syllabus forstc.ac.in/syllabus/2015-2016/bba.pdf · · 2018-01-044. father’s name and ......

Syllabus for

BBA

2015 – 2016 Batch

Knowledge Wisdom Compassion

SREE SARASWATHI THYAGARAJA COLLEGE

An Autonomous, NAAC Re-Accredited with 'A' Grade, ISO – 9001:2008 Certified Institution, Affiliated to Bharathiar University, Coimbatore, Approved by AICTE for MBA/MCA and by UGC

for 2(f) & 12(B) status,

Thippampatti, Palani Road, Pollachi - 642 107, Coimbatore Dt., Tamil Nadu, Tel.: 04259-266008, 266550, Tele Fax: 04259-266009,

Email: [email protected], Website: www.stc.ac.in

http://www.stc.ac.in/

PERSONAL MEMORANDA

1. Register Number :

2. Name :

3. Class :

4. Father’s Name and Occupation :

5. Permanent Residential Address : …………………………………………..

…………………………………………

…………………………………………

PIN ………………………………………

6. Residential Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

7. Temporary Address :…………………………………………..

…………………………………………

…………………………………………

8. Temporary Phone No : STD Code ……………………………..

: Phone No……………………………....

: Mobile No……………………………..

9. Day Scholar / Hosteller :

10. Blood Group :

INDEX

Page No.

1. Scheme of Examinations & Syllabus

a. Scheme of Examinations 01-05

b. Semester-wise Syllabus 01- 61

2. Autonomous Examination System and Regulations

a. Examination Regulations 01-15

a. Grievance Form 16

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1. SCHEME OF EXAMINATION AND SYLLABUS

------------------------------------------------------------------------------------------------------------

1. SCHEME OF EXAMINATION AND SYLLABUS

SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS), POLLACHI

Scheme of Examination and syllabi for BBA (CBCS) with effect from 2015-16Batch

Branch Code : N5

Medium of Instruction: English

Program Code : BBA

S.no

Spl Course Code Sem Part Group Course Details (Papers) Hours Credits Int Ext Tot

1 A

N5BBA1T51-A/

N5BBA1T51-B/

N5BBA1T51-C/

N5BBA1T51-D I I Language-1

Tamil I/Hindi I/ Malayalam I/

French I (A/B/C/D) 6 3 25 75 100

2 Z N5BBA1T52 I II Language-2 English for Enrichment-I 6 3 25 75 100

3 Z N5BBA1T93 I III Core – 1

Management Principles &

Practices 5 5 25 75 100

4 Z N5BBA1T14 I III Core-2 Business Communication 5 5 25 75 100

5 Z N5BBA1T45 I III Allied-1 Business Mathematics 6 5 25 75 100

6 Z N5BBA1T16 I IV - Environmental Studies 2 2 50 - 50

7 Z

I IV

Yoga

TOTAL 30 23

550

8 A

N5BBA2T51-A/

N5BBA2T51-B/

N5BBA2T51-C/

N5BBA2T51-D II I Language-I

Tamil II/Hindi II/ Malayalam II/

French II (A/B/C/D) 6 3 25 75 100

9 Z N5BBA2T52 II II Language-II English for enrichment - II 6 3 25 75 100

10 Z N5BBA2T93 II III Core-3 Financial Accounting 5 5 25 75 100

11 Z N5BBA2T54 II III Core-4 Business Environment 5 5 25 75 100

12 Z N5BBA2T45 II III Allied-2 Business Statistics 6 5 25 75 100

13 Z N5BBA2T96 II IV

Value education

&Human rights 1 2 50 - 50

14 Z N5BBA2P57 II IV

Yoga 1 1 50 - 50

TOTAL 30 24 600

Branch code:N5 Medium of instruction: English Program code :BBA

S.no Spl Course Code Sem Part Group Course Details (Papers) Hours Credits Int Ext Tot

15 Z N5BBA3T11 III III Core-5 Organizational behavior 5 4 25 75 100

16 Z N5BBA3T02 III III Core-6 Production and Materials

Management 5 5 25 75 100

17 Z N5BBA3P13 III III Core-7 Development of Managerial

Skills 4 3 40 60 100

18 Z N5BBA3P54 III III Core-8 Lab:1 MS-Office (Practical

Examination Only) 4 3 40 60 100

19 Z N5BBA3T15 III III Allied-3 Taxation 6 5 25 75 100

20 Z N5BBA3T16 III IV Skill based course-1 Banking and Insurance 4 2 25 75 100

21 A

N5BBA3T57-A

N5BBA3T57-B

N5BBA3T37-C III IV

Non major

elective-1

Basic Tamil-I/ Advanced Tamil

-I/ English for competency –I 2 2 - 75 75

TOTAL 30 24

675

22 Z N5BBA4T11 IV III Core-9 Marketing Management 5 5 25 75 100

23 Z N5BBA4T02 IV III Core-10 Financial Management 5 5 25 75 100

24 Z N5BBA4P53 IV III Core-11

Lab: 2 Tally (Practical

Examination Only) 4 3 40 60 100

25 Z N5BBA4T14 IV III Allied-4 Business economics 6 5 25 75 100

26 Z N5BBA4T95 IV IV Skill based course-2 Retail Management 4 2 25 75 100

27 A

N5BBA4T56-A

N5BBA4T56-B

N5BBA4T36-C IV IV

Non major

elective-2

Basic Tamil-II/ Advanced

Tamil -II/ General Knowledge

& English for Competency-II 2 2 - 75 75

28 Z N5BBA4T27 IV IV

Extra Credit

course

Mathematics for Competitive

Examinations* 4* 2* 100* - 100*

TOTAL 30 22+2* 575+100*

Note:

* Courses conducted during special hours with extra credits.

Branch Code : N5

Medium of Instruction: English

Program Code : BBA

S.no Spl Course Code Sem Part Group Course Details (Papers) Hours Credits Int Ext Tot

29 Z N5BBA5T11 V III Core-12

Business Law

5 5 25 75 100

30 Z N5BBA5T92 V III Core-13 Cost & Management Accounting 6 5 25 75 100

31 Z N5BBA5T13 V III Core-14 Management information system 5 4 25 75 100

32 Z N5BBA5T14 V III Elective-1 Promotion Management 6 5 25 75 100

33 Z N5BBA5T16 V IV

Skill based

Course-3 Research Methodology 4 2 25 75 100

34 Z N5BBA5T17 V IV

Skill based

Course-4

International Trade

4 2 25 75 100

35

N5BBA5R15 V IV

Extra Credit

Course

Summer Project (Institutional

Training) - 1* - 50* 50*

36 Z N5BBA5P28 V V - N.S.S / Sports GRADE SYSTEM

TOTAL 30 23+1*

600+50*

37 Z N5BBA6T11 VI III Core-15 Human Resource Management 5 5 25 75 100

38 Z N5BBA6T12 VI III Core-16 Investment Management 5 5 25 75 100

39 Z N5BBA6T93 VI III Elective-2 Services Marketing 6 5 25 75 100

40 Z N5BBA6T94 VI III Elective-3 E-Business 6 5 25 75 100

41 Z N5BBA6T55 VI IV

Skill based

course-5 Events Management 4 2 25 75 100

42 Z N5BBA6T96 VI IV

Skill based

course-6

Entrepreneurship and project

Management 4 2 25 75 100

TOTAL 30 24 600

CLASSIFICATION OF TOTAL CREDITS:

S.No Type No. of Courses Credits

01 Languages 2 6

02 English 2 6

03 Core 16 72

04 Allied 4 20

05 Electives 3 15

06 Skilled based Course 6 12

07 Non-Major Electives 2 4

08 Environmental Studies 1 2

09 Value Education 1 2

10 Extension Activities 1 1

Total Credits 140

Extra Credits 3*

EXPANSION FOR THE TITLES

S.NO Serial Number

SPL Z For Compulsory one and A To X for Alternatives (Shall be Indicated along with Code Connected by a Hyphen Mark)

CODE Code Number for Each of the Course

SEM I To X For First Semester To Last Semester (Six For UG Programmes And Four / Six / Ten For PG Programmes)

PART I To V For UG Programmes And Blank Space For PG Programmes

TYPE Nature of the course

COURSE Title of the Paper

HOURS Contact hours Allocated for Each Course

CREDITS Credit Weightage Allocated for Each Course and Total for Each Programme

INT Maximum Internal Marks Allocated for Each Course

EXT Maximum External Marks Allocated for Each Course

TOTAL Maximum Total Marks Allocated for Each Course

1

SEMESTER- I - Kjy] gUtk]

Credits: 3 Course Code: N5BBA1T51-A

Part I Tamil I Total Instructional hours-75

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3

SEMESTER I

Hindi -I

Credits: 3 Course Code: N5BBA1T51-B

Hours per Week: 6 Total Instructional Hours: 75

1. PROSE : NUTHAN GADYA SANGRAH

Editor: Jayaprakash

(Prescribed Lessons – only 6) Lesson 1 –

Bharthiya Sanskurthi Lesson 3 - Razia

Lesson 4 – Makreal

Lesson 5- Bahtha Pani Nirmala

Lesson 6 – Rashtrapitha Mahathma Gandhi

Lesson 9 – Ninda Ras.

Publisher: Sumitra Prakashan

Sumitravas, 16/4 Hastings Road,

Allahabad – 211 001.

2. NON DETAILED TEXT: KAHANI KUNJ.

Editor: Dr.V.P.Amithab. (Stories

1 -6 only)

Publisher : Govind Prakashan

Sadhar Bagaar, Mathura,

UttarPradesh – 281 001.

3. GRAMMAR : SHABDHA VICHAR ONLY

(NOUN,PRONOUN, ADJECTIVE, VERB, TENSE,CASE ENDINGS)

Theoretical & Applied.

Book for reference : Vyakaran Pradeep by Ramdev.

Publisher : Hindi Bhavan,

36,Tagore Town

Allahabad – 211 002.

4. TRANSLATION: English- Hindi only.

ANUVADH ABHYAS – III (1-15

lessons Only)

Publisher: DAKSHIN BHARATH HINDI PRACHAR SABHA

CHENNAI -17.

5. COMPREHENSION : 1 Passage from ANUVADH ABHYAS – III (16- 30)

DAKSHIN BHARATH HINDI PRACHAR SABHA

CHENNAI- 17.

SEMESTER I

Malayalam-I

Credits: 3 Course Code: N5BBA1T51-C


Paper I. Prose, Composition & Translation

4

This paper will have the following five units:

Unit I & II

Novel

Unit III & IV

Short story

Unit V Composition & Translation

Text books prescribed:

Unit I & II

Naalukettu – M.T. Vasudevan Nair

(D. C. Books, Kottayam, Kerala)

Unit III & IV

Nalinakanthi – T.Padmanabhan

(D. C. Books, Kottayam, Kerala)

Unit V

Expansion of ideas, General Essay and Translation of a simple passage from English

about 100 words) to Malayalam

Reference books:

1. Kavitha Sahithya Charitram –Dr. M. Leelavathi (Kerala Sahithya Academy, Trichur)

2. Malayala Novel Sahithya Charitram – K. M.Tharakan (N.B.S. Kottayam)

3. Malayala Nataka Sahithya Charitram – G. Sankarapillai (D.C. Books, Kottayam)

4. Cherukatha Innale Innu – M. Achuyuthan (D.C. Books, Kottayam)

5. Sahithya Charitram Prasthanangalilude - Dr. K .M. George, (Chief Editor)

(D.C. Books, Kottayam

SEMESTER I

French-I

Credits: 3 Course Code: N5BBA1T51-D


Prescribed text : ALORS I

Units : 1 – 5

Authors : Marcella Di Giura Jean-Claude Beacco

Available at : Goyal Publishers Pvt Ltd

86, University Block

Jawahar Nagar (Kamla

Nagar) New Delhi – 110007.

Tel : 011 – 23852986 / 9650597000

6

SEMESTER I

English for Enrichment-I

Credits: 3 Course Code: N5BBA1T52

Hours per Week: 6 Total Instructional Hours:

75

Course Objective:

To expose students to the various facets of literature and thereby to enhance them

in comprehending the efficiency of English language.

Skill Set To Be Acquired

On successful completion of the course, the students should have acquired.

• Language skills with literary appreciation and critical thinking.

• Comprehension Skill

• A flair for English language

Unit I Credit Hours:

15

All The World’s A Stage- William Shakespeare-5

Our Present Generation- C.E.M. Joad-4

A Poison Tree- William Blake-3

Parts of speech and Sentence pattern

Unit II Credit Hours:

15

I’m Getting Old- Robert Kroetsche

Mahatma Gandhi- V.S.Srinivasa Shastri

The Adventure of The German Student-Washington Irving

Voice

Unit III Credit

Hours: 16

Mending Wall-Robert Frost

The Last Leaf-O.Henry

A Noiseless Patient Spider- Walt Whitman

Narration

Unit IV Credit

Hours: 15

La Belle Dame Sans Merci-John Keats

A Dissertation Upon Roasted Pig-Charles Lamb

To An Unborn Pauper Child-Thomas Hardy

Tenses

Unit V Credit

Hours: 14

Refugee Mother And Child- Chinua Achebe

On Superstition- A.G. Gardiner

Some Curious Western Culture

Sparrows-K. Ahmad Abbas

7

Suggested Reading

• The Radiant English Anthology, Prof. Gangadhar P.Kudari, Dept of English,

Gadag, Macmillan Limited, 2008.

• Short Stories: Narration. An Anthology Of Short Stories M.M. Lukose, Formerly

Professor of English, Kottayam,Macmillan.

SEMESTER-I

MANAGEMENT PRINCIPLES AND PRACTICE

Credits: 5 Course Code: N5BBA1T93

Instructional Hours: 60 Hrs

Objectives:

The course intends to give an introduction to the core principles and of the

management along with the management process. It further aims to act as a foundation for

man of the other courses in the programme.

To provide a basis of understanding to the students with reference to working of

business organization through the process of management.

Skill set to be acquired:

To provide a basis of understanding to the students with reference to working of

business organization through the process of management.

UNIT-I 12

HOURS

Business – Meaning - Business and profession, requirement of successful business –

organization – Meaning - importance of business organization. Forms of business

organization: Features – merits and its demerits- Sole traders, Partnership firm, Joint Hindu

family firm, Joint-stock companies – co-operative organizations-public utilities and public

enterprises.

UNIT-II 12

HOURS

Nature and scope of management process - definitions of management - management science

or an art? - Scientific management - managerial functions and rules - the evolution of

management theory.

UNIT-III 12

HOURS

Planning: meaning and purpose of planning-steps in planning - types of planning. Objectives

and policies - decision-making: Process of decision - making-types of decisions.

8

UNIT-IV 12

HOURS

Organizing: types of organization - organization structure - span of control – use of staff units

and committees. Delegation: delegation and centralization – line and staff relationship.

Staffing: sources of recruitment - selection process - training.

UNIT-V 12

HOURS

Directing: Nature and purpose of Directing – Communication – Leadership – Motivation -

Controlling: Need for co-ordination – meaning and importance of control process –

Budgetary and non-Budgetary controls – Modern trends in Management process.

TEXT BOOKS:

1. Principles of Business Organization and Management- P.N.Reddy 6th Edition Tata-Mc

Graw-Hill.

2. Koontz & Weihrich, Essentials of Management, Tata McGraw hill, 7th Edition.

REFERENCE BOOKS:

1. Business Organization and Management -Y.K.Bhusan.11th Edition, Sultan Chand & Sons

2. Principles of Management - L.M.Prasad , Sultan Chand & Sons.

3. RaoV.S.P, Hari Krishna V- Management: Text and Cases, Excel Books, I Edition, 6th

Edition, 2004.

SEMESTER-I

BUSINESS COMMUNICATION

Credits: 5 Course Code :N5BBA1T14

Instructional Hours: 60 Hours

Objective:

To enable the students to acquire knowledge of business correspondence.


On successful completion of this course, the students should have understood

Importance of communication

Letter writing, Report writing.

UNIT I 12

HOURS

Essentials and Importance of Business Communication-Methods of Communication - Types-

Barriers.

UNIT II 12

HOURS

Communication Through Letters-Layout Of A Letter-Business Enquiries – Offers And

Quotations- Order –Execution Of Orders-Cancellation Of Orders-Claims-Adjustment And

9

Settlement Of Accounts-Letters Of Complaints-Collection Letters-Letters To Agency-Status

Enquires-Bank Correspondence-Tenders-Insurance Letters-Letter To The Editor.

UNIT III 12

HOURS

Correspondence of Company Secretary with Share Holders and Directors-Agenda-Minutes-

Preparation.

UNIT IV 12

HOURS

Communication through reports: Essentials-Importance Contents-Reports by Individuals-

Committees-Annual Report-Application for Appointment-Reference and Appointment

Orders.

UNIT V 12

HOURS

Internal Communication: Short Speeches –Memo-Circulars-Notice-Explanation to Superiors-

Precise Writing Communication Medias-Merits of Various Devices-Inter-com, Telegrams-

Telex and Telephone-Fax-Internet.

TEXT BOOK

1. Rajendra Pal, J. S. Korlahalli-Essentials of business Communication, Sultan Chand &

Sons, New Delhi, 13th Edition, 2012.

REFERENCE BOOKS:

1.Jain Neera mukherji shoma-Effective business Communication, McGraw Hill Education

(India) Pvt Ltd, New Delhi, 2012.

2.Monippally matthukutty- Business Communication from principles and practices, McGraw

Hill Education (India) Pvt Ltd, New Delhi, 2013.

3. Penrose John Rasberry RW -Business Communication for managers, Cengage learning,

2013

SEMESTER-I

BUSINESS MATHEMATICS

Hours per week : 6 Course Code: N5BBA1T45

Credits: 5 Total Instructional hours: 75

Course Objective: To enable the students of commerce to understand the application of

Mathematics in Business.

Skill sets to be acquired: On successful completion of the course the student will acquire

sound knowledge on the application of set theory, Matrix theory, Combianatorics and

Probability theory.

UNIT I 15 HOURS

10

Set theory: Definition – types of sets – set operations - Laws and properties of sets (without

proofs) -Verification using Venn diagram only -Principle of inclusion and exclusion

statement- problems only.

UNIT II 15 HOURS

Matrices: Defnition of matrix – types of matrix – matrix operations Determinants: Solving

simultaneous equations in 3 variables using Cramer’s rule.

UNIT III 15 HOURS

Inverse of a matrix: Definition- Inverse of a matrix- finding inverse of 3x3, 2x2 non

singular matrices- solving simultaneous equations in 2 or 3 unknowns using inverse method –

Input – output analysis for 2x2 input – output matrix only- simple problems.

UNIT IV 15 HOURS

Permutations and Combinations:

Permutations: Definition –Formula for npr statement only- simple problems, problems on

number of permutations of n objects of which p1 are alike of one kind, p2 are alike of one

kind, etc, permutations of n objects in which some object always come together, no two

objects are always together – Circular permutations: Definition of ncr-Formula for ncr (no

proof) – simple problems.

UNIT V 15 HOURS

Theory of Probability: Definition-Axiomatic Approach to Probability-Theorems of

Probability: Addition theorem, Multiplication theorem (Statement only) problems;

Conditional Probability-Definition and simple problems.

TEXT BOOKS:

1. P.A.Navaneethan, Business Mathematics and Statistics, Jai Publishers, 2010. (Unit I, II and

III)

2. R. S. Aggarwal, Quantitative Aptitude, S. Chand Publisher (2010) (Unit IV)

3. S. P. Gupta, Statistical Methods, S.Chand & Sons, 2008. (Unit V)

REFERENCE BOOKS:

1. P.R. Vittal, Mathematical Statistics, Margham Publications, 2004

SEMESTER I

ENVIRONMENTAL STUDIES

Credit: 2 Course code: N5BBA1T96

Total Instructional Hours-

27Hrs

1.1 Definition, Scope and importance

1.2 Need for public awareness

1.3 Natural resources

11

1. NATURAL RESOURCES AND ASSOCIATED PROBLEMS 6 HOURS

a. Forest resources: use and over-exploitation, deforestation, case studies, Timber extraction,

mining, dams and their effects on forests and tribal people.

b. Water resources: use and over – utilization of surface and ground water, floods, drought,

conflicts over water, dams –benefits and problems.

c. Mineral resources: use and Exploitation, environmental effects of extracting and using

mineral resources, case studies.

d. Food resources: world food problems, changes caused by agriculture and overgrazing,

effects of modern agriculture, fertilizer-pesticide problems, water logging, salinity, case

studies.

e. Energy resources: growing energy needs, renewable and non-renewable energy sources,

use of alternate sources, case studies.

f. Land resources: Land as a resource, land degradation, man induced landslides, soil erosion

and desertification.

1.3.2 Role of an individual in conservation of natural resources

1.3.3 Equitable use of resources for sustainable lifestyles.

2. ECOSYSTEMS 5 HOURS

2.1 Concept of an ecosystem

2.2 structure and function of an ecosystem

2.3 Producers, consumers and decomposers.

2.4 Energy flow in ecosystem.

2.5 Ecological succession.

2.6 Food chains, Food web and ecological pyramids.

2.7 Introduction, types, characteristics, features, structure and function of the following

ecosystem.

a. forest ecosystem

b. Grassland ecosystem.

c. Desert ecosystem.

d. Aquatic ecosystems(Ponds , streams, lakes, rivers, oceans, estuaries)

3. BIODIVERSITY AND ITS CONSERVATION 5 HOURS

3.1 Introduction – Definition: Genetic, Species and ecosystem diversity.

3.2 Bio-geographical classification of India.

3.3 Value of Bio Diversity: consumptive use, Productive use, social, ethical. Aesthetic and

option values.

3.4 Biodiversity at global, National and local levels.

3.5 India as a mega – diversity nation.

3.6 Hot- spots of biodiversity: habitat loss, poaching of wildlife man-wildlife conflicts.

3.8 Endangered and endemic species of India.

3.9. Conservation of biodiversity: In –situ and ex-situ conservation of bio-diversity.

12

4. ENVIRONMENTAL POLLUTION 5 HOURS

4.1 Definition

Causes, effects and control measures of:

1. Air pollution

2. Water pollution

3. Soil pollution

4. Noise Pollution

5. Thermal Pollution

4.2 Soil waste management: Causes, effects and control measures of urban and industrial

wastes.

4.3 Role of an individual in prevention of pollution

4.4 Pollution case studies

4.5 Disaster Management: Floods, Earthquake, Cyclone and landslides.

5. SOCIAL ISSUES ADND THE ENVIRONMENT 6 HOURS

5.1 Sustainable development

5.2 Urban problems related to energy

5.3 Water conservation, rain water harvesting, watershed management.

5.4 Resettlement and rehabilitation of people: Its problems and concerns, case studies

5.5 Environmental Ethics: Issues and possible solutions.

5.6 Climate changes, Global warning, ozone layer, depletion, acid rain, nuclear accidents and

holocaust. Case studies

5.7 Consumerism and waste products

5.8 Environmental protection act

5.9 Air (prevention and control of pollution) act

5.10 Water (prevention and control of pollution) act

5.11Wildlife protection act

5.12 Forest conservation act

5.13 Issues involved in enforcement of environmental legislation

5.14 Public awareness

5.15 Human population and the environment

5.15.1 Population growth and distribution

5.15.2 Population explosion – family welfare programme

5.15.3 Environment and human health

5.15.4 Human rights

5.15.5 Value education

5.15.6 HIV/AIDS

5.15.7 Women and child welfare

5.15.8 Role of Information technology in environment and human health

5.15.9 Medical Transcription and Bio – informatics

SEMESTER- II - ,uz;lhk; gUtk]

13

Credits: 3 gFjp I jkpH] II Course Code: N5BBA2T51-A

Part I Tamil II Total Instructional

hours-75

jhs; - II

nehf;fk;:

bjhd;;ikahd jkpH;r; r\fj;jpd; gz;ghl;L thapyhf vLj]Jf] bfhs;sg;gl ntz;oa mk;r';fis

tpsf]Fjiya[k]/ thH;f;ifia bewpg;gLj;Jtija[k; r\f nehf;fkhff; bfhz;oUf;Fk; ,yf;fpa';fspd] tHpna

khdpl kjpg;g[fis mwpe;J bfhs;Sk; tifapy; ,g;ghlj;jpl;lk; mikf;fg;gl;Ls;sJ. khzth]fSf]Fg] gad]ghl]L

nehf]fpy] bkhHpbgah]g]g[g] gapw]rp itf]fg]gl]Ls]sJ.

(r';f ,yf;fpak;/ gf;jp ,yf;fpak;[/ rpw;wpyf;fpak;/ciueil/ ,yf;fzk;(gapw;rp VL) )

myF I r';f ,yf;fpak; gh.nt : 15

ew;wpiz - tpisahL MabkhL(172)

FWe;bjhif - ntuy;ntyp (18)

Kl;Lntd; bfhy; (28)

I';FWE}W - Vjpy bga;k;kiH (462)

thd;gprph; fUtp (461)

fypj;bjhif - kiuah kuy; ftu (06)

mfehD}W - kd;WghL mtpe;J (128)

g[wehD}W - cz;lhy; mk;k ,t;t[yfk; (182)

cw;WHp cjtp[a[k; (183)

gilg;g[g; gy gilj;Jg; (188)

<bad ,uj;jy; (204)

myF II gf;jp ,yf;fpa';fs; & rpw;wpyf;fpa';fs; gh.nt:20

njthuk; - jpU"hdrk;ge;jh; - njhLila brtpad; /ke;jpukhtJ ePW

- jpUeht[f]furh] –khrpy; tPiza[k; / brhw]Wiz ntjpad]

- Re;juh;- gpj;jh gpiw R{o / bghd;dhh; nkdpand

jpUthrfk; - khzpf;fthrfh; –thdhfpkz;zhfp /fhjhh; FiHahlg;

jpUke]jpuk] - jpU\yh] –xd;nw FyKk; / ahd; bgw;w ,d;gk; / clk]ghh]

mHpapd]/xd]W fz]nld]/kuj]ij kiwj]jJ(5 ghly;fs;)

ehyhapu jpt]ag] gpuge]jk] - kJuftpMH]thh] - fz]zpEz] rpWjhk]g[ (937)/ ehtpdhy;

etpw;W (938)

- Fynrfu MH]thh; - Mdhj bry;tj;J (678) / broaha

ty;tpidfs; (685)

- jpUk']if MH]thh] - jpUvG Tw]wpUf]if xU ngh] ce]jp

14

(2 ghly;fs;)

rpj;jh;ghly;fs; - mfj]jpah] (2 ghly;fs;)

ghk]ghl]or] rpj]jh] (2 ghly;fs;)

mGfzpr] rpj]jh] ( 2ghly;fs;)

,ilf]fhl]Lr] rpj]jh] (2 ghly;fs;)

nghfh] – md;dj;jpw;F bgho/ fUntk;g[ FoePh;(2 ghly;fs])

rpw;wpyf;fpa';fs; -Fw;whyf; Fwt";rp – tre;jty;yp ge;joj;jy;(4ghly;fs;)

Kf;Tlw;gs;S– fiwg;gl;Ls;sJ/ fha fz;lJ/ Mw;Wbts;sk;/

(3ghly;fs;)

Kj;Jf;FkhuRthkp gps;isj; jkpH;-kPndW Fz;lfHp jptha;/

brk;bghd; mor;rpW fpz;fpzpnahL(5/6 tJ ghly;)

myF III ciueil gh.nt: 15

1.rPh;jpUj;jk; my;yJ ,sik tpUe;J - jpU.tp.f.

2. kdpj neak; - nt.Kj;Jyf;Fkp

3.gazk; bry;nthk; - bt.,iwad;g[

4. cyfshtpa Ie;J kjpg;g[fs; - rp.nrJuhkd;

5. fhLk; kdpjUk; - R.jpnahlh; gh!;fud;

myF IV ,yf;fpa tuyhW gh.nt : 15

1. r';f ,yf;fpaj;jpd; rpwg;g[f;fs;

2. gf;jp ,yf;fpak; kw;Wk; rpw;wpyf;fpaj;jpd; njhw;wKk; tsh;r;rpa[k;

3. ciueilapd; njhw;wKk; tsh;r;rpa[k;

myF V ,yf;fzk; gh.nt : 10

gapw;rp VL - ey;y jkpHpy; vGJtJ vg;go>

1. xUik/ gd;ik kaf;f';fs;

2. tGr;brhw;fis ePf;Fjy;

3. gpwbkhHpr; brhw;fis ePf;Fjy;

4. brhw;gphpg;g[ gpiHfis ePf;Fjy;

5. xyp ntWghL mwpe;J rhpahd bghUs; mwpjy;

bkhHpbgah;g;g[

rpWfij vGJjy;

15

ghl E}y]fs]

1. ,yf;fpaj] jpul;L - _ ru!;tjp jpahfuh$h fy;Y}hp btspaPL

2015 $^d] gjpg]g[

2.jkpH; ,yf]fpa tuyhW- K.tujuhrd]

rhfpj]a mfhlkp btspaPL/ g[Jjpy]yp.

kW gjpg]g[ - 1994.

ghh]it E}y]fs]

1.r']f ,yf;fpaj; bjhFg;g[f;fs; - epa{ br";Rhp g[f; Qt[!;

41/gp rpl;nfh ,d;l!;l;hpay; v!;nll;

mk;gj;J}h; / brd;id - 98

,uz;lhk; gjpg;g[ - 2004.

2. e.Kj;Jr;rhkp fl;Liufs; - bjhFg;g[ rp. mz;zhkiy

fht;ah gjpg;gfk;

16- 2 tJ FWf;Fj; bjU

ou!;l; g[uk; /nfhlk;ghf;fk;

brd;id -24/ gjpg;g[ - 2005.

3. jkpH;f;fhjy; - t.Rg. khzpf;fdhh;

kzpthrfh; gjpg;gfk;

brd;id.

4. vGJk; fiy - b$ankhfd;

jkpHpdp

67/ gPl;lh;!; rhiy

,uhangl;il

brd;id – 14

5.gf;jp ,yf;fpak; - g. mUzhryk;

irt rpj;jhe;j E}w;gjpg;g[f; fHfk;

brd;id -06/gjpg;g[ - 1990.

6. irtKk; rkzKk; - ntYg]gps]is

vdp ,e;jpad; gjpg;gfk;

102vz; 57 gp.vk;.$p. fhk;bsf;!;

bjw;F c!;khd] rhiy

16

jp.efh;/ brd;id -17/ gjpg;g[ - 1990.

7.jkpH; ciueilapd;

njhw;wk; tsh]r]rp - f.ifyhrgjp

epa{ br"]Rhp g[j]jf epWtdk]/brd;id.

8.jkpHpy; jtwpd;wp vGj/ ngr - ey;yh\h;.Kidth;.nfh.bghpaz;zd;

fw;f! Kj;jkpH; gjpg;gfk;

9 v nkf;kpy;yd; fhydp

e';if ey;Y}h;/ brd;id – 61.

SEMESTER- II

Hindi-II

Credit: 3 Course Code: N5BBA2T51-

B

Hours per Week: 6 Total Instruction Hours: 75

(Modern Poetry, Novel, Translation & Letter Writing)

1. MODERN POETRY; SHABARI – by NARESH MEHTHA

PUBLISHERS: Lokbharathi Prakashan

I Floor, Duebari Building

Mahathma Gandhi Marg,

Allahabad -1.

2. ONE ACT PLAY: EKANKÏ SANKALAM

By VEERENDRA KUMAR MISHRA

PUBLISHER: VANI PRAKASHAM

NEW DELHI – 110 002.

3. TRANSLATION: HINDI – ENGLISH ONLY,

(ANUVADH ABYAS – III)

Lessons.1 – 15 only

PUBLISHER: DAKSHIN BHARATH HINDI PRACHAR SABHA

CHENNAI – 600 017.

4. LETTER WRITING: (Leave letter, Job Application, Ordering books,

Letter to Publisher, Personal letter)

5. CONVERSATION: (Doctor & Patient, Teacher & Student, Storekeeper &

Buyer, Two Friends, Booking clerk & Passenger at Railway station,

Autorickshaw driver and Passenger)

17

SEMESTER- II

Malayalam-II

Credit: 3 Course Code :N5BBA2T51-

C


Paper II Prose : Non-

fiction

This paper will have the following five units:

Unit I & II Biography

Unit III, IV & V Smaranakal

Text books prescribed:

Unit I & II

Kanneerum Kinavum- V.T.Bhatahirippad (D.C.Books, Kottayam)

Unit- III, IV & V

Balyakalasmaranakal- Madhavikkutty (D.C.Books, Kottayam)

Reference books:

1.Jeevacharitrasahithyam – Dr. K.M. George (N.B.S. Kottayam)

2.Jeevacharitrasahithyam Malayalathil – Dr. Naduvattom Gopalakrishnan (Kerala Bhasha

Institute, Trivandrum)

3.Athmakathasahithyam Malayalathil – Dr. Vijayalam Jayakumar (N.B.S. Kottayam)

4.Sancharasahithyam Malayalathil – Prof. Ramesh chandran. V, (Kerala Bhasha Institute,

Trivandrum)

SEMESTER- II

French-II


D


Prescribed text : ALORS I

Units : 6 – 10

Authors : Marcella Di Giura Jean-Claude Beacco

Available at : Goyal Publishers Pvt Ltd

86, University Block

Jawahar Nagar

(Kamla Nagar) New

Delhi – 110007.

Tel : 011 – 23852986 / 9650597000

18

Semester- II

English for Enrichment-II

Credit: 3 Course Code: N5BBA2T52


Course Objective:

To enable the students in understanding the intrinsic nuances of English language.

Skill Set To Be Acquired

On successful completion of the course, the students should have acquired.

• Improved Communication Skills

• Confidence to deal with real life situation.

Unit-I Credit

Hours:15

The Gift of Language – J.G. Bruton

The Land where There were no old Men – Jean Ure

Student Mobs – J.B. Priestly

Unit-II Credit

Hours:15

The Clerk of Oxford’s Tale from The Canterbury Tales - Geoffrey Chaucer.

The Ancient Mariner – S.T. Coleridge

The Song of Hiawatha – H.W. Longfellow

Unit-III Credit

Hours:15

Ode to a Nightingale – John keats

The Stolen Boat Ride – William Wordsworth, Advice to a Girl – Thomas

Champion

Unit-IV Credit

Hours:15

Kiran Bedi – Parmesh Dangwal

Sorrows of Childhood – Charles Chaplin

At School – M.K. Gandhi

Unit-V Credit

Hours:15

Letter Writing

Precis Writing

Suggested Reading:

19

• ReflectionsDr.Khader Almas, N. Mehar Taj, S. Alliya Parveen. Edt. Razia Nazir

Ali, Dept of English, JBAS College, Chennai. Macmillan 2007

SEMESTER-II

FINANCIAL ACCOUNTING

Credits: 5 Course Code :N5BBA2T93


Objective:

The basic accounting concepts

Double entry book keeping system and various books of accounts

Preparation of final accounts, etc.


To enable the students to acquire knowledge of Accounting principles and practice

UNIT-I 12

HOURS

Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting

- Financial Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of

Double Entry System – Preparation of Journal and Ledger Accounts- problems

UNIT-II 12

HOURS

Subsidiary books - cash book – types of cash book - problems - purchase book - sales book -

sales return and purchase return books - Trial balance - Errors – types of errors – problems –

Bank reconciliation statement – problems.

UNIT-III 12

HOURS

Manufacturing Accounting - Trading - Profit & Loss Account - Balance sheet. – Problems

with simple adjustments.

UNIT-IV 12

HOURS

Accounting for non-trading institutions-Income & Expenditure Account- Receipts and

Payment Accounts and Balance sheet - Accounting for depreciation – methods of

depreciation – problems (straight line method and written down value method only)

UNIT-V 12

HOURS

20

Preparation of accounts from incomplete records.

(Theory and problems may be in the ratio of 20% and 80%respectively)

TEXT BOOK

1. T.S.Reddy & A.Murthy, Financial Accounting, Margham Publication, 6th Revised Edition,

2014.

REFERENCE BOOKS

1. S.P.Jain , K.L.Narang, Advanced Accountancy, Kalyani Publications, 18th Revised

Edition, 2014.

2. S.N.Maheswari- Principles of Accounting, Sultan Chand & Sons, 17th Revised Edition,

2012.

3. Gupta and Radhaswamy , Advanced Accountancy ,Sultan chand& Sons, 17th Revised

Edition,

2014.

SEMESTER – II

BUSINESS ENVIRONMENT

Credits: 5 Course Code:

N5BBA2T54

Instructional Hours: 60

Hrs

Objectives:

To enable the students to acquire knowledge of Business environment.


On successful completion of this course, the students should have a knowledge on

Business and culture, Business and Government, Economic system

UNIT I 12

HOURS

Business Environment: Meaning – Various environments affecting business – Social

Economic; Political and Legal; Culture; Competitive Demographic; Technological and

International environments.

UNIT II 12

HOURS

Business and culture: Culture – Elements of culture – Impact of foreign culture –Traditional

values and its impact – Change and resistance to change - Caste and communities –

Linguistic and Religious groups – Joint Family system.

UNIT III 12

HOURS

21

Business and Society: Social responsibilities of Business – Responsibilities to shareholders;

Responsibility to employees; Responsibility to customer; Responsibility to the community;

Responsibility to the Government – Business Ethics – Population – Demographic pattern

changes – Standard of living – Urbanization –Migration.

UNIT IV 12

HOURS

Business and Government: State Regulations of business Industrial Licensing policy –

Technology – Indigenous Technology – Import of Technology – Import of Technological

changes of business.

UNIT V 12

HOURS

Economic system: socialism – Capitalism - Mixed Economy – Their impact of Business –

Public sector, private sector, joint sector – objectives, growth, achievements and failures of

public sector in India.

TEXT BOOKS

1. Francis Cherunilum- Business Environment& text cases, Himalaya Publishing House

2013.

REFERENCE BOOKS:

1. K.Aswathappa- Essentials of Business Environment Text &cases, 8th edition, Himalaya

Publishing House 2013

2. Justin paul- Business Environment Publishers, 3rd edition, McGraw Hill Education India

Pvt Ltd, New Delhi, 2010

3. M.Adikary-Economic Environment of Business, 9th edition,Sultan Chand & Sons,2012

SEMESTER II

BUSINESS STATISTICS

Hours per week: 6 Course Code: N5BBA2T45

Credits: 5 Total Instructional hours: 75

Course Objective: To enable the students to acquire knowledge about statistical tools.

Skill set to be acquired: On successful completion of the course the students will be able to

apply Correlation and Regression tools, to study trend analysis and to calculate various index

numbers.

UNIT I (15 Hours)

Measures of central Tendency – Mean, Median, Mode; HM , GM – problem.

UNIT II (15 Hours)

22

Measures of Dispersion: Range, M.D, Q.D, S.D, C.V, Measures of skewness – Pearson’s

coefficient of skewness, Bowleys coefficient of skewness.

UNIT III (15 Hours)

Index numbers – Weighted and Unweighted Index numbers – Cost of living Index number –

– Ideal index number – Laspeyre’s, Paasche’s, Fisher’s, Marshal – Edgeworth, Bowley’s,

Kelley,s index numbers.

UNIT IV (15 Hours)

Time series: Defnition – Uses & Components of Time series – Calculating Secular trend

using the method of moving averages and the method of least squares, Calculating seasonal

fluctuations using the method of simple averages.

UNIT V (15 Hours)

Correlation: Definition Types of correlation, Karl Pearson’s correlation – Rank correlation –

Defnition, calculation of rank correlation,coefficient when ranks are not repeated.

Regression: - Regression: Defnition -, Regression coefficients – Regression lines – uses -

Regression lines – uses simple problems.

TEXT BOOK:

1 P.A.Navaneethan, Business Mathematics and Statistics, Jai Publishers, 2010.

REFERENCE BOOKS:

2. P.R. Vittal, Mathematical Statistics, Margham Publications, 2004.

SEMESTER-II

Value Education &Human Rights

Credits: 2 Course Code : N5BBA2T96

Total Instructional hours- 27

Hrs

nehf]fk] thH]tpay] bewpfisf] fw]gpj]J/ Md]kPf tHp epw]f khzt khztpaiuj] jahh] bra]J/ mth]fis

jiyrpwe]j Fokf]fshf khw]Wjy].

myF I 4 Hours

fy]tp – tiuaiu - fy]tpapd] nehf]fk]- thH]tpd] cd]djbewpfs] - bewprhh]e]j fy]tp- mwptpay]

fy]tpapd] mtrpak] –gad]fs].

myF II 6 Hours

thH]tpay] bewpfs] - mwKk] jdpkdpj bewpfSk]-md]g[- rkhjhdk] –

rj]jpak]/mQpk]ir-xGf]fk] bghWik rhd]whd]ik -<if. kdpjcwtfs] - kdpjcwt[bewpapd] cd]djk]-

rkjhaj]jpd] njitfs]/gpur]ridfs] - rKjhabghWg]g[k] flika[k]-KGikahfthGk] fiy-thH]tpd] ,yf]Ffs] –

tHpKiwfs].

myF III 6 Hours

23

xg]gw]w kfhd]fSk] mth]jk] rpe]jidfSk] - g[[j]jh]/kQhtPuh]/VR/egpfs] ehafk]/-

jpUts]Sth]/ ,uhkyp']fh]/ ,uhkfpU#]zh]/Rthkptpntfhde]jh]/kfhj]khfhe]jp.

myF IV 4 Hours

Md]kPfk] - kdpjneak] –kj']fspd] rhuk] -kj']fspd]bghJj]jd]ik-cyfyhtpaMd]kPfk].

myF V 7 Hours

kdpjchpik – tiuaiu - kdpjchpikg] ghFghLfs] - thGk] chpik- rkj]Jtchpik- fyhr]rhugz]ghl]L

chpik - murpay]/ bghUshjhu rKjhachpik-bgz]fs] chpik- FHe]ijfs] chpik - bgz]fs] tij-

bgz]qhpikfhf]Fk] mikg]g[fs] – kdpj chpikf] fHfk] - ePjpkd]wk] - bgz]fs] chpikg] ghJfhg]g[.

gapw]WbkhHp jkpH] kw]Wk] M']fpyk].

nju]t[ bkhHp jkpH] my]yJ M']fpyk].

ghlE}y] “thH]tpay] bewpfSk] cyfg] bgUkj']fSk]”

_ ru!]tjp jpahfuh$h fy]Y}hp btspaPL - 2004

SEMESTER- II

Value Education and Human Rights

Credits :2 Course Code : N5BBA2T96

Total Instructional hours- 27

Objective: To teach the students Ethics and values of life, train them to become spiritually

oriented and transform them into excellent citizens of the country.

Unit-I 4 Hours

Education – Definition –Purpose of Education – Important values of life – Ethics and value

Oriented Education –Importance of Science Education and its uses.

Unit-II 6 Hours

Values of life –Ethics and personal values– Love – Peace – Truth - Non –violence –

Discipline, patience - nobility – Philanthropy Human relations – Excellence of human

relations –Needs of the Society and problems –The duty and responsibility of the society -

Art of complete living – Goals of Life and the methods to achieve them.

Unit-III 6 Hours

Saints and their noble thoughts – Buddha, Mahaveer, Jesus Christ, Mohammed Nabi –

Thruvalluvar, Ramalingar, Rama Krishnaparamahamsar, Swami Vivekananda – Mahatma

Gandhi.

24

Unit-IV 4 Hours

Spirituality – Humanism – Quintessence of religions – Common aspects of all religions –

Internationality of spiritualism.

Unit-V 7 Hours

Human Rights – Definition – Classification of Human Rights – Rights to Live – Rights to

Equality – Traditional and cultural Rights – Social, political and economic rights – Rights of

women - Rights of children– Exploitation and cruelty to women – Organizations protecting

Women’s Rights - Human Rights organizations– Courts of justice – Safety of women Rights.

Medium of instruction : Tamil and English

Medium of Examination : Tamil and English

Reference:

• Ethics of life and the Great Religions of the world Publication of Sree Saraswathi

Thyagaraja College-2004.

SEMESTER -II

Part -IV kdtsf]fiynahfh

jhs] 1

Course code:

N5BBA2P57-A

Credits: I Instructional Hours:

50

nehf]fk]:: khzth]fs]Fzeynkk]ghl]ow]fhdkjpg]g[f]fy]tpmspj]jy] –nahfthH]t[ kw]Wk] cly]eyk]

gw]wpczh]jy] -ew]Fz']fistsh]j]jYk] kw]Wk] jPaFz']fisj]jtph]j]jYk]-MSikiakjpg]gPL bra]jy].

myF I Ez]zwpt[/ czu]r]rp/ vz]zk] Muha]jy] / kw]Wk] Mir rPuikj]jy] 10 Hrs

kdmikjp kw]Wk] kdmGj]jj]jpy] czu]tpd] g']F- czu]r]rpapd] tiffs]- ,yf]F epu]zapj]jy]-

jd]dk]gpf]if- epidthw]wypd] tiffs]- epidthw]wiytsh]f]Fk] Eqf]f']fs]- thH]j]Jk]gaDk]-

mz]ikfhybjhHpy] El]g';fisf] ifahSjy].

myF II rpdk] jtph]j]jy]/ btw]wpa[k] njhy]tpa[k] 10 Hrs

25

rpdk]- rpdj]jpw]fhdfhuz']fs]- rpdKk] mikjpa[k] rpdj]jpd] jPatpist[fs] rfpg]g[j] jd]ika[k]

kd]dpg]g[k]- thH]tpd] rthy]fSk] mtw]iwvjph]bfhs]SjYk]- rthy]fspd] Mjhu']fs]- btw]wpa[k]

njhy]tpa[k] njhy]tpfisr] rkhspj]jy] gpur]rpidfisj] jPh]j]jy]- KobtLj]jy]

myF III kdtsKk] kdpjkjpg]g[k] 10 Hrs

kdpjthH]tpy] kdjpd] g']F- kdKk] kdtsKk] kdtsj]jpw]fhdfhuzpfs]- kdpj

kjpg]g[ cau]t[- ew]Fz']fs]- mfpk]ircz]ikciuj]]jy]- jpUlhik - Raf]fl]Lg]ghL- J}a]ik- kdpjFynrit-

ehl]Lg]gw]W kdepiwt[-rkj]Jtk]rfpg]g[j]jd]ik- tpl]Lf]bfhLj]jy] jpahfk]- kd]dpj]jy]- rPh]]ik-

neh]ik- fhynkyhz]ik-Ie]bjhGf]fg]gz]ghL.

myF IV ,is"h]ty]yik 10 Hrs

tiuaiwrhj]jpaf]TW jw]nghijarKjhaj]jpy],is"u] ty]yikapd] mtrpak]-

thH]f]ifj] jj]Jtk]- thH]tpd] nehf]fk]- fy]tptHp ,is"u] ty]yik- fy]tpapd] nkd]ik-

nahfKk] ,is"u] ty]yika[k].

myF V kdpjclYk; cly; eyKk; 10 Hrs

cly; eyk; - cly; eyj;jpd; mtrpak; - kdpjtsjpwd;fs; - kdpjcly; mikg;g[k; ,af;fKk; - neha;fs; -

neha;fspd; fhuz']fs; - neha; jLg;g[ Kiwfs; - Ie;jpd; mst[Kiw–rkr]rPu; czt[ - cly;

eyj;jpw;FCl;lr]rj]jpd; mtrpak; - kUj;JtKiwfs; gw;wpaxUghh]it.

BOOKS REFERENCES:

1. The world order of Holistic unity-ThathuvagnaniVethathiri Maharishi.

2. kdtsf]fiybjhFg]g[- 1- jj]Jt"hdpntjhj]jphpkfhp#p.

3. kdtsf]fiybjhFg]g[- 2- jj]Jt"hdpntjhj]jphpkfhp#p.

4. kdk]-jj]Jt"hdpntjhj]jphpkfhp#p.

5. Standard Progressive Matrices-IC Raveen.

6. 16 personality factor-Raymond Cattell.

7. Multiple Intelligence-Howard Gatgner.

8. Psychology-Robert A. Baron.

9. Advanced Educational Psychology-G.K.Mangal

10. Light on yoga-BKS Iyenger

26

11. czt[ Kiw- jj]Jt"hdpntjhj]jphpkfhp#p

SEMESTER –II

Part -IV kdtsf]fiynahfh

jhs] II

Course code: N5BBA2P57-B

Credits:I Instructional Hours: 50

nehf]fk] :Mir rPuikj]jy]/ rpdk] jtph]j]jy]/ ftiyxHpj]jy] Mfpatw]Wf]fhdmfj]jha]t[ gapw]rpfs]

kw]Wk]nahfhrd']fs] fw]Wf]bfhLj][jy] .

myF I nahfhtpd] vspaKiwclw]gapw]rp 12 Hrs

1.1 vspaKiwclw]gapw]rp 1.2 fhafy]g gapw]rp 1.3 gf]Ftkpy]yhghy] <h]g]igeph]tfpj]jy]

myF II jtk]

2.1 jtk] - tpsf]fk]- kdmiyr]RHy] ntfk] – tiffs] 12 Hrs

2.2 !]ifapd] bghJ kw]Wk] rpwg]g[j]jt']fs]- Kf]fpaj]Jtk]

2.3 gapw]rpfs]- g[Utikajpahdk] - fUikajpahdk] -jz]LtlRj]jp-

jiycr]rpjpahdk]

myF III vz]zk] Muha]jy] –MirrPuikj]jy] gapw]rpKiw 10 Hrs

3.1 epidthw]wy] gapw]rp-vz]zk] Muha]jy] gapw]rp

3.2 MirrPuikj]jy] gapw]rpKiw

myF IV rpdk] jtpu]j]jy] –ftiyxHpj]jy] gapw]rp 10 Hrs

4.1 rpdk] jtph]]j]jy] gapw]rpKiw 4.2 ftiyxHpf]Fk] jpwk] - gapw]rp

myF V Mrd']fs] 6 Hrs

5.1 Nupatzf]fk] 5.2 jz]lhrdk] - rf]fuhrdk](gf]fthl]oy])

5.3 jpupnfhzhrdk] - t$]uhrdk] -gj]khrdk] 5.4 ehoRj]jp - Kj]jpiufs]

27

BOOKS REFERENCES

1. vspaKiwclw]gapw]rp-jj]Jt"hdpntjhj]jphpkfhp#p

2. fhafy]gk]- jj]Jt"hdpntjhj]jphpkfhp#p

3. czt[ Kiw - jj]Jt"hdpntjhj]jphpkfhp#p

4. kdk] - jj]Jt"hdpntjhj]jphpkfhp#p

5. jpUf]Fws] –lhf]lh] - $p.a[.nghg].

6. Sound Health through yoga-Dr.Chandrasekaran

7. Light on yoga-BKS.Iyenger

SEMESTER-III

ORGANISATIONAL BEHAVIOUR


N5BBA3T11


Hrs

Objectives:

The objective of the course is to help students understanding theology of

organizational behaviour.

This course covers various management concepts, individual behaviour, group

dynamics and team development, leadership traits, organizational change and

development.


After the completion of study the student should be a good leader in the organization.

UNIT-I 12

HOURS

Importance and scope of organizational psychology –Hawthorne Experiment: Importance-

Finding and implication - Individual differences -Intelligence tests - Measurement of

intelligence - personality tests: Psychological Test – Myers – Briggs Type Indicator – Big

Five Personality model – Personality traits for testing Personality- nature, types and uses.

UNIT-II 12HOURS

Perception - factors affecting perception – motivation – theories - Maslow’s, Hertzberg,

McGregor, ERG-financial and non - financial motivation - techniques of motivation.

UNIT-III 12

HOURS

Job satisfaction-meaning – factors - importance of job satisfaction – morale –importance -

employee attitude and behaviour and their significance to employee productivity - job

enrichment - job enlargement.

28

UNIT-IV 12

HOURS

Group: Types - group dynamics – cohesiveness –Group norms- conflict: types of conflict -

resolution of conflict- Sociometry.

UNIT V 12

HOURS

Leadership – types – theories – Trait, Managerial Grid, Fielders Contingency theory -

organizational climate - organizational effectiveness - organizational development -

counseling and guidance - importance of counselling - types of counseling.

TEXT BOOK:

1.Organizational Behaviour, L.M.Prasad, Sultan Chand & Sons, New Delhi, 5th Edition,

2014.

REFERENCE BOOKS:

1.Organizational Behaviour text and cases, Fred Luthans, McGraw Hill (Education) Private

Ltd, New Delhi, 12th Edition, 2014.

2.Organizational Behaviour, Stephen P Robbins, Judge A Timothy, VohraNehrika, Pearson,

New Delhi, 12thEdition, 2013.

3.Organizational Behaviour text and cases& Games, Aswathappa .K,Himalaya Publishing

House, New Delhi, 11th Edition, 2013.

SEMESTER-III

PRODUCTION AND MATERIALS MANAGEMENT


N5BBA3T02


Objectives:

To enable the students to acquire knowledge of production process and material

managements.


On successful completion of this course, the students should have understood Principles,

Functions and Process of Production Management Effective Management of Materials.

UNIT I 12HOURS

Production Management – Functions – Scope – Plant location – Factors – Site location –

Plant layouts- Principles -Process – Product layout for production planning and control –

Principles- Information flow – Routing – Scheduling – Dispatching – Control.

UNIT II 12HOURS

Materials Handling – Importance – Principles – Criteria for selection of material handling

equipments. Maintenance – Types – Breakdown – Preventive – Routine – Methods study –

Time Study – definition- Motion Study – Principles.

29

UNIT III 12

HOURS

Organization of Materials Management – Fundamental Principles – Structure – Integrated

Materials Management – Purchasing – Procedure – Principles – Import Substitution and

Import Purchase Procedure – Vendor Rating – Vendor Development.

UNIT IV 12

HOURS

Functions of Inventory – Importance – Tools – ABC, VED, FSN Analysis – EOQ – Lead

Time Analysis Store Keeping – Objectives – Functions – Store Keeper – Duties –

Responsibilities – Location of Store – Bin card.

UNIT V 12

HOURS

Quality Control – Types of Inspection – Centralized and Decentralized. TQM: Meaning –

Objectives – Elements – Benefits – Bench Marking: Meaning – Objectives – Advantages –

ISO: Features – Advantages – Procedure for obtaining ISO.

TEXT BOOKS

1.Production and operations Management – Aswathappa K, Bhat Shridhara K, Himalaya

Publishing House, New Delhi, 2013.

2.Industrial Engineering and Management Science -Banga.T.R, New Delhi, Khanna

Publishers, 2007.

REFERENCES BOOKS

1.Materials Management- V.V.Varma.2006, New Delhi: Sultan Chand&sons.

2.Materials Management - Gopalakrishnan.2006 Prentice Hall of India Pvt. Ltd.

3.Materials Management -A.K.Datta.2012, PHI Learning PVT LTD, NewDelhi.

SEMESTER – IV

DEVELOPMENT OF MANAGERIAL SKILLS

Credits:3 Course Code

:N5BBA3P13

Instructional Hours: 50Hrs

Objectives:

To acquire the communication & soft skill of the students


To impart the skills of the students

Unit - I 10

HOURS

30

Drafting a circular letter – preparation of minutes of a meeting – Drafting business letter –

Seeking loan for business venture – supply of materials – Enquiries about products and

services – Complaint about defect in products and services.

Unit - II 10

HOURS

Designing an application black for a post – Drafting an Advertisement inviting application

for a position – Drafting an application for a position – Drafting a joining report – Designing

an advertisement for an imaginary product (Sketches and Slogans)

Unit - III 10

HOURS

Preparation of a self assessment report (SWOT Analysis) – Drafting Curriculum Vitae (CV)

– Preparation of a press report about an event – Drafting a Complaint letter to the government

authorities- Drafting letter to a banker/ head of the institution seeking education loan

assistance.

Unit - IV 10HOURS

Steps involved in starting business ventures – Building a business Model – Preparation of a

project report for a business venture - Innovation and Introduction of new ideas in FMCG

goods (Current trends in product designs and marketing)

Unit - V 10HOURS

Drawing lay-out for modern office – Drawing organizational chart – Preparation of

Questionnaire/Interview schedule for market survey on consumer goods – Questionnaire/

schedule for attitude, motivation, absenteeism, stress, Training needs etc, - Etiquettes and

grooming.

(PRACTICALS)

1. Power point presentations:

• Marketing of product

• Cases from functional areas

• Business models

• Latest concepts in functional areas

2. Public Speaking:

• Self introduction

• Welcome address

• Introduction of chief guest

• Speech on any topic of own choice

• Votes of thanks

31

3. Team Building :

• Organising event and programmes

• Extension activities of social relevance

• Guest lectures

• Quiz programmes

• Mini Exhibition etc.,

4. Group Discussion :

• Mock Interview

• Brain storming

5. Role playing, Management games (HRM, Marketing and Finance)

6. Debating:

• Comparing Service

• Live Demos

SEMESTER-III

MS-OFFICE

Credits: 3 Course Code: N5BBA3P54


Objectives:

To teach the student about the working knowledge of Ms Office and its usages.


After the completion of the course, the student gets proficiency in Ms Word, Ms

excel, Ms PowerPoint & Ms Access.

LIST OF PRACTICALS

MS-Word

1. Type the text, check spelling and grammar bullets and numbering list items, align the text

to left, right justify and centre.

2. Prepare a Job Application letter enclosing your Bio-Data

3. Perform Mail Merger Operation and Preparing labels.

4. Prepare the document in newspaper column layout.

MS – EXCEL

5. Worksheet Using Formulas.

6. Working Manipulation for Electricity Bill preparation.

7. Drawing graphs to illustrate class performance

32

8. An excel worksheet contains monthly sales details of five companies.

MS-ACCESS

9. Simple commands perform sorting on name, place and pin code of students database and

address printing using label format.

10. Pay rolls processing and prepare report

11. Inventory control.

12. Screen designing for data entry.

MS-POWERPOINT

13. Prepare a PowerPoint presentation with at least three slides for department Inaugural

function.

14. Draw an organization chart with minimum three hierarchical levels.

15. Design an advertisement campaign with minimum three slides.

16. Insert an excel chart into a power point slide.

TEXT BOOK

1. PC Software for Office- Automation by T.Karthikeyan and Dr. C. Muthu - Sultan Chand

and Company.

REFERENCE BOOKS

1. Office 2000 Complete Reference by Stepher L.Nelson.

2. PC Software for window made simplex by R.K Taxali – TataMcGraw Hill Publishers Pvt.

Ltd.

3. Quick Course in Micro soft Office Joyce Cox, Polly urban – Galgottia Publications.

SEMESTER-IV

TAXATION


:N5BBA3T15

Instructional Hours:

75Hrs

Objectives:

To enable the students to acquire knowledge of principles of Taxation.

33


On successful completion of this course, the students should have understood.

Principles of Direct and Indirect Taxes, Calculation of Tax, Tax Authorities, Procedures.

UNIT – I 15HOURS

Tax- features of tax – objectives of tax – general principles of tax – kinds of tax- merits and

demerits of direct tax – merits and demerits of indirect tax- difference between direct and

indirect tax.

UNIT – II 15HOURS

Direct Taxes : Income Tax Act 1961 – important definitions – basis of charge – residential

status – Income exempted from income tax – heads of income – computations of income

under salary and house property .(problem be included).

UNIT – III 15HOURS

Computation of income under profits and gains of business - profession – capital gains –

income from other sources - Deductions in the computation of total income - income tax

Authorities and their power.(problems be included).

UNIT – IV 15HOURS

Indirect taxes – Introduction to TNGST – dealers – registration of dealers – procedures of

dealers – Introduction to CST – objectives of CST – levy and collection of sales tax – sales

tax authorities and powers – offences and penalties – difference between interstate sale and

intra state sale

UNIT – V 15HOURS

Introduction of customs duty – features - objectives of customs duty – exempted form

customs duty –excise duty – features – objectives – Levy and collection of Excise duty –

distinction between advalorum and specific duties. Introduction to VAT, TNVAT and CEN

VAT.

Note: Theory and problems shall be distributed at 60% & 40% respectively.

TEXT BOOKS:

1. V.P.Gaur , D.B.Narang, Income Tax Law & Practice, Kalyani Publishers, 42nd Revised

Edition, 2014.

REFERENCE BOOK:

1. V.Balachandran, Indirect Taxation, Sultan Chand & Sons, 16th Edition 2014.

2. Reddy & Hari Prasa, Income Tax Law & Practice, Margham Publications, 2003

3. Dingarepagare - Income Tax Law & Practice, 2010

34

SEMESTER-III

BANKING & INSURANCE


:N5BBA3T16


Hrs

Objective


• Principles of Insurance

• Life Insurance and General Insurance business in India

• After the successful completion of the course the student should

have a thorough knowledge on Indian Banking System and Acts pertaining to it.

Skill set to be acquired

To enable the students to acquire knowledge of Insurance Business

To enlighten the students’ knowledge on Banking Regulation Acts.

UNIT-I 10HOURS

Definition of banker and customer – Relationships between banker and customer – special

feature of RBI. RBI credit control Measure – Secrecy of customer Account. Recent Trends In

Banking Sector

UNIT – II 10HOURS

Position of surety – Letter of credit – Bills and supply bill. Purchase and discounting bill-

Travellers cheque, credit card, Teller system. Debit card-ATM card-

UNIT-III 10HOURS

Insurance - Meaning, nature and significance essential requirements and principles of risk

insurance; reinsurance; privatization of insurance business in India; Insurance Regulatory

Development Authority – Recent Developments in the Insurance sector.

UNIT-IV 10HOURS

Life Insurance - Law relating to life Insurance; General Principles of Life Insurance Contract;

Proposal and policy; assignment and nomination; title and claims; concept of trust in life

policy; LIC - Role and functions.

UNIT-V 10HOURS

General Insurance - Law relating to general insurance; different types of general insurance;

general insurance Vs life insurance; nature of fire insurance ; various types of fire policy -

Compulsory motor vehicle insurance; accident insurance.

TEXT BOOKS

35

1. Sundharam and Varshney, Banking theory Law & Practice, Sultan Chand & Sons., New

Delhi.2007

REFERENCE BOOKS

1. Mishra MN ,Insurance ,S. Chand & Co,2009

2. N.D.Kapoor: Elements of Business Law,S.Chand ,2011

3. Periasamy P, Insurance Principles and Practice, Himalaya Publishers,2007

SEMESTER- III - \d]whk] gUtk] Credits: 2 gFjp - IV jkpH] –I

mog]gilj]jkpH; Course Code: N5BBA3T57-A

Total Instructional hours- 27 nehf;fk; :jkpH; vGj;Jf;fspd; rpwg;g[/ jkpHh] gz]ghL kw]Wk] ,yf]fpa']fis mwpKfk] bra]jy]/ kly] vGjg] gapw]Wtpj]jy]. myF – I jkpH] vGj]Jfs] mwpKfk] gh.nt:06

caph]/ bka]/ caph]bka]/ Ma]jk] –vGj]Jg]gapw]rp kw]Wk] cr]rhpg]g[

myF – II jpiz/ghy]/ vz]/ ,lk]/ fhyk]/ xUik gd]ik/gh.nt:06 Fwpy]/ beoy] ntWghL

myF – III bgah;r;brhy;/ tpidr;brhy; tiffs;gh.nt:03

myF – IV epWj;jw; Fwpfs; - fhw;g[s;sp/ miug;g[s;sp/ gh.nt:06

Kw;Wg;g[s;sp/ tpag;g[f;Fwp/ tpdhf;Fwp

bra;jp thf;fpak;/ tpdh thf;fpak;/ czh;r;rp thf;fpak;

myF – V fij kw]Wk] ghly]fs] - bghUs] tpsf]fk] jUjy].gh.nt:06

ghh;it E}y]fs]

1. g"]rje]jpuk] - Kidth;. Jiu Re;jnurd; n$hjp yl;Rkp gg;spnf#d;!; 24-135 fw;gfk; mbtd;a[ ehd;fhk; bjU brd;id - 28 gjpg;g[ - 2006.

2. ey]y jkpH] - Kidth.; f. bts;sp kiy tp$ah gjpg;gfk;

36

20/ ,uh$ tPjp nfhit - 1 gjpg;g[ - 2006.

SEMESTER- III

gFjp IV- rpwg]g[j]jkpH

Credits : 2 Course Code : N5BBA3T57-B Total Instructional hours-

27

nehf;fk; : gy;ntW ,yf;fpa tot';fspd] tHpna thH]tpaiya[k] bkhHpapd]

,dpikiaa[k] czh]j]Jjy].

myF – I ,f]fhy ,yf]fpa']fs] – g[Jf]ftpijfs] gh.nt:06

ckhgjp - bfhy]iyg]g[wj]J khJis

Fl]onutjp - mg]ghitg] gw]wpa ,ir

bjd]wy] - Ch]td

gpukps] - tz]zj]Jg] g{r]rpa[k] flYk]

fy]gdh - gwj]jy] mjd] Rje]jpuk]

myF – II rpw]wpyf]fpak]

gh.nt:03

fyp']fj]Jg] guzp - nga]fisg]ghoaJ.

myF – III gf]jp ,yf]fpa']fs] gh.nt:07

ehad]khh] g[uhzk]

ekpee]jp ehadhh] g[uhzk].

Mz]lhs] – ehr]rpahh] jpUbkhHp

Mwhk] jpUbkhHp (Kjy] Ie]J ghly]fs])

myF – IV rpWfijj] bjhFg]g[ gh.nt:06

fp.th.$fd]ehjd] - kpl]lha]f]fhud]

mfpyd]] - Kjy] yl]rpak]

Nlhkzp - ehfyp']fkuk]

37

myF – V bkhHp bgah]g]g[/ mYtyff] foj']fs] gh.nt:05

ghh]it E}y] 1. jkpHpy] rpWfij gpwf]fpwJ - rp.R. bry;yg;gh fhyr;RtL gjpg;gfk; 669 - nf.gp.rhiy/ ehfh;nfhtpy; - 01

Semester-III

Non-Major Electives 1: English for Competency - I

Credit:2 Course Code:N5BBA3T37-C

Hours per Week: 2 Total Instructional hours- 27

Course Objective:

To prepare students for competitive examination and interviews

Unit I Grammar Credit Hours: 6

Number - Subject - Verb Agreement- Articles - Sequence of tenses- Common Errors

Unit II Word Power Credit Hours: 6

Idioms and phrases - One word substitutes – Synonyms - Antonyms -Words we often

confuse –

Foreign words and phrases - Spelling

Unit III

Reading and Reasoning Credit Hours: 5

Unit IV Writing Skills Credit Hours:5

Paragraph - Précis writing - Expansion of an idea - Report writing - Essay - Letters –

Reviews

(Film and Book)

Unit V Speaking Credit Hours: 5

Public speaking - Group Discussion - Interview - Spoken English

Suggested Reading

English for competitive Examination, V. Saraswathi and Maya K. Mudbhatkal, Emerald

Publishers, 2004.

SEMESTER – IV

MARKETING MANAGEMENT

38


N5BBA4T11


Hrs

Objectives:

To enable the students to acquire knowledge of principles of marketing management



Principles of Marketing Management, Market Segmentation, Physical Distribution,

Product Life Cycle, Pricing, Branding, promotion

UNIT I 12

HOURS

Definition & Concept of Marketing – Functions of Marketing – Marketing Management –

Meaning, Importance of Marketing in Developing Countries– Marketing Environment:

Various Environmental factors affecting the marketing functions.

UNIT II 12

HOURS

Buyer Behaviour – Buying motives –Market Segmentation - different bases – Marketing

Strategy – Market Structure – Definition and Types of Channel – Channel Selection and

Problems.

UNIT III 12

HOURS

Product – Marketing Characteristics – Consumer Goods – Industrial Goods – Production

Policy – Product Life Cycle (PLC) – Product Mix – Modification and Elimination –

Developing New Products – Strategies.

UNIT IV 12

HOURS

Pricing: Meaning of Buyer and Seller – Pricing Policies – Objective - Factor Influencing

Pricing Decision – Competitors action to Price Changes – Multi Product Pricing. Physical

Distribution – Management of Physical Distribution – Marketing Risks.

UNIT V 12

HOURS

Brand- Branding Decisions – Brand Image, Brand Identity – Positioning – Brand Loyalty

Packing – functions.

TEXT BOOKS

39

1.Marketing Management, Philip Kotler & Keller K L Koshy AJhaM, Pearson, New Delhi,

14th Edition, 2013.

2.Marketing Management text and cases, Gupta CB, RajanNair N, Sultan Chand & Sons,

New Delhi, 12th Edition, 2013.

REFERENCE BOOKS

1.Marketing Management, C.B.Mamoria and SatishMamoria, Patna. KitabMahal ,2008.

2.Marketing Management, S.A.Sherlekar, Himalaya Publishing House, New Delhi, 2010.

SEMESTER – IV

FINANCIAL MANAGEMENT


:N5BBA4T02

Instructional Hours:

60Hrs

Objective

On Successful Completion of this Course the Students Should Have Understood the

Important Concepts of Financial Management


To make the students gain knowledge about financial management by studying theory

and solving some problems.

UNIT – I 12

HOURS

Finance Functions: Meaning – Definition and scope of finance functions – Objectives of

financial management – Profit maximization and wealth maximization. Sources of finance –

short term - Bank sources – long term - shares, debentures, and preferred stock – debt.

UNIT – II 12

HOURS

Financing Decision: Cost of capital – cost of specific sources of capital – equity – Preferred

stock debt – reserves – weighted average cost of capital, Operating leverage and financial

leverage. (problem only)

UNIT – III 12

HOURS

40

Capital structure – Factors influencing Capital structure – optimal capital structure – dividend

and dividend policy: Meaning, classification – sources available for dividends , Dividend

policy general, Determinants of dividend policy.

UNIT – IV 12

HOURS

Working Capital Management: Meaning– concepts – importance – Determinants of working

capital. Cash management: Motives for holding Cash – objectives and Strategies of cash

management. Receivable management: Objectives – cost of credit Extension, benefits –

credit policies – credit terms – collections policies.

UNIT – V 12

HOURS

Capital Budgeting – meaning - objectives – Preparation of various type of capital budgeting.

(problem only)

(Theory carries 60 marks and problems carry 40 marks)

TEXT BOOK

1.S.N. Maheswari, Financial Management, Sultan chand & sons, 14th Revised Edition 2014.

REFERENCE BOOKS

1.I.M .Pandey, Financial Management, Vikas Publications, 14th Edition 2011

2.Prasanna Chandra, Fundamentals of Financial Management, MC Graw Hill Education

Private Limited, 6th Edition, 2014.

3.Chandra Bose- Fundamentals of Financial Management, PH & Learning Pvt Ltd, 2nd

Edition, 2014.

SEMESTER – IV

TALLY (Practical only)

Credits: 3 Course Code: N5BBA4P53

Instructional

Hours: 50 Hrs

Objectives

To familiarize the students with concepts of financial accounting on computers, skill

for using Tally and current generation software.


After the completion of the course the student will acquire knowledge about TALLY.

LIST OF PRACTICALS

41

1. Company creation

2. Ledger creation (Single & Multiple)

3. Group creation (Single & Multiple)

4. Entering accounting vouchers in tally

5. Creating Stock Group, Stock Item, Unit Price and Categories in tally

(Inventory information)

6. Creating Stock Summary Report

7. Entering accounting vouchers in tally

8. Creating purchase order in tally

9. Creating sales order in tally

10. Creating invoice in tally

11. Creating Reports in Tally (Balance sheet, Trial Balance & P&L account)

12. Connecting Tally Data into MS Word Document and Excel

TEXT BOOK

1. Tally 6.3 TUTORIAL – A.K.Nadhani & K.K.Nadhani, BPB publication,

Edition: 2001.

REFERENCE BOOKS

1. Financial Accounting on Computers using Tally - Namarata Agarwal &

Sanjay Kumar, Dreamtech, edition 2001.

2. Using Tally - N.Satyapal, Khanna publications, Delhi, Edition 2000.

3. Implementing Tally - BPB publication, Edition: 2001.

SEMESTER-IV

BUSINESS ECONOMICS


:N5BBA4T14


Hrs

Objective:

To learn the objectives of business firms,

Factors of production and BEP Analysis,

Types of competitions and price administration


To enable the students to learn principles and concepts of Business

Economics

UNIT-I 15

HOURS

42

Objectives of business firms - Profit Maximization - Social responsibilities – Demand

analysis - Law of Demand - Elasticity of demand.

UNIT – II 15

HOURS

Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly -

Price discrimination - Pricing under Monopolistic competition - Oligopoly.

UNIT – III 15

HOURS

Production function - Factors of production - Laws of diminishing returns and Law of

variable proportions - Economics of Scale – Cost and Revenue Curves - Break - even- point

analysis.

UNIT – IV 15HOURS

Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's

Liquidity preference theory – Theories of Profit - Dynamic theory of Profit – Risk Theory -

Uncertainty theory.

UNIT – V 15

HOURS

Government and Business - Price policy in public utilities, Government measures to control

Monopoly in India.

TEXT BOOK

1.Business Economics – Sankaran.S – Margham Publication, Chennai, 4th Edition, 2014.

REFERENCE BOOKS

1.Business Economics – Markar Etal

2.Business Economics - Sundaram K.P &Sundaram E, Margham Publications, New Delhi,

2007.

3.Business Economics – RoB Dransfied, Vikas Publishing house Pvt Ltd, NeDelhi.2014.

SEMESTER-IV

RETAIL MANAGEMENT

Crédits:2 Course Code: N5BBA4T95


Objectives:

To train the students on basics in retailing industry.

43

To learn the evolution and trends in retailing.


After the completion of the course the student will get an exposure to retail

management and its scope.

UNIT I 10 HOURS

Retail: Meaning – Functions and special characteristics of a Retailer – Reasons for studying.

Retailing – Marketing - Retailer Equation – Marketing concepts applied to retailing –

Retailing as a career – Trends in Retailing.

UNIT II 10HOURS

Retail Model and Theories of Retail Development – Life cycle and phase in growth of retail

markets – Business models in retail – other Retail models.

UNIT III 10HOURS

Strategic Planning in Retailing: Situation Analysis – Objectives – Need for identifying

consumer needs – Overall strategy, feedback and control – consumer decision-making

process.

UNIT IV 10HOURS

Retail in India: Evolution and Size of retail in India – Drivers of retail change in India –

Foreign Direct Investment in retail – Challenges to retail developments in India.

UNIT V 10 HOURS

Global retail markets: Strategic planning process for global retailing – Challenges and

Threats in global retailing – Factors affecting the success of a global retailing strategy.

TEXT BOOKS

1. Retailing Management Text and Cases, SwapnaPradhan, McGraw Hill Education (India)

Pvt Ltd, New Delhi, 4thEdition, 2014.

2. Retailing Management, Barry Berman and Joel R Evans, Pearson, New Delhi, 11thEdition,

2011.

REFERENCE BOOKS

1. Retail Management, Chetan Bajaj, RajnishTuli, Nidhi V Srivastava, Oxford University

Press, New Delhi, 2nd Edition, 2013.

2. Retail Management, Levy Michael Weitz Barton A (et al), McGraw Hill Education Private

Limited, New Delhi, 8thEdition, 2013.

44

SEMESTER- IV - ehd;fhk; gUtk] Credits : 2

mog]gilj]jkpH; Course Code : N5BBA4T56-A

Total Instructional hours-27

myF – I brhw]bghUs] tpsf]fk]. gh.nt:05

kyh]fs]/ fha]fs]/ Ritfs]/gH']fs]/

cly] cWg]g[fs].

myF – II brhw]bwhlh] tpsf]fk]. gh.nt:04

(KJbkhHp/ mwp"h]fspd] bjhlh]fs]/

,yf]fpa thpfs]/ cUtf']fs])

myF – III jkpHh] gz]ghL gh.nt:06

tpHhf]fs]/ rl']Ffs]/ ehl]Lg]g[wg; gHf]ftHf]f']fs]

mwpKfk].

myF – IV jkpH] bra]a[s] ghly]fs] kdg]ghlk] bra]jy] gh.nt:06

Mj]jpr]No/ bfhd]iw nte]jd]/ ghujpahh].

myF – V fojk] vGJjy]/ tpy']Ffs] gwitfs] gh.nt:06

Fwpj]J khzth]fis vGj itj]jy].

ghh]it E}y]

,yf]fpa tuyhW - nrhk . ,stuR

kzpthrfh; gjpg;gfk; 8-7 rp';fh; bjU ghhp Kid brd;id - 8

SEMESTER- IV - ehd;fhk; gUtk]

Credits : 2 rpwg]g[j]jkpH]]]

45

Course Code: N5BBA4T56-B

Total Instructional hours-27

myF – Ir']f ,yf]fpak; – mfk]] gh.nt:05

ew]wpiz - tpy]yhg]g{tpd] - Re]juj]jdhh]

fypj]bjhif - Rlh]j]bjhO,* nfsha]* - fgpyh;

mfehD}W - md]dha] thHp - j']fhy] Klf]bfhw]wdhh]

myF – II r']f ,yf]fpak; – g[wehD}W gh.nt:04

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myF – IV ciueil E}y] - tz]zjhrd] -mfk] g[wk] gh.nt:06

(njh]e]j ehd;F fl]Liufs])

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ee]jpah tl]lr] broapd] k"]rs] ,iy

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jkpH; ciueilapd; njhw;wk; tsh]r]rp - f.ifyhrgjp epa{ br"]Rhp g[j]jf epWtdk]/ brd;id.

SEMESTER- IV

General Knowledge and English for Competency-II


C

Hours per Week: 2 Total Instructional hours-

27

Course Objective

To prepare students for competitive examination with general knowledge.

Unit-I Credit Hours: 6

46

Ancient History (before Mughal Period)

Mughal History

British Period

Freedom Struggle

Indian Constitution (Indian Policy)

Unit-II Credit Hours: 6

Indian Geography, Indian Economics, Sports and Awards

Unit-III Credit Hours: 5

Science and Technology

Chemistry, Physics, Botany, Zoology and Environment Studies

Unit-IV Credit Hours: 5

Constructing Passages

Comprehension

Unit-V Credit Hours: 5

Sentence Completion

Spotting Errors

Suggested Reading:

• English for Competitive Examination, R. P. Bhatnagar and Rajul Bhargava, Special

Edition Macmillan India Limited, 2007 Renu General Knowledge Book

SEMESTER IV

MATHEMATICS FOR COMPETITIVE EXAMINATIONS

(Common for all UG students including B.Com (Applied Business Accounting) and

B.Com (Professional Accounting) and B.Com(Bussiness process out sourcing)admitted

in 2015 onwards)

Credits: 2* Course Code:

N5BBA4T27

Hours Per Week:4 Total Instructional Hours:

50*

Course Objective: To train the students on quantitative aptitude and verbal reasoning.

Skill sets to be acquired: After the completion of the course the student will gain confidence

and skill to appear for all competitive examinations conducted by central and state

governments.

UNIT I (10 Hours)

Numbers Page 1-14

47

HCF and LCM of Numbers Page 35-39

Averages Page 139-143

Problem on numbers Page 161-167

Problem on ages Page 182-184

UNIT II (10 Hours)

Percentage Page 215-217

Profit & Loss Page 251-260

Ratio and Proportion Page 294-298

Partnership Page 313-315

UNIT III (10 Hours)

Time and work Page 341-346

Pipes and Cisterns Page 371-374

Time and distance Page 384-389

Problem on Trains Page 405-409

UNIT IV (10 Hours)

Boats and Streams Page 425-429

Allegation or Mixture Page 435-439

Simple Interest Page 447-451

Compound Interest Page 466 -473

UNIT V (10 Hours)

Permutation and combination Page 613-617

Data Interpretation:

Bar graphs Page 683-686

Pie charts Page 701-704

Line graphs Page 709-715

TEXT BOOKS:

1.R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand & Company

Ltd, 2015 Edition

REFERENCE BOOKS:

1. B. S. Sijwali, Quantitative Aptitude, Arihand Publications (India) PVT LTD, 2007.

2. Abhijit Guha, Quantitative Aptitude for Competitive Examinations, McGraw Hill

Companies, 2006.

SEMESTER – V

BUSINESS LAW

Credits:5 Course Code :N5BBA5T11


Objective: On successful completion of this course, the students should have understood

• Law of contract, Law of sale of goods

48

• Law of Agency, Negotiable Instruments Act,….


To enable the students to acquire knowledge of legal aspects of business

Unit -I 12 HOURS

Law of contract-contract-classification-Essential elements of a valid contract-offers and

acceptance- Consideration – Capacity of parties – Free consent. (Legal Rules)

Unit -II 12

HOURS

Law of sale of goods: Formulation of contract of sale-Agreement to sell or Sale-Hire

purchase agreement sale and Bailment law of Agency: Creation of agency-Classification of

agents. Relations of principal and agent – Termination of Agency.

Unit -III 12

HOURS

Company law- Company as legal entity – Definition and kinds of companies - Incorporation

of Companies – Memorandum and Articles of association – Certificates of incorporation –

prospectus – Commencement of Business – Liability for misstatement in prospectus.

Unit -IV 12

HOURS

Application – Allotment of shares and Debentures – Issues of shares at discount and

premium. Membership of companies – Meeting and proceedings.

Unit -V 12

HOURS

Winding up of companies – compulsory winding up and voluntary winding up and subject to

the supervision of the court.

TEXT BOOK:

1. Business Law N.D. Kapoor - Elements of Mercantile Law& Company Law, Sultan Chand

& Sons.20011

REFERENCE BOOKS:

1. Business Law, Tulsian P.C.,Tata McGraw-Hill,2013

2. Business Law Banerjee P.K,Vikas Publishing,2010

SEMESTER-V

COST AND MANAGEMENT ACCOUNTING



49

Objectives:

To enable the students to acquire knowledge of Accounting for managerial Decisions


To enable the students to understand

Cost sheet, Material issues, Labour cost

Financial statement analysis, Budgeting

UNIT I 15

HOURS

Meaning – definition – scope – objectives – function - merits and demerits of Cost and

Management Accounting - distinction between cost, management and financial accounting -

Elements of cost - cost concepts and costs classification.

UNIT II 15

HOURS

Preparation of cost sheet - stores control – EOQ - maximum, minimum, reordering levels

pricing of materials issues - FIFO,LIFO,AVERAGE COST, STANDARD PRICE methods -

labour cost - remuneration and incentives.

UNIT III 15

HOURS

Financial statement Analysis - preparation of comparative and common size statements -

analysis and interpretation. Ratio analysis - classification of ratios -liquidity, profitability,

solvency – inter firm comparison.

UNIT IV 15

HOURS

Fund flow analysis - cash flow analysis

UNIT V 15

HOURS

Standard costing - variance analysis - material and labour variances Marginal Costing – cost

volume profit analysis. Budgeting and preparation of Budget: Cash Budget, Flexible budget,

Production & Sales Budget.

(Theory carries 20 marks and problems carry 80 marks)

TEXT BOOK

1.S. P. Jain and K. L. Narang, Cost & Management Accounting, Kalyani Publishers, 14th

Revised Edition 2014.

REFERENCE BOOKS

50

2.RK Sharma & K. Gupta, Cost and Management Accounting Kalyani Publishers, 2nd

Edition, 2010.

3.S.N.Maheswari, Principles of Management Accounting, Sultan Chand & Sons, 17th Revised

Edition, 2012.

4.Reddy. S &Hari Prasad Reddy, Cost and Management Accounting, Margam Publications,

14th Edition 2014.

SEMESTER-V

MANAGEMENT INFORMATION SYSTEM

Crédits:4 Course Code :

N5BBA5T13


Hrs

Objective: On successful completion of this course, the students should have understood

Computer based information system

MIS support for the functions of management


To enable the students to acquire knowledge of MIS

UNIT I 12HOURS

MIS - Strategic information system - MIS support for planning - organising – controlling -

MIS for specific functions - personnel, finance, marketing inventory production Data Base

Management System Models - hierarchical -network - relational - modular.

UNIT II 12HOURS

Computer Hardware - Description of electronic computers – CPU operations -Classification

of computers - main - mini - workstations - micro computers– Supercomputers - personal

computers. Computer Software - types of software – data representation in computers -

Introduction to client-server.

UNIT III 12HOURS

Input devices - mouse - touch screens - MICR - OCR - keyboard - pen based Input - digital

scanners - voice input devices - sensors. Output devices - impact printers – nonimpact

printers - video display terminals - plotters - voice output devices. Secondary storage devices

- magnetic disk, floppy, magnetic tape, optical disk storage- Pen drive - CDROM

UNIT IV 12HOURS

Telecommunication revolution - Introduction to Email, internet, intranet and

teleconferencing, www architecture, Introduction to E-Commerce, models B_B, B_C, and

EDI, EDI applications in business, electronic payment cash, smart cards, and credit cards.

UNIT V 12HOURS

51

Introduction to computer security: Basic concepts, threat models common security goals.

Cryptography and cryptographic protocols, including encryption, authentication, message

authentication codes, hash function , one way function, public key cryptography, secure

channels, zero knowledge and practices, cryptographic protocols and their integration into

distributed systems, and other applications.

TEXT BOOK:

1.Management Information Systems-Takur Publications

REFERENCES

1.D. Boddy, A. Boonstra and G. Kennedy. Managing Information Systems: Strategy and

Organisation (3rd Edition). Prentice Hall, 2008.

2.K.C. Laudon and J.P. Laudon. Management Information Systems: Managing the Digital

Firm (10th Edition). Prentice Hall, 2007.

SEMESTER-V

PROMOTION MANAGEMENT


N5BBA5T14


Hrs

Objective

To impart knowledge on advertising, advertising media and agencies

To impart knowledge on sales promotion.


This paper mainly is to expose the students to the Basics of advertisement, to get

acquainted with the media of Advertisement and also the promotional aspects of a product

and service. This also enables the students to develop the art of salesmanship.

UNIT I 15HOURS

Promotional Mix –Meaning-Factors for selection of Promotional Mix-Steps involved in

developing effective communication- Advertising : Meaning – Importance- Objectives-

Media-Forms of Media- Press News Paper Trade journals –outdoor advertising& Indoor

Advertising -Recent trends in advertising

UNIT II 15HOURS

Advertising agencies- advertising Budget- Advertising appeals – Advertising Organisation -

Advertising Copy- Objectives- Essentials- Types- Elements of Copy Writing: Headlines,

Body Copy- Illustration- Catch Phrases & Slogans – Identification Marks

52

UNIT III 15

HOURS

Advertising Layout- Functions- Design of Layout- Designing of advertisement using

software- artwork-meaning-types- colour in advertisement–quality-functions-size of

Advertising- Advertising Campaign- Steps in Campaign Planning.

UNIT IV 15

HOURS

Personal selling – Objectives- Salesmanship- Process of Personal Selling- Types of sales

Man. Sales Force Management- Importance- Sales Force Decision- Sales force size-

Recruitment & Selection – Training- Methods- Motivating Salesman Controlling –Fixing

Sales Territories- Quota- Evaluation.

UNIT V 15

HOURS

Sales Promotion: Meaning- Methods- Consumer Sales Promotion – Trade Sales Promotion –

Sales Force Sales Promotion & Dealers Promotion, After sales service – Publicity & Public

Relations.

TEXT BOOK

1. Advertising & Sales management - Sontakki C.N, Kalyani publishers.

REFERENCE BOOKS

1. Salesmanship & Advertising - Agarwal.R.C , Lakshmi publications.

2. Advertising & Sales Promotion – Pradeepkumar , KedarNath Ram Nath.

SEMESTER – V

RESEARCH METHODOLOGY


:N5BBA5T16


Hrs

Objectives:

To enable the students to acquire knowledge of Research



Research methods and sampling techniques

Analysis and interpretation of data, Application of research

53

UNIT –I 10

HOURS

Research – Definition – Importance – Advantages and Limitations. The research process –

problem identification – Design of research – Types of Design – Sampling process and

selection – sample types – Sample size and sampling errors.

UNIT –II 10

HOURS

Data Collection – methods – tools – Questionnaire – Interview Schedule – Kinds of Data –

Attitude measurement of scaling technique – Editing, Coding, Tabulation.

UNIT –III 10

HOURS

Statistical Data Analysis – Hypothesis – its sources – formulation and testing of

Hypothesis – Z test, T test – Chi-square test (Simple Problems Only)

UNIT –IV 10

HOURS

Interpretation and report writing – steps in writing reports – layout of report, types, and

principles of report writing – Graphical representation of results.

UNIT –V 10

HOURS

SPSS and its application

TEXT BOOK

1. C.R. Kothari- Research Methodology methods and techniques Edition3, New age

international publishers 2013.

REFERENCE BOOKS:

1. R.Panneer Selvam-Research Methodology, PHI Learning Pvt Ltd Edition2, 2014

2. Saravanavel-Research Methodology, Edition11, Kitabmahal publishers 2011.

3. Business Research Methods, Edition 3, Oxford University press 2013.

SEMESTER-V

INTERNATIONAL TRADE


N5BBA5T17


Hrs

Objectives:

To enable the students to acquire knowledge of International Business.



54

The Changing Nature of International Business.

Culture and competitive Advantage.

UNIT-I 10

HOURS

Introduction and Overview: Introduction – The Globalization of the World Economy – The

Changing Nature of International Business – Differences in International Business. National

Differences in Political Economy: Introduction – Political Systems – economic Systems –

Legal Systems – The Determinants of Economic Development – States in Transition.

UNIT-II 10

HOURS

Differences in Culture: Introduction – Social Structure – Religion – Language – Education –

Culture and the Workplace – Culture change – Cross – Culture Literacy – Culture and

competitive Advantage.

UNIT-III 10

HOURS

An overview of International trade Theory: Introduction – An Overview of Trade Theory –

Mercantilism – Absolute Advantage – Comparative Advantage –WTO & Development of

World trade – Regional grouping of countries and its impact.

UNIT-IV 10

HOURS

Financing Of Foreign Trade – Foreign exchange – World Bank – International Monetary

Fund

UNIT-V 10

HOURS

Documentation for Foreign Trade - pre-shipment procedure – post–shipment procedure

TEXT BOOKS:

1. International Business-Hill C.W: Competing in the Global market place, Irwin –McGraw

Hill.

REFERENCE BOOKS:

1. International Marketing-Philop.R.Cateora, Irwin McGraw Hill, 9th edn.

2. International Business - Francis Cherunilam, Wheeler Publications

3. International Business - Charle W.L. Hill, Irwin – McGraw Hill.

INSTITUTIONAL TRAINING

55

Credits: 1* Course Code:

N5BBA5R15

Objective: To give optimum exposure on the practical side of Commerce and Industry.

1. Duration of the internship training is 12 days during the Summer Vacation which falls at

the end of the 4th Semester.

2. The departments concerned will prepare on exhaustive panel of Institutions. Industries

and practitioners.

3. The individual student has to identify the institution / industry / practitioners of their

choice and inform the same to the HOD / Staff-in-charge.

4. The students hereafter will be called as Trainees should maintain a work diary in which

the daily work done should be entered and the same should be attested by the section in-

charge.

5. A detailed outline of the job to be done, sections in which they have to be attached both

in the office as well as in the field, should be provided to each student.

6. The trainees should strictly adhere to the rules and regulations and office timings of the

institutions to which they are attached.

7. The trainees have to obtain a certificate on successful completion of the internship from

the chief executive of the organization.

8. Monitoring and inspection by staff on a regular basis.

9. Schedule of visit to be made by the staff is to be prepared by the HOD / Staff-in-charge.

10. Report writing manual and format should be prepared by the respective departments.

11. Specimen forms are to be attached wherever it is necessary.

12. Report evaluation: External Viva-Voce examination will be conducted and marks will be

provided as follows: Viva- Voce -10 marks Project report- 40 marks.

13. Report should be submitted in the 5th Semester.

14. Expected outcome of the internship training is given separately.

SUGGESTED READINGS:

• To be given by the instructor

SEMESTER – V

PART V: EXTENSION ACTIVITIES

Course code:

N5BBA5P28

Every student shall participate compulsorily for period of not less than two years (4

semesters) in any one of the following programmes.

NSS

NCC

Sports

YRC

56

Other extra-curricular activities.

The student’s performance will be examined by the staff in-charge of extension

activities along with the Head of the respective department and a senior member of the

Department on the following parameters. The marks shall be sent to the Controller of

Examinations before the commencement of the final semester examinations.

20% of marks for Regularity of attendance

60% of marks for Active Participation in classes/camps/games/special

Camps/programmes in college District/ State/ University activities.

10% of marks for Exemplary awards/Certificates/Prizes.

10% of marks for Other Social components such as Blood Donations, Fine Arts, etc.

The above activities shall be conducted outside the regular working hours of the college. The

marks sheet will carry the following remarks as per the following mark range.

A-Exemplary - 80 and above

B-Very good - 70-79

C-Good - 60-69

D-Fair - 50-59

E-Satisfactory - 40-49

This grading shall be incorporated in the mark sheet to be issued at the end of the

semester. (Handicapped students who are unable to participate in any of the above activities

shall be required to take a testing the theoretical aspects of any one of the above fields and be

graded and certified accordingly)

SEMESTER-VI

HUMAN RESOURCES MANAGEMENT


N5BBA6T11


Hrs

Objective:

This course aims at training students in the management of human

resource. It includes the concept, policies, and procurement of human resources.


57

After the completion of this subject one should able to manage the employees.

UNIT-I 12HOURS

Human Resource Management - meaning, nature, scope and objectives - Functions of Human

Resource Department - The Role of Human Resource manager - organization of Human

Resource department - Human Resource Policies and Procedures.

UNIT-II 12HOURS

Human Resource planning - Job analysis - Job description - Job specification - Recruitment

and selection - Training and Development.

UNIT-III 12HOURS

Performance appraisal - Job evaluation and merit rating – Promotion - Transfer and demotion

- Human relations - approaches to good industrial relations -Punishment.

UNIT-IV 12HOURS

Wages and salary administration - Incentive system - Labour welfare and social security -

safety, health and welfare practices - retirement benefits to employees.

UNIT-V 12 HOURS

Factories Act 1948: Definitions, Objectives, provision regarding health, safety and welfare of

workers.

TEXT BOOK

1.Personnel Management and Industrial Relations, Tripathi.P.C,Sultan Chand & Sons, New

Delhi, 20th Edition, 2013.

REFERENCE BOOKS

1.Personnel Management and Industrial Relations, L.M.Prasad, Sultan Chand & Sons, 3rd

Edition, 2014.

2.Personnel Management and Industrial Relations, Mamoria.C.B.& Rao VSP, Himalaya

Publishing House, Mumbai, 20th Edition, 2014.

3.Human Resource Management Text &Cases, VSP.Rao, Excel Books, Mumbai, 3rd Edition,

2011.

SEMESTER-VI

INVESTMENT MANAGEMENT


N5BBA6T12

58


Hrs

Objective:

The objective of the course is to impart special knowledge on investment management

and analysis. This course throws light on the fundamental concepts of investment; types of

investment, analysis and valuation of securities etc. It also enables learners to become

portfolio consultants.


After the completion of this subject he/she should get a thorough knowledge about the

investment and could able to construct a portfolio.

UNIT-I 12

HOURS

Concept Of Investment – Important – Investment Avenues - LIC schemes -Bank Deposit -

Government Securities - Mutual Fund Scheme - Post Office Schemes -Provident Fund -

Company Deposits - Real Estate - Gold & Silver.

UNIT-II 12

HOURS

Investment In Shares And Debentures - Comparison With Other Forms Of Investment -

Primary Market: Role Of NIM Mechanics Of Floating New Issues Secondary Market:

Function - Mechanics Of Security Trading – OTCEI - NSE Futures & Options.

UNIT-III 12

HOURS

Risk – kinds - measures of risk - return. Valuation of securities - valuation of bonds -

Valuation preference and equity shares.

UNIT-IV 12

HOURS

Security analysis - Fundamental Analysis: Economic, Industry And Company Analysis -

Technical Analysis: Dow Theory - Types Of Chart Patterns.

UNIT-V 12

HOURS

Efficient Market theory. Random Walk Theory - Weak Form - Semi Strong Form-Strong

Form. Portfolio Analysis: Markowitz theory - Optimum portfolio. Online share Trading –

demate account-Advantages and Disadvantages-Steps in opening a demate account-Working

of a demate accounts set by SEBI.

TEXT BOOK

1. Investment Management - Dr V.Radha, 1st edition, Prassana publishers.

59

REFERENCE BOOKS

1. Investment Management - Preethi Sing, Himalaya publishing House, 2014.

2. Investment Management - Bhalla G.S, S.Chand& Company, 2008.

3. Investment Management - Francis, McGraw hill, 2007.

SEMESTER – VI

SERVICES MARKETING

Credits: 5

Course Code: N5BBA6T93


Objectives:

To teach the students about fundamentals of service marketing and the knowledge on

service marking mix elements.


After the completion of the course, students get exposure to various service sectors.

UNIT-I 15

HOURS

Service: Concept – Goods Vs Services – Nature – Types – Characteristics - Role Of Services

– Classification Of Services – Reason For Growth In Service Sector – Need For Service

Marketing – Service Marketing Management – Marketing Strategy In Service.

UNIT-II 15

HOURS

Service Marketing Mix: Elements – Service Product – Pricing In Services – Service

Promotion: Promotion Mix For Services. Distribution in Services – Advertising – Sales

Promotion – Personal Selling – Public Relations and Publicity.

UNIT-III 15

HOURS

Place In Services: Location – Channels of Service Delivery – Designing A Distribution

System – Direct And Indirect Distribution - Franchising. People In Service: Types Of Service

Personnel – Physical Evidence: Physical Facilities – Environment – Role of Physical

Evidence.

UNIT-IV 15

HOURS

Service Process: Designing Service Process – Spectrum – Service Design Options – Service

Process Planning – Gap Analysis – Benefits of Service Quality – Service Quality

Management.

60

UNIT-V 15

HOURS

Service Marketing: Travel and tourism Marketing-Health care marketing-Aviation

Marketing- Globalisation of services-Marketing of financial Servicer-banking-Insurance-

Factoring.

TEXT BOOK

1.Service Marketing –Vasanti Venugopal & Ragu, V.N.Himalaya Publishing house, New

Delhi, 2008 Edition.

REFERENCE BOOKS

1.Service Marketing - Dr.S.Shajahan, Himalaya publishing house, New Delhi, 2007 Edition.

2.Service Marketing the Indian Perspective - Ravishankar Excel Books, New Delhi, 2010

edition.

3.Service Marketing – Jha, Himalaya publication, NewDelhi-2014.

SEMESTER-VI

E-BUSINESS



Objective

To teach the student about basic knowledge on Electronic Commerce and it

application.


On successful completion of this course, the students will get the knowledge of E

Business.

UNIT I 15

HOURS

Foundations of Electronic Commerce: Definition and content of the field- driving force of EC

–Impact of EC – Managerial Issues – Benefits and Limitations of EC retailing in EC:

business models of E-marketing – Aiding Comparison Shopping – The impact of EC on

Traditional Retailing system.

UNIT II 15

HOURS

Internet consumers and Market Research : The Consumer Behaviour model – Personal

characteristics and the Demographics of Internet Surfers - Consumer Purchasing Decision

Making– One-to-One relationship marketing – Delivering Customer Service in Cyberspace –

Market Research of EC – Intelligent Agents for consumers – Organizational Buyer

Behaviour.

61

UNIT III 15

HOURS

Advertisement in EC: Web Advertisement – Advertisement Methods – Advertising Strategies

–Push Technology and Intelligent Agents – Economics and Effectiveness of Advertisement –

Online catalogue. Intranet and Extranet-applications of intranets and extranets.

UNIT IV 15

HOURS

Business-to-Business EC: Characteristics of B2B EC – Models of B2B EC- Procurement

Management using the Buyer’s Internal market place – Supplier and Buyer Oriented

Marketplace.

UNIT V 15

HOURS

Other B2B models auctions and services – Integration with Back-End Information System –

The role of S/W agents in B2B – Electronic marketing in B2B.

TEXT BOOK

1.Electronic Commerce“A Managerial Perspective” - Efraim Turban, Jae Lee, David King,

H. Michale Chung –– Pearson Education Asis – 2000.

REFERENCE BOOKS

1. Electronic Commerce, Kalakota Ravi Whinston B Analrew, Person ,New Delhi 2013

2.Internet marketing & Electronic Commerce- Hanson Word Kalyanam Kirthi Cengage

learning, New Delhi 2013.

3.Electronic Commerce fundamental & Application Wiley India New Delhi 2012.

SEMESTER-VI

EVENT MANAGEMENT

Credits: 2

Course Code:

N5BBA6T55


Hrs

Objectives:

• To understand the needs of addressing events.

• To demonstrate an awareness of why events have evolved in human society

62

Sill set to be required:

On the successful completion of this course the students should have understood the

attributes and knowledge requirements of marketing events.

UNIT I 10

HOURS

Events - nature definition and scope, C's of events, designing, interaction and importance. As

a marketing tool - various needs addressed by events, focusing and implementing events,

advantages and disadvantages of events.

UNIT II 10

HOURS

Elements of events - event infrastructure, target audience, organizers, venue, media activities

to be carried out. Concept of market in events, segmentation and targeting of the market

events.

UNIT III 10

HOURS

Positioning in events and the concept of event property. Events as a product. Methods of

pricing events, Events and promotion, various functions of management in events.

UNIT IV 10

HOURS

Strategic market planning, Development and assessment of market plan.

UNIT V 10

HOURS

Strategic alternatives arising from environment, competition and defined objectives. Pricing

objectives, Evaluation of event performance - measuring performance & correcting

deviations.

REFERENCE BOOKS:

1. Event Marketing Management-Gaur and saggere.V.,

2. Marketing in the New Era,Panwar.J.S., Sage Pub., 1998.

3. Marketing Management, Analysis, Planning, Implementation and Control, Kotler.P.,

Prentice Hall, 1997.

4. Event and Entertainment Avrich.Barry, Delhi, Vision Books, 1994.

.

SEMESTER-VI

ENTREPRENEURSHIP & PROJECT MANAGEMENT

Crédits:2 Course Code : N5BBA6T96


63

Objective:

To enable the students to acquire knowledge of Entrepreneurship

Skill set to be acquired :


• EDP, Project management

• Institutional support to entrepreneurial development

UNIT I 10

HOURS

Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship -

Intrapreneur - Role of entrepreneurship in economic development

UNIT II 10

HOURS

Factors affecting entrepreneurial growth - Entrepreneurship development programmes - need

- objectives – course contents - phases - evaluation. Institutional support to entrepreneurs.

UNIT III 10

HOURS

Project Management: Meaning of project - concepts - categories - project life cycle phases -

characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV 10

HOURS

Project identification - selection - project formulation – contents of a project report - planning

commission guidelines for formulating a project - specimen of a project report.

UNIT V 10

HOURS

Source of finance for a project - Institutional finance supporting projects project evaluation -

objectives - types – methods - women entrepreneurship.

TEXT BOOK

1. Entrepreneurial Development - C C.B.Gupta& N.P. Srinivasan, Sultan Chand & Sons, 5th

Edition,2014

REFERENCE BOOKS

1. S.S.Khanka- Entrepreneurial Development, S. Chand & Company Ltd, 4thEdition, 2014.

2. S.Choudhury -Project Management, Tata McGraw Hill Publishing Company Ltd, 2007

3. Harvey Maylor- Project Management, Pearson education, 1st Edition, 2007.

64

2. Autonomous Examinations Rules and

Regulations

65

1.

2. Or Or

3.

4.

EXTRA CREDIT COURSES

5. and

EXTRA CREDIT COURSES

Yoga

Mathematics for Competitive Examinations

Summer Project / Internship

CURRICULUM STRUCTURE OF UG PROGRAMS

(2016 – 17 Batch onwards)

PART - I

PART - II

PART - III

PART - IV

PART – V

or or or

d. French c. Malayalam b. Hindi a. Tamil

English

1. Core: 2. Allied: 3. Electives

Environmental Studies, Value Education and Human Rights

a) Basic Tamil for New Learners

Skill Based Courses / Non – Major Electives

Extension Activities

NSS/ Sports

b) Advanced

Tamil

c) Basic English for

Competitive Examination

– I & II

66

EXAMINATION SYSTEM UNDER AUTONOMY

1. Pattern of Examinations:

The college follows semester pattern. Each academic year consists of two semesters

and each semester ends with the End Semester Examination. A student should have a

minimum of 75% attendance out of 90 working days to become eligible to appear for the

examinations.

2. Internal Examinations:

The questions for every examination shall have equal representation from the units of

syllabus covered. The question paper pattern and coverage of syllabus for each of the internal

(CIA) tests are as follows.

First Internal Assessment Test for courses except

Part IV-Non Major Electives (English for Competency – I,

General Knowledge and English for Competency – II)

Syllabus : First Two Units

Working Days : On completion of 30 working days, approximately

Duration : Two Hours

Max. Marks : 50

For the First internal assessment test, the question paper pattern to be followed as given

below:

Question Paper Pattern

Section A

Attempt all questions (three each from both units)

06 questions – each carrying one mark 06 X 01 = 06

Multiple Choice

Section B

Attempt all questions (two each from both units)

04 questions – each carrying five marks 04 X 05 = 20

Inbuilt Choice [Either / Or]

Section C

Attempt all questions

(Minimum one question shall be asked from each unit)

03 questions - each carrying eight marks 03 X 08 = 24


(Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === A)

Second Internal Assessment Test for courses except

Part IV-Non Major Elective(English for Competency – I,


Syllabus : Third & Fourth Units

67



Max. Marks : 50

For the First internal assessment test, the question paper pattern to be followed as given

below:


Section A

Attempt all questions (three each from both units)


Multiple Choice

Section B




Section C





(Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === B)

Model Examinations for courses except

Part IV-Non Major Elective:(English for Competency – I,


Syllabus : All Five Units

Working Days : On completion of 85 working days approximately,

Duration : Three Hours

Max. Marks : 75

For the Model Examinations, the question paper pattern to be followed as given below:


Section A



Multiple Choice

Section B





Section C



68



(Reduce these marks to a maximum of 05 i.e., (Marks obtained/75) X 10 === C)

Assignments

Each student is expected to submit at least two assignments per course. The

assignment topics will be allocated by the course teacher. The students are expected to submit

the first assignment before the commencement of first Internal Assessment Test and the

second assignment before the commencement of second Internal Assessment Test. Photo

copies will not be accepted for submission.

Scoring pattern for Assignments

Punctual Submission : 2 Marks

Contents : 4 Marks

Originality/Presentation skill : 4 Marks

Maximum : 10 Marks x 2 Assignments = 20 marks

(Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 ====D)

Attendance Mark

Attendance Range Marks

96 % and above - 5 Marks

91 % & up to 95 % - 4 Marks

86% & up to 90 % - 3 Marks

81% & up to 85 % - 2 Marks

From 75 % to 80% - 1 Mark

Maximum - 5 Marks (===== E)

Calculation of Internal Marks for theory courses except

Part IV-Non Major Elective

1. Internal Assessment Test : Average of the two tests.

Reduced to a Maximum of 05 Marks (A+B/2)

2. Model Examination : Reduced to a Maximum of 10 Marks (C)

3. Assignment : Reduced to a Maximum of 05 Marks (D)

4. Attendance : Reduced to a Maximum of 05 Marks (E)

__________

Internal marks Score: F = (A +B)/2 + C + D + E = 25 Marks

69

__________

70

The calculation procedure of the Internal Marks for courses which have

exclusive internal assessment such as Environmental Studies, etc in the following

pattern.

a. Average of Two Cycle tests - For a maximum of 20 Marks

b. Model Examinations - For a maximum of 25 Marks

c. Attendance Marks - For a maximum of 5 Marks

______

Total - For a maximum of 50 Marks

______

The calculation procedure of internal assessments marks for practical

examinations are based on the following criteria. The assessment is for 40 marks of each

practical course.

a. Record - For a maximum of 8 Marks

b. Average of Two Cycle tests - For a maximum of 10 Marks

c. Model Examinations - For a maximum of 10 Marks

d. Average Lab performance - For a maximum of 12 Marks

______


______

The calculation procedure of internal assessments marks for practical

examinations are based on the following criteria. The assessment is for 20 marks of each

practical course.


b. Average of Two Cycle tests - For a maximum of 5 Marks

c. Model Examinations - For a maximum of 5 Marks

d. Average Lab performance - For a maximum of 6 Marks

_________


_________

The Internal assessments marks for project evaluation is based on the following

criteria. The assessment is for 40% marks of each project / internship course.

a. I Review - For a maximum of 10%

b. Pre-Final review - For a maximum of 15%

c. Final review - For a maximum of 15%

______

Total - For a maximum of 40%

71

______

Calculation of Internal Marks for “Yoga” For All UG Programmes

I. THEORY

1. Internal Assessment Test : Average of the two tests.

Reduced to a Maximum of 25 Marks (A+B/2)

2. Model Examination : Reduced to a Maximum of 25 Marks (C)

__________

Internal marks Score: D = (A +B)/2 + C = 50 Marks

__________

II. PRACTICAL

1. Kayakalpa : 10 Marks

2. Surya Namashkhar : 10 Marks

3. Physical Exercise : 20 Marks

4. Asanas : 10 Marks

__________

Internal marks Score: E = 50 Marks

__________

Final Internal Marks for Yoga F = (D + E) / 2

Calculation of Exclusive Internal Marks for “Mathematics For Competitive Examinations” For All

UG Programmes

a) Average of two cycle tests – For a maximum of 25 marks b) Model Examination – For a maximum of 50 marks c) Assignment marks – For a maximum of 05 marks d) Attendance marks – For a maximum of 10 marks e) Unannounced Quiz – For a maximum of 10 marks

Total marks – 100 marks

73

Evaluation system for Part-IV Non Major Elective Course

(English for Competency – I,


The question paper pattern given below shall be followed for Part IV-Non Major

Elective: English for Competency – I. There is no internal mark for this course.

First Internal Assessment Test




Max. Marks : 50


Section A

Attempt all questions (twenty five each from both units)

100 questions – each carrying half mark 50 X 01 = 50

Second Internal Assessment Test

Syllabus : Third and Fourth Units



Max. Marks : 50


Section A



Multiple Choice

Section B




Section C





74

Model Examinations



Examination : Commences any day from 86th working day to 90th working day.


Max. Marks : 75


Section A


10 questions – each carrying one mark1 10 X 01 = 10

Multiple Choice

Section B




Section C


05 questions – each carrying eight marks 05 X 08 = 40


The question paper pattern given below shall be followed for Part IV-Non Major

Elective: General Knowledge and English for Competency – II for all UG programs.

There is no internal mark for this course

First Internal Assessment Test




Max. Marks : 50

75


Section A

Attempt all questions (twenty five each from both units)

100 questions – each carrying half mark 50 X 01 = 50

Second Internal Assessment Test

Syllabus : Third and Fourth Units



Max. Marks : 50


Section A

Attempt all questions (from Unit III)

40 questions – each carrying half mark 20 X 01 =20

Multiple Choice

Section B

Attempt all questions (from Unit IV)



Model Examinations



Examination : Commences any day from 86th working day to 90th working day.


Max. Marks : 75


Section A

Attempt all questions (from Unit I,II & III)


Multiple Choice

Section B

Attempt all questions ( from Unit IV & V)

05 questions – each carrying five marks 07X 05 = 35

76

3. External Examinations:

The external examinations for theory courses will be conducted for 75 % marks, for

all UG and PG degree programs. The external theory examinations will be conducted only

after the completion of 90 working days in each semester.

Normally, the external practical examinations will be conducted before the

commencement of theory examinations. Under exceptional conditions these examinations

may be conducted after theory examinations are over. The external evaluation will be for

60% marks of each practical course.

The external viva voce examinations project work / Internship also will be conducted

after the completion of theory examinations. The external assessment is for 60% marks of the

project work / Internship.

End Semester Examination for courses other than

Part IV-Non Major Elective: English for Competency – I &

General Knowledge and English for Competency – II, in UG and Parallel Programs


Working Days : On completion of a minimum of 90 working days.


Max. Marks : 75


Section A



Multiple Choice

Section B





Section C





End Semester Examination

Part IV-Non Major Elective: English for Competency – I




Max. Marks : 75

77


Section A



Multiple Choice

Section B




Section C




End Semester Examination

Part IV-Non Major Elective: General Knowledge and English for Competency – II




Max. Marks : 75


Section A

Attempt all questions (from Unit I,II & III)


Multiple Choice

Section B

Attempt all questions ( from Unit IV & V)

05 questions – each carrying five marks 07X 05 = 35

78

For Practical examination without coding, 60% of External assessment marks

can be distributed in the following pattern.


b. Algorthim (2) - For a maximum of 24 Marks

c. Execution & Output(2) - For a maximum of 24 Marks

__________


__________

For Practical examination with coding, 60% of External assessment marks can

be distributed in the following pattern.


b. Algorthim (2) - For a maximum of 8 Marks

c. Coding(2) - For a maximum of 20Marks

d. Execution & Output(2) - For a maximum of 20 Marks

__________


__________

For Project work / Internship, Evaluation should be done and viva-voce conducted jointly

by external and internal examiners.

Marks for Evaluation - 80% of the total.

Marks for Viva -Voce - 20% of the total.

80% Marks for Evaluation can be distributed as follows

a. Methodology 20%

b. Application Skill/Tools & Techniques/Analysis 25%

c. Logical Presentation and Result/Future enchancement/Suggestion 25%

d. Regularity with Punctuality 10%

79

4. Essential conditions for the Award of Degree / Diploma / Certificates:

1. Pass in all components of the degree, i.e., Part–I, Part–II, Part–III, Part – IV and Part–V individually

is essential for the award of degree.

2. First class with Distinction and above will be awarded for part III only. Ranking will be based on

marks obtained in Part – III only.

3. GPA (Grade Point Average) will be calculated every semester separately. If a candidate has arrears

in a course, then GPA for that particular course will not be calculated. The CGPA will be

calculated for those candidates who have no arrears at all. The ranking also will be done for

those candidates without arrears only.

4. The improvement marks will not be taken for calculating the rank. In the case of courses which

lead to extra credits also, they will neither be considered essential for passing the degree nor will

be included for computing ranking, GPA, CGPA etc.

5. The grading will be awarded for the total marks of each course.

6. Fees shall be paid for all arrears courses compulsorily.

7. There is provision for re-totaling and revaluation for UG and PG programmes on payment of

prescribed fees.

5. Classification of Successful Candidates [Course-wise]:

RANGE OF MARKS

(In percent) GRADE POINTS GRADE DESCRIPTION

90 - 100 9.0 - 10.0 O OUTSTANDING

80 - 89 8.0 - 8.9 D+ EXCELLENT

75 - 79 7.5 - 7.9 D DISTINCTION

70 – 74 7.0 - 7.4 A+ VERY GOOD

60 – 69 6.0 - 6.9 A GOOD

50 – 59 5.0 - 5.9 B AVERAGE

40 – 49 # 4.0 - 4.9 C SATISFACTORY

00 – 39 0.0 U RE-APPEAR

ABSENT 0.0 U ABSENT

Reappearance is necessary for those who sCore: below 50% Marks in PG **;

those who sCore: below 40% Marks in UG*;

# only applicable for UG programs

Individual Courses

Ci = Credits earned for course “i” in any semester

Gi = Grade Point obtained for course “I” in any semester

80

'n' refers to the semester in which such courses were credited.

GRADE POINT AVERAGE [GPA] = ΣCi Gi

ΣCi

Sum of the multiplication of grade points by the credits of the courses

GPA = -------------------------------------------------------------------------------------

Sum of the credits of the courses in a semester

6. Classification of Successful Candidates(overall):

CGPA GRADE CLASSIFICATION OF FINAL RESULT

9.5 to 10.0 O+ First Class - Exemplary *

9.0 and above but below 9.5 O

8.5 and above but below 9.0 D++

First Class with Distinction * 8.0 and above but below 8.5 D+

7.5 and above but below 8.0 D

7.0 and above but below 7.5 A++

First Class 6.5 and above but below 7.0 A+

6.0 and above but below 6.5 A

5.5 and above but below 6.0 B+ Second Class

5.0 and above but below 5.5 B

4.5 and above but below 5.0 C+ # Third Class

4.0 and above but below 4.5 C #

0.0 and above but below 4.0 U Re-appear

“*” The candidates who have passed in the first appearance and within the prescribed semester of the Programme (Major, Allied: and Elective Course alone) are eligible.

“#” Only applicable to U.G. Programme

Σn Σi Cni Gni

81

CUMULATIVE GRADE POINT AVERAGE [CGPA] = ------------------

Σn Σi Cn i

Sum of the multiplication of grade points by the credits

of the entire program

CGPA= -----------------------------------------------------------------------------------------------------

Sum of the Courses of entire Program

In order to get through the examination, each student has to earn the minimum marks

prescribed in the internal (wherever applicable) and external examinations in each of the

theory course, practical course and project viva.

Normally, the ratio between internal and external marks is 25:75. There is no passing

minimum for internal component. The following are the minimum percentage and marks for

passing of each course, at UG and PG levels for external and aggregate is as follows:

S.No Program Passing Minimum in Percent

External (75) Aggregate (100)

1 UG Degree 40% (30) 40% (40)

2 PG Degree 50% (38) 50% (50)

However, the passing minimum marks may vary depending up on the maximum marks of

each course. The passing minimum at different levels of marks is given in the following table:

S.

No

UG & PG

Maximum Marks Passing minimum for UG Passing minimum for PG

Int. Ext. Total Int. Ext. Agg. 40% Int. Ext. Agg. 50%

1 25 75 100 - 30 40 - 38 50

2 50 150 200 - 60 80 - 75 100

3 40 60 100 - 24 40 - 30 50

4 80 120 200 - 48 80 - 60 100

5 80 20 100 - 8 40 - 10 50

6 160 40 200 - 16 80 - 20 100

7 15 60 75 - 24 30 - 30 38

8 50 - 50 20 - 20 25 - 25

82

9 - 50 50 - 20 20 - 25 25

10 - 75 75 0 30 30 - - -

7. Reappearance:

The students having arrears shall appear in the subsequent semester (external)

examinations compulsorily. The candidates may be allowed to write the examination in the

same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the

examination in the revised / current syllabus depending on various administrative factors.

There is no re-examination for internals.

8. Criteria for Ranking of Students:

1. Marks secured in all the courses will be considered for PG Programs and marks secured in Core: and Allied: courses (Part-III) will be considered for UG programs, for ranking of students.

2. Candidate must have passed all courses prescribed chosen / opted in the first attempt itself.

3. Improvement marks will not be considered for ranking but will be considered for classification.

9.External Examination Grievances Committee:

Those students who have grievances in connection with examinations may represent

their grievances, in writing, to the chairman of examination grievance committee in the

prescribed proforma. The Principal will be chairman of this committee.

83

SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS) THIPPAMPATTI, POLLACHI - 642 107

Student Grievance Form Date: Place:

From Register No : ………………………………………......, Name : ………………………………………......, Class : …………………………………………...,

Sree Saraswathi Thyagaraja College, Pollachi – 642 107.

To The Principal / Examination-in-charge, Sree Saraswathi Thyagaraja College, Pollachi – 642 107.

Through: 1. Head of the Department, Department of ……………….……….,

Sree Saraswathi Thyagaraja College, Pollachi – 642 107.

2. Dean of the Department Faculty of ………………………………., Sree Saraswathi Thyagaraja College, Pollachi – 642 107. Respected Sir / Madam,

Sub: ………………………………………………………………………………... - reg. NATURE OF GRIEVANCE: …………………………………………………………………… ...…………………….……………………………………………………………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………

Thanking you, Yours

Truly, Signature

Forwarded by: 1. HOD with comments / recommendation ………………………………………………………………………………………................ 2. Dean with comments / recommendation ………………………………………………………………………………………................ 3. Signature and Directions of the Principal ………………………………………………………………………………………................ 4. Controller of Examinations:……………

syllabus forstc.ac.in/syllabus/2015-2016/bba.pdf · · 2018-01-044. father’s name and ......

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