STORE

CHANNELSVENUE HOME

AUTOPRODUCT

PEDEX

SDKEXCH

API

PRODUCTS

PaaS

VALUE

INSIGHTS EDGE

Products for development access, crosschannel integration and system interoperability bringing back office systems to edge networks

Cross channel media mobile and devicetransactions for consumer engagement activation and commerce automation

CONTEXT

STORE CHANNELSVENUE DOOH OOHPRODUCT PBM

SDK

ID MGMNT

API PRODUCTSPaaS

VALUEXCH INSIGHTS

CPG FOOD BEV ENT

RETAIL

APPAREL BEAUTY

TRAVEL CONS ELEC

PHARMA

OFFERS COMMERCE

ADVERTISERS TELCO INSQSR

VENDING AUTO

ACTIVATION

IN-HOME

I use thinaire because I want to…• know my customer• know how my advertising content is performing• measure cross channel performance in a single dashboard• enable customer access to mobile engagement wherever I

advertise • reward consumers for positive brand actions and earned media• identify touchpoints between brand awareness and purchase• increase brand application penetration and engagement• narrowly segment markets based on behavior and preferences• deliver variable UX /digital content based on context awareness• vary the story experience based on device, place, media and

modality• automate experiences based on rules, seasonally, geographically,

inventory• deliver purchase incentive offers directly through media channels• distribute mobile coupons with seamless mobile redemption• automate second screen engagement through TV, MVPD & DOOH

channels• recruit brand ambassadors for social marketing • reward brand ambassadors based on reach and performance• enable opt-in authorization through mobile applications• help my customer locate my product• sell products and services directly through ad media• make it easy for customers to discover, recommend and purchase

$12 billion in omnichannel retail

sales on mobile—MIT Report, Beyond the

Checkout Cart

Smart Media Smart Media ResultsSmart ReadyMobile Devices

Smart Media Attributable Mobile Actions

• product discovery• purchase incentives• opt-in authorization• NFC to beacon

activation• hybrid, web and native

apps• application adoption• cross channel

attribution• clearance

authentication• consumer /vendor IDs

Purchase incentive offers distributed through proximity mobile integrated with back office systems for seamless redemption

Brand affinity rewards loyal customers who evangelize brand products and services through messaging apps, social channels and digital exchanges.

• opt-in authorization• content creation• social evangelism• earned media• customer attribution• social purpose• mobile wallet

SMART TV /STB

/PLAYER

mPOS

SDK

PAAS

ADVERTISER MOBILE / OS

APPAd-ID

SUBSCRIBER

MERCHANT

MNO

NETWORKS

MVPDMSO

CABLESAT

STUDIO

OEM

RF SIGNAL mCOMM

RF SIGNAL

WALLETAPI

PSP

Digital video and the second screen experienceAdvertising identification of multichannel video programming distribution over the top and digital place based video for brand discovery, promotion and offer redemption

o 27:08 hours of TV viewing per week on average

o 271 minutes per day: TV*

o 316 minutes per day: Digital

o Two-thirds of TV viewers talk text or surf

Advertising Age MFP 2014

Second screen engagement behavior exhibited by time spent using media

Add Subway to MyFiOS

Add Subway to the My FiOS app and Get Instant Rewards

YES5 Points

Innovative Digital Shopping Experiences for Consumers

% of Respondents Shopping Presentation89%  Integrating mobile technologies in-store36%  Creating virtual stores/experimental stores36%  Digital storefronts21%  Augmented Reality18%  Social Technologies18%  Personalization/customization4%  Remote customer service & product expertise

Source: eTail/WBR Digital, November 2014

SMART TV /STB

/PLAYER

mPOS

SDK

PAAS

AUTO MAKER

MOBILE / OS

APPAd-ID

SUBSCRIBER

QSR

MNO

NETWORKS

MVPDMSO

CABLESAT

STUDIO

OEM

VIDEORF SIGNAL mCOM

M

CROSS CH.RF SIGNAL

WALLETAPI

PSP

Attributable automotive infotainmentvideo, cross channel and mobile advertising

AGENCYCONTENT

Data exchange and intelligence in commerce automation

Cognitive computing and machine learning