syllabus for - top arts & science college in coimbatorestc.ac.in/syllabus/2017-2018/bba.pdf ·...

Syllabus for

BBA

2017 – 2018 Batch

Knowledge Wisdom Compassion

SREE SARASWATHI THYAGARAJA COLLEGE An Autonomous, NAAC Re-Accredited with 'A' Grade, ISO – 9001:2008 Certified Institution,

Affiliated to Bharathiar University, Coimbatore, Approved by AICTE for MBA/MCA and by UGC for 2(f) & 12(B) status,

Thippampatti, Palani Road,Pollachi - 642 107, Coimbatore Dt., Tamil Nadu, Tel.: 04259-266008, 266550, Tele Fax: 04259-266009,

Email: [email protected], Website: www.stc.ac.in

http://www.stc.ac.in/

PERSONAL MEMORANDA

1. Register Number :

2. Name :

3. Class :

4. Father’s Name and Occupation :

5. Permanent Residential Address : …………………………………………..

…………………………………………

…………………………………………

PIN ………………………………………

6. Residential Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

7. Temporary Address :…………………………………………..

…………………………………………

…………………………………………

8. Temporary Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

9. Day Scholar / Hosteller :

10. Blood Group :

PROGRAMME OBJECTIVE

BBA Programme aims at exploring management skills in the students and the

Programme curriculum is designed in such a way so as to develop basic business and

management skills in the students.The course structure basically focuses on detailed study of

business administration and it equips the students with the latest business knowledge to meet

the requirements of changing corporate firms. The summer training after the 4th semester

inculcates real time business situations and decision making skills in students.

PROGRAMME OUTCOME

The BBA learning outcomes specify the intellectual and behavioural competencies

that graduates should possess and that provide a foundation for their future professional and

personal development and success. Measurable learning outcomes are-

Critical Thinking and Decision Making

Communication Skills

Ethical Behaviour and Social Responsibility

Core Business Knowledge

INDEX

Page No.

1. Scheme of Examinations & Syllabus

a. Scheme of Examinations 01-05

b. Semester-wise Syllabus 06- 74

2. Autonomous Examination System and Regulations

a. Examination Regulations 75-91

b. Grievance Form 92

--------------------------------------------------------------------------------------------------------

1. SCHEME OF EXAMINATION AND SYLLABUS

SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS), POLLACHI Scheme of Examination and Syllabi for BBA (CBCS) student admitted during 2017-18 & onwards

Branch Code : N7 Medium of Instruction: English Program Code : BBA

S.No Spl Course Code Sem Part Group Course Details (Papers) Hours Credits Int Ext Tot

1 A

N7BBA1T51-A/ N7BBA1T51-B/ N7BBA1T51-C/ N7BBA1T51-D

I I Language-1 Tamil I/Hindi I/ Malayam I/ French I (A/B/C/D) 6 3 25 75 100

2 Z N7BBA1T62 I II Language-2 English for Enrichment - I 6 3 25 75 100

3 Z N7BBA1T73 I III Core – 1 Management Principles & Practices 5 5 25 75 100

4 Z N7BBA1T14 I III Core - 2 Business Communication 5 5 25 75 100

5 Z N7BBA1T65 I III Allied -1 Business Mathematics 6 5 25 75 100

6 Z N7BBA1T16 I IV Foundation Course- 1

Environmental Studies 2 2 50 - 50

7 Z I IV - Yoga - - - - -

TOTAL 30 23 550

8 A

N7BBA2T51-A/ N7BBA2T51-B/ N7BBA2T51-C/ N7BBA2T51-D

II I Language-1 Tamil I/Hindi I/ Malayam I/ French I (A/B/C/D) 6 3 25 75 100

9 Z N7BBA2T62 II II Language-2 English for Enrichment - II 6 3 25 75 100

10 Z N7BBA2T63 II III Core – 3 Financial Accounting 5 5 25 75 100

11 Z N7BBA2T14 II III Core – 4 Organizational Behaviour 5 4 25 75 100

12 Z N7BBA2T75 II III Allied -2 Business Statistics 6 5 25 75 100

13 Z N7BBA2T66 II IV Foundation

Course- 2 Value Education & Human Rights 1 2 50 - 50

14 Z N7BBA2P57 II IV - Yoga 1 1 50 - 50

TOTAL 30 24 600

1



15 Z N7BBA3T11 III III Core -5 Marketing Management 5 5 25 75 100

16 Z N7BBA3T12 III III Core - 6 Human Resource Management 5 5 25 75 100

17 Z N7BBA3T63 III III Core – 7 Financial Management 5 5 25 75 100

18 Z N7BBA3T04 III III Core - 8 Production and Materials Management 5 5 25 75 100

19 Z N7BBA3T15 III III Allied -3 Business Economics 6 5 25 75 100

20 Z N7BBA3T16 III IV Skill based course- 1

Banking and Insurance 4 2 25 75 100

21 A N7BBA3T57-A/ N7BBA3T57-B/ N7BBA3T77-C/

III IV Non Major elective - 1

Basic Tamil-I/ Advanced Tamil-I/ Basic English for competitive Examinations-I

2 2 - 75 75

TOTAL 30 24 675

22 Z N7BBA4P71

IV III Core -9 Lab:1 Business Application Software (Practical

Examination Only) 4 3 40 60 100

23 Z N7BBA4T92 IV III Core – 10 Cost & Management Accounting 6 5 25 75 100

24 Z N7BBA4T13 IV III Core – 11 Business Law 5 5 25 75 100

25 Z N7BBA4T14 IV III Allied -4 Management Information System 5 4 25 75 100

26 Z N7BBA4T95 IV IV Skill based course- 2

Retail Management 4 2 25 75

100

27 A N7BBA4T56-A/ N7BBA4T56-B/ N7BBA4T76-C/

IV IV Non Major elective - 2

Basic Tamil-II/ Advanced Tamil-II/ Basic English for competitive Examinations-II

2 2 - 75 75

28 Z IV IV Extra Credit

Course Mathematics for Competitive Examinations*

4* 2* 100* - 100*

TOTAL 30 22+2* 575+100*

2



29 Z N7BBA5T51 V III Core - 12 Business Environment 5 5 25 75 100

30 Z N7BBA5T15 V III Core – 13 Taxation 6 5 25 75 100

31 Z N7BBA5T93 V III Core – 14 E-Business 6 5 25 75 100

32 Z N7BBA5T14 V III Elective -1 Promotion Management 6 5 25 75 100

33 Z N7BBA5T75 V IV Skill based course- 3

Rural Marketing 4 2 25 75 100

34 Z N7BBA5P76 V IV Skill based course- 4

Lab: 2 Accounting Package (Practical Examination Only)

4 3 40 60 100

35 N7BBA5R17 V IV Extra Credit

Course Summer Project (Institutional Training)* - 1* - 50* 50*

36 Z N7BBA5P28 V V - N.S.S/ Sports GRADE SYSTEM

TOTAL 30 23+1* 600+50*

37 Z N7BBA6T11 VI III Core – 15 International Business 4 2 25 75 100

38 Z N7BBA6T12 VI III Core – 16 Investment Management 5 5 25 75 100

39 Z N7BBA6T93 VI III Elective -2 Services Marketing 6 5 25 75 100

40 Z N7BBA6T74 VI III Elective -3 Events Management 4 3 25 75 100

41 Z N7BBA6P15 VI IV Skill based course- 5

Development of Managerial Skills 4 2 40 60 100

42 Z N7BBA6T96 VI IV Skill based course- 6

Entrepreneurship and Project Management 4 2 25 75 100

TOTAL 30 24 600

GRAND TOTAL 140+3* 3600+150*

Note: *For extra credit course, marks shall be converted into grade.

3

CLASSIFICATION OF TOTAL CREDITS

4

S.No Type No. of Courses Credits

01 Languages 2 6

02 English 2 6

03 Core 16 72

04 Allied 4 20

05 Electives 3 15

06 Skilled based Course 6 12

07 Non-Major Electives 2 4

08 Environmental Studies 1 2

09 Value Education 1 2

10 Extension Activities 1 1

Total Credits 140

Extra Credits 3*

EXPANSION FOR THE TITLES

S.NO Serial Number

SPL Z For Compulsory one and A To X for Alternatives (Shall be Indicated along with Code Connected by a Hyphen Mark)

CODE Code Number for Each of the Course

SEM I To X For First Semester To Last Semester (Six For UG Programmes And Four / Six / Ten For PG

Programmes)

PART I To V For UG Programmes And Blank Space For PG Programmes

TYPE Nature of the course

COURSE Title of the Paper

HOURS Contact hours Allocated for Each Course

CREDITS Credit Weightage Allocated for Each Course and Total for Each Programme

INT Maximum Internal Marks Allocated for Each Course

EXT Maximum External Marks Allocated for Each Course

TOTAL Maximum Total Marks Allocated for Each Course

5

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Prepared by Verified by

Dr.R.Baby Dr.S.Rajalatha

SEMESTER I

Hindi -I

Credits: 3 Course Code: N7BBA1T51-B

Hours per Week: 6 Total Instructional Hours: 75

1. PROSE: NUTHAN GADYA SANGRAH

Editor: Jayaprakash

(Prescribed Lessons – only 6)

Lesson 1 – Bharthiya Sanskurthi Lesson 3 - Razia

Lesson 4 – Makreal

Lesson 5- Bahtha Pani Nirmala

Lesson 6 – Rashtrapitha Mahathma Gandhi

Lesson 9 – Ninda Ras

Publisher: Sumitra Prakashan Sumitravas, 16/4 Hastings Road, Allahabad – 211 001.

2. NON DETAILED TEXT: KAHANI KUNJ.

Editor: Dr.V.P.Amithab. (Stories 1 -6 only)

Publisher: Govind Prakashan, Sadhar Bagaar, Mathura, UttarPradesh – 281 001.

3. GRAMMAR : SHABDHA VICHAR ONLY

(NOUN,PRONOUN, ADJECTIVE, VERB, TENSE,CASE ENDINGS)

Theoretical & Applied.

Book for reference: Vyakaran Pradeep by Ramdev.

Publisher: Hindi Bhavan, 36, Tagore Town, Allahabad – 211 002.

4. TRANSLATION: English- Hindi only.

ANUVADH ABHYAS – III (1-15 lessons only)

Publisher: Dakshin Bharath Hindi Prachar Sabha, Chennai -17.

5. COMPREHENSION: 1 Passage from ANUVADH ABHYAS – III (16- 30)

Publisher: Dakshin Bharath Hindi Prachar Sabha, Chennai- 17.

8

SEMESTER I

Malayalam-I

Credits: 3 Course Code: N7BBA1T51-C


Paper I. Prose, Composition & Translation

This paper will have the following five units:

Unit I & II

Novel

Unit III & IV

Short story

Unit V Composition & Translation

TEXT BOOKS PRESCRIBED

Unit I & II

Naalukettu – M.T. Vasudevan Nair(D. C. Books, Kottayam, Kerala)

Unit III & IV

Nalinakanthi – T.Padmanabhan(D. C. Books, Kottayam, Kerala)

Unit V

Expansion of ideas, General Essay and Translation of a simple passage from English

about 100 words) to Malayalam

REFERENCE BOOKS

1.Kavitha Sahithya Charitram –Dr. M. Leelavathi (Kerala Sahithya Academy, Trichur)

2.Malayala Novel Sahithya Charitram – K. M.Tharakan (N.B.S. Kottayam)

3.Malayala Nataka Sahithya Charitram – G. Sankarapillai (D.C. Books, Kottayam)

4.Cherukatha Innale Innu – M. Achuyuthan (D.C. Books, Kottayam)

5.Sahithya Charitram Prasthanangalilude - Dr. K .M. George, (Chief Editor) (D.C. Books,

Kottayam

SEMESTER I

French-I

Credits: 3 Course Code: N7BBA1T51-D


Prescribed text: ALORS I Units: 1 – 5

9

Authors : Marcella Di Giura, Jean-Claude Beacco

Available at : Goyal Publishers Pvt Ltd, 86, University Block, Jawahar Nagar

(Kamla Nagar), New Delhi- 110007.

Tel : 011 – 23852986 / 9650597000

SEMESTER I

English for Enrichment-I

Credits: 3 Course Code: N7BBA1T62


Learning Objective

To expose students to the various facets of literature and thereby to enhance them in

comprehending the efficiency of English language.

Unit I 15 HOURS

All The World’s A Stage- William Shakespeare

The Last Leaf – O.Henry

The Lost Child-Mulk Raj Anand

Parts of speech and sentence pattern.

Unit II 15 HOURS

I’m Getting Old- Robert Kroetsche

The Gift of the Magi-O.Henry

My Greatest Olympic Prize-Jesse Owens

Voices

Unit III 15 HOURS

Gateman’s Gift-R.K.Narayan

The Ant and the Grasshopper-Somerset Maugham

A Poison Tree-William Blake

Narration

Unit IV 15 HOURS

La Belle Dame Sans Merci-John Keats

The Postmaster-Rabindranath Tagore

To An Unborn Pauper Child-Thomas Hardy

Tenses

Unit V 15 HOURS

Refugee Mother And Child- Chinua Achebe

Reading Comprehension

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Learning Outcome

On successful completion of the course, the students should have acquired.

• Language skills with literary appreciation and critical thinking.

10

• Comprehension Skill

• A flair for English language

TEXT BOOK

The Radiant English Anthology, Prof. Gangadhar P.Kudari, Department of English,

J.T.College, Gadag, Macmillan Limited, 2008.

REFERENCE BOOKS

A Book of Modern ShortStories, G.Kumara Pillai, Macmillan Publishers, 1997.


B.Abhinaya K.Mahalakshmi

SEMESTER-I

MANAGEMENT PRINCIPLES AND PRACTICE

Credits: 5 Course Code:N7BBA1T73

Instructional Hours: 60 Hrs

Learning Objectives:

The course intends to give an introduction to the core principles and of the

management along with the management process. It further aims to act as a foundation for

man of the other courses in the programme.

To provide a basis of understanding to the students with reference to working of

business organization through the process of management.

UNIT-I 12 HOURS

Business – Meaning - Business and profession, requirement of successful business–

organization – Meaning - importance of business organization. Forms of business

organization: Features – merits and its demerits- Sole traders, Partnership firm, Joint-stock

companies – co-operative organizations-public utilities and public enterprises.

7

UNIT-II 12 HOURS

Nature and scope of management process - definitions of management - management science

or an art? - Scientific management - managerial functions and rules - the evolution of

management theory.

UNIT-III 12 HOURS

Planning: meaning and purpose of planning-steps in planning - types of planning. Objectives

and policies - decision-making: Process of decision - making-types of decisions.

11

UNIT-IV 12 HOURS

Organizing: types of organization - organization structure - span of control – use of staff units

and committees. Delegation: delegation and centralization – line and staff relationship.

Staffing: sources of recruitment - selection process - training.

UNIT-V 12 HOURS

Directing: Nature and purpose of Directing – Communication – Leadership – Motivation -

Controlling: Need for co-ordination – meaning and importance of control process –

Budgetary and non-Budgetary controls – Modern trends in Management process.

Learning Outcomes:

To provide a basis of understanding to the students with reference to working of

business organization through the process of management.

TEXT BOOKS

1. P.N.Reddy (2013), Principles of Business Organization and Management- 6th Edition

Tata-Mc Graw-Hill.

REFERENCE BOOKS

1. Y.K.Bhushan (2013), Business Organization and Management 11th Edition, Sultan

Chand & Sons.

2. L.M.Prasad (2015),Principles of Management,9thEdition, Sultan Chand & Sons.

3. V.S.P.Rao, Hari Krishna V(2004), Management: Text and Cases, 6th Edition

4. Excel Books, Koontz & Weihrich (2007), Essentials of Management, 7th Edition Tata

McGraw Hill.


T.Shanmugapriya K.Shobana

SEMESTER-I

BUSINESS COMMUNICATION


Instructional Hours: 60 Hours

Learning Objective:

To enable the students to acquire knowledge of business correspondence.

UNIT I 12 HOURS

Essentials and Importance of Business Communication-Methods of Communication-Types-

Barriers.

12

UNIT II 12 HOURS

Communication Through Letters-Layout Of A Letter-Business Enquiries – Offers And

Quotations- Order –Execution Of Orders-Cancellation Of Orders-Claims-Adjustment And

Settlement Of Accounts-Letters Of Complaints-Collection Letters-Letters To Agency-Status

Enquires-Bank Correspondence-Tenders-Insurance Letters-Letter To The Editor.

UNIT III 12 HOURS

Correspondence of Company Secretary with Share Holders and Directors-Agenda-Minutes-

Preparation.

UNIT IV 12 HOURS

Communication through reports: Essentials-Importance Contents-Reports by Individuals-

Committees-Annual Report-Application for Appointment-Reference and Appointment

Orders.

UNIT V 12 HOURS

Internal Communication: Short Speeches –Memo-Circulars-Notice-Explanation to Superiors

Precise Writing Communication Medias-Merits of Various Devices-Inter-com, Telegrams-

Telex and Telephone-Fax-Internet.

Learning Outcomes:

On successful completion of this course, the students should have

understoodimportance of communication, Letter writing, Report writing.

TEXT BOOK

1. Rajendra Pal, J. S. Korlahalli (2012), Essentials of business Communication, 13th

Edition, Sultan Chand & Sons, New Delhi.

REFERENCE BOOKS

1. Jain Neera mukherji shoma (2012), Effective business Communication, 4th Edition,

McGraw Hill Education (India) Pvt Ltd, New Delhi.

2. Monippally matthukutty (2013), Business Communication from principles and

practices,5th Edition, McGraw Hill Education (India) Pvt Ltd, New Delhi.

3. Courtland L. Bovee (2017), Business Communication, 1st Edition, Pearson Education,

Chennai.

4. Urmila Rai & S.M. Rai (2006), Business Communication, 2nd Edition, Himalaya

Publishing House, Mumbai.


A.Anitha K.Shobana

13

SEMESTER I

BUSINESS MATHEMATICS

Hours per week : 6 Course Code: N7BBA1T65

Credits: 5 Total Instructional hours: 75

Learning Objective: To enable the students of commerce to understand the application of

Mathematics in Business.

UNIT I 15 HOURS

Set theory: Definition – types of sets – set operations - Laws and properties of sets (without

proofs) -Verification using Venn diagram only -Principle of inclusion and exclusion

statement- problems only.

UNIT II 15 HOURS

Matrices: Defnition of matrix – types of matrix – matrix operations Determinants: Solving

simultaneous equations in 3 variables using Cramer’s rule.

UNIT III 15 HOURS

Inverse of a matrix: Definition- Inverse of a matrix- finding inverse of 3x3, 2x2 non singular

matrices- solving simultaneous equations in 2 or 3 unknowns using inverse method – Input –

output analysis for 2x2 input – output matrix only- simple problems.

UNIT IV 15 HOURS

Mathematics of Finance: Simple Interest and Compound Interest - Effective Rate and

Nominal Rate Of Interest

UNIT V 15 HOURS

Depreciation – Annuities – Present Value of an Immediate Annuity – Present Value of an

Annuity Due – Amount of an Immediate Annuity – Amount of an Annuity Due - problems

only.

Learning Outcome: On successful completion of the course the student will acquire sound

knowledge on the application of set theory, matrix theory, mathematics of finance

TEXT BOOKS 1. P.A.Navaneethan, Business Mathematics and Statistics, Jai Publishers, 2010.

UNIT I , [Page No: 104-138]

UNIT II, [Page No: 149-175]

UNIT III,[Page No:180-187, 200-210]

UNIT IV ,[Page No: 43-64]

UNIT V ,[Page No 65-75]

REFERENCE BOOKS 1. P.R. Vittal, Business Mathematics, Margham Publications, 2004

14

2. S.P Rajagopalan, R. Sattanathan, Business Mathematics , Tata MC Graw Hill

Education, Private Limited, 2010

3. Ameet Kumar, NBanerjee, Business Mathematics, BS Publication, 2012

4. Quazi Zameeruddin, V.K.Khanna, S.K. Bhambri, Business Mathematics, Vikas

Publication,1999.


N.Ganesh Moorthi V.Madhan

SEMESTER I

ENVIRONMENTAL STUDIES

Credit: 2 Course code: N7BBA1T16

Total Instructional Hours- 27Hrs

1.1 Definition, Scope and importance

1.2 Need for public awareness

1.3 Natural resources

1. NATURAL RESOURCES AND ASSOCIATED PROBLEMS 6 HOURS

a.Forest resources: use and over-exploitation, deforestation, case studies, Timber extraction,

mining, dams and their effects on forests and tribal people.

b. Water resources: use and over – utilization of surface and ground water, floods, drought,

conflicts over water, dams –benefits and problems.

c. Mineral resources: use and Exploitation, environmental effects of extracting and using

mineral resources, case studies.

d. Food resources: world food problems, changes caused by agriculture and overgrazing,

effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case

studies.

e. Energy resources: growing energy needs, renewable and non-renewable energy sources,

use of alternate sources, case studies.

f. Land resources: Land as a resource, land degradation, man induced landslides, soil erosion

and desertification.

1.3.2 Role of an individual in conservation of natural resources

1.3.3 Equitable use of resources for sustainable lifestyles.

2. ECOSYSTEMS 5 HOURS

2.1 Concept of an ecosystem

2.2 structure and function of an ecosystem

2.3 Producers, consumers and decomposers.

2.4 Energy flow in ecosystem.

2.5 Ecological succession.

15

2.6 Food chains, Food web and ecological pyramids.

2.7 Introduction, types, characteristics, features, structure and function of the following

ecosystem.

a. forest ecosystem

b. Grassland ecosystem.

c. Desert ecosystem.

d. Aquatic ecosystems (Ponds, streams, lakes, rivers, oceans, estuaries)

3.BIODIVERSITY AND ITS CONSERVATION 5 HOURS

3.1 Introduction – Definition: Genetic, Species and ecosystem diversity.

3.2 Bio-geographical classification of India.

3.3 Value of Bio Diversity: consumptive use, Productive use, social, ethical. Aesthetic and

option values.

3.4 Biodiversity at global, National and local levels.

3.5 India as a mega – diversity nation.

3.6 Hot- spots of biodiversity: habitat loss, poaching of wildlife man-wildlife conflicts.

3.8 Endangered and endemic species of India.

3.9. Conservation of biodiversity: In –situ and ex-situ conservation of bio-diversity.

4. ENVIRONMENTAL POLLUTION 5 HOURS

4.1 Definition

Causes, effects and control measures of:

1. Air pollution

2. Water pollution

3. Soil pollution

4. Noise Pollution

5. Thermal Pollution

4.2 Soil waste management: Causes, effects and control measures of urban and industrial

wastes.

4.3 Role of an individual in prevention of pollution

4.4 Pollution case studies

4.5 Disaster Management: Floods, Earthquake, Cyclone and landslides.

5. SOCIAL ISSUES ADND THE ENVIRONMENT 6 HOURS

5.1 Sustainable development

5.2 Urban problems related to energy

5.3 Water conservation, rain water harvesting, watershed management.

5.4 Resettlement and rehabilitation of people: Its problems and concerns, case studies

5.5 Environmental Ethics: Issues and possible solutions.

5.6 Climate changes, Global warning, ozone layer, depletion, acid rain, nuclear accidents and

holocaust. Case studies

16

5.7 Consumerism and waste products

5.8 Environmental protection act

5.9 Air (prevention and control of pollution) act

5.10 Water(prevention and control of pollution) act

5.11Wildlife protection act

5.12 Forest conservation act

5.13 Issues involved in enforcement of environmental legislation

5.14 Public awareness

5.15 Human population and the environment

5.15.1 Population growth and distribution

5.15.2 Population explosion – family welfare programme

5.15.3 Environment and human health

5.15.4 Human rights

5.15.5 Value education

5.15.6 HIV/AIDS

5.15.7 Women and child welfare

5.15.8 Role of Information technology in environment and human healthMedical

Transcription and Bio – informatics

SEMESTER- II - ,uz;lhk; gUtk]

Credits : 3 gFjp I jkpH] II Course Code : N7BBA2T51-A

Part I Tamil II Total Instructional hours- 75

jhs; - II

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FWe;bjhif - ntuy;ntyp (18)

Kl;Lntd; bfhy; (28)

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thd;gprph; fUtp (461)

fypj;bjhif - kiuah kuy; ftu (06)

mfehD}W - kd;WghL mtpe;J (128)

17

g[wehD}W - cz;lhy; mk;k ,t;t[yfk; (182)

cw;WHp cjtp[a[k; (183)

gilg;g[g; gy gilj;Jg; (188)

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19

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gjpg;g[ -2006.


Dr.S.Sairabanu Dr.S.Rajalatha

SEMESTER- II

Hindi-II

Credit: 3 Course Code: N7BBA2T51-B

Hours per Week: 6 Total Instruction Hours: 75

(Modern Poetry, Novel, Translation & Letter Writing)

1. MODERN POETRY:Shabari by Naresh Mehtha

Publishers: Lokbharathi Prakashan, I Floor, Duebari Building Mahathma Gandhi

Marg, Allahabad -1.

2. ONE ACT PLAY: Ekankï Sankalam by Veerendra Kumar Mishra

Publisher: Vani Prakasham, New Delhi – 110 002.

3. TRANSLATION: Hindi – English Only, (Anuvadh Abyas – III) Lessons.1 – 15 only

Publisher: Dakshin Bharath Hindi Prachar Sabha, Chennai – 600 017.

4. LETTER WRITING: (Leave letter, Job Application, Ordering books, Letter to

Publisher, Personal letter)

5. CONVERSATION: (Doctor & Patient, Teacher & Student, Storekeeper & Buyer,

Two Friends, Booking clerk & Passenger at Railway station, Auto rickshaw driver

and Passenger)

20

SEMESTER- II

Malayalam-II

Credit: 3 Course Code: N7BBA2T51-C


Paper II Prose: Non fiction

This paper will have the following five units:

Unit I & II Biography

Unit III, IV & V Smaranakal

TEXT BOOKS PRESCRIBED

Unit I & II

Kanneerum Kinavum- V.T.Bhatahirippad (D.C.Books, Kottayam)

Unit- III, IV & V

Balyakalasmaranakal- Madhavikkutty (D.C.Books, Kottayam)

REFERENCE BOOKS

1. Jeevacharitrasahithyam – Dr. K.M. George (N.B.S. Kottayam)

2. Jeevacharitrasahithyam Malayalathil – Dr. Naduvattom Gopalakrishnan (Kerala

Bhasha Institute, Trivandrum)

3. Athmakathasahithyam Malayalathil – Dr. Vijayalam Jayakumar (N.B.S. Kottayam)

4. Sancharasahithyam Malayalathil – Prof. Ramesh chandran. V, (Kerala Bhasha

Institute, Trivandrum)

SEMESTER- II

French-II

Credit: 3 Course Code: N7BBA2T51-D


Prescribed text: ALORS I

Units: 6 – 10

Authors : Marcella Di Giura, Jean-Claude Beacco

Available at : Goyal Publishers Pvt Ltd. 86, University Block, Jawahar Nagar(Kamla

Nagar) New Delhi – 110007.

Tel : 011 – 23852986 / 9650597000.

21

SEMESTER- II

English for Enrichment-II

Credit :3 Course Code :N7BBA2T62


Learning Objective

To enable the students in understanding the intrinsic nuances of English language.

Unit-I 15 HOURS

The Conjurer’s Revenge-Stephen Leacock

The Land Where There Were no old Men – Jean Ure

Student Mobs – J.B. Priestly

Unit-II 15 HOURS

The Clerk of Oxford’s Tale from The Canterbury Tales - Geoffrey Chaucer.

The Ancient Mariner – S.T. Coleridge

The Song of Hiawatha – H.W. Longfellow

Unit-III 15 HOURS

The Village Schoolmaster-Oliver Goldsmith

The Stolen Boat Ride – William Wordsworth

Sita-Toru dutt

Unit-IV 15 HOURS

I Have a Dream-Martin Luther King

Sorrows of Childhood – Charles Chaplin

At School – M.K. Gandhi

Unit-V 15 HOURS

Letter Writing

Precis Writing

Hints Developing

Learning Outcome On successful completion of the course, the students should have acquired.

• Improved Communication Skills

• Confidence to deal with real life situation.

TEXT BOOK

Reflections Dr.Khader Almas, N. Mehar Taj, S. Alliya Parveen. Edt. Razia Nazir Ali, Dept of

English. JBAS College, Chennai. Macmillan 2007.

Prepared by Corrected By

I.Indusoodan K.Mahalakshmi

22

SEMESTER-II

FINANCIAL ACCOUNTING




The basic accounting concepts

Double entry book keeping system and various books of accounts

Preparation of final accounts, etc.

UNIT-I 12 HOURS

Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting

- Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of

Double Entry System – Preparation of Journal and Ledger Accounts- problems

UNIT-II 12 HOURS

Subsidiary books - cash book – types of cash book - problems - purchase book - sales book -

sales return and purchase return books - Trial balance - Errors – types of errors – problems –

Bank reconciliation statement – problems.

UNIT-III 12 HOURS

Manufacturing Accounting - Trading - Profit& Loss Account - Balance sheet – Problems

with simple adjustments.

UNIT-IV 12 HOURS

Accounting for non-trading institutions-Income & Expenditure Account- Receipts and

Payment Accounts and Balance sheet - Accounting for depreciation – methods of

depreciation – problems (straight line method and written down value method only)

UNIT-V 12 HOURS

Single entry system- Advantages and Disadvantages- Difference between Single entry system

and Double entry system- Ascertaining profit or loss under single entry system- methods-

Statement of Affairs and conversion method (problem).

(Theory and problems may be in the ratio of 20% and 80%respectively)

Learning Outcomes:

To enable the students to acquire knowledge of Accounting principles and practice

TEXT BOOK

1. T.S.Reddy & A.Murthy(2014), Financial Accounting, 6th Revised Edition,Margham

Publication, Chennai.

23

REFERENCE BOOKS

1. S.P.Jain, K.L.Narang (2014), Advanced Accountancy, 18th Revised Edition,Kalyani

Publications, Chennai

2. S.N.Maheswari (2012), Principles of Accounting, 17th Revised Edition, Sultan Chand

& Sons,New Delhi.

3. Gupta and Radhaswamy (2014), Advanced Accountancy,Sultan Chand & Sons, 17th

Revised Edition,New Delhi.

4. Narayanaswamy (2014), Financial Accounting: A Managerial Perspective,Fifth

edition, Prentice Hall India Learning Private Limited.


A.Anitha T.Shanmugapriya

SEMESTER-II

ORGANISATIONAL BEHAVIOUR




The objective of the course is to help students understanding theology of

organizational behavior.

This course covers various management concepts, individual behaviour, group

dynamics and team development, leadership traits, organizational change and

development.

UNIT-I 12 HOURS

Importance and scope of organizational psychology –Hawthorne Experiment: Importance-

Finding and implication - Individual differences -Intelligence tests - Measurement of

intelligence - personality tests: Psychological Test – Myers – Briggs Type Indicator – Big

Five Personality model – Personality traits for testing Personality- nature, types and uses.

UNIT-II 12 HOURS

Perception - factors affecting perception – motivation – theories - Maslow’s, Hertzberg,

McGregor, ERG-financial and non - financial motivation - techniques of motivation.

UNIT-III 12 HOURS

Job satisfaction-meaning – factors - importance of job satisfaction – morale –importance -

employee attitude and behaviour and their significance to employee productivity - job

enrichment - job enlargement.

24

http://www.amazon.in/Financial-Accounting-Managerial-Perspective-Narayanaswamy/dp/8120349490/ref=sr_1_1?s=books&ie=UTF8&qid=1492599415&sr=1-1&keywords=financial+accounting

http://www.amazon.in/Financial-Accounting-Managerial-Perspective-Narayanaswamy/dp/8120349490/ref=sr_1_1?s=books&ie=UTF8&qid=1492599415&sr=1-1&keywords=financial+accounting

UNIT-IV 12 HOURS

Group: Types - group dynamics – cohesiveness –Group norms- conflict: types of conflict -

resolution of conflict- Sociometry.

UNIT V 12 HOURS

Leadership – types – theories – Trait, Managerial Grid, Fielders Contingency theory -

organizational climate - organizational effectiveness - organizational development -

counseling and guidance - importance of counselling - types of counseling.

Learning Outcome:

After the completion of study the student should be a good leader in the organization.

TEXT BOOK

1. L.M.Prasad (2014), Organizational Behaviour, 5th Edition, Sultan Chand & Sons,

New Delhi.

REFERENCE BOOKS

1. Fred Luthans (2014) Organizational Behaviour text and cases, McGraw Hill

(Education) Private Ltd, 12th Edition, New Delhi.

2. Stephen P Robbins (2013) Judge A Timothy, VohraNehrika, Organizational

Behaviour, Pearson, 12thEdition, New Delhi.

3. Aswathappa.K (2013) Organizational Behaviour text and cases & Games, Himalaya

Publishing House, 11th Edition, New Delhi.

4. Anuranjan Misra (2012), Organisational Behaviour, A. B. Publication, New Delhi.


K.Srivigneshkumar K.Shobana

7

SEMESTER II

BUSINESS STATISTICS

Hours per week : 6 Course Code: N7BBA2T75

Credits: 5 Total Instructional hours: 75

Learning Objective: To enable the students to acquire knowledge about statistical tools.

UNIT I 15 HOURS

Measures of central Tendency – Mean, Median, Mode; HM, GM – problem.

25

UNIT II 15 HOURS

Measures of Dispersion: Range, M.D, Q.D, S.D, C.V, Measures of skewness – Pearson’s

coefficient of skewness, Bowleys coefficient of skewness.

UNIT III 15 HOURS

Index numbers - Weighted and Unweighted Index numbers – Cost of living Index number -

Ideal index number – Laspeyre’s, Paasche’s, Fisher’s, Marshal – Edgeworth, Bowley’s,

Kelley,s index numbers.

UNIT IV 15 HOURS

Correlation: Definition Types of correlation, Karl Pearson’s correlation – Rank correlation –

Defnition, calculation of rank correlation coefficient, when ranks are not repeated.

UNIT V 15 HOURS

Regression: - Regression: Definition -, Regression coefficients – Regression lines – uses -

Regression lines – uses simple problems.

Learning Outcome: On successful completion of the course the students will be able to

apply Correlation and Regression tools, to study trend analysis and to calculate various index

numbers.

TEXT BOOK

1. PA.Navaneethan, Business Mathematics and Statistics, Jai Publishers, May 2014.

Unit I Chapter 7 [Page No 159-183,190-263]

Unit II Chapter 8 [Page No 305-320,325 – 338, 360 -368,396-416]

Unit III Chapter 10 [Page No 444-462,467- 488]

Unit IV Chapter 12 [Page No 503-522]

Unit V Chapter 13 [Page No 540- 554,563 - 569]

REFERENCE BOOKS 1. P.R. Vittal, Mathematical Statistics, Margham Publications , 2004.

2. Gupta, S.C., Kapoor, V.K., “Elements of Mathematical Statistics”, Sultan Chand

& Sons, New Delhi.

3. Gupta C.B, Vijay Gupta, “An introduction to Statistical Methods”, Vikas

publishing house private limited. 7

4. R.S.N.Pillai, Bagavathi, Statistics theory & Practice, S. Chand company PVT Ltd,

New Delhi , Reprint 2015.


S.Sasikala T.MathiSujitha

26

SEMESTER- II

Part -IV

mwtpay] fy]tpa[k] kdpjchpika[k]

Credits :2 Course Code : N7BBA2T66

Total Instructional hours - 30


fy]tpapd] cd]dj nehf]fj]ija[k] thH]tpay] bewpfisa[k] fw]gpj]jy] – ehl]od]

Rje]jpu nghuhl]l tuyhw]iw fw]gpj]J njrpa eydpy] tpHpg]g[zh]ita[k] njrg]gw]iwa[k]

Vw]gLj]Jjy] - ,e]jpa murpay] rl]lj]ija[k] kdpj chpika[k] bjhpe]j ey]y

Fokfdhf]Fjy].

myF – 1 (gh.nt - 6])

fy]tp–tiuaiu - fy]tpapd] nehf]fk]- thH]tpay] bewpfs] – FLk]g cwtpd] cd]djk]/

fyhr]rhuj]jpd] mtrpak]/ rKjhaj]jpy] jdp kdpjdpd] g']F/ KGikahf thGk]fiy.

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,e;jpah Rje;jpu nghuhl;l tuyhW - fpHf;fpe;jpa fk;bgdp Ml;rp 1757 - 1858 - fk;bgdpapd;

td;Kiw bfhLikfs; - gphpl;o#; murpd; neuo Ml;rp - rpg;gha; fyfk; - ,e;jpah;fspd;

g[ul;rpg; nghuhl;lk; - $hypad; thyh ghQ; gLbfhiy - kf;fs; xj;JiHahik ,af;fk;.

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khzth;fs; fy]tpapd; Kf;fpaj;Jtk;/ Rje;jpug;nghuhl;lj;jpd; kfj;Jtk;/ murpay;

rl;lfs; kw;Wk; kdpj chpikfs; Mfpatw;iw czh;e;J bfhz;ldh;.

gapw]WbkhHp - jkpH] kw]Wk] M']fpyk].

njh]t[[ bkhHp jkpH] my]yJ M']fpyk].

ghlE}y] - mwtpay] fy]tpa[k] kdpj thH]tpaYk] _ ru!]tjp jpahfuh$h fy]Y}hp btspaPL . 2017

27

ghh;it E}y]fs]

1. bgz; tuyhWk; tpLjiyf;fhd nghuhl;lKk; - nguhrphpah;.g.R.re;jpughg[

-Kidth; ,y.jpyftjp

ghujp g[j;jf epiyak;

421/ mz;zhrhiy/

njdhk;ngl;il/ brd;id -18.

Kjw;gjpg;g[ - 2011

2. kfhj;kh fhe;jp E}y;fs; - fhe;jp E}y; btspaPl;Lf; fHfk;

mfpk;rh jUkk; th;j;jkhdd; gjpg;gfk;

21/ ,uhkfpU#;zh bjU/

jpahfuha efh;/ brd;id - 17.

VHhk; gjpg;g[ -2014

3. ,e;jpa tpLjiyg; nghuhl;l tuyhW - lhf;lh; f.bt';fnlrd;

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btspaPL . 2008.


Mr.R.Padmanpan Dr.S.Rajalatha

SEMESTER- II

Part -IV

VALUE EDUCATION AND HUMAN RIGHTS


Total Instructional hours- 30

Learning Objective:

To teach the students the lofty ideals of education and the importance of the values of

life.

Unit-I 6 HOURS Education – Definition –The purpose of education – Important values of life – The excellence

of family and family relations – The significance and the necessity of culture – The role of

individual in a society – The art of complete life.

Unit-II 6 HO History of Indian freedom struggle – East India Company and its rule in India 1757 -1858 –

Its unlawful practices and atrocities – Direct rule by British Government – Sepoy mutiny –

28

Indians revolt against British Raj – The massacre of Jallionwalah Bagh – Indians’ non-

cooperation movement.

Short notes: Pandit Jawaharlal Nehru, Patel, Subash Chandra Bose,V.O.Champarmpillai,

Baghat Sing.

Unit-III 6 HOURS

Indian Constitution – The birth and the significance of Indian Constitution – Indian

citizenship – Equality of rights – The right to freedom – Right to arts, culture and education –

Right to property – Basic responsibilities of every Indian – The rights and the Acts

concerned.

Unit-IV 6 HOURS

Gandhian thoughts – Gandhi and his principle of Sathyagraha – Sarvodhaya – concept and

meaning – Swami Vivekananda and his teachings to the students – Dr. Abdul Kalam and the

students.

Unit-V 6 HOURS

Human rights – Definition – Classification of human rights – Rights to live – Rights to

Equality – Traditional and cultural rights – Social, political and economic rights – Rights of

women – Rights of children – Exploitation and cruelty to women – Organisation protecting

women’s rights – Human rights organisations – Courts of justice – Safety of women rights.

Learning Outcome: Students understood the importance of education, The greatness of

freedom struggle, constitution and human rights.

Medium of instruction : Tamil and English

Medium of Examination : Tamil and English

Reference:

Ethics of life and the Great Religions of the world

Publication of Sree SaraswathiThyagaraja College – 2016.

Reference Books:

1.Pen varalarum viduthalaikana poratamum - Pro.P.S.Santhirababu

Dr L.Thilagavathi

Bharathi Buthaga nilayam

421, Anna street

Thenampettai, Chennai -18.

Muthl pathippu - 2011.

2. Mahathma Gandhi Books - Gandhi Nool Vellietuk kalagam.

Agimsai Dharumam Varthamanan Pathippagam

21, Ramakrishna Street,

Thiyagaraya Nagar, Chennai - 17

7th Pathippu -2014

3. Inthiya viduthalai poratta varalaru - Dr K.Vengatesh

J.J.Publications

29

29, Karpaga vinayagar complex

K.Puthur, Madurai.

Marupathippu - 2002.

4. Mulumaiyaga vazhum kalai - M.Settu

Sree SaraswathiThyagaraja College

Publication – 2008.


Mr.R.Padmanpan Dr.S.Rajalatha

SEMESTER – II

Part -IV kdtsf]fiy nahfh

jhs] I

Course code: N7BBA2P57-A

Credits: I Instructional Hours: 50

ghl nehf]fk] (Learning Objective):

khzth]fs; Fzey nkk]ghl]ow]fhd kjpg]g[f]fy]tp mspj]jy] – nahfthH]t[ kw]Wk]

cly]eyk] gw]wpczh]jy] - ew]Fz']fis tsh]j]jYk] kw]Wk] jPaFz']fisj]

jtph]j]jYk]-MSikia kjpg]gPL bra]jy].

myF-I Ez]zwpt[/ czu]r]rp/ vz]zk] Muha]jy] / kw]Wk] Mir rPuikj]jy] 10 Hrs

kdmikjp kw]Wk] kdmGj]jj]jpy] czu]tpd] g']F- czu]r]rpapd] tiffs]- ,yf]F

epu]zapj]jy]- jd]dk]gpf]if- epidthw]wypd] tiffs]- epidthw]wiy tsh]f]Fk]

Eqf]f']fs]- thH]j]Jk]gaDk]- mz]ikfhybjhHpy] El]g';fisf] ifahSjy].

myF- II rpdk] jtph]j]jy]/ btw]wpa[k] njhy]tpa[k] 10 Hrs

rpdk]- rpdj]jpw]fhd fhuz']fs]- rpdKk] mikjpa[k] rpdj]jpd] jPatpist[fs] rfpg]g[j]

jd]ika[k] kd]dpg]g[k]- thH]tpd] rthy]fSk] mtw]iw vjph]bfhs]SjYk]- rthy]fspd]

Mjhu']fs]- btw]wpa[k] njhy]tpa[k] njhy]tpfisr] rkhspj]jy] gpur]rpidfisj] jPh]j]jy]-

KobtLj]jy]

myF-III kdtsKk] kdpjkjpg]g[k] 10 Hrs

kdpjthH]tpy] kdjpd] g']F- kdKk] kdtsKk] kdtsj]jpw]fhd fhuzpfs]- kdpj

30

kjpg]g[ cau]t[- ew]Fz']fs]- mfpk]ircz]ikciuj]]jy]- jpUlhik - Raf]fl]Lg]ghL-

J}a]ik- kdpjFynrit- ehl]Lg]gw]W kdepiwt[-rkj]Jtk]rfpg]g[j]jd]ik-

tpl]Lf]bfhLj]jy] jpahfk]- kd]dpj]jy]- rPh]]ik- neh]ik- fhynkyhz]ik-

Ie]bjhGf]fg]gz]ghL.

myF-IV ,is"h]ty]yik 10 Hrs

tiuaiw rhj]jpaf]TW jw]nghija rKjhaj]jpy] ,is"u] ty]yikapd] mtrpak]-

thH]f]ifj] jj]Jtk]- thH]tpd] nehf]fk]- fy]tptHp ,is"u] ty]yik- fy]tpapd]

nkd]ik-

nahfKk] ,is"u] ty]yika[k].

myF- V kdpjclYk; cly; eyKk; 10 Hrs

cly; eyk; - cly; eyj;jpd; mtrpak; - kdpjtsjpwd;fs; - kdpjcly; mikg;g[k;

,af;fKk; - neha;fs; - neha;fspd; fhuz']fs; - neha; jLg;g[ Kiwfs; - Ie;jpd;

mst[Kiw–rkr]rPu; czt[ - cly; eyj;jpw;FCl;lr]rj]jpd; mtrpak; - kUj;JtKiwfs;

gw;wpaxUghh]it.


khzth;fSf;F Fzeyk;/ cly; eyk; kw;Wk; kd eyk; rPuhf;fg;gLfpwJ.

ghl E}y]fs]

1. nahfKk; ,is"h; ty;yika[k; - cyf rKjha nrth r';fk;/

ntjhj;jphp gjpg;gfk;/

101/,uzpad; bjU/ <nuhL.


ghh;it E}y]fs]

1. kdtsf]fiy bjhFg]g[ - 1 - cyf rKjha nrth r';fk;/




2. kdtsf]fiy bjhFg]g[[- 2 - cyf rKjha nrth r';fk;/




3. kjKk; kdpjDk; - cyf rKjha nrth r';fk;/



Ie;jhk; gjpg;g[ - 2012.

31

4. czt[ Kiw - cyf rKjha nrth r';fk;/





Mrs.V.Amsaveni Dr.S.Rajalatha

SEMESTER –II

Part -IV kdtsf]fiynahfh

jhs] II

Course code : N7BBA2P57-B

Credits:I Instructional Hours: 50

ghl nehf]fk] (Learning Objective) :

Mir rPuikj]jy]/ rpdk] jtph]j]jy]/ ftiyxHpj]jy] Mfpatw]Wf]fhd mfj]jha]t[

gapw]rpfs] kw]Wk] nahfhrd']fs] fw]Wf]bfhLj][jy] .

myF-I !]if nahfhtpd] vspaKiwclw]gapw]rp 12 HOURS

1.1 vspaKiwclw]gapw]rp 1.2 fhafy]g gapw]rp1.3 gf]Ftkpy]yhghy] <h]g]igeph]tfpj]jy]

myF-II jtk] 12 HOURS

2.1 jtk] - tpsf]fk]- kdmiyr]RHy] ntfk] – tiffs]

2.2 !]ifapd] bghJ kw]Wk] rpwg]g[j]jt']fs]- Kf]fpaj]Jtk]

2.3 gapw]rpfs]- g[Utikajpahdk] - fUikajpahdk] -jz]LtlRj]jp- jiycr]rpjpahdk]

myF-III vz]zk] Muha]jy] –MirrPuikj]jy] gapw]rpKiw 10 HOURS

3.1 epidthw]wy] gapw]rp-vz]zk] Muha]jy] gapw]rp

3.2 MirrPuikj]jy] gapw]rpKiw

myF-IV rpdk] jtpu]j]jy] –ftiyxHpj]jy] gapw]rp 10 HOURS

4.1 rpdk] jtph]]j]jy] gapw]rpKiw4.2 ftiyxHpf]Fk] jpwk] - gapw]rp

myF – V Mrd']fs] 6 HOURS

5.1 Nupatzf]fk] 5.2 jz]lhrdk] - rf]fuhrdk](gf]fthl]oy])

5.3 jpupnfhzhrdk] - t$]uhrdk] -gj]khrdk] 5.4 ehoRj]jp - Kj]jpiufs]

32


khzth;fs; mfj]jha]t[ gapw]rpfs] kw]Wk] nahfhrd']fisf;

fw]Wf]bfhs;fpd;wdh;.

ghl E}y]fs]

1. nahfKk; ,is"h; ty;yika[k; - cyf rKjha nrth r';fk;/




ghh;it E}y]fs]

1. vspa Kiw clw]gapw]rp - cyf rKjha nrth r';fk;/




2. fhafy]gk] - cyf rKjha nrth r';fk;/




3. czt[ Kiw - cyf rKjha nrth r';fk;/




7

4. Light of Yoga - cyf rKjha nrth r';fk;/





Mrs.V.Amsaveni Dr.S.Rajalatha

SEMESTER – III

MARKETING MANAGEMENT




To enable the students to acquire knowledge of principles of marketing management

33

UNIT I 12 HOURS

Definition & Concept of Marketing – Functions of Marketing – Marketing Management –

Meaning, Importance of Marketing in Developing Countries– Marketing Environment:

Various Environmental factors affecting the marketing functions.

UNIT II 12 HOURS

Buyer Behaviour – Buying motives –Market Segmentation - different bases – Marketing

Strategy – Market Structure – Definition and Types of Channel – Channel Selection and

Problems.

UNIT III 12 HOURS

Product – Marketing Characteristics – Consumer Goods – Industrial Goods – Production

Policy – Product Life Cycle (PLC) – Product Mix – Modification and Elimination –

Developing New Products – Strategies.

UNIT IV 12 HOURS

Pricing: Meaning of Buyer and Seller – Pricing Policies – Objective - Factor Influencing

Pricing Decision – Competitors action to Price Changes – Multi Product Pricing. Physical

Distribution – Management of Physical Distribution – Marketing Risks.

UNIT V 12 HOURS

Brand- Branding Decisions – Brand Image, Brand Identity – Positioning – Brand Loyalty

Packing – functions.

Learning Outcomes:

On successful completion of this course, the students should have understood

Principles of Marketing Management, Market Segmentation, Physical Distribution, Product

Life Cycle, Pricing, Branding and Packaging.

TEXT BOOKS

1. Gupta C.B & Rajan Nair N.(2013), Marketing Management Text and Cases,12th

Edition,Sultan Chand & Sons, New Delhi.

REFERENCE BOOKS

1. S.A.Sherlekar(2012), Marketing Management, Himalaya Publishing House, New

Delhi.

2. Philip Kotler& Keller K L KoshyAJhaM (2013), Marketing Management,14th

Edition, Pearson, New Delhi.

3. Rajan Saxena (2006), Marketing Management, 3rd Edition, Tata McGraw Hill

Publishing company Limited, New Delhi.

4. V.S.Ramaswamy & S.Namakumari (2009), Marketing Management, 4th Edition,

Macmillan Publishers India Limited, Newyork.

34


K.Shobana A.Anitha

SEMESTER-III

HUMAN RESOURCE MANAGEMENT



Learning Objective:

This course aims at training students in the management of human resource. It

includes the concept, policies, and procurement of human resources.

UNIT-I 12 HOURS

Human Resource Management - meaning, nature, scope and objectives - Functions of Human

Resource Department - The Role of Human Resource manager - organization of Human

Resource department - Human Resource Policies and Procedures.

UNIT-II 12 HOURS

Human Resource planning - Job analysis - Job description - Job specification - Recruitment

and selection - Training and Development.

UNIT-III 12 HOURS Performance appraisal - Job evaluation and merit rating – Promotion - Transfer and demotion

- Human relations - approaches to good industrial relations -Punishment.

UNIT-IV 12 HOURS

Wages and salary administration - Incentive system - Labour welfare and social security -

safety, health and welfare practices - retirement benefits to employees.

UNIT-V 12 HOURS

Factories Act 1948: Definitions, Objectives, provision regarding health, safety and welfare of

workers.

Learning Outcome:

After the completion of this subject one should able to manage the employees.

TEXT BOOK

1. Tripathi.P.C(2013), Personnel Management and Industrial Relations,20th

Edition,Sultan Chand & Sons, New Delhi.

REFERENCE BOOKS

1. L.M.Prasad(2014), Personnel Management and Industrial Relations,3rd Edition, Sultan

Chand & Sons, New Delhi.

35

2. Mamoria.C.B&Rao V.S.P (2014), Personnel Management and Industrial

Relations,20th EditionHimalaya Publishing House, Mumbai.

3. VSP.Rao (2011), Human Resource Management Text &Cases, 3rd Edition, Excel

Books, Mumbai.

5. K.Aswathappan (2012), Human Resource Management Text & Cases, 7th Reprint

Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.


K.Shobana T.Shanmugapriya

SEMESTER – III

FINANCIAL MANAGEMENT

Credits:5 Course Code: N7BBA3T63

Instructional Hours: 60Hrs

Learning Objective:

On Successful Completion of this Course the Students Should Have Understood the

Important Concepts of Financial Management

UNIT – I 12 HOURS Finance Functions: Meaning – Definition and scope of finance functions – Objectives of

financial management – Profit maximization and wealth maximization. Sources of finance –

short term - Bank sources – long term - shares, debentures, and preferred stock – debt.

UNIT – II 12 HOURS Financing Decision: Cost of capital – cost of specific sources of capital – equity – Preferred

stock debt – reserves – weighted average cost of capital, Operating leverage and financial

leverage. (problem only)

UNIT – III 12 HOURS Capital structure – Factors influencing Capital structure – optimal capital structure – dividend

and dividend policy: Meaning, classification – sources available for dividends, Dividend

policy general, Determinants of dividend policy.

UNIT – IV 12 HOURS Working Capital Management: Meaning– concepts – importance – Determinants of working

capital. Cash management: Motives for holding Cash – objectives and Strategies of cash

management. Receivable management: Objectives – cost of credit Extension, benefits –

credit policies – credit terms – collections policies.

36

UNIT – V 12 HOURS Capital Budgeting – Meaning - objectives – Methods of appraisal – Non Discounting

Methods - Payback period method – Accounting rate of return- Discounting Methods - Net

present value method (NPV) - Internal rate of return – Profitability Index method

(Problems only)

(Theory carries 60 marks and problems carry 40 marks)

Learning Outcome:

To make the students gain knowledge about financial management by studying theory

and solving some problems.

TEXT BOOK

1. S.N. Maheswari (2014), Financial Management, 14th Revised Edition, Sultan Chand

& Sons, New Delhi.

REFERENCE BOOKS

1. I.M .Pandey (2011), Financial Management, 14th Edition, Vikas Publications, New

Delhi.

2. Prasanna Chandra (2014), Fundamentals of Financial Management, 6th Edition, Tata

Mc Graw Hill Education Private Limited, United States.

3. Chandra Bose (2014), Fundamentals of Financial Management, 2nd Edition, PH &

Learning Pvt Ltd, Chennai.

4. Palanivelu V.R (2010), Financial Management: (Theory, Problems & Solutions), 2nd

Edition, Sultan Chand & Sons, New Delhi.


A.Anitha K.Srivigneshkumar

SEMESTER-III

PRODUCTION AND MATERIALS MANAGEMENT




To enable the students to acquire knowledge of production process and material

managements.

UNIT I 12 HOURS

Production Management – Functions – Scope – Plant location – Factors – Site location –

Plant layouts- Principles -Process – Product layout for production planning and control –

Principles- Information flow – Routing – Scheduling – Dispatching – Control.

37

UNIT II 12 HOURS

Materials Handling – Importance – Principles – Criteria for selection of material handling

equipments. Maintenance – Types – Breakdown – Preventive – Routine – Methods study –

Time Study – definition- Motion Study – Principles.

UNIT III 12 HOURS

Organization of Materials Management – Fundamental Principles – Structure – IntegratedMaterials

Management – Purchasing – Procedure – Principles – Import Substitution and Import Purchase

Procedure – Vendor Rating – Vendor Development.

UNIT IV 12 HOURS

Functions of Inventory – Importance – Tools – ABC, VED, FSN Analysis – EOQ – Lead

Time Analysis Store Keeping – Objectives – Functions – Store Keeper – Duties –

Responsibilities – Location of Store – Bin card.

UNIT V 12 HOURS

Quality Control – Types of Inspection – Centralized and Decentralized. TQM: Meaning –

Objectives – Elements – Benefits – Bench Marking: Meaning – Objectives – Advantages –

ISO: Features – Advantages – Procedure for obtaining ISO.

Learning Outcomes:


Principles, Functions and Process of Production Management and effective Management of

Materials.

TEXT BOOKS 1. Aswathappa K. & BhatShridhara (2013), Production and Operations Management,

Himalaya Publishing House, New Delhi.

REFERENCES BOOKS

1. V.V.Varma (2011), Materials Management, Sultan Chand&Sons, New Delhi.

2. Gopalakrishnan (2015), Materials Management, Prentice Hall of India Pvt Limited,

3. A.K.Datta (2012), Materials Management, PHI Learning Pvt Limited, New Delhi.

4. Banga.T.R, (2007), Industrial Engineering and Management Science, Khanna

Publishers, New Delhi.


K.Shobana T.Shanmugapriya

SEMESTER-III

BUSINESS ECONOMICS



38

Learning Objective:

To learn the objectives of business firms, Factors of production and BEP Analysis,

Types of competitions and price administration.

UNIT-I 15 HOURS Objectives of business firms - Profit Maximization - Social responsibilities – Demand

analysis - Law of Demand - Elasticity of demand.

UNIT – II 15 HOURS

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly -

Price discrimination - Pricing under Monopolistic competition - Oligopoly.

UNIT – III 15 HOURS

Production function - Factors of production - Laws of diminishing returns and Law of

variable proportions - Economics of Scale – Cost and Revenue Curves - Break - even- point

analysis.

UNIT – IV 15 HOURS Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's

Liquidity preference theory – Theories of Profit - Dynamic theory of Profit – Risk Theory -

Uncertainty theory.

UNIT – V 15 HOURS

Government and Business - Price policy in public utilities, Government measures to control

Monopoly in India.

Learning Outcome:

To enable the students to learn principles and concepts of Business Economics.

TEXT BOOK

1. Sankaran.S (2014), Business Economics, Margham Publication, 4th Edition, Chennai,

REFERENCE BOOKS

1. K.Rajagopalachar (2011), Business Economics, Atlantic Publishers and Distributers,

New Delhi.

2. Sundaram K.P & Sundaram E. (2007), Business Economics, Margham Publications,

New Delhi.

3. R.B Dransfied (2014), Business Economics, Vikas Publishing House Pvt Ltd,

NewDelhi.

4. Paul Keat (2013), Philip Young, Managerial Economics, 7th Edition, Pearson Higher

Education Global Edition.


K.Srivigneshkumar T.Shanmugapriya

39

http://www.pearsoned.co.uk/bookshop/Results.asp?iCurPage=1&Type=1&Author=Paul+Keat&Download=1&SearchTerm=Paul+Keat

http://www.pearsoned.co.uk/bookshop/Results.asp?iCurPage=1&Type=1&Author=+Philip+Young&Download=1&SearchTerm=+Philip+Young

http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000518215

http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000518215

SEMESTER-III

BANKING & INSURANCE



Learning Objective:


Principles of Insurance

Life Insurance and General Insurance business in India

After the successful completion of the course the student shouldhave a thorough

knowledge on Indian Banking System and Acts pertaining to it.

UNIT-I 10 HOURS

Definition of banker and customer – Relationships between banker and customer – special

feature of RBI. RBI credit control Measure – Secrecy of customer Account. Recent Trends in

Banking Sector

UNIT – II 10 HOURS

Position of surety – Letter of credit – Bills and supply bill. Purchase and discounting bill-

Travellers cheque, credit card, Teller system. Debit card-ATM card.

UNIT-III 10 HOURS

Insurance - Meaning, nature and significance essential requirements andprinciples of risk

insurance; reinsurance; privatization of insurance business in India; Insurance Regulatory

Development Authority – Recent Developments in the Insurance sector.

UNIT-IV 10 HOURS

Life Insurance - Law relating to life Insurance; General Principles of Life Insurance Contract;

Proposal and policy; assignment and nomination; title and claims; concept of trust in life

policy; LIC - Role and functions.

UNIT-V 10 HOURS

General Insurance - Law relating to general insurance; different types of general insurance;

general insurance Vs life insurance; nature of fire insurance; various types of fire policy -

Compulsory motor vehicle insurance; accident insurance.

Learning Outcome:

To enable the students to acquire knowledge of Insurance Business

To enlighten the students’ knowledge on Banking Regulation Acts.

TEXT BOOK

1. Sundharam and Varshney (2007), Banking theory Law & Practice, Sultan Chand &

Sons, New Delhi.

40

REFERENCE BOOKS

1. Mishra M.N(2012), Insurance, 18th Edition, S. Chand & Co,New Delhi.

2. N.D.Kapoor (2014), Elements of Business Law, S.Chand, New Delhi.

3. Periasamy P. (2015), Insurance Principles and Practice, Himalaya Publishers, New

Delhi.

4. P.Kandasamy, R.Parameswaran & S.Natarajan (1998), Banking Law and Practice,

S. Chand Publishing, New Delhi.


K.Srivigneshkumar A.Anitha

SEMESTER- III - \d]whk] gUtk] Credits : 2 gFjp - IV jkpH]

mog]gilj]jkpH;

Course Code : N7BBA3T57-A


ghl nehf;fk; (Learning Objective) :

jkpH; vGj;Jf;fspd; rpwg;g[/ jkpHh] gz]ghL kw]Wk] ,yf]fpa']fis

mwpKfk] bra]jy]/ kly] vGjg] gapw]Wtpj]jy].

myF – I jkpH] vGj]Jfs] mwpKfk] gh.nt:06

caph]/ bka]/ caph]bka]/ Ma]jk] –vGj]Jg]gapw]rp kw]Wk]

cr]rhpg]g[

myF – II jpiz/ghy]/ vz]/ ,lk]/ fhyk]/ xUik gd]ik/ gh.nt:06

Fwpy]/ beoy] ntWghL

myF – III bgah;r;brhy;/ tpidr;brhy; tiffs ; gh.nt:03

myF – IV epWj;jw; Fwpfs; - fhw;g[s;sp/ miug;g[s;sp/ gh.nt:06

Kw;Wg;g[s;sp/ tpag;g[f;Fwp/ tpdhf;Fwp

bra;jp thf;fpak;/ tpdh thf;fpak;/ czh;r;rp thf;fpak;

myF – V fij kw]Wk] ghly]fs] - bghUs] tpsf]fk] jUjy]. gh.nt:06

41

https://www.schandpublishing.com/author-details/-p-kandasamy/640

https://www.schandpublishing.com/author-details/-r-parameswaran/694

https://www.schandpublishing.com/author-details/-s-natarajan/752

ghh;it E}y]fs]

1. g"]rje]jpuk] - Kidth;. Jiu Re;jnurd;

n$hjp yl;Rkp gg;spnf#d;!;

24-135 fw;gfk; mbtd;a[

ehd;fhk; bjU

brd;id - 28

gjpg;g[ - 2006.

2. ey]y jkpH] - Kidth.; f. bts;sp kiy

tp$ah gjpg;gfk;

20/ ,uh$ tPjp

nfhit - 1

gjpg;g[ - 2006.

3. jkpHpy; jtwpd;wp vGj/ ngr - ey;yh\h;.Kidth;.nfh.bghpaz;zd;




gjpg;g[ -2006

4. ,dpa jkpH; gapw;rp E}y; - nfh.re;jpunyfh

g[j;jfk; -3 miyL gg;sp#h;!; gpiuntl; ypkpbll;

brd;id - 02.

gjpg;g[ - 2008.

brd;id – 14


Dr.M.Revathi Dr.S.Rajalatha

SEMESTER- III - \d]whk] gUtk]

Credits : 2 gFjp - IV jkpH]

rpwg]g[j]jkpH]]] Course Code :

N7BBA3T57-B

Total Instructional hours-

27


gy;ntW ,yf;fpa tot';fspd] tHpna thH]tpaiya[k] bkhHpapd]

,dpikiaa[k] czh]j]Jjy].

myF – I ,f]fhy ,yf]fpa']fs] – g[Jf]ftpijfs] gh.nt:06

ckhgjp - bfhy]iyg]g[wj]J khJis

Fl]onutjp - mg]ghitg] gw]wpa ,ir

42

bjd]wy] - Ch]td

gpukps] - tz]zj]Jg] g{r]rpa[k] flYk]

fy]gdh - gwj]jy] mjd] Rje]jpuk]

myF – II rpw]wpyf]fpak] gh.nt:03

fyp']fj]Jg] guzp - nga]fisg]ghoaJ.

myF – III gf]jp ,yf]fpa']fs] gh.nt:07

ehad]khh] g[uhzk]

ekpee]jp ehadhh] g[uhzk].

Mz]lhs] – ehr]rpahh] jpUbkhHp

Mwhk] jpUbkhHp (Kjy] Ie]J ghly]fs])

myF – IV rpWfijj] bjhFg]g[ gh.nt:06

fp.th.$fd]ehjd] - kpl]lha]f]fhud]

mfpyd]] - Kjy] yl]rpak]

Nlhkzp - ehfyp']fkuk]

myF – V bkhHp bgah]g]g[/ mYtyff] foj']fs] gh.nt:05

ghh]it E}y]

1. jkpHpy] rpWfij gpwf]fpwJ - rp.R. bry;yg;gh

fhyr;RtL gjpg;gfk;

669 - nf.gp.rhiy/ ehfh;nfhtpy; - 01

gjpg;g[ - 2007.

2. r']f ,yf;fpaj; bjhFg;g[f;fs; - epa{ br";Rhp g[f; Qt[!;

41/gp rpl;nfh ,d;l!;l;hpay; v!;nll;


,uz;lhk; gjpg;g[ - 2004

3.gf;jp ,yf;fpak; - g. mUzhryk;

irt rpj;jhe;j E}w;gjpg;g[f; fHfk;

brd;id -06/gjpg;g[ - 1990.

4. bfh']Fnjh] thH]f]if - ,. ,uh$khh;j;jhz;ld;

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,uhag;ngl;il/ brd;id -14.

Kjy; gjpg;g[ -2003

43


Dr.S.Dhandapani Dr.S.Rajalatha

SEMESTER –III

Non-Major Elective 1: BASIC ENGLISH FOR COMPETITIVE EXAMINATIONS I

Credits:2 Course Code:N7BBA3T77-C


Learning Objective

To prepare students for competitive examination and interviews

Unit I Credit Hours: 5

Parts of Speech

Unit II Credit Hours: 5 Numbers

Case

Gender

Unit III Credit Hours: 5

Voices

Narration , Degrees of Comparison

Unit IV Credit Hours: 6

Precis Writing.Expansion of an Idea

Report Writing, Letter Writing

Unit V Credit Hours: 6

Public Speaking

Group Discussion, Interview Etiquettes

Learning Outcome

On successful completion of the course, the students should have acquired basic rules

of English grammar which in turn help them in clearing through competitive exams.

TEXT BOOK

Basic English for Competitive Examinations, Department of English, Sree Saraswathi

Thyagaraja College, Pollachi, 2017.

REFERENCE BOOK

Facets of English Grammar, R.N.Shukla& N.M.Nigam, Macmillan, 2009

English For Competitive Examinations, R.P.Bhatnagar& Rajul Bhargava, Macmillan, 2007.

Prepared by Corrected By

R.Vennila Nancy Christina K.Mahalakshmi

44

SEMESTER-IV

BUSINESS APPLICATION SOFTWARE (Practical Only)

Credits: 3 Course Code: N7BBA4P71

Instructional Hours: 50


To teach the student about the working knowledge of business application software and

its usages

Ms – Word

1. Type a paragraph and perform the following changes:

Font Size, Font style, Line spacing, Page Setup, Background Color etc.

Insert page number on all pages at the bottom of the page with right alignment.

Insert header consisting date, time and headings and footer consisting of page

number.Under line a text. Check the spellings and grammar

Change the paragraph using bullets or numbering format.

Find any word in the paragraph and replace it with another word.

2. Prepare your class timetable using table menu.

3. Prepare a College Day invitation.

4. Create Word document for Daily Newspaper (The Hindu).

5. Using Mail merge prepare an interview call letter.

6. Prepare a Job Application letter enclosing your Bio-Data

Ms – Excel

1. Create Increment Abstract with the following fields:

Emp Name, Emp code, Department, Department code, Actual Salary, Increment %

and Calculate Increment Amount and Net Salary.

2. With a given data prepare a payroll:

Basic - Rs.6,500, D.A - 40%, HRA - 12%, TA - 10%, MA - 5%, CCA - 10%,

PF - 2%, Deduction - 10%.

3.Create individual mark sheet with the following fields:

Sub code, Sub name, Max.Ext.Mark, Max.Int.Mark, Ext. Mark Obtained, Int.

Mark Obtained and calculate Total marks, Remarks (Pass or Fail), Result, Average and

Grade.

4. Create a chart to display sales volume of an organization for the last five years.

5. Create an Electricity Bill with the following fields:

Consumer No, Consumer Name, Previous Mtr Reading, Current Mtr Reading

and Calculate Unit Consumed (UC), Rate per Unit (Based on the unit level) and

Amount.

45

Ms – Power Point

1. Prepare a PowerPoint presentation with at least three slides for department Inaugural

function.

2. Draw an organization chart with minimum three hierarchical levels.

3. Design an advertisement campaign with minimum three slides.

4. Show a slide show with custom animation (Minimum 3 Slides at a time).

Learning Outcome:

After the completion of the course, the student gets proficiency in Ms Word, Ms

excel, Ms PowerPoint.

TEXT BOOK

1. C.Nellaikannan (2012), Ms- Office, 5th Edition, Nels Publication, Tirunelveli

REFERENCE BOOKS

1. Bittu Kumar (2010), Microsoft Office 2010, V & S Publishers, Chennai.

2. John Lambert and Curtis Frye (2016), Microsoft Office 2016, Microsoft Press,

Chennai.

3. TorbenLageFrandsen (2013), Microsoft powerpoint, Bookboon Publishers.

4. T.Karthikeyan and Dr. C. Muthu (2014), PC Software for Office- Automation, Sultan

Chand and Company, New Delhi.


A.Anitha K.Shobana

SEMESTER-IV

COST AND MANAGEMENT ACCOUNTING

Credits:5 Course Code:N7BBA4T92



To enable the students to acquire knowledge of Accounting formanagerial Decisions.

UNIT I 15 HOURS

Meaning – definition – scope – objectives – function - merits and demerits of Cost and

Management Accounting - distinction between cost, management and financial accounting -

Elements of cost - cost concepts and costs classification.

UNIT II 15 HOURS

Preparation of cost sheet - stores control – EOQ - maximum, minimum, reordering levels

pricing of materials issues - FIFO,LIFO,AVERAGE COST, STANDARD PRICE methods -

labour cost - remuneration and incentives.

46

UNIT III 15 HOURS

Financial statement Analysis - preparation of comparative and common size statements -

analysis and interpretation. Ratio analysis - classification of ratios -liquidity, profitability,

solvency – inter firm comparison

UNIT IV 15 HOURS

Fund flow analysis - cash flow analysis

UNIT V 15 HOURS

Standard costing - variance analysis - material and labour variances Marginal Costing – cost

volume profit analysis. Budgeting and preparation of Budget: Cash Budget, Flexible budget,

Production & Sales Budget.

(Theory carries 20 marks and problems carry 80 marks)

Learning Outcome:

To enable the students to understand Cost sheet, Material issues, Labour Cost

Financial statement analysis, Budgeting.

TEXT BOOK

1. S.P. Jain and K. L. Narang (2014), Cost & Management Accounting, 14th Revised

Edition, KalyaniPublishers,Kerala.

REFERENCE BOOKS

1. RK Sharma & K. Gupta(2012), Cost and Management Accounting, 2nd Edition,

2010,Kalyani Publishers, Kerala.

2. S.N.Maheswari(2014), Principles of Management Accounting, Sultan Chand & Sons,

17th Revised Edition, New Delhi.

3. Reddy. S &Hari Prasad Reddy (2014), Cost and Management Accounting,14th

Edition,Margam Publications,Chennai.

4. M.N.Arora (2009), A TextBook of Cost and Management Accounting, 8th Edition,

Vikas Publishing House Pvt Ltd., New Delhi.


A.Anitha K.Srivigneshkumar

SEMESTER – IV

BUSINESS LAW



47

Learning Objective:


Law of contract, Law of sale of goods

Law of Agency, Negotiable Instruments Act.

Unit -I 12 HOURS

Law of contract-contract-classification-Essential elements of a valid contract-offers and

acceptance- Consideration – Capacity of parties – Free consent. (Legal Rules)

Unit -II 12 HOURS

Law of sale of goods: Formulation of contract of sale-Agreement to sell or Sale-Hire

purchase agreement sale and Bailment law of Agency: Creation of agency-Classification of

agents. Relations of principal and agent – Termination of Agency.

Unit -III 12 HOURS

Company law- Company as legal entity – Definition and kinds of companies - Incorporation

of Companies – Memorandum and Articles of association – Certificates of incorporation –

prospectus – Commencement of Business – Liability for misstatement in prospectus.

Unit -IV 12 HOURS

Application – Allotment of shares and Debentures – Issues of shares at discount and

premium.Membership of companies – Meeting and proceedings.

Unit -V 12 HOURS

Winding up of companies – compulsory winding up and voluntary winding up and subject to

the supervision of the court.

Learning Outcome:

To enable the students to acquire knowledge of legal aspects of business

TEXT BOOK 1. N.D. Kapoor (2011), Business Law, Elements of Mercantile Law& Company Law,

Sultan Chand & Sons, New Delhi.

REFERENCE BOOKS

1. Tulsian P.C.(2013),Business Law, Tata McGraw-Hill, New Delhi.

2. Banerjee P.K (2010), Business Law,VikasPublishingHousepvt. Ltd, Noida India.

3. V.Balachandran&S.Thothadri (2013), Legal aspects of Business,Vijay Nicole

imprints Private Limited, Chennai.

4. B.S.Raman(2011),Business Law, United Publishers, Mangalore.


T.Shanmugapriya A.Anitha

48

SEMESTER-IV

MANAGEMENT INFORMATION SYSTEM

Crédits:4 Course Code :N7BBA4T14


Learning Objective:


Computer based information system

MIS support for the functions of management

UNIT I 12 HOURS

MIS - Strategic information system - MIS support for planning - organising – controlling –

MIS for specific functions - personnel, finance, marketing inventory production Data Base

Management System Models - hierarchical -network - relational - modular.

UNIT II 12 HOURS

Computer Hardware - Description of electronic computers – CPU operations -Classification

of computers - main - mini - workstations - micro computers– Supercomputers - personal

computers. Computer Software - types of software – data representation in computers -

Introduction to client-server.

UNIT III 12 HOURS

Input devices - mouse - touch screens - MICR - OCR - keyboard - pen based Input - digital

scanners - voice input devices - sensors. Output devices - impact printers – nonimpact

printers - video display terminals - plotters - voice output devices. Secondary storage devices

- magnetic disk, floppy, magnetic tape, optical disk storage- Pen drive – CDROM

UNIT IV 12 HOURS

Telecommunication revolution - Introduction to Email, internet, intranet and

teleconferencing, www architecture, Introduction to E-Commerce, models B_B, B_C, and

EDI, EDI applications in business, electronic payment cash, smart cards, and credit cards.

UNIT V 12 HOURS

Introduction to computer security: Basic concepts, threat models common security goals.

Cryptography and cryptographic protocols, including encryption, authentication, message

authentication codes, hash function , one way function, public key cryptography, secure

channels, zero knowledge and practices, cryptographic protocols and their integration into

distributed systems, and other applications.

Learning Outcome:

To enable the students to acquire knowledge of Management Information System and

its applications

49

TEXT BOOK

1. Management Information Systems (2014), Aman Jindal, Kalyani Publications, New

Delhi.

REFERENCE BOOKS

1. D. Boddy, A. Boonstra and G. Kennedy (2008), Managing Information Systems:

Strategy and Organisation ,3rd Edition, Prentice Hall.

2. K.C. Laudon and J.P. Laudon (2013), Management Information Systems: Managing

the Digital Firm, 10th Edition, Prentice Hall.

3. Tanenbaum Andrew. S (2014), Computer Network, 5th Edition, Pearson, New Delhi.

4. S.Sadagopan (2007), Management Information System, Prentice Hall of India, New

Delhi.


K.Shobana K.Srivigneshkumar

SEMESTER-IV

RETAIL MANAGEMENT

Crédits:2 Course Code: N7BBA4T95



To train the students on basics in retailing industry.

To learn the evolution and trends in retailing.

UNIT I 10 HOURS

Retail: Meaning – Functions and special characteristics of a Retailer – Reasons for studying.

Retailing – Marketing - Retailer Equation – Marketing concepts applied to retailing –

Retailing as a career – Trends in Retailing.

UNIT II 10 HOURS

Retail Model and Theories of Retail Development – Life cycle and phase in growth of retail

markets – Business models in retail – other Retail models.

UNIT III 10 HOURS

Strategic Planning in Retailing: Situation Analysis – Objectives – Need for identifying

consumer needs – Overall strategy, feedback and control – consumer decision-making

process.

UNIT IV 10 HOURS

Retail in India: Evolution and Size of retail in India – Drivers of retail change in India –

Foreign Direct Investment in retail – Challenges to retail developments in India.

50

UNIT V 10 HOURS Global retail markets: Strategic planning process for global retailing – Challenges and

Threats in global retailing – Factors affecting the success of a global retailing strategy.

Learning Outcome:

After the completion of the course the student will get an exposure to retail

management and its scope.

TEXT BOOKS

1. SwapnaPradhan (2014), Retailing Management Text and Cases, 4thEdition McGraw

Hill Education (India) Pvt Ltd, New Delhi.

2. Barry Berman and Joel R Evans (2011), Retailing Management, 11thEdition Pearson,

New Delhi.

REFERENCE BOOKS

1. Chetan Bajaj, RajnishTuli, Nidhi V Srivastava (2013), Retail Management,

2ndEdition,Oxford University Press, New Delhi.

2. Levy Michael Weitz Barton A (et al) (2013), Retail Management,8thEdition, McGraw

Hill Education Private Limited, New Delhi.

3. R.GopalPradipManjrekar (2010), Retail Management an Indian perspective,

1STEdition,Excel Books, NewDelhi.

4. Rosemary Varley& Mohammed Refiq (2007), Principles of Retail management,

Palgrave Macmillan, New Delhi.



SEMESTER- IV - ehd;fhk; gUtk]

Credits : 2 gFjp - IV jkpH]

mog]gilj]jkpH;

Course Code : N7BBA4T56- A


myF – I brhw]bghUs] tpsf]fk]. gh.nt:05

kyh]fs]/ fha]fs]/ Ritfs]/gH']fs]/

cly] cWg]g[fs].

51

myF – II brhw]bwhlh] tpsf]fk]. gh.nt:04

(KJbkhHp/ mwp"h]fspd] bjhlh]fs]/

,yf]fpa thpfs]/ cUtf']fs])

myF – III jkpHh] gz]ghL gh.nt:06

tpHhf]fs]/ rl']Ffs]/ ehl]Lg]g[wg; gHf]ftHf]f']fs]

mwpKfk].

myF – IV jkpH] bra]a[s] ghly]fs] kdg]ghlk] bra]jy] gh.nt:06

Mj]jpr]No/ bfhd]iw nte]jd]/ ghujpahh].

myF – V fojk] vGJjy]/ tpy']Ffs] gwitfs] gh.nt:06

Fwpj]J khzth]fis vGj itj]jy].

khzth; bgWk; jpwd; (Learning Outcome) :

vGj;Jf;fisg; gw;wpa mwpKfKk; brhw;fis vGJtjw;Fk; ngRtjw;Fk;

fw;Wf;bfhs;fpd;wdh;. jkpHh;fspd; gz;ghL/ ,yf;fpa';fis mwpe;Jbfhs;fpd;wdh;.

ghh]it E}y]

1. ,yf]fpa tuyhW - nrhk . ,stuR

kzpthrfh; gjpg;gfk;

8-7 rp';fh; bjU

ghhp Kid

brd;id - 8

Mwhk;gjpg;g[ - 2007

2 . ghujpahh; ftpijfs; - ghujpahh;

_ ,e;J gg;spnfrd;!]

100/ bfdhy; g']f] nuhL

fpHf;F rp.I.o.efh;

brd;id - 35

13-Mk; gjpg;g[ -2011

3. gjpbdz; fPH;f;fzf;F

E}y;fs; - bjhFg;g[ E}y] - th;;j;jkhdd; gjpg;gfk;

V.Mh;.Mh;. fhk;g;bsf;!;

141/ c!;khd; rhiy/

jpahfuha efh;

brd;id - 17


52

4. ePjp E}y; fH";rpak; - bfhw;wit btspaPL

4/2 Re;juk; bjU

jpahfuhah; efh;/ brd;id -17

Kjw;gjpg;g[ - 2014.

5.ehl;Lg;g[w ,ay; Ma;t[ - lhf;lh; R.rf;jpnty;

kzpthrfh; gjpg;gfk;

31/ rp';fh; bjU/ ghhpKid/

brd;id - 108

Kjw;gjpg;g[ - 1983.


Dr.M.Revathi Dr.S.Rajalatha

SEMESTER- IV - ehd;fhk; gUtk]

Credits : 2 gFjp - IVjkpH]

rpwg]g[j]jkpH]]] Course Code : N7BBA4T56-B Total Instructional hours- 27

myF– I r']f ,yf]fpak; –mfk]] gh.nt:05

ew]wpiz - tpy]yhg]g{tpd] - Re]juj]jdhh]

fypj]bjhif - Rlh]j]bjhO,* nfsha]* - fgpyh;

mfehD}W - md]dha] thHp - j']fhy] Klf]bfhw]wdhh]

myF– II r']f ,yf]fpak; – g[wehD}W gh.nt:04

<vd ,uj]jy] - fiHjpd]ahidahh]

<d]W g[we]jUjy] - \jpd] Ky]iybghd]Koahh]

myF– III rpyg]gjpfhuk] - fl]Liu fhij gh.nt:06

myF– IV ciueil E}y] - tz]zjhrd] -mfk] g[wk] gh.nt:06

(njh]e]j ehd;Ffl]Liufs])

C"]ry] kdR

fw]wJkdk]

,aw]if kfue]j']fs]

ee]jpahtl]lr] broapd] k"]rs] ,iy

53

myF– V bghJf]fl]Liufs] gh.nt:06

khzth]fs] bfhz]lhoatpHhFwpj]J mth]fisvGjitj]jy].

khzth; bgWk; jpwd; (Learning Outcome) :

r';ffhyk; Kjy; ,f;fhyk; tiuapyhd ,yf;fpa';fs; tHpnabkhHpapd;

,dpikkw;Wk; thH;tpay; jd;ikfisa[k; cah;e;Jbfhs;fpd;wdh;.

ghh]it E}y]

1.jkpH; ciueilapd; njhw;wk; tsh]r]rp - f.ifyhrgjp

epa{br"]Rhp g[j]jfepWtdk]/ brd;id.

2.r']f ,yf;fpaj; bjhFg;g[f;fs; - epa{ br";Rhp g[f; Qt[!;

41/gprpl;nfh ,d;l!;l;hpay; v!;nll;


,uz;lhk; gjpg;g[ - 2004

3.jkpH;f;fhg;gpa';fs; - fp.th.$fe;ehjd;

Ky;iyepiyak;

9/ ghujpefh; Kjy; bjU

jpahfuhaefh;

brd;id– 600 017

Kjw;gjpg;g[ 2012

4. Tj;Jk; rpyk;g[k; - Kidth;. m.mwpt[ek;gp

rpj;jpuk; btspaPL

15/fiythzpefh;

,yhRg; ngl;il

g[Jr;nrhp– 605 008



Dr.S.Dhandapani Dr.S.Rajalatha

SEMESTER-IV

Non Major Elective-II - BASIC ENGLISH FOR COMPETITIVE EXAMINATIONS-II

Credit:2 Course Code:N7BBA4T76-C

Hours per Week: 2 Total Instructional hours- 27

54

Learning Objective

To prepare students for competitive examination with basic grammar knowledge.

Unit I 5 HOURS

Concord (Subject Verb Agreement)

Articles

Synonyms -Antonyms

Unit II 5 HOURS Tenses

Common Errors

Idioms and phrases

Unit III 5 HOURS

Kinds of Sentence (transformation)

Classification of Sentences (simple, complex, compound)

Rearrange the Sentences

Improvement of Sentences

Unit IV 6 HOURS

One word substitution

Selection of mis spelt /Correctly spelt words

Odd word out

Unit V 6 HOURS

Comprehension

Cloze test

Learning Outcome

On successful completion of the course, the students to be in the comfort level of

spoken, written and also assist the students to avoid error in writing

TEXT BOOK

Basic English for Competitive Examinations, Department of English,

SreeSaraswathiThyagaraja College, Pollachi, 2017.

REFERENCE BOOK

Facets of English Grammar, R.N.Shukla&N.M.Nigam, Macmillan, 2009.

English For Competitive Examinations, R.P.Bhatnagar&RajulBhargava, Macmillan, 2007.


R.Vennila Nancy Christina K.Mahalakshmi

SEMESTER-IV

MATHEMATICS FOR COMPETITIVE EXAMINATIONS



Learning Objective:To train the students on quantitative aptitude and verbal reasoning.

55

UNIT I 10 HOURS

Analogy

Coding and Decoding

Direction Sense Test

UNIT II 10 HOURS

Blood Relations

Logical Reasoning

UNIT III 10 HOURS

Average

Problems on Numbers

Problems on Ages

UNIT IV

Percentages

Ratio and Proportion 10 HOURS

Profit and Loss

UNIT V

Time & Work 10 HOURS

Time and Distance

Learning Outcome:

After the completion of the course the student will gain confidence and skill to appear

for all competitive examinations conducted by central and state governments.

TEXT BOOK

“Mathematics for Competitive Examinations”, Department of Mathematics,

SreeSaraswathiThyagaraja College, Pollachi, 2016.

REFERENCE BOOKS

1. R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning, S. Chand

& Company Ltd, 2011 Edition, New Delhi (For units I & II only).

2. R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand &

Company Ltd, 2012 Edition, New Delhi(For units III, IV, V).

3. B. S. Sijwali, Quantitative Aptitude,Arihand Publications (India) PVT LTD, 2007.

4. AbhijitGuha, Quantitative Aptitude for Competitive Examinations, McGraw Hill

Companies, 2006.

Calculation of Exclusive Internal Marks for “Mathematics For Competitive

Examinations” For All UG Programmes

a) Average of two cycle tests – For a maximum of 25 marks

b) Model Examination – For a maximum of 50 marks

c) Assignment marks – For a maximum of 05 marks

d) Attendance marks – For a maximum of 10 marks

e) Unannounced Quiz – For a maximum of 10 marks

Total marks – 100 marks

56


M.Thangamani

R.Chitradevi

R.D.Beulah

R.Senthil Amutha

SEMESTER – V

BUSINESS ENVIRONMENT




To enable the students to acquire knowledge of Business environment.

UNIT I 12 HOURS

Business Environment: Meaning – Various environments affecting business – Social

Economic; Political and Legal; Culture; Competitive Demographic; Technological and

International environments.

UNIT II 12 HOURS

Business and culture: Culture – Elements of culture – Impact of foreign culture –Traditional

values and its impact – Change and resistance to change - Caste and communities –

Linguistic and Religious groups – Joint Family system.

UNIT III 12 HOURS

Business and Society: Social responsibilities of Business – Responsibilities to shareholders;

Responsibility to employees; Responsibility to customer; Responsibility to the community;

Responsibility to the Government – Business Ethics – Population – Demographic pattern

changes – Standard of living – Urbanization –Migration.

UNIT IV 12 HOURS

Business and Government: State Regulations of business Industrial Licensing policy –

Technology – Indigenous Technology – Import of Technology – Import of Technological

changes of business.

UNIT V 12 HOURS

Economic system: socialism – Capitalism - Mixed Economy – Their impact of Business –

Public sector, private sector, joint sector – objectives, growth, achievements and failures of

public sector in India.

57

Learning Outcomes:

On successful completion of this course, the students should

haveknowledgeonBusiness and culture, Business and Government, Economic system.

TEXT BOOKS

1. Francis Cherunilum(2013),Business Environment&Text Cases, Himalaya Publishing

House,New Delhi.

REFERENCE BOOKS

1. K.Aswathappa(2013), Essentials of Business Environment Text &Cases, 8th edition,

Himalaya Publishing House,New Delhi.

2. Justin Paul (2010), Business Environment, 3rdEdition, McGraw Hill Education India

Pvt Ltd, New Delhi.

3. M.Adikary(2012), Economic Environment of Business, 9thEdition, Sultan Chand &

Sons, New Delhi.

4. A.C. Fernando(2011),Business Environment, Pearson Education India, New Delhi.


K.Srivigneshkumar K.Shobana

SEMESTER-V

TAXATION




To enable the students to acquire knowledge of principles of Taxation.

UNIT – I 15HOURS

Tax- features of tax – objectives of tax – general principles of tax – kinds of tax- merits and

demerits of direct tax – merits and demerits of indirect tax- difference between direct and

indirect tax.

UNIT – II 15HOURS

Direct Taxes : Income Tax Act 1961 – important definitions – basis of charge – residential

status – Income exempted from income tax – heads of income – computations of income

under salary and house property .(problem be included).

UNIT – III 15HOURS

Computation of income under profits and gains of business - profession – capital gains –

income from other sources - Deductions in the computation of total income - income tax

Authorities and their power.(problems be included).

58

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22A.C.+Fernando%22&source=gbs_metadata_r&cad=6

UNIT – IV 15HOURS

Indirect taxes – Introduction to TNGST – dealers – registration of dealers – procedures of

dealers – Introduction to CST – objectives of CST – levy and collection of sales tax – sales

tax authorities and powers – offences and penalties – difference between interstate sale and

intra state sale

UNIT – V 15HOURS

Introduction of customs duty – features - objectives of customs duty – exempted form

customs duty –excise duty – features – objectives – Levy and collection of Excise duty –

distinction between advalorum and specific duties. Introduction to VAT, TNVAT and CEN

VAT.

Note: Theory and problems shall be distributed at 60% & 40% respectively.

Learning Outcomes:

On successful completion of this course, the students should have understood.

Principles of Direct and Indirect Taxes, Calculation of Tax, Tax Authorities, Procedures.

TEXT BOOK

1. V.P.Gaur, D.B.Narang (2014), Income Tax Law & Practice, 42nd Revised

Edition,Kalyani Publishers, Kerala.

REFERENCE BOOKS

1. V.Balachandran (2014), Indirect Taxation,16th Edition, Sultan Chand & Sons,New

Delhi..

2. Reddy &HariPrasa (2015), Income Tax Law & Practice, 4rd Edition, Margham

Publications,Chennai.

3. Dingarepagare (2007),Income Tax Law & Practice,27th Edition,Sultan Chand &

Sons,New Delhi..

4. Dr.Parameswaran (2005), Principles of Taxation, 2nd Edition, Parasanna Publication,

Chennai.



SEMESTER-V

E-BUSINESS

Credits:5 Course Code :N7BBA5T93


Learning Objective:

To teach the student about basic knowledge on Electronic Commerce and it

application.

59

UNIT I 15 HOURS

Foundations of Electronic Commerce: Definition and content of the field- driving force of EC

–Impact of EC – Managerial Issues – Benefits and Limitations of EC retailing in EC:

business models of E-marketing – Aiding Comparison Shopping – The impact of EC on

Traditional Retailing system.

UNIT II 15 HOURS

Internet consumers and Market Research : The Consumer Behaviour model – Personal

characteristics and the Demographics of Internet Surfers - Consumer Purchasing Decision

Making– One-to-One relationship marketing – Delivering Customer Service in Cyberspace –

Market Research of EC – Intelligent Agents for consumers – Organizational Buyer

Behaviour.

UNIT III 15 HOURS

Advertisement in EC: Web Advertisement – Advertisement Methods – Advertising Strategies

–Push Technology and Intelligent Agents – Economics and Effectiveness of Advertisement –

Online catalogue. Intranet and Extranet-applications of intranets and extranets.

UNIT IV 15 HOURS

Business-to-Business EC: Characteristics of B2B EC – Models of B2B EC- Procurement

Management using the Buyer’s internal market place – Supplier and Buyer Oriented

Marketplace.

UNIT V 15 HOURS

Other B2B models auctions and services – Integration with Back-End Information System –

The role of S/W agents in B2B – Electronic marketing in B2B.

Learning Outcome:

On successful completion of this course, the students will get the knowledge of E-

Business.

TEXT BOOK 1. Efraim Turban, Jae Lee, David King, H. Michale Chung(2012), Electronic

Commerce“A Managerial Perspective”, 3rd Edition, Pearson Education Asia, HK.

REFERENCE BOOKS 1. Kalakota Ravi Whinston B Analrew (2013), Electronic Commerce,5th Edition,

Pearson Education, New Delhi.

2. Hanson Ward- KirthiKalyanam (2013), Internet marketing & Electronic Commerce,

2nd Edition, Cengage learning, New Delhi.

3. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang (2012), Electronic

Commerce fundamental & Application, 3rd Edition, Wiley Publishers, India New

Delhi.

4. Puja Walia Mann and Nidhi (2009),Electronic Commerce,1stEdition,MJP Publishers,

Chennai.

60


S.Mahalakshmi T.Shanmugapriya

SEMESTER-V

PROMOTION MANAGEMENT



Learning Objective:

To impart knowledge on advertising, advertising media and agencies

To impart knowledge on sales promotion.

UNIT I 15 HOURS

Promotional Mix –Meaning-Factors for selection of Promotional Mix-Steps involved in

developing effective communication- Advertising: Meaning – Importance- Objectives-

Media-Forms of Media- Press News Paper Trade journals –outdoor advertising& Indoor

Advertising -Recent trends in advertising

UNIT II 15 HOURS

Advertising agencies- advertising Budget- Advertising appeals – Advertising Organisation -

Advertising Copy- Objectives- Essentials- Types- Elements of Copy Writing: Headlines,

Body Copy- Illustration- Catch Phrases & Slogans – Identification Marks

UNIT III 15 HOURS

Advertising Layout- Functions- Design of Layout- Designing of advertisement using

software- artwork-meaning-types-colour in advertisement– quality- functions- size of

Advertising- Advertising Campaign- Steps in Campaign Planning.

UNIT IV 15 HOURS

Personal selling – Objectives- Salesmanship- Process of Personal Selling- Types of sales

Man. Sales Force Management- Importance- Sales Force Decision- Sales force size-

Recruitment & Selection – Training- Methods- Motivating Salesman Controlling –Fixing

Sales Territories- Quota- Evaluation.

UNIT V 15 HOURS

Sales Promotion: Meaning- Methods- Consumer Sales Promotion – Trade Sales Promotion –

Sales Force Sales Promotion & Dealers Promotion, After sales service – Publicity & Public

Relations.

61

Learning Outcome:

This paper mainly is to expose the students to the Basics of advertisement, to get

acquainted with the media of Advertisement and also the promotional aspects of a product

and service. This also enables the students to develop the art of salesmanship.

TEXT BOOK

1. Sontakki C.N (2011), Advertising & Sales management, Kalyani publishers, New

Delhi.

REFERENCE BOOKS

1. Agarwal.R.C (2015), Salesmanship & Advertising, Lakshmi publications, Chennai.

2. Pradeepkumar (2013), Advertising & Sales Promotion, KedarNath Ram Nath,

Meerut.

3. GerorgeE.Belch& Michael A.Belch (2014), Advertising & Promotion, TATA

McGraw Hill, NewDelhi.

4. Donald W. Jugenheimer, Samvel D. Bradley, Larry D.Kelley, Jerry C.Hudson (2010),

Advertising &Public Relations Research, PHL Learning Private Limited, NewDelhi.



SEMESTER-V

RURAL MARKETING



Learning Objective:

To enable the students to understand the elements of the unexplored rural markets.

To identify the significance and strategies of rural markets.

To familiarize the students with innovations in rural marketing.

Unit I

Introduction - Definition – Scope of rural marketing – Concepts – Components of rural

markets – Classification of rural markets – Rural vs. Urban markets.

Unit II

Rural marketing environment - Population – Occupation pattern – Income generation -

Expenditure pattern – Literacy level – Infrastructure facilities – Rural credit institutions –

Rural retail outlets – Print media in rural areas –– Rural demand.

62

Unit III

Rural marketing strategies - Rural Marketing Segmentation – Product strategies – Pricing

strategies – Distribution strategies – Promotionsstrategies – Social marketing.

Unit IV

Rural Sector marketing - Marketing of agriculturalproduce and rural and cottage industry

products –Consumer and durable goods – FMCG products-Health and financial services.

Unit V

Rural Marketing Management - Diversity management - Role of financial institutions,

Commercialbanks and Cooperative institutions in rural marketing – Problems and challenges

in rural marketing – Recent trends.

Learning Outcomes:

At the end of the course the students will be able to:

•To understand the buying behaviour, the consuming pattern, the need and wants of

the rural consumer

•To provide some of the challenges and opportunities that the rural market holds for

the Companies.

TEXT BOOK

1. KashyapPradeep (2012), The Rural Marketing Book, Pearson Education

Publications.

2. 1.Badi, R V., and Badi, N.V. (2005) Rural Marketing, 2/e, PHI, New Delhi.

REFERENCE BOOKS

1. PradeepKashyap& Siddhartha Raut (2005), The Rural Marketing Book, Biz

TantraPublications,New Delhi.

2. ShipraChawla (2007), A textbook on Rural Marketing,Dominant Publishers And

Distributors.

3. Dr.RajeshS.Shinde(2010), Rural Marketing in India,ABD Publishers, New Delhi.

4. BalramDogra and KarminderGhuman (2009), Rural Marketing Concepts and

Practices, Tata McGraw-HillPublishing Company Limited, New Delhi.



SEMESTER – V

ACCOUNTING PACKAGE (Practical only)

Credits: 3 Course Code: N7BBA5P76

Instructional Hours:50 Hrs

63

Objectives

To familiarize the students with concepts of financial accounting on computers, skill

for using current generation software.

LIST OF PRACTICALS

1. Company creation

2. Ledger creation (Single & Multiple)

3. Group creation (Single & Multiple)

4. Entering accounting vouchers

5. Creating Stock Group, Stock Item, Unit Price and Categories in tally (Inventory

information)

6. Creating Stock Summary Report

7. Entering accounting vouchers

8. Creating purchase order

9. Creating sales order

10. Creating invoice

11. Generating Reports (Balance sheet, Trial Balance & P&L account)

12. Connecting Data into MS Word Document and Excel

Learning Outcome:

After the completion of the course the student will acquire knowledge about TALLY.

TEXT BOOK

1. A.K.Nadhani&K.K.Nadhani(2010), Tally 6.3 Tutorial,BPB Publication.

REFERENCE BOOKS

1. NamarataAgarwal&Sanjay Kumar(2001), Financial Accounting on Computers using

Tally, 1stEdition,Dreamtech Press.

2.

3. N.Satyapal(2000), Using Tally, 2ndEdition, Khanna publications, Delhi.

4. Asok K Nadhani ( 2007), Implementing Tally,2nd Edition, BPB publication, New

Delhi

5. LalithaB.Singh (2002), Accounting by Tally, 2nd Edition, Asian Publishers, New

Delhi.



64

INSTITUTIONAL TRAINING

Credits:1* Course Code: N7BBA5R17

Learning Objective:

To give optimum exposure on the practical side of Commerce and Industry.

1. Duration of the internship training is 12 days during the Summer Vacation which falls at

the end of the 4th Semester.

2. The departments concerned will prepare on exhaustive panel of Institutions. Industries

and practitioners.

3. The individual student has to identify the institution / industry / practitioners of their

choice and inform the same to the HOD / Staff-in-charge.

4. The students hereafter will be called as Trainees should maintain a work diary in which

the daily work done should be entered and the same should be attested by the section in-

charge.

5. A detailed outline of the job to be done, sections in which they have to be attached both

in the office as well as in the field, should be provided to each student.

6. The trainees should strictly adhere to the rules and regulations and office timings of the

institutions to which they are attached.

7. The trainees have to obtain a certificate on successful completion of the internship from

the chief executive of the organization.

8. Monitoring and inspection by staff on a regular basis.

9. Schedule of visit to be made by the staff is to be prepared by the HOD / Staff-in-charge.

10. Report writing manual and format should be prepared by the respective departments.

11. Specimen forms are to be attached wherever it is necessary.

12. Report evaluation: External Viva-Voce examination will be conducted and marks will be

provided as follows: Viva- Voce -10 marks Project report- 40 marks.

13. Report should be submitted in the 5th Semester.

14. Expected outcome of the internship training is given separately.

SUGGESTED READINGS

To be given by the instructor

SEMESTER – V

PART V: EXTENSION ACTIVITIES

Course code: N7BBA5P28

Every student shall participate compulsorily for period of not less than two years (4

semesters) in any one of the following programmes.

NSS

NCC

65

Sports

YRC

Other extra-curricular activities.

The student’s performance will be examined by the staff in-charge of extension

activities along with the Head of the respective department and a senior member of the

Department on the following parameters. The marks shall be sent to the Controller of

Examinations before the commencement of the final semester examinations.

20% of marks for Regularity of attendance

60% of marks for Active Participation in classes/camps/games/special

Camps/programmesin college District/ State/ University activities.

10% of marks for Exemplary awards/Certificates/Prizes.

10% of marks for Other Social components such as Blood Donations, Fine Arts, etc.

The above activities shall be conducted outside the regular working hours of the

college. The marks sheet will carry the following remarks as per the following mark range.

A-Exemplary - 80 and above

B-Very good - 70-79

C-Good - 60-69

D-Fair - 50-59

E-Satisfactory - 40-49

This grading shall be incorporated in the mark sheet to be issued at the end of the

semester. (Handicapped students who are unable to participate in any of the above activities

shall be required to take a testing the theoretical aspects of any one of the above fields and be

graded and certified accordingly).

SEMESTER-VI

INTERNATIONAL BUSINESS



Learning Objective:

To enable the students to acquire knowledge of International Business.

UNIT-I 10 HOURS

Introduction and Overview: Introduction – The Globalization of the World Economy – The

Changing Nature of International Business – Differences in International Business. National

66

Differences in Political Economy: Introduction – Political Systems – economic Systems –

Legal Systems – The Determinants of Economic Development – States in Transition.

UNIT-II 10 HOURS

Differences in Culture: Introduction – Social Structure – Religion – Language – Education –

Culture and the Workplace – Culture change – Cross – Culture Literacy – Culture and

competitive Advantage.

UNIT-III 10 HOURS

An overview of International trade Theory: Introduction – An Overview of Trade Theory –

Mercantilism – Absolute Advantage – Comparative Advantage –WTO & Development of

World trade – Regional grouping of countries and its impact.

UNIT-IV 10 HOURS

Financing Of Foreign Trade – Foreign exchange – World Bank – International Monetary

Fund

UNIT-V 10 HOURS

Documentation for Foreign Trade - pre-shipment procedure – post–shipment procedure

Learning Outcome:


The Changing Nature of International Business.

Culture and competitive Advantage.

TEXT BOOK

1. Hill C.W (2014), International Business, Competing in the Global market place, 9th

Edition, Irwin –McGraw Hill, New York.

REFERENCE BOOKS

1. Philip.R.Cateora (2011), International Marketing, 9thEdition, Irwin McGraw Hill,

New York.

2. Francis Cherunilam (2010), International Business, 5th Edition, Wheeler Publications,

New Delhi.

3. Charles W L Hill (2016),International Business-Competing in the Global market

place, 11th Edition, Irwin – McGraw Hill, New York.

4. Vyuptakesh Sharan (2011), International Business, India, Third Edition, Dorling

Kindersley Publishers, Noida, India.


S.Mahalakshmi K.Srivigneshkumar

67

SEMESTER-VI

INVESTMENT MANAGEMENT



Learning Objective:

The objective of the course is to impart special knowledge on investment management

and analysis. This course throws light on the fundamental concepts of investment; types of

investment, analysis and valuation of securities etc. It also enables learners to become

portfolio consultants.

UNIT-I 12 HOURS

Concept Of Investment – Important – Investment Avenues - LIC schemes -Bank Deposit -

Government Securities - Mutual Fund Scheme - Post Office Schemes -Provident Fund -

Company Deposits - Real Estate - Gold & Silver.

UNIT-II 12 HOURS

Investment In Shares And Debentures - Comparison With Other Forms Of Investment -

Primary Market: Role Of NIM Mechanics Of Floating New Issues Secondary Market:

Function - Mechanics Of Security Trading – OTCEI - NSE Futures & Options.

UNIT-III 12 HOURS

Risk – kinds - measures of risk - return. Valuation of securities - valuation of bonds -

Valuation preference and equity shares.

UNIT-IV 12 HOURS

Security analysis - Fundamental Analysis: Economic, Industry And Company Analysis -

Technical Analysis: Dow Theory - Types of Chart Patterns.

UNIT-V 12 HOURS

Efficient Market theory.Random Walk Theory - Weak Form - Semi Strong Form-Strong

Form. Portfolio Analysis: Markowitz theory - Optimum portfolio. Online share Trading –

demate account-Advantages and Disadvantages-Steps in opening a demate account-Working

of a demate accounts set by SEBI.

Learning Outcome:

After the completion of this subject he/she should get a thorough knowledge about the

investment and could able to construct a portfolio.

TEXT BOOK

1. Dr.V.Radha, R.Parameswaran & Dr.V.R.Nedunchezhian (2006), Investment

Management, Prasanna Publishers, Chennai.

68

REFERENCE BOOKS

1. Preethi Singh(2014), Investment Management, Himalaya Publishing House, New

Delhi.

2. Bhalla G.S (2009), Investment Management, Sultan Chand& Sons, New Delhi.

3. Dr.R.P. Rustagi (2012), Investment Analysis and Portfolio Management, 4th Edition,

Sultan Chand& Sons, New Delhi.

4. Francis (2007), Investment Management, Tata McGraw Hill Publishing Company

Ltd, New Delhi.


K.Shobana K.Srivigneshkumar

SEMESTER – VI

SERVICES MARKETING




To teach the students about fundamentals of service marketing and the knowledge on

service marking mix elements.

UNIT-I 15 HOURS

Service: Concept – Goods Vs Services – Nature – Types – Characteristics - Role Of Services

– Classification Of Services – Reason For Growth In Service Sector – Need For Service

Marketing – Service Marketing Management – Marketing Strategy In Service.

UNIT-II 15 HOURS

Service Marketing Mix: Elements – Service Product – Pricing In Services – Service

Promotion: Promotion Mix For Services. Distribution in Services – Advertising – Sales

Promotion – Personal Selling – Public Relations and Publicity.

UNIT-III 15 HOURS

Place In Services: Location – Channels of Service Delivery – Designing A Distribution

System – Direct And Indirect Distribution - Franchising. People In Service: Types Of Service

Personnel – Physical Evidence: Physical Facilities – Environment – Role of Physical

Evidence.

UNIT-IV 15 HOURS

Service Process: Designing Service Process – Spectrum – Service Design Options – Service

Process Planning – Gap Analysis – Benefits of Service Quality – Service Quality

Management.

69

UNIT-V 15 HOURS

Service Marketing: Travel and tourism Marketing-Health care marketing-Aviation

Marketing- Globalisation of services-Marketing of financial Servicer-banking-Insurance-

Factoring.

Learning Outcome:

After the completion of the course, students get exposure to various service sectors.

TEXT BOOK

1. Vasanti Venugopal & Ragu (2015), Service Marketing,Himalaya Publishing house,

New Delhi.

REFERENCE BOOKS

1. Dr.S.Shajahan (2015), Service Marketing, Himalaya Publishing House, New Delhi.

2. Ravishankar (2010), Service Marketing the Indian Perspective, Excel Books, New

Delhi.

3. Jha (2014), Service Marketing, Himalaya Publication, NewDelhi.

4. Govind Apte (2004), Service Marketing, 5th Edition, Oxford University Press, New

Delhi.



SEMESTER-VI

EVENT MANAGEMENT

Credits:2

Course Code: N7BBA6T74



To understand the needs of addressing events.

To demonstrate an awareness of why events have evolved in human society

UNIT I 10 HOURS

Events - Definition and scope-Types- Need for Event: Brand Building-Focusing Tatget

Market – Implementation of marketingplan- Creat opportunity for the deal with different

media – Market Resarch- Relationship Building- Event & The Economy- C's of events

designing &interaction –Event as marketing tool - Advantages and Disadvantages of events.

UNIT II 10 HOURS

Elements of events - event infrastructure, target audience, organizers, venue, media activities

to be carried out – Process of Event – Concept of market in events, segmentation and

targeting of the market events – Budgeting of Event.

70

UNIT III 10 HOURS

Positioning in events and the concept of event property.Events as a product- Pricing-

Objectives - Methods of pricing events - Events and promotion, various functions of

management in events.

UNIT IV 10 HOURS

Coverage of Events: Themes- Beneficiay – Creative & People - Strategic market planning,

Development of market plan.

UNIT V 10 HOURS

Strategic alternatives arising from environment, competition and defined objectives.

Evaluation of event performance - measuring performance & correcting deviations.

7

Learning Outcome:

On the successful completion of this course the students shouldhave understood the

attributes and knowledge requirements of marketing events.

TEXT BOOK

1. Gaur and saggere.V. (2012),Event Marketing Management,Vikas Publishing.

REFERENCE BOOKS

1. Panwar.J.S.(2013), Marketing in the New Era, Sage Publication, Chennai.

2. Kotler.P(2015), Marketing Management, Analysis, Planning, Implementation and

Control, Prentice-Hall of India Pvt Ltd.

3. Avrich, Barry (1994), Event and Entertainment, Vision Books, New Delhi.

4. Allison Saget (2006),The Event Marketing Handbook: Beyond Logistics and Planning

publishersKaplan Publishing House.



SEMESTER – VI

DEVELOPMENT OF MANAGERIAL SKILLS

Credits:3 Course Code

:N7BBA6P15



To acquire the communication & soft skill of the students

UNIT - I 10 HOURS

Drafting a circular letter – preparation of minutes of a meeting – Drafting business letter –

71

Seeking loan for business venture – supply of materials – Enquiries about products and

services – Complaint about defect in products and services.

UNIT - II 10HOURS Designing an application black for a post – Drafting an Advertisement inviting application

for a position – Drafting an application for a position – Drafting a joining report – Designing

an advertisement for an imaginary product (Sketches and Slogans)

UNIT - III 10 HOURS

Preparation of a self-assessment report (SWOT Analysis) – Drafting Curriculum Vitae (CV)

– Preparation of a press report about an event – Drafting a Complaint letter to the government

authorities- Drafting letter to a banker/ head of the institution seeking education loan

assistance.

UNIT - IV 10HOURS

Steps involved in starting business ventures – Building a business Model – Preparation of a

project report for a business venture - Innovation and Introduction of new ideas in FMCG

goods (Current trends in product designs and marketing)

UNIT - V 10HOURS

Drawing lay-out for modern office – Drawing organizational chart – Preparation of

Questionnaire/Interview schedule for market survey on consumer goods – Questionnaire/

schedule for attitude, motivation, absenteeism, stress, Training needs etc, - Etiquettes and

grooming.

Learning Outcome:

To impart the skills of the students

(PRACTICALS)

1. Power point presentations

Marketing of product

Cases from functional areas

Business models

Latest concepts in functional areas

2. Public Speaking

Self-introduction

Welcome address

Introduction of chief guest

Speech on any topic of own choice

Votes of thanks

3. Team Building

Organising event and programmes

Extension activities of social relevance

Guest lectures

Quiz programmes

72

Mini Exhibition etc.,

4. Group Discussion

Mock Interview

Brain storming

5. Role playing, Management games (HRM, Marketing and Finance)

6. Debating

Comparing Service

Live Demos



SEMESTER-VI

ENTREPRENEURSHIP & PROJECT MANAGEMENT



Learning Objective:

To enable the students to acquire knowledge of Entrepreneurship

UNIT I 10 HOURS

Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship -

Intrapreneur - Role of entrepreneurship in economic development

UNIT II 10 HOURS

Factors affecting entrepreneurial growth - Entrepreneurship development programmes - need

- objectives – course contents - phases - evaluation. Institutional support to entrepreneurs.

UNIT III 10 HOURS

Project Management: Meaning of project - concepts - categories - project life cycle phases -

characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV 10 HOURS

Project identification - selection - project formulation – contents of a project report - planning

commission guidelines for formulating a project - specimen of a project report.

UNIT V 10 HOURS

Source of finance for a project - Institutional finance supporting projects project evaluation -

objectives - types – methods - women entrepreneurship.

73

Learning Outcome:


EDP, Project management

Institutional support to entrepreneurial development

TEXT BOOK

1. C.B.Gupta & N.P. Srinivasan (2014), Entrepreneurial Development, 5th Edition,Sultan

Chand & Sons, New Delhi.

REFERENCE BOOKS 1. S.S.Khanka(2014), Entrepreneurial Development, 4thEdition, S. Chand & Company

Ltd, New Delhi.

2. S.Choudhury(2012), Project Management, 5th Edition, Tata McGraw Hill Publishing

Company Ltd, New Delhi.

3. Harvey Maylor(2010), Project Management, 1st Edition, Pearson Education, New

Delhi.

4. Abhijit Chatterjee & V.Sharma(2011), Entrepreneurship Development, 1st Edition,

Vayu Education of India, New Delhi.


S.Mahalakshmi K.Shobana

74

--------------------------------------------------------------------------------------------------------

2. AUTONOMOUS EXAMINATIONS RULES AND

REGULATIONS

1

1.

2. or or

3.

4.

EXTRA CREDIT COURSES

5. and

CURRICULUM STRUCTURE OF UG PROGRAMS

(2017 – 18 Batch onwards)

PART - I

PART - II

PART - III

PART - IV

PART - V

Environmental Studies, Value Education and Human Rights

Skill Based Courses / Non – Major Electives

or or or

a) Basic Tamil for New

Learners

1. Core:

2. Allied:

3. Electives

English

Extension Activities

a. Tamil b. Hindi c. Malayalam d. French

NSS/ Sports

b) Advanced Tamil

c) Basic English for Competitive

Examination – I & II

Yoga

Mathematics for Competitive

Examinations

Summer Project / Internship

EXAMINATION SYSTEM UNDER AUTONOMY

1. Pattern of Examinations:

The college follows semester pattern. Each academic year consists of two semesters

and each semester ends with the End Semester Examination. A student should have a

minimum of 75% attendance out of 90 working days to become eligible to appear for the

examinations.

2. Internal Examinations:

The questions for every examination shall have equal representation from the units of

syllabus covered. The question paper pattern and coverage of syllabus for each of the internal

(CIA) tests are as follows.

First Internal Assessment Test for courses except

Part IV-Non Major Electives (Basic English for Competitive Examination - I & II)

Syllabus : First Two Units

Working Days : On completion of 30 working days, approximately

Duration : Two Hours

Max. Marks : 50

For the First internal assessment test, the question paper pattern to be followed as given

below:

Question Paper Pattern

Section A

Attempt all questions (three each from both units)

06 questions – each carrying one mark 06 X 01 = 06

Multiple Choice

Section B

Attempt all questions (two each from both units)

04 questions – each carrying five marks 04 X 05 = 20

Inbuilt Choice [Either / Or]

Section C

Attempt all questions

(Minimum one question shall be asked from each unit)

03 questions - each carrying eight marks 03 X 08 = 24


(Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === A)

76

Second Internal Assessment Test for courses except

Part IV-Non Major Elective(Basic English for Competitive Examination –I & II)

Syllabus : Third & Fourth Units



Max. Marks : 50

For the First internal assessment test, the question paper pattern to be followed as given

below:


Section A

Attempt all questions (three each from both units)


Multiple Choice

Section B




Section C





(Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === B)

Model Examinations for courses except

Part IV-Non Major Elective:

(Basic English for Competitive Examination – I & II)

Syllabus : All Five Units

Working Days : On completion of 85 working days approximately,

Duration : Three Hours

Max. Marks : 75

For the Model Examinations, the question paper pattern to be followed as given below:


Section A



Multiple Choice

77

Section B





Section C





(Reduce these marks to a maximum of 05 i.e., (Marks obtained/75) X 10 === C)

Assignments

Each student is expected to submit at least two assignments per course. The

assignment topics will be allocated by the course teacher. The students are expected to submit

the first assignment before the commencement of first Internal Assessment Test and the

second assignment before the commencement of second Internal Assessment Test. Photo

copies will not be accepted for submission.

Scoring pattern for Assignments

Punctual Submission : 2 Marks

Contents : 4 Marks

Originality/Presentation skill : 4 Marks

Maximum : 10 Marks x 2 Assignments = 20 marks

(Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 ====D)

Attendance Mark

Attendance Range Marks

96 % and above - 5 Marks

91 % & up to 95 % - 4 Marks

86% & up to 90 % - 3 Marks

81% & up to 85 % - 2 Marks

From 75 % to 80% - 1 Mark

Maximum - 5 Marks (===== E)

78

Calculation of Internal Marks for theory courses except

Part IV-Non Major Elective

1. Internal Assessment Test : Average of the two tests.

Reduced to a Maximum of 05 Marks (A+B/2)

2. Model Examination : Reduced to a Maximum of 10 Marks (C)

3. Assignment : Reduced to a Maximum of 05 Marks (D)

4. Attendance : Reduced to a Maximum of 05 Marks (E)

__________

Internal marks Score: F = (A +B)/2 + C + D + E = 25 Marks

__________

The calculation procedure of the Internal Marks for courses which have

exclusive internal assessment such as Environmental Studies, etc in the following

pattern.

a. Average of Two Cycle tests - For a maximum of 20 Marks

b. Model Examinations - For a maximum of 25 Marks

c. Attendance Marks - For a maximum of 5 Marks

______

Total - For a maximum of 50 Marks

______

The calculation procedure of internal assessments marks for practical

examinations are based on the following criteria. The assessment is for 40 marks of each

practical course.

a. Record - For a maximum of 8 Marks

b. Average of Two Cycle tests - For a maximum of 10 Marks

c. Model Examinations - For a maximum of 10 Marks

d. Average Lab performance - For a maximum of 12 Marks

______


______

The calculation procedure of internal assessments marks for practical

examinations are based on the following criteria. The assessment is for 20 marks of each

practical course.


b. Average of Two Cycle tests - For a maximum of 5 Marks

79

c. Model Examinations - For a maximum of 5 Marks

d. Average Lab performance - For a maximum of 6 Marks

_________


_________

The Internal assessments marks for project evaluation is based on the following

criteria. The assessment is for 40% marks of each project / internship course.

a. I Review - For a maximum of 10%

b. Pre-Final review - For a maximum of 15%

c. Final review - For a maximum of 15%

______

Total - For a maximum of 40%

Calculation of Internal Marks for “Yoga” For All UG Programmes

I. THEORY

1. Internal Assessment Test : Average of the two tests.

Reduced to a Maximum of 25 Marks (A+B/2)

2. Model Examination : Reduced to a Maximum of 25 Marks (C)

__________

Internal marks Score: D = (A +B)/2 + C = 50 Marks

__________

II. PRACTICAL

1. Kayakalpa : 10 Marks

2. Surya Namashkhar : 10 Marks

3. Physical Exercise : 20 Marks

4. Asanas : 10 Marks

__________

Internal marks Score: E = 50 Marks

__________

Final Internal Marks for Yoga F = (D + E) / 2

80

EXTRA CREDIT COURSE

Calculation of Exclusive Internal Marks for “Mathematics For Competitive

Examinations” For All UG Programmes

f) Average of two cycle tests – For a maximum of 25 marks

g) Model Examination – For a maximum of 50 marks

h) Assignment marks – For a maximum of 05 marks

i) Attendance marks – For a maximum of 10 marks

j) Unannounced Quiz – For a maximum of 10 marks

Total marks – 100 marks

Marks will be converted to Grades for Extra credit courses as given below for UG

programmes

S.No Marks Grade

1 90-100 O-Outstanding

2 75-89 D-Distinction

3 60-74 A-First class

4 50-59 B- Second class

5 40-49 C- Third class

6 Less than 40 R- Reappear

Evaluation system for Part-IV Non Major Elective Course

(Basic English for Competitive Examination – I & II)

The question paper pattern given below shall be followed for Part IV-Non Major

Elective: Basic English for Competitive Examination I. There is no internal mark for this

course.

First Internal Assessment Test




Max. Marks : 50


Section A

Attempt all questions (twenty five each from both units)

100 questions – each carrying half mark 50 X 01 = 50

81

Second Internal Assessment Test

Syllabus : Third and Fourth Units



Max. Marks : 50


Section A



Multiple Choice

Section B




Section C





Model Examinations



Examination : Commences any day from 86th working day to 90th working day.


Max. Marks : 75


Section A


10 questions – each carrying one mark1 10 X 01 = 10

Multiple Choice

82

Section B




Section C


05 questions – each carrying eight marks 05 X 08 = 40


The question paper pattern given below shall be followed for Part IV-Non Major

Elective: Basic English for Competitive Examination – II for all UG programs. There

is no internal mark for this course

First Internal Assessment Test




Max. Marks : 50


Section A

Attempt all questions (twenty five each from both units)

100 questions – each carrying half mark 50 X 01 = 50

Second Internal Assessment Test

Syllabus : Third and Fourth Units



Max. Marks : 50

83


Section A

Attempt all questions (from Unit III)

40 questions – each carrying half mark 20 X 01 =20

Multiple Choice

Section B

Attempt all questions (from Unit IV)



Model Examinations



Examination : Commences any day from 86th working day to 90th working day.


Max. Marks : 75


Section A

Attempt all questions (from Unit I,II & III)


Multiple Choice

Section B

Attempt all questions ( from Unit IV & V)

05 questions – each carrying five marks 07X 05 = 35

3. External Examinations:

The external examinations for theory courses will be conducted for 75 % marks, for

all UG and PG degree programs. The external theory examinations will be conducted only

after the completion of 90 working days in each semester.

Normally, the external practical examinations will be conducted before the

commencement of theory examinations. Under exceptional conditions these examinations

may be conducted after theory examinations are over. The external evaluation will be for

60% marks of each practical course.

84

The external viva voce examinations project work / Internship also will be conducted

after the completion of theory examinations. The external assessment is for 60% marks of the

project work / Internship.

End Semester Examination for courses other than

Part IV-Non Major Elective: Basic English for Competitive Examination – I & II in UG

and Parallel Programs


Working Days : On completion of a minimum of 90 working days.


Max. Marks : 75


Section A



Multiple Choice

Section B





Section C





End Semester Examination

Part IV-Non Major Elective: Basic English for Competitive Examination – I




Max. Marks : 75


Section A



Multiple Choice

85

Section B




Section C




End Semester Examination

Part IV-Non Major Elective: Basic English for Competitive Examination – II




Max. Marks : 75


Section A

Attempt all questions (from Unit I,II & III)


Multiple Choice

Section B

Attempt all questions ( from Unit IV & V)

05 questions – each carrying five marks 07X 05 = 35

For Practical examination without coding, 60% of External assessment marks

can be distributed in the following pattern.


b. Algorthim (2) - For a maximum of 24 Marks

c. Execution & Output(2) - For a maximum of 24 Marks

__________


__________

For Practical examination with coding, 60% of External assessment marks can

be distributed in the following pattern.

86


b. Algorthim (2) - For a maximum of 8 Marks

c. Coding(2) - For a maximum of 20Marks

d. Execution & Output(2) - For a maximum of 20 Marks

__________


__________

For Project work / Internship, Evaluation should be done and viva-voce conducted jointly

by external and internal examiners.

Marks for Evaluation - 80% of the total.

Marks for Viva -Voce - 20% of the total.

80% Marks for Evaluation can be distributed as follows

a. Methodology 20%

b. Application Skill/Tools & Techniques/Analysis 25%

c. Logical Presentation and Result/Future enchancement/Suggestion 25%

d. Regularity with Punctuality 10%

4. Essential conditions for the Award of Degree / Diploma / Certificates:

1. Pass in all components of the degree, i.e., Part–I, Part–II, Part–III, Part – IV and Part–V

individually is essential for the award of degree.

2. First class with Distinction and above will be awarded for part III only. Ranking will be

based on marks obtained in Part – III only.

3. GPA (Grade Point Average) will be calculated every semester separately. If a candidate

has arrears in a course, then GPA for that particular course will not be calculated. The

CGPA will be calculated for those candidates who have no arrears at all. The ranking also

will be done for those candidates without arrears only.

4. The improvement marks will not be taken for calculating the rank. In the case of courses

which lead to extra credits also, they will neither be considered essential for passing the

degree nor will be included for computing ranking, GPA, CGPA etc.

5. The grading will be awarded for the total marks of each course.

6. Fees shall be paid for all arrears courses compulsorily.

7. There is provision for re-totaling and revaluation for UG and PG programmes on payment

of prescribed fees.

87

5. Classification of Successful Candidates [Course-wise]:

RANGE OF MARKS

(In percent) GRADE POINTS GRADE DESCRIPTION

90 - 100 9.0 - 10.0 O OUTSTANDING

80 - 89 8.0 - 8.9 D+ EXCELLENT

75 - 79 7.5 - 7.9 D DISTINCTION

70 – 74 7.0 - 7.4 A+ VERY GOOD

60 – 69 6.0 - 6.9 A GOOD

50 – 59 5.0 - 5.9 B AVERAGE

40 – 49 # 4.0 - 4.9 C SATISFACTORY

00 – 39 0.0 U RE-APPEAR

ABSENT 0.0 U ABSENT

Reappearance is necessary for those who sCore: below 50% Marks in PG **;

those who sCore: below 40% Marks in UG*;

# only applicable for UG programs

Individual Courses

Ci = Credits earned for course “i” in any semester

Gi = Grade Point obtained for course “I” in any semester

'n' refers to the semester in which such courses were credited.

GRADE POINT AVERAGE [GPA] = ΣCi Gi

ΣCi

Sum of the multiplication of grade points by the credits of the courses

GPA = -------------------------------------------------------------------------------------

Sum of the credits of the courses in a semester

88

6. Classification of Successful Candidates(overall):

CGPA GRADE CLASSIFICATION OF FINAL

RESULT

9.5 to 10.0 O+ First Class - Exemplary *

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++

First Class with Distinction * 8.0 and above but below 8.5 D+

7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++

First Class 6.5 and above but below 7.0 A+

6.0 and above but below 6.5 A

5.5 and above but below 6.0 B+ Second Class

5.0 and above but below 5.5 B

4.5 and above but below 5.0 C+ # Third Class

4.0 and above but below 4.5 C #

0.0 and above but below 4.0 U Re-appear

“*” The candidates who have passed in the first appearance and within the prescribed

semester of the Programme (Major, Allied: and Elective Course alone) are eligible.

“#” Only applicable to U.G. Programme

Σn Σi Cni Gni

CUMULATIVE GRADE POINT AVERAGE [CGPA] = ------------------

Σn Σi Cn i

89

Sum of the multiplication of grade points by the credits

of the entire program

CGPA= -----------------------------------------------------------------------------------------------------

Sum of the Courses of entire Program

In order to get through the examination, each student has to earn the minimum marks

prescribed in the internal (wherever applicable) and external examinations in each of the

theory course, practical course and project viva.

Normally, the ratio between internal and external marks is 25:75. There is no passing

minimum for internal component. The following are the minimum percentage and marks for

passing of each course, at UG and PG levels for external and aggregate is as follows:

S.No Program Passing Minimum in Percent

External (75) Aggregate (100)

1 UG Degree 40% (30) 40% (40)

2 PG Degree 50% (38) 50% (50)

However, the passing minimum marks may vary depending up on the maximum

marks of each course. The passing minimum at different levels of marks is given in the

following table:

S.

No

UG & PG

Maximum Marks Passing minimum for UG Passing minimum for PG

Int. Ext. Total Int. Ext. Agg. 40% Int. Ext. Agg. 50%

1 25 75 100 - 30 40 - 38 50

2 50 150 200 - 60 80 - 75 100

3 40 60 100 - 24 40 - 30 50

4 80 120 200 - 48 80 - 60 100

5 80 20 100 - 8 40 - 10 50

6 160 40 200 - 16 80 - 20 100

7 15 60 75 - 24 30 - 30 38

8 50 - 50 20 - 20 25 - 25

9 - 50 50 - 20 20 - 25 25

10 - 75 75 0 30 30 - - -

90

7. Reappearance:

The students having arrears shall appear in the subsequent semester (external)

examinations compulsorily. The candidates may be allowed to write the examination in the

same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the

examination in the revised / current syllabus depending on various administrative factors.

There is no re-examination for internals.

8. Criteria for Ranking of Students:

1. Marks secured in all the courses will be considered for PG Programs and marks secured

in Core: and Allied: courses (Part-III) will be considered for UG programs, for ranking of

students.

2. Candidate must have passed all courses prescribed chosen / opted in the first attempt

itself.

3. Improvement marks will not be considered for ranking but will be considered for

classification.

9.External Examination Grievances Committee:

Those students who have grievances in connection with examinations may represent

their grievances, in writing, to the chairman of examination grievance committee in the

prescribed proforma. The Principal will be chairman of this committee.

91

SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS)

THIPPAMPATTI, POLLACHI - 642 107

Student Grievance Form

Date:

Place:

From

Register No : ………………………………………......,

Name : ………………………………………......,

Class : …………………………………………...,

Sree Saraswathi Thyagaraja College,

Pollachi – 642 107.

To

The Principal / Examination-in-charge,



Through: 1. Head of the Department,

Department of ……………….……….,



2. Dean of the Department

Faculty of ……………………………….,



Respected Sir / Madam,

Sub: ………………………………………………………………………………... - reg.

NATURE OF GRIEVANCE:

……………………………………………………………………...…………………….……

…………………………………………………………………………………………………

…………………………………………………………………………………………………

……………………………………………………………………………………

Thanking you,

Yours Truly,

Signature

Forwarded by:

1. HOD with comments / recommendation

………………………………………………………………………………………................

2. Dean with comments / recommendation

………………………………………………………………………………………................

3. Signature and Directions of the Principal

………………………………………………………………………………………................

4. Controller of Examinations:………………………………………………………………

92

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