table of contentsmystore.thepizzapress.com/wp-content/uploads/2017/02/tpp... · 2017-02-17 ·...
TRANSCRIPT
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TABLE OF CONTENTS
MISSION STATEMENT
LOGO SPECIFICATIONS
COLOR PALETTE
TYPOGRAPHY
ADVERTISING & SOCIAL MEDIA GUIDELINES
PHOTOGRAPHY
CONTACT / QUESTIONS
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This brand guide highlights the key elements that make up The Pizza Press brand. Consistency is key in maintaining our brand integrity.
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MISSION STATEMENT
As a leader in the emerging market of build your
own pizzas, our mission is to create an environment
that ushers in a warm and welcoming location for all
demographics and interests.
We give our customer the ability to maximize their
creative minds through designing a pizza in a way
that suits their desires. Additionally, The Pizza Press
takes great pride in reaching our communities through
fundraisers and events that benefit the individuals in
our area.
The Pizza Press is committed to reaching our customers
through having great environments, products, customer
service, and community involvement that positions our
company for long-term sustainable growth.
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LOGO SPECS
EMBELLISHED:This is the preferred logo format. Use this version whenever formatting allows on any promotional or in-store material.
EMBELLISHED [ALTERNATIVE]:This is the preferred logo format. Use this version whenever formatting allows on any promotional or in-store material.
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ALTERNATIVE LOGO SPECS
VERTICAL:Use this version whenever formatting does not allow for the embellished logo on any promotional or in-store material. Best used for any material where the area printed or viewed is small.
HORIZONTAL:Use this version of the logo in wide, shallow locations where the embellished or non-embellished logo would appear too small.
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TEXTURED LOGO
Where possible, please used an aged version of the logo. This can be achieved by applying a texture and letterpress effect in Photoshop.
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No matter what logo is used, there should be etiquette space around the whole logo amounting to no less than a half inch (0.5”). Failure to do so is a violation of brand guidelines. The Pizza Press logo should always appear clean and professional.
At no time should any used logo be rotated or flipped in any direction. Doing so is a violation of brand guidelines.
LOGO PLACEMENT SPECS
0.5” 0.5”
0.5”
0.5” 0.5”
0.5”0.5”
0.5”
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Our color palette is meant to inspire confidence. Leverage that impression and maintain consistent imagery.
AGED BLACK (PRIMARY)CMYK: 70 / 60 / 60 / 50RGB: 58 / 62 / 61HEX: #3a3E3d
As The Pizza Press embraces an aged look, please avoid using rich black and instead use this Aged Black for all background, logos, outlines, text, etc.
RED (SECONDARY)CMYK: 15 / 100 / 100 / 30RGB: 112 / 30 / 32HEX: #701E20
Red should be used for the most important promotional statement in an advertisement as well as an accent color for design elements.
ORANGE (QUATERNARY)CMYK: 0 / 50 / 100 / 0RGB: 247 / 148 / 29HEX: #F7941d
To be used sparingly as an accent color for design elements. Please do not use for text.
AGED WHITE (TERTIARY)CMYK: 5 / 5 / 10 / 0RGB: 41 / 6 / 94HEX: #F0EBE1
As The Pizza Press embraces an aged look, please avoid using true white and instead use this Aged White.
COLOR PALETTE
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“OldNewspaper Types Regular” is our corporate typeface. It is a vintage typewriter typeface, and can be used for anything from headlines to text.
For emphasis, such as in headlines, use all caps. For promotional items, such as “$1 off any pizza,” make the most important statement our secondary red. Feel free to use small caps for secondary headlines and anytime The Pizza Press is mentioned.
OldNewspaper Types RegularABCDEFGH IJ KLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz0123456789
“Proxima Nova” should be used for any secondary text that is less promotional and more informative, such as store location, phone number, and hours.
PROXIMa NOVa REGULaRa B C d E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz0123456789
“Gotham Condensed” should be used for small type, such as disclaimers and marketing promotional codes.
GOTHAM CONDENSEDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
PRIMARY TYPOGRAPHY
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Use any of the fonts below for design elements, headlines, etc.
BrothersABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
Cheap Pine SansABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
Engravers MTABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789
Thirsty Rough*
A BC DE F G HIJK L M NO P Q RS T U V WX Y Z abcdefghijklmnopqrstuvwxyz0123456789
*When using this font, check kerning on large headlines to make sure ligatures between letters line up correctly
SECONDARY TYPOGRAPHY
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ADVERTISING & SOCIAL MEDIA
ADVERTISINGadvertising can be a powerful vehicle to communicate with the general public and to raise awareness of The Pizza Press. as such, in an effort to maintain brand consistency, all advertising efforts made on behalf of The Pizza Press must follow the previously listed brand guidelines.
This includes displaying The Pizza Press logo in everything that a potential guest would see, from business cards and email signatures to signage and digital assets, to grow our brand recognition.
all advertising requests can be submitted to [email protected].
SOCIAL MEDIAThe Pizza Press recognizes the critical role social media plays in business today, and we embrace the technology that makes our company immediately relevant to current and potential guests!
Please take into consideration the brand guidelines related to any social media efforts on behalf of The Pizza Press, specifically related to logo and photography use. all social media efforts made on behalf of The Pizza Press may be reviewed by The Pizza Press for brand consistency.
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AD GUIDELINES
PAGE BACKGROUNDRather than using a white background, marketing materials for The Pizza Press should utilize a recycled paper background.
To achieve a cut-out look with light text on a dark background use the aged White color for copy.
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AD GUIDELINES
Use any of the elements below to build advertisements, social media posts, etc.
PAGE BORDERThis page border is taken from the alternative Embellished Logo.
When using as a design element, never use the embellished logo in combination with the page border.
When possible, make the border overlap all elements, including photography.
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AD GUIDELINES
Use a mix of various fonts for variety and to create visual interest.
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Get 15% OFF your food & beverage orders when you present this card!
Anaheim • 1534 S. Harbor Blvd.(714) 323-7134
Excludes alcoholic beverages. Not valid with any other discount or o�er.Expires: 12/31/17. O�er is only valid at The Pizza Press location listed above.
MKTG PROMO XXX
AD GUIDELINES
Use any of the elements below to build advertisements, or use them as inspiration to create your own. These elements include but are not limited to: stamps, banners, warped text, reversed text, flourishes, and lockups.
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PHOTOGRAPHY
COMPOSITIONall images should be composed in a way that are aesthetically pleasing and accurately portray The Pizza Press as an organization/brand. Basic rules of photography should be followed with every image used for print, web or social media.
CONTENTall photography must portray The Pizza Press in a positive light and should never show any negativity toward any competitors.
GRADING / COLOR CORRECTIONall approved images have been specifically graded and color corrected. Editing or re-touching images in any way is unacceptable and a violation of our brand guidelines. Should an image require retouching, a high-res version should be sent to [email protected] for proper re-touching that meets our brand guidelines.
Photography is as important as our logo as it tells the story of The Pizza Press brand. Only approved photographs may be used for advertising and print or online promotional materials. Stock images or unapproved images are unacceptable and will be considered a violation of our brand guidelines.
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PHOTOGRAPHY
USAGEPhotography is a compelling way to share our mouthwatering story with our guests; however, we request that the use of photography be considered in a way that promotes The Pizza Press as a unique, upscale eatery. Therefore, we request that food photography not be used in larger signage unless otherwise approved. Submit all requests for large scale signage to [email protected].
EXAMPLES OF ACCEPTABLE USE
EXAMPLES OF UNACCEPTABLE USE
18THE PIZZA PRESSFOR QUESTIONS CONTACT:2390 E. ORaNGEWOOd aVE.
SUITE 550aNaHEIM, Ca 92806