pointing the way
DESCRIPTION
A presentation discussing the emerging sector of companies aiming to help consumers make healthcare buying decisions.TRANSCRIPT
Pointing the Way:
A look at new sources that are influencing how patients choose care
Chris BevoloPresident, Interval
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Today’s Presentation
• Emerging trend: Outside Influencers– Information Sources– Patient Advocates– Employers & Health/Wellness Firms
• What does it all mean?• Question and answer
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Outside Influencer #1
“Information Providers”
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Information Providers
• HealthGrades• the Leapfrog Group• Solucient’s 100 Top Hospitals
ratings (now part of Thomson Healthcare)
• J.D. Power • WebMD• U.S. News and World
Report’s annual “America’s Best Hospital” rankings
• CMS’ Hospital Compare site
• JHACO’s qualitycheck.org • RateMDs.com• DoctorScorecard.com• BCBS Healthcare Facts• BCBS Healthcare Scoop• Mainstreet Medica• MHA• State of Minnesota• MPLS/STP Magazine Top Docs
listing• whatever started yesterday...
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Information Resources
• Where do I turn? • What’s accurate?• What’s up to date?• Who can I trust?• What’s truly relevant to my situation? • How are ratings determined?• How do I know what’s valuable information,
and what is crap?
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Information Resources
• How is your service reflected by these independent web sites?
• How often do you monitor the ratings and other information about our organization provided on outside web sites?
• Do you have a process in place for monitoring patient feedback about our organization or physicians that might be posted on other web sites?
• How do you correct inaccurate or outdated information on external web sites?
• How well does the quality, pricing or other data on your web site align with what others sites say?
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Outside Influencer #2
Patient Advocates
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Patient Advocates
• Finding physicians, hospitals, clinics and other providers
• Appointment scheduling• Transportation facilitation• The consolidation of testing schedules• Exploration of lower-cost prescription options• Navigating insurance preauthorization processes• Assisting with claims
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Rise of the “Patient Broker?”
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Patient Advocates
• Do you know if any patients are coming to you through these outside advisors, either web sites like RevolutionHealth or personal patient advisors? If so, how many? What type of patients?
• Are there patient advocate businesses operating in your market? if so, who are they? do you know how they value your organization?
• What services could you provide to help your patients better navigate their healthcare choices?
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Outside Influencer #3
“Employers”
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Scott’s Miracle-Gro
• Introduced consumer-driven health plan
• Built a $5 million, 24,000 sq. ft. medical and fitness center on-site
• Two full-time physicians• Five nurses• Dietician, counselor, physical therapists• Drive-thru pharmacy for free prescription drugs
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Employers and Health/Wellness Firms
• What corporations in your market offer on-site clinical services?
• What opportunities exist for partnering with those corporations for education, screenings or other programs?
• Do corporations or the health and fitness firms they work with have accurate and up-to-date information about our services?
• In what other ways can we engage corporations, health and wellness firms and other entities that are influencing employee healthcare decisions?
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What does it all mean?
Perspective...– Outside influencers currently having minimal impact
– True impact of consumer-driven health plans unknown
– Traditional drivers of healthcare decisions still rule
But....
- Thing are changing!
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Q & A
Chris BevoloPresident, Interval
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