere.

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Include customers, stakeholders, and vendors in the process. All processes and

procedures within change environment must be aligned.

Here’s the most important point that research has proven—and the answer to the second

question: There is a statistical difference in success based on how many of the “levers” a

leader chooses to implement. Thus, for greater success, all six need to be implemented. If a

leader chooses to implement only four of the levers, the success of the project decreases by

one-third!

On the surface, that seems like a no-brainer. Yet, when we look at the realities of

organizational life, we readily know what happens.

To follow all six steps takes more time and money. It means maintaining a high energy level

over a sustained period of time. It requires keeping all players on the same page for up to

two years. In other words, the resources begin to dwindle. To lead change, a leader must

commit to the time and resources. The envisioned change—opportunity or threat—must

be important enough to sustain the pain of change. A haphazard effort will lead to

haphazard results.

Besides offering tools and guidance, learning professionals should assist leaders in being

truthful. No change is a panacea. Every change comes with another set of issues that must

be managed. No leader should be allowed to spread the message that the change will be

“wonderful” without painting a realistic picture of the steep mountain that must be climbed

to get there. When leaders stand out front and only talk about the benefits of the change,

he/she loses credibility as the organization struggles through the journey. Good leaders are

there carrying the luggage during the trip—they don’t fade into the woodwork and leave

the heavy lifting to “you all out there.”

BACK TO CONTENTS

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Dr. Bhargav K Revankar

Faculty Coordinator "MOBILE CRM": A QUIL in Corporate World

Concept

Customer Relationship Management (CRM) is fast emerging as a critical part of an enterprise's competitive strategy. Over the years, CRM has transformed itself from being a mere web-based contact management and information tool, into a customer-oriented solution that enhances customer experience and automates processes.

There has been a rapid change in the CRM industry with the emergence of the mobile phone and the Internet as new tools with which to communicate, share, and use information. Over time, CRM solutions have evolved to become more advanced, thus enabling better information flow between different divisions and leading to increased customer value and satisfaction

The CRM Industry is expected to grow consistently in the coming years with analysts

expecting the industry to be worth US$ 85+ billion1 by the year 2013. The increase in the complexity of business processes, the increase in product range, the diverse distribution channels, and the increasing worldwide customer base have all contributed to the need for advanced CRM solutions from which organizations can benefit.

In addition to assessing the CRM Industry in terms of its growth and the parameters affecting them, this report focuses on the concept of Mobile CRM. Mobile CRM is an extension of the traditional CRM wherein a mobile remote access or wireless component application has been incorporated into the standard CRM system.

Key words : CRM, Mobile CRM, Faster CRM, Customer Retention

Implementing Mobile CRM

Implementing Mobile CRM offers faster and more accurate information flow to and among the sales force of an organization. Mobile CRM itself offers a competitive advantage to organizations that want to differentiate themselves from their competitors. The birth of improved applications and new service model offerings from vendors along with an increase in the accessibility of high-speed wireless technology and mobile devices is prompting organizations to put mobility in the forefront of their CRM initiatives. This report also covers the benefits that Mobile CRM offers to organizations, the factors contributing to its growth, and some likely challenges to it.

Customer Relationship Management (CRM) involves the various aspects of interaction – sales or service related – that a company has with its customer. It includes all methodologies, strategies, and software that help an enterprise organize and manage customer relationships. It enables organizations to maximize the value of every customer interaction and leads to superior corporate performance. The increased global competition has made it necessary for companies to differentiate their products from those of

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competitors. Many companies have therefore moved away from a product-centric view of their business to a customer-centric one. They have realized that building relationships with customers is vital to profitability.

They have also realized that it takes more effort and cost to attract a new customer than to retain an existing one.

The advances in information and communications technology have enabled enterprises to put all their customer information into a single system and provided them with the ability to effectively manage complex information.

Benefits of Mobile CRM

Some of the main benefits of implementing Mobile CRM are:

0 It enables quicker and prompter response to customer enquiries.

0 It increases business efficiency through automation. 0 It provides better understanding of customers. 0 It helps to identify the most profitable customers. 0 It helps in utilizing customer feedback, which results in improved products and

services.

As organizations these days have multiple lines of businesses and overlapping customer segments, it is crucial that their customers find it easy to do business with them. CRM focuses on automating processes, gathering and processing information, and self-service.

EXISTING THEORIES:

Dunn & Thomas (1994) draws clear distinction between transaction selling and offering partnership solution to customer problems and advocated partnering with customers with a hierarchy of corporate buying - selling model.

Several marketing practices that attempt to establish, develop or maintain cooperation & collaboration with customers & other marketing providers are included under the general rubric of relationship marketing. This include after marketing activities (Voura 1992) one to one marketing (Pepper & Rogers 1994) membership programs (including frequent buyer incentives) cross - distribution arrangements, cross - selling co - production, co - branding, channel partnership logistics sharing, special supply arrangements (including special sourcing and JIT arrangements) business alliances, data base marketing etc., (Sheth & Parvatiyar 1995)

RESEARCH METHODOLOGY:

The research method used was secondary sources of data. Research articles and case studies of CRM practices in hospital and other business were analyzed.

This arrangement could be broadly classified into three types of relationship marketing

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practices.

1. Programs that are aimed at customer retention. 2. Programs that involve special care and arrangements with customers. 3. Relational partnering programs to leverage the resources of others.

MCRM

The ability to store all of a customer’s information in one place that is accessible at various points throughout the business can greatly improve processing efficiency. The cost savings from eliminating manual processing and information-gathering alone can be quite significant. Information such as customer transactions, services and insurance information (if any), giving employees an advantage when performing billing or collections activities.

The same information can be used to eliminate the need to process lengthy processes, which results in a higher customer turnover rate. Data can also be used for marketing purposes, simplifying appointment reminders etc.

The importance of MCRM solutions in healthcare

It is clear that increased adoption in software such as MCRM solutions will increase the overall quality of service rendered by hospitals and consequently, have a positive impact on the healthcare industry.

But the inherent benefits extend beyond that. In an industry where human capital is a vital resource, a well-run hospital IT infrastructure can have a huge impact on cost control and patient care, as well as in increasing employee productivity and overall competitiveness.

In ICU the patient updates may be informed timely to in-charge doctors, and even par medicine personals, and their respective family members.

0 Doctors manage the efficiency in time management

0 Appointments, Reminders and drug instruction can be transacted on mobile devices. 0 Awareness program schedules announcements. 0 Build brand equity

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Options organization consider for extending enterprise applications to mobile users

respondents could select one or more answers

TechRepublic Inc 2006 www.resonatesolutions.com.au

Mobile Solution Decisions

Selection Basics

The What - People, Process and Technology

The How - Time, Cost, Functionality (Risk)

User Environment

What are the daily challenges?

Data Segmentation

How Much and How often

How do I interact with it

0% 10% 20% 30% 40% 50% 60% 70%

Others

Addon demand new solutions

New Apps

Packaged solutions

Wireless & mobile extension to Apps

http://www.resonatesolutions.com.au/

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Some Challenges…

Along with mobile CRM deployment the IT side, the stresses that scalability places on the existing IT infrastructure must be considered. Also, there are the cultural challenges. Resistance to adoption is inevitable. People are initially always resistant to change.

Their could be the cost of the devices and the carrier service costs which can be substantial depending on the complexity of services offered and the geographic distribution of the devices among other things. There are security issues that are always a concern (e.g. the secure transmission of text messages.)

Many of the security issues are more fear than reality in security concerned. The mobile enterprise platforms that exist are all secure to one degree or another. You have to choose the one whose security features match your requirements.

Another challenge that is age old and not particularly related to mobile CRM is expectation of return on investment (ROI) will appear quickly. That is rarely the case with any CRM deployment. Most CRM ROI takes a while to be realized but if the patience is there, the results can be excellent.

Benefits of ….

a) Visibility of customer histories, order status, inventory status, customer credit standing, accounts receivable, etc

b) Remote order entry c) Customer value d) Improved customer contact e) Business / customer intelligence f) Total management benefits

Refrences Books

1. Customer Relationship Management - Judith W Kincaid , Jagdish N Sheth 2. Marketing Management by Philip Kotler

Journals

1. Evolving Relationship marketing into a discipline by Jagdish sheth & Atul Parvatiyar of Emory University, U.S.A.

2. The Domain and conceptual foundations of Relationship marketing Jagdish sheth & Atul Parvatiyar of Emory University, U.S.A.

3. Does relationship marketing pay - An emphirical investigation of relationship marketing practices in Hospitals. - G.M.Naidu - University of Wisconsin

Websites: www.iiml.ac.in, www.CRMCommunity.com www.itfacts.biz/category/software

http://www.itfacts.biz/category/software

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Mr. Prasad Kulkarni Faculty (Finance)

Prasad@globalbschool.in

Market Snapshot

S&P BSE Sensex ended the November

month on a positive note at 28693.99 with

a gain of 828 points / 2.97% on monthly

closing basis.

S&P BSE Mid-Cap and S&P BSE Small-Cap

indices registered a gain of 4.43% and

3.11% respectively for the month.

Ind

ia -

Eq

uit

y

S&P BSE Sensex (28693.99)

27000

27500

28000

28500

29000

BSE Sectoral Indices Performance in the Month

-6.00%

-4.00%

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

BSE Auto BSE Bankex

BSE CG BSE CD BSE FMCG

BSE HC BSE IT BSE Metal

BSE Oil & Gas

BSE Power

BSE Realty

Among BSE Sectoral Indices, S&P BSE Bankex and S&P BSE Realty Index were the top gainer for

the month, with a gain of 8.75% and 8.35% respectively. Whereas the S&P BSE metal Index

(-8.46%) was the top loser for the month.

Top Sensex Gainers in the Month

Company % Chg

(M-o-M)

SBI 18.93%

Dr Reddy 13.93%

BHEL 10.73%

Top Sensex Losers in the Month

Company % Chg

(M-o-M)

SSLT (9.56)%

GAIL (7.79)%

ONGC (6.31)%

Disclaimer: The information contained here was gathered from sources deemed reliable; however, no claim is made as to

accuracy or content. This is an informatory report and does not contain specific recommendations to buy or sell at particular

prices or times.

Invite your feedback on Prasad@globalbschool.in

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Mr. Prasad Kulkarni Faculty (Finance)

Prasad@globalbschool.in

Fund Facts: UTI Equity Scheme

Ind

ia –

Mu

tua

l

Fu

nd

s

Rs. 10,000 invested at inception in UTI Equity Scheme vs. S&P BSE 100

Investment Objective

This Scheme primarily aims at securing

for the unit holders capital appreciation

by investing the funds of the scheme in

equity shares and convertible and non-

convertible bonds/ debentures of

companies with good growth prospects

and money market instruments.

Sectoral Breakdown (% as compared to Benchmark)

Fund Performance Vs. Benchmark as on

30.06.2014 Growth of Rs.10,000

NAV

%

S&P BSE –

100 (%) Nifty (%)

NAV (Rs)

S&P BSE – 100 (Rs)

S&P BSE – Sensex

(Rs)

01.10.2011 – 30.09.2012 17.89 14.13 15.38 11789 11413 11538

01.10.2012 – 30.09.2013 1.60 0.39 0.56 10160 10039 10056

01.10.2013 – 30.09.2014 52.01 40.05 38.87 15201 15201 13887

Since inception as on 30.09.2014 (CAGR)

12.53 10.390 9.97 140465 91395 83920

Management Style

L L & M

M & S

Aggressive

Moderate

Conservative

Note: L=Large, M=Medium, S=Small

Risk Measure

Fund Benchmark

Beta 0.87

Standard Deviation (annual)

12.4% 13.8%

Portfolio Turnover

Ratio (annual)

0.31

Fund Information

Fund Manager: Mr. Anoop Bhaskar

Inception Date: May 18, 1992

Fund Size: Rs. 3379 Crore

(Qtly avg as of 30.09.2014)

No. of Unit Holders: 730838

Minimum Investment: Rs. 5000

NAV: Growth = Rs. 100.4488

Income = Rs. 84.3106

The Fund is suitable for Investors who are seeking*

1. Long – Term Capital Growth

2. Investment in equity instruments of companies with good

growth prospect

3. High Risk

*Investors should consult their financial advisor if in doubt about whether the

product is suitable for them

Disclaimer: The information on this document is collected from the deemed reliable sources and is provided for information purpose only.

Invite your feedback on Prasad@globalbschool.in

13

Nandini K G & Komal B

III-Semester

MANAGE YOUR TIME; DON’T LET THE TIME MANAGE YOU!!!!!!!

The old saying that, TIME IS MONEY!!! is true. Wasted time costs companies billions of

dollars a year. Bad time management leads to low productivity and high stress, neither of

which is not good for the company nor the employees. Better use of time can lead to a

happier life.

Time is a strongest force of nature that surely rules both nature and humankind. Time has

3 important impressions of its nature: Past, Present & Future. It ruled the past that’s why

we called it history. It rules the present & we call it development, & it is always prepared

to rule future, so we call it VISION.

Every person has different ways to relate & value time. We often forget to understand its

importance. To make us understand the value and power of time we need to remember,

“Lost time is Never Found again”.

Time management starts with the commitment to change. It is easy as long as you

commit to action. Good time management is essential for coping up with the pressure of

modern life without experiencing too much stress. Good time management doesn’t mean

you do more work. It means you focus on the tasks that matter & still will make difference.

Few steps for effectively managing your time are to prioritize the goals first, then plan

things according to it, without overburdening our self & have a vision for achieving the

goals.

Time management starts with the commitment to change. As a, result people are valued

not for what they are but for what they do or what they have, for their usefulness.

Time is very slow for those who wait, too fast for those who fear, too long who grieve, too

short for those who rejoice, but for those who love, time is eternity.

We made plans, but time guides them. No matter how much we try or put efforts to

materialize them, according to our will, our plans, actions, words everything is guided by

time. It is the most important factor that rules our time.

So to achieve great thing, two things are needed or important, “A PLAN & NOT QUITE BUT

ENOUGH TIME”. So MANAGE THE TIME, DON’T LET IT MANAGE YOU!!!!!

BACK TO CONTENTS

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Dr. Ramakant Kulkarni

Director INTERNATIONAL TOUR TO DUBAI

A provision was made in the admission policy of 2013 that all the admitted students to the

batch of 2013-15 be given the experiential learning platform through the international

visit.

All the students on the roll at the time of the tour with necessary and valid documents were

eligible for the tour.

GBS has taken the students on international tour on three previous occasions and all the

three times it was a tour to Malaysia.

This time it was decided that the tour be to UAE (Dubai). Hence the present tour was to

Dubai from 18th November to 23rd November, 2014.

STUDENTS POSING DURING THE VISIT TO THE ZYED MOSQUE LOCATED IN ABU DHABI

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About the Tour.

Joha Adventure Tourism, Dharwad was retained as the tour organizer. The route was Hubli

to Pune by Bus and from Pune to Sharjah by Air and return by the same route and mode.

The tour started with students taking up the buses on 18th November,2014 morning from

Hubli and reached Pune airport by 7pm to take the flight at 10pm IST. After the scheduled 3

hour run flight journeys the tour reached Sharjah by 12.30 (00.30 am) local time. The tour

was taken to the Moon valley Hotel Apartments (3 start) accommodation by 2.30am on 19th

November to get ready for the next leg of the tour. The tour was housed in the same

accommodation on all the days of stay at Dubai.

The tour left Sharjah by Air on 23rd Morning local time 1am and reached Pune by 5.30am

and by Bus to Hubli by 8pm with breakfast and lunch taken on the way.

About UAE.

A VIEW CAPTURED FROM 124TH FLOOR OF BURJ KHALIFA

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United Arab Emirates (UAE) is a result of coming together of seven nations in 1971 of

which Sharajah, Abu

Dhabi and Dubai are the

part. This unification was

thought of by Abu Dhabi

king then to stand united

as individually these are

very small countries as a

result are vulnerable. Till

1971 Dubai had Indian

Rupee as its regular

official currency as a

medium of exchange. After

the unification UAE

adopted Dirham as the

official currency as the

acceptable medium of exchange. (Dh1= Rs 17 approx at present).

The constitutional Monarchy

is the rule of governance in

UAE and each of the nations

has the dynastic rule of a

family.

Sharjah, Dubai and Abu

Dhabi are connected by road

and the distance between

Dubai and Abu Dhabi is

about 165kms.

Since day temperature is

quite high and touches

above 50 degree in summer,

the general life starts in

Dubai after 6pm and goes no

till morning. As such the markets are open till about 3am in the morning.

MR.BASAVARAJ AT THE CENTRE ALONG WITH HIS WIFE AND STUDENTS POSING DURING THE VISIT TO THE BURJ KALIFA

STUDENTS DURING THE CRUISE DINNER

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Few Places.

Dubai Museum is a place housed in Bur Dubai (Dubai is separated by a creek and one part

is known as Bur Dubai). This museum is a depiction of evolution and culture of Arab

nations in general with trade, commerce, society, life, culture and so on.

Cruise Dinner is another attraction in Dubai. It is two hour cruise ride in the creek waters

with dinner served accompanied by some culturals.

Desert Safari (in Dubai) is an adventure sport. In six seater vehicle (Toyota Land cruiser)

specially made for desert ride takes the people on the ride which has many stunts. At times

it can frighten one of toppling, sliding and so on. But the drivers being well trained the

mishaps are nil. The tyres are tailor made for these vehicles. The driving license to ride in

desert is a special one for the drivers. The route is well marked and it is a one way with no

vehicles allowed on coming.

Al Arab hotel is one of the costliest hotels in the world costing one night stay about Rs

25lakhs. This hotel has a tennis court on one of the storeys visible to the onlookers.

Hotel Atlantis is the costliest hotel one among such in the world in terms of cost and size

in Abu Dhabi.

Zyed Mosque located in Abu Dhabi is largest mosque which accommodates about 40,000

people at a time for prayer. The structure built of marble is modeled on Lahore mosque and

gives a look of Taz Mahal. The

carpet in the mosque is

suppose be the largest.

The Ferrari World is located

in Abu Dhabi on a huge

landscape fully air conditioned

in its built up. It has 17 games

including the real and

simulation related to speed.

The highest speed game can

touch in one game is of over

250kms with many stunts.

(One can have looked at the photographs taken to see the various expressions the riders

EXCITED STUDENTS DURING THE TAKE OFF FROM PUNE AIRPORT

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give in while on the ride). At the entrance few Ferrari models are kept for the visitors to

have the photos. It is a good promotion by Ferrari.

Burj Khalifa and Dubai Mall is located in the same place. It is a biggest mall for shopping.

The structure Burj Khalifa is a modern civil engineering wonder. The tall 164 storey burj

khalifa presents a good place to have aerial view of Dubai. It is claimed as tallest one in the

world at present having got the entry in guineas book of world record.

The visitors are allowed to go up to 124 storeys for the aerial view. One can spend as much

time as one wish there and take the look at Dubai. There is a story about burj khalifa that

this structure at some point of time in its construction stage ran into financial difficulty and

the Khalifa family came forward with financial assistance to see its completion as planned

hence the name Khalifa.

Further just to convey the enormity of the structure it is informed about 1,00,000 elephant

weight equal concrete is used in building Burj Khalifa. It is also called as a vertical city.

SHRI.JITESH JAIN IN THE EXTREME LEFT AND MR.BASAVARAJ IN THE EXTREME RIGHT DURING DESERT SAFARI EVENING GATHERING

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Some General Observation.

Dubai has about

close to 500

skyscrapers apart

from the many high

rise buildings. The

high speed roads are

6 lanes on either

side of the dividers

lit by mercury lights.

Many fly overs and

undersea passes

mark the traffic

management

system. The traffic

on the roads is

monitored by radar.

Pedestrians first is

the rule when it

comes to road crossing between vehicles and pedestrians in cases where the touch and go

situations arise in traffic signals as also where the free entry is there for vehicles. One can

hardly see the two wheelers on the roads. The traffic is full of four wheelers consisting of all

the brands of cars (prominently Toyota and Hyundai are seen in many) in the world. It is a

left hand drive system as such keep right is the road discipline. It is difficult to find the

vehicles honking the horns even in the thick traffic conditions. The lane discipline is

followed to its best. The radar monitor deters the drivers from over speeding on the roads.

The driving license is a luxury as it takes many repeat trials to secure the license and each

trial comes with cost. Any road accidents is cleared within no time by the police for traffic.

There are many super markets for day today living necessities.

The crime rate is claimed to be zero as punishments are heavy and law enforcement is

strict. People can feel safe to walk any time during the day/night time.

The cost of living is high.

There are many mosques in Dubai and Friday is weekly holiday. The life starts after 2.30

pm on Fridays.

DR.RAMAKANT KULKARNI AND MR.VIJAY J DESHABAG ALONG WITH THE STUDENT DURING THE VISIT TO BURJ KALIFA

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Indians constitute about 55% of the population. Lot of Hindi speaking people can be found.

Therefore language barriers are not there. Lot of Indian restaurants make Indian food

available as such food is not an issue.

The white clad dress with a black ring on the head worn by Arabs has significance. The hot

weather makes white as good textile material. The black ring is used to tie the Camel legs

so that the animal does not stir out when people are taking rest.

Conclusion.

The four day tour by 100 plus students and staff had many lovely moments for lifetime

cherishing. Like first flight experience, first overseas visits, the lifelong passport possession

(with timely renewals when due), immigration and customs clearance, meeting people

from different culture and enjoyment.

We leave you with few moments captured during the international

tour…….

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22

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EXPERIENCE SHARING ON INTERNATIONAL TOUR

SUSHMA CHAPPALGAON

Experience at Dubai:-

Well Dubai was one heck of an experience! We are back with tons of memories. It was my first abroad trip and turned out to b real amazing life time trip�first of all one thing I liked about Dubai the respect females a lot and that’s why it’s a crimeless country. Dubai is a very beautiful place and so are the buildings standing tall. Experienced dessert safari for the first time and it was great and most

important the Ferrari world and roller coster ride i still get goose bums if i think about it� but i must say everyone should take a roller coster ride in the life n experience it. The mosque indebited a positive spirit in all of us. Fearless nights shopping at Dubai

I thank GBS team for sending us to "DUBAI"

VIJAYKUMAR HOOLIMATH

My experience in DUBAI : Basically it was my first international tour,

so each and every moment became a new thing & well experience to

me. As now Dubai is developed country so two eyes are not enough to

see the country because of their culture, environment, neatness,

infrastructure and all. We learnt a lot & had fun with my friends.

Be half of my friends i would like to thanks to our Director and GBS

for providing international

Ezra Paul

Dubai!!!!! A land which was filled with dryness Converted into beautiful

structures and buildings by Man...

A journey started with Gbs Hubli to Dubai...

Day's passed but couldn't recognized... City site seeing gave a wonderful

exposure to the world of beautiful buildings and architectures, Palm tree

https://www.facebook.com/gbs.hubli.3

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city constructed on the sea just awesome to c n knw how they did it in short span of 10-15

years. Dow cruise boat which was run by, by a channels of water called creeks made by

man... city with lightnings can be seen only through Cruise... Ferrari World, how the world

is driven by the wonderful car can be known in this F.World... Dubai Museum we can

understand the culture and their living style their day to day activities and businesses they

were in... Burj Al-Arab one of the luxury hotel ever... Jumeriah Beach- a beach constructed

by man by importing sand from Nigeria, Africa. Burj Khalifa according to biblical facts, its

represents Babel tower in Genesis, Worlds biggest building constructed after many

research that earthquakes & Tsunami's ll not come for 100 yrs...

In short Dubai is not in the world but The World is in Dubai...

Nandini Anand

I thank to Gbs college for dis wonderful trip:-). My experience in Dubai

In word to describe "Dubai is Lovely nd Fantastic".

I had a great Blast in Dubai. I enjoyed every single movement of it. In

there unique culture living style & strict rules followed, with the world's

Tallest & biggest & flashiest Dubai always thinks Big. Off Juneirah road

the Al Arab Hotel is a by word for luxury. I enjoyed lot Desert safari luxury evening safaris

include a desret sunset, camel rides belly dancing. Shopping at mall is costlier experience

but we ll get unique nd Worth things der.Curise party is soothing nd relaxing activity in

Dubai tour.

Ferrari world is an amusement park located on Island in AbuDhabi it claims to be the

largest indoor theme park in the world. They used Formula Rossa is applied in all games ,

almost 150 miles per hour Formula Rossa is officially the faster roller coaster in the world.

We visited world biggest white mosque in Dubai it is lovely to see architecture is superb .

Museum visit is very knowledgeable we get to know der old culture about Dubai nd we ll

see der old statues how 25 years before Dubai life going on .

Lastly i can say that it was blasting experience

25

GAURAV PATEL

My learning/experience from Dubai tour.

Before starting i would first thank my GBS institute to giving us such an

amazing opportunity to fly Dubai.

First ever experience to fly aboard was just beautifully with tons of

memories v bought back with us. Well when it comes to

learning/experience I would like to say that the culture they conduct itself is learning for

me, the population of the country is settled from more than 28 countries which follows the

culture of Dubai.

The roads n traffic of Dubai has also left me in shock n made me learn to follow the rule of

pedestrian's first.

When it comes to construction, whatever is build in Dubai. Is to hold the WORLD RECORD.

DUBAI holds more than 68 world records n it's still counting on.

The malls of Dubai has given me such an wonderful experience of managing the crowd,

merchandise, window display, and so onn.

When it's comes to Deserts. Dubai is know as Man Made Country. Which leaves everyone

under shock thinking how can a country hold 68 world records in barren land. I would like

to just salute the country for such an amazing development.

At last the tour was just beautifulllll with my beautifullllll friends

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BIRTHDAY CELEBRATIONS

Global Business School Celebrates the Birthdays of the following Members

Mr. Vijay J deshabag

14th November

Mr. Howard A. Wylde

29th November

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27

Dr.M.N.Manik

Dean Academic NATIONAL EDUCATION DAY: MAULANA ABUL KALAM AZAD

Prof Abdul Kareem delivered a talk at the GBS auditorium on 11th Nov., 2014 to

commemorate the above. He described the various facets of Maulana Azad with some

previously known and few facts which were thus far unknown to the audience. He quoted

profusely from various publications to highlight the fact that though Azad had no formal

education as such, he was scholar, genius and a prodigy. A case in point was his completion

of Dars e nizami in much less time than it takes a normal pupil and the translation of Holy

Quran into Urdu. His work of seven verses became a volume which was published and

elaborated on his idea of Sarva Dharma Samabhava.

Azad was influenced by the thought of Mahatma Gandhi and was incarcerated during the

freedom movement. While in his early thirties, he became the President of Indian National

Congress, which was indeed a recognition in itself. He proved to be a great negotiator

especially during the tough time of partition and was a strong proponent of a united India.

India wins freedom is an exhaustive account of the turbulent times of freedom struggle.

As the first Education Minister if independent India, Maulana Azad was not interested in

titles and recognition but worked hard to build institutions. One such contribution was the

formation of UGC. He stressed on the fact that an institution is known by the quality of its

teachers and not just the infrastructure, though he did not hesitate to create these

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structures. He worked for the cause of SC, ST and enhanced the grants but also stressed on

the fact that budgets need to be utilized and spent well if we are to give education its due.

Prof Kareem ended by urging the audience to make the best use of the facilities and make

the best that the system has to offer.

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Mr. Kiran Ambekar

GMG Coordinator

SIMULATION GAMES

GBS organized the simulation games for the final year students on 8th and 10th November,

2014 to bring out the concepts in operational level strategy and thereby provide the hands

on learning experience in the class room environment.

Mr Ramani and team of Varnaz, Banglaore administered the games spread over 14 hours in

various areas. The games were 1. ROI / Salary area, 2 Inventory management,3 Running

the organization with the cross functional sensitivity,4 Game theory and 5 Issues in market

segmentation.

At the end of each game the feedback was given and the learning objectives were brought

out by the monitor. It was also emphasized that the real world situations prevails and how

one can deal with such situations.

MR RAMANI AND TEAM OF VARNAZ, BANGLAORE ADMINISTERED THE GAMES

30

The games were spread over for a long

duration and the team and individual

participation by the students was put

through.

At the end the students offered their

feedback.

FEEDBACK OF STUDENTS

Anusha Kadayyanmath

MY Learning from Simulation Games:8/11/14 & Monday 10/11/14 the session were

conducted at our college Global Business School Hubli,

THE SIMULATION GAMES CONDUCTED AS FOLLOWS:

1.Bidding game

2.Inventory management game

3.Business game

4.Paper Rock Scissor Game

5.IssueTree

I thank Dr . Ramakant Kulkarni

director of GBS and Ramani Sir

for conducting this wonderful

event

TEAM OF VARNAZ, BANGLAORE ADMINISTERED THE GAMES ALONG WITH STUDENTS

STUDENTS ENJOYING THE SIMULATION SESSION

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PRAKASH MASAGI

Learning from simulation

games

conducted at Global Business

School Hubli,with respect to

strategic management subject

-understanding company and

individual responsibility -

importance of department -

inventory management and

technique - product launch -

market segmentation - win win strategy - management information system - inventory

management - developing company - I would like to thank DR. Ramakant kulkarni and

Ramani sir , for arranging session.

RAMESH ARYAN:

on last Saturday(08-11-2014) and Monday(10-11-2014) the session were conducted at our

college Global Business School Hubli,

my learning from Simulation games with respect to Strategic Management subject

-Bidding procedure, using of calculation in bidding,

- Inventory management

-Roles of organizational department and its system to work properly to meet the goals and

target and management Information System

-Team involvement, Brand value, team management,

-issues of project preparation,

TEAM OF VARNAZ, BANGLAORE ADMINISTERED THE GAMES ALONG WITH STUDENTS

32

Finally I would like to Thank Dr.Ramakant K. , Mr. Ramani and Mr. Chandra for providing

an opportunity to learn. I strongly believe that this session plays a vital role in my life and it

will be helpful for my future

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33

QUIZOMANIA

Quantitative Aptitude:

Study the following Pie-chart carefully to answer the question: Distribution of

families as per their preferences of TV Channels

Total number of families=9000

Q1.The number of families preferring channel ‘B’ is more than that of families

preferring channel D by-----------

1. 500

2. 600

3. 700

4. 800

5. None of the above

Q2. What Percentage of the total number of families prefers channels B and D?

65%

72%

91%

48%

84%

TV CHANNELS

A

B

C

D

E

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1. 25%

2. 33.33%

3. 40%

4. 45%

5. None of the Above

Q3. What is the ratio of the total number of families preferring channels A, B and

C to that of families preferring the remaining channels?

1. 7:3

2. 11:7

3. 15:11

4. 19:11

5. None of the these

Q4. If 20% of the families changed their preferences from channel A to channel B

what is the new angle subtended by the sector represent by the families

preferring channel B?

1. 85

2. 90

3. 95

4. 100

5. None of the above

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35

FINANCE & ACCOUNTING QUIZ

Q1. Rules, Regulation and other norms relating to cheque demand draft etc are laid

down in which of the following

1. Banking Regulation Act

2. Negotiable Instrument Act

3. SARFAESI Act

4. Credit Information Companies

2.The rate of interest payable on a bank deposit is determined by the

1. Central Government

2. State Government

3. Reserve Bank of India

4. Concerned Bank

5. Banking Codes and Standards Boards of India Limited

Q3.Bank Loans by hypothecation and mortage are known as

1. Soft loans

2. Secured Loans

3. Unsecured Loan

4. Non Performing Assets

5. Usurious Loan

Q4.Zero Balance saving account for individual customers is an effort by bank

towards

1. Financial Inclusion

2. More FDI

3. More investment in share markets

4. Increase in profits

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5. None of these

GENERAL AWARENESS

Q1.Which Metropolitan railway better known as the tube observed its 150th

anniversary in January 2013

1. Newyork

2. Paris

3. London

4. Tokyo

5. Moscow

Q2. Who recently released her autobiography entitles playing to win, my life on and

off count

1. Jwala gutta

2. Sania Mirza

3. Sania Nehwal

4. Mary Kom

5. None of the above

Q3. The G-4 is a group of four countries that express common vsion for a reformed

UNSC(United Nations Security Council)and are bidding permanent seatsin UNSC.

Which among the following is not a member in G-4?

1. Brazil

2. Germany

3. Japan

4. India

5. Canada

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Q4. PannaBelt in Madhya Pradesh is a

1. Gold Mining area

2. Diamond mining area

3. Manganese Mining area

4. Nicel ore area

5. None of the above

Q5.According to 2011 Census, child Sex ratio in india is at

1. 914 Girls for 1000 Boys

2. 940 Girls per 1000 Boys

3. 927 Girls per 1000 Boys

4. 933 Girls per 1000 Bous

5. None of the above

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38

QUIZOMANIA ANSWERS

Quantitative Aptitude:

Q1: 29,505

Q2: 26,124

Q3. 6909

Finance and Accounting Quiz

Q1. Daily.

Q2. 1 and 2

Q3. Dalal Street

Coding-Decoding:

Q1. OFNFTJT

Q2. EQDDYD

Blood Relations:

Q1. Cousin

Q2. Uncle

Q3. His Sons

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39

BOOK REVIEWS

PLAYING IT MY WAY: MY AUTOBIOGRAPHY

When he was a young boy, Sachin Tendulkar's

brother introduced him to a game which was to

change his life and the lives of millions of Indian.

The young boy was a natural cricketer, but

practiced for hours on end, standing strong when

others would have fallen. His coach egged him on,

challenging him to up his game. And he did,

becoming more than just a star in the cricketing

firmament. He went on to become the youngest

Indian player in international cricket, winning the

hearts of millions of fans as he blazed his way to

century after century, rewriting record after

record.

In 2013, cricket fans around the world watched as

the greatest player in the history of the game hung

up his boots for good. With this book, his fans can

now relive the story of the man they called the 'God

of Cricket'. Never before was a cricketer so

universally admired, loved and respected by team mates and opponents alike and never

before has a sporting icon been raised so high by a grateful nation.

In this long-awaited autobiography, readers will be able to see glimpses into the life of this

living legend; and of the man behind the sport, the husband, the father and an

extraordinary human being-- quiet, calm and with a rare humility. This is the story of

Sachin Tendulkar, the most celebrated cricketer of all time in his own words.

Sachin Tendulkar is an Indian sportsman and former professional cricketer. He has been

playing the game since he was eleven years old and debuted in a Test match against

Pakistan at the age of 16. He has represented Mumbai domestically and India at an

International level for close to 24 years. Among several other notable achievements, he is

the only player to have scored one hundred international centuries, to have completed

more than 30,000 runs in international cricket and the first batsman to score a double

century in an One Day International.

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Tendulkar has been awarded the Bharat Ratna for his contribution towards Indian sports

and is the youngest recipient and the first sportsperson to receive the award so far.

The book is in Sachin's own words as told to his co-writer Boria Majumdar, senior sports

journalist and cricket historian who worked closely with Sachin.

THE FAULT IN OUR STARS

The Fault In Our Stars is a witty and touching story

narrated by Hazel, a 16 year old cancer patient,

who falls in love with Augustus Waters, a 17 year

old whom she meets at a support group which she

is forced to attend by her parents.

Summary Of The Book

The Fault In Our Stars is inspired by the author’s

experiences while working with children suffering

from life threatening diseases in a hospital. It is a

witty, thrilling and heartbreaking story of a sixteen

year old girl, Hazel, who is a cancer patient, and is

forced by her parents to attend the Cancer Kid

Support Group. Through her friend Isaac, she

encounters Augustus Waters, an amputee and ex-

basketball player. After the support group ends,

Augustus suggests that they watch a movie at his

house. There, they talk a lot and he gets to know of

her favourite novel, An Imperial Affliction.

After reading it, he too gets as obsessed with it as Hazel is. They begin to spend a lot of time

together and soon fall in love. Augustus decides to use his wish from ‘The Genies’, a

fictionalized version of the Make a Wish Foundation, to fly Hazel and himself to Amsterdam

to meet the author of the book, Peter van Houten. What happens next is a funny yet

touching tale of two young lovers, fighting a life threatening disease against all odds. It

promises to touch the heart of the readers and show them the true meaning of being alive

and in love.

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The Fault In Our Stars was a number one bestseller as per The New York Times and The

Wall Street Journal. It has been translated into numerous languages such as German,

French, Chinese, Dutch and Portuguese. A film based on the book is slated for release in

2014 by Fox 2000, a division of 20th Century Fox. It is going to be directed by Josh Boone

and will star Shailene Woodley and Ansel Elgort.

About John Green

John Green is an American author and educator.

A few other books authored by him are Paper Towns, An Abundance of Katherines and

Looking For Alaska.

Green was born on August 24, 1977, in Indianapolis. He spent his growing years in Orlando, Florida, and completed his schooling from Indian Springs School, after which he graduated with a double major in English and Religious Studies from Kenyon College in 2000. He and his brother host VidCon, a yearly conference dedicated to the online video community. In addition, they also founded the Project for Awesome, a project aimed at creating videos that promote charities or non-profit organizations. Green also hosts a video blog, VlogBrothers. He currently lives in Indianapolis, Indiana, with his wife and children.

TAKE ME HOME : THE INSPIRING STORIES OF 20 ENTREPRENEURS FROM SMALL - TOWN INDIA WITH BIG - TIME DREAMS

Rashmi Bansal speaks of people that have made it big by sticking to their roots and develop their learnings from there. All her books have been about simple strategies that the common man can apply at the workplace. From Connect the Dots to Stay Hungry, Stay Foolish, she has always tried to keep it simple and sorted when it comes to aspects of business.

Her new book, “Take Me Home” as the title suggests is a book of stories. The stories are of twenty entrepreneurs who have made it big by sticking to the simple rule: Start from Home. The lessons and success stories and sometimes that of failure and learnings from them, have all come from home. The writing is simple and easy to understand. Bansal once again gives us insight to management and entrepreneurial lessons in the most

interesting manner.

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Twenty people, separated by culture and language as vast as the nation that gave them birth, had one thing in common: a dream. Take Me Home is the collection of their stories, Rashmi Bansal’s inspirational book on Entrepreneurship and Business.

Summary of the Book

Take Me Home collects the stories of twenty people from small towns across India, showing readers how they succeeded in their endeavours and realized their dreams of owning large companies. The book shows one how location does not matter when building a business empire. No longer are we limited by small towns or minimal resources: all that matters is a desire to see one’s dream realized. From Parakram Singh Jadeja in Rajkot to Deepak Dadhoti in Belgaum, these stories bring out Ms. Bansal’s message that any dream can be achieved through perseverance and hard work.

About Rashmi Bansal

Rashmi Bansal is an Indian writer, youth expert and entrepreneur. She has written five other books: Stay Hungry, Stay Foolish, Connect The Dots, I Have A Dream, Poor Little Rich Slum and Follow Every Rainbow.

Ms. Bansal has also co-founded JAM (Just Another Magazine) and is currently the editor. A regular contributor to Businessworld, she writes frequently on youth, careers and entrepreneurship on her blog Youth Curry.

Unbreakable : An Autobiography

Unbreakable: An Autobiography is the life story of Mary Kom, one of the greatest boxers of all time. She is the five-time winner of the World Boxing Championship, and in this tell-all autobiography Mary chronicles her love and passion for boxing and the numerous hurdles she had to overcome to reach where she is today!

Summary

In the book, Mary reflects on her journey to becoming one of the best women boxers in the world. Born to parents who were landless agricultural laborers in Manipur in North East India, she was immensely inspired by the Manipuri boxer Dingko Singh’s success story. She had started with her training under the Manipur state boxing coach at Imphal. With a childhood of hard labor and a strong background of athleticism, Mary was physically ready for the arduous training

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sessions and the difficult journey ahead of her. She trained relentlessly with only one dream to rescue her family from the dredges of poverty and a miserable life.

Mary Kom also wries about her extremely difficult childhood and the various obstacles she had to face that made her the person she is. She also writes about the discrimination she faced in the male world of boxing and how is held her own and emerged victorious. Mary mentions about her bronze medal at the Olympics, her children and family. She further writes about her personal life, meeting her husband, Onler. The book is truly inspirational about a woman’s journey in a man’s world and eventually emerging out a winner.

About M. C. Mary Kom

Mangte Chungneijang Mary Kom is an Indian boxer and the only woman boxer to have won a medal in all the six world championships. She was the only Indian boxer to have qualified for the 2012 world Olympics and won a bronze medal.

She has been honored with several prestigious awards like the Padma Bhushan, Padma Shri, Arjuna Award and the Rajiv Gandhi Khel Ratna, only to name a few. She has been working with the government of India to set up boxing schools and she has been teaching boxing to underprivileged children in Manipur. A biopic is also being made on her life and is set to release in 2014.

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44

GBS IN MEDIA

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