syllabus and qu esti on pper tt r f c urses f m. … budgeting - nature of investment decisions,...

Board of Studies of M. Com. (e-Commerce) of B. K. Birla College of Arts, Science and Commerce

(Autonomous), Kalyan

Syllabus and Question Paper Pattern of Courses of

M. Com. E-Commerce Programme (2018-19)

First Year (Semester I and II)

Sr.

No. Subjects

Number of

Lectures (Theory) (Practical) Credits

Semester - I

1.1 Statistical Analysis 50 50 00 04

1.2 Financial Management 50 50 00 04

1.3 Computer Application in business 50 20 30 04

1.4 Managerial Economics 50 50 00 03

1.5 Financial and Cost Accounting 50 50 00 03

1.6 Management principle and OB. 50 50 00 03

1.7 Marketing management 50 50 00 03

Total 24

Semester - II

2.1 Business Environment 50 50 00 03

2.2 International Finance 50 50 00 03

2.3 E-Commerce 50 25 25 04

2.4 Digital Marketing 50 25 25 04

2.5 Logistics and supply chain

management 50 50 00 04

2.6 Accounting for managerial decisions 50 50 00 03

2.7 Service Marketing and CRM 50 50 00 03

Total 24



BPCECSA101 – Statistical Analysis

Module 1. 13 Lectures

Univariate Analysis – An overview of Central Tendency, Dispersion and Skewness; Probability theory–types

(Classical, Relative, Subjective), Models (Addition and Multiplication, Conditional, Baye’s theorem;

Probability Distributions – Binomal, Poisson, and Normal - characteristics and application.


Statistical Decision theory – Decisions environment, expected profit under uncertainty and assigning

probabilities, utility theory; Data Sources – Primary and Secondary, Primary Techniques (schedule,

questionnaire and interview); Statistical Estimation and Testing: Point and interval estimation of population

mean, proportion and variance. Testing – hypotheses and errors, sample size, large and small sampling tests (Z,

T, F).

Module 3. 13 lectures

Correlation and Regression Analysis – two variables case.; Index Numbers – Meaning, Types, Weighted

Average indices(Laspeyre’s, Paasch’s, comparison, price quantity relatives, Test of adequacy, special problems,

shifting the base, spicing and overlapping index series, uses and problems.


Statistical Quality Control – Causes of variations, quality control chart, purpose and logic, constructing

control chart, computing control, limits (X and R charts), process under and out of control, warning limits,

control chart for attributes – fraction defectives and number of defects, acceptance sampling; Chi Square Test,

Annova, one and two way classifications.

References: 1. Statistics for business and Economics - R. P. Hooda - Macmillan New Delhi

2. Quantitative Approach to Managerial Decision - L.W. Hien - Prentice Hall

3. Statistics for management - Levin, Richard, Rubin - Prentice Hall

4. Statistics for Business & Economics - Lawrence Morse - Harper Collins

5. Statistics for Business - Heinz, Kolhar - Harper Collins



BPCECFM102 - Financial Management


Meaning and scope of Finance, Span of Financial Decisions in business, Sources of Finance, Financial

Statement Analysis (Ratio Analysis, Cash Flow Analysis, etc.)

Module 2. 14 lecture

Capital Budgeting - Nature of Investment Decisions, Investment evaluation criteria, NPV & IRR & ARR,

Profitability Index, Payback Period, Capital Rationing, Risk Analysis in Capital Budgeting, Capital Budgeting

for multinationals, Complexities involved in Capital Budgeting Decisions, Capital Investment Evaluation.


Cost of Capital - Meaning and significance, Calculation of Cost of Debt, Preference Capital, Equity Capital &

Retained earnings, Combined Cost of Capital, Cost of capital in managerial decisions and Strategy; Operating

and financial Leverage - Measurement of leverages, Effects of Operating and Finance leverage on profit,

Analyzing alternate financial plans, Combined, financial and operating leverage.


Management of Working capital - Meaning, significance and types of working capital, Calculating operating

cycle period and estimation of WC requirement, Financing of WC, Norms of Bank finance, Sources of Working

capital, Factoring service.

References :- 1. Chandra Hariharan Iyer, Financial management recent trends in practical applications (ISBN

9789381335048), International Book House Pvt. Ltd., 2012.

2. Financial Management - Chandra, Prasanna - Tata McGraw Hill

3. Working Capital Management - Bhattacharya Hrishikas – Prentice Hall

4. Corporate Finance – Brealy Richard, Steward – McGraw Hill

5. Financial Management – I. M. Pandey – Vikas



BPCECCAB103 - Computer Application in Business


Introduction to Computer: Hardware - Input / output devices, storage devices and memory; Software -

System and Application Software, Compilers, Interpreters and Assemblers; Computer Languages - Levels of

languages, generation and their features; Internet - Concepts & Services, Hardware and software requirements,

type of Internet connections.


Operating System: Introduction - DOS, Windows, Unix; Windows Explorer - Basic Operations, utilities and

features.


Office Tools: Ms-Word - Word processing using MS Word Understand interface of Microsoft Word,

Formatting (Index, Tab, bullet, numbering, etc.), Adding images, comments, symbols, diagrams, Adding header

and footer, Changing Case, Text Direction, Rearranging Text into Columns, Mail Merge, Importing and

exporting data and files; Ms-Excel- Introduction to MS-Excel 2007,Cell, Range, Data Alignment and Editing,

Data types of Excel and Data insertion, Employee Salary sheet and Students Mark sheet calculation, Chart

Preparation of above data; Functions in Excel – Sum, Sorting, Subtotal, Count, Min, Max, Avg, Now, Day,

Date, Time, Today, Weekday functions; Pivot Table – Building, Regions, Rearranging table; Use of Filters;

Advanced Excel - Multiple Spreadsheets, Creating Using Templates, Using Predefined Templates, Adding

Protection Option, Creating and Linking Multiple Spreadsheets, Using formulas and Logical operators, Creating

and Using Named Ranges, Creating formulas that use reference to cell in different worksheet, Data Analysis

with Filter with customized condition, The Graphical representation of Data Column, Line, Pie and Bar charts;

Database functions - Lookup, String functions.


Accounting Package (Tally. Erp. 9) - Introduction to Tally ERP 9, Company information, Accounting

vouchers, Inventory maintenance, Implementation of VAT, CST & TDS in tally.



References:

1. Suresh K. Basandra, “Computers Today”, Galgotia Publications Pvt. Ltd., New Delhi. P.K. Sinha,

“Computer Fundamentals”, BPB Publications, New Delhi.

2. Laurie Ulrich, “Tech yourself Microsoft Office 2000 in 21 days”, Techmedia, New Delhi. Sumitabha

Das, “Unix Concepts and Applications”, Tata McGraw Hill Pub. Co. Ltd., New Delhi.

3. Muneesh Kumar, “Business Information Systems”, Vikas Publishing House Pvt. Ltd., New Delhi.

4. James A. O’Brien, “Management Information Systems”, Galgotia Publications Pvt. Ltd., New Delhi.

5. Elias M. Awad, “System Analysis and Design”, Galgotia Publishing Pvt. Ltd., New Delhi. Suggested

Readings : Latest Edition

6. S. Jaiswal, “Information Technology Today”, Galgotia Publications Pvt. Ltd., New Delhi.

7. Alexis Leon & Mathews Leon, “Fundamentals of Information Technology”, Vikas Publishing House

Pvt. Ltd., New Delhi.



BPCECME104 – Managerial Economics

Module 1. 12 Lectures Introduction: Nature, Scope, Importance, Basic concepts in Economic Analysis (Marginalism, Opportunity

Cost, Discounting Principle, Production Possibility Frontier); Market Mechanism - How it solves Economic

Problems, Failure of Market Economy and Role of Government; Economics of Search - Asymmetric

Information and Market Signaling.

Module 2. 12 Lectures Demand and Supply: Demand – Concept, types, Determinants. Elasticity- Factors, Importance, Types (Price,

Income, Cross, Promotional); Demand Forecasting – Types, Methods; Supply – Law of Supply, Supply

Curve, Shift of Supply Curve, Market Equilibrium.

Module 3. 12 Lectures Theory of Production: Production with one variable input, Law of Variable Proportions. Production with two

variable inputs - Laws of Returns to Scale Economies of scale, Iso quant and producer equilibrium; Cost

Analysis – Cost Concepts, short and long run curves.

Module 4. 14 Lectures Price and output determination under different market structures-Perfect Competition, Monopoly,

Monopolistic Competition, Oligopoly (Features, Kinked Demand Curve, Price Leadership) and Pricing

Strategies.

References 1. Economic Theory and Operations Analysis – Baumoul, J. William – Printice Hall

2. Managerial Economics – Chopra – Tata McGraw Hill

3. Managerial Economics – Varshney and Maheshwari – Sultan Chand and Sons

4. Managerial Economics – D.N. Dwivedi – Vikas Publications

5. Business Economics – M. Adhikari – Excel books



BPCECFCA105 - Financial and Cost Accounting


Financial Accounting: Introduction, Nature, scope and importance of financial accounting, Basic Accounting

concept and convention, Recognition of revenues and expenses, Accounting cycle and accounting equation,

GAAP and Accounting Standards – Indian and International.


Valuation of goodwill and share (practical questions) Foreign Exchange Accounting (Any one) (practical

questions)


Cost Accounting - Meaning, importance and scope of cost accounting, Element of costing, Method and types

of costing, Cost Classification and cost sheet (Practical question).


Cost Ascertainment - Process Costing, Contract Costing, Operating Costing

References:

1. Advanced Accounting - F.A. Beans - Prentice Hall

2. Advanced Financial Accounting - R.L. Gupta - S. Chand New Delhi

3. Accounting for Management - Dearden and Bhattacharya - Vikas

4. Financial Accounting A Managerial Perspective - R. Narayanswamy - Printice Hall

5. Advanced Accountancy - Shukla & Grewal - S. Chand & co.



BPCECMCB106 - Management Concept and OB

Module 1. 13 Lectures Evolution of Management thought: Classical Theory-Scientific management theory, management process

school, Bureaucratic Management; Neo-Classical Theory-Human Relation School; Behavioral Science School;

Modern Theory - Quantitative theory, systems theory, contingency theory; Managerial Functions –

Planning(concept, Significance and types) Organizing (concept, principles, and types of organizations),

authority, responsibility, delegation, decentralization; staffing; Directing; coordinating; control- (nature process,

and techniques)

Module 2. 12 Lectures Organizational Behavior - Organizational Behavior - concept and significance, Models of Organizational

Behavior, Challenges & Opportunities in Organizational Behavior; Motivation- Process of motivation-Theories

of motivation – need hierarchy theory , theory X and theory Y , two factor theory , Alderfer’s ERG theory , Mc

Cleland’s learned need theory , Victor Vroom’s expectancy theory ,Stacy Adams equity theory.

Module 3. 13 Lectures Group Dynamics and Team development - Group dynamics- (definition and importance), types of groups,

group formation, group performance factors, team development ; high performance team; Leadership -

Concept, Leadership styles, Theories, Fielder’s Contingency theory, Harsey and Blanchard’s Situational theory,

Managerial grid; Likerts four system of leadership.

Module 4. 12 Lectures Organizational Conflict - Classification of Conflict, Sources, levels, and types of conflict, functional and

dysfunctional organizational conflicts, resolution of conflict; Organizational Culture - Meaning; dimensions;

creation; sustenance of Culture; changing organization culture; Organizational Development - Concept, need

for change, resistance to change, theories of planned change, organizational diagnosis, OD intervention.

References: 1. Organizational Behavior - Griffin, Ricky W. - Houghton Miffin Boston

2. Management and Organizational Behavior - Hersey, Paul, Kenneth, Johnson - Prentice Hall

3. Organizational Behavior - Luthans, Fred. - McGraw - Hill.

4. Understanding Organizations - Sukla, Madhukar - Prentice Hall

5. Mgt. Challenges in 21st Century - Vivek Deolankar - Commonwealth Publishers



BPCECMM107 - Marketing Management

Module 1. 12 Lectures Introduction - Concepts, Nature, Selling V/s. Marketing, Marketing Mix, Building Customer Satisfaction;

Analyzing Marketing Opportunities - Marketing Environment, Micro and Macro components, Scanning the

market, Consumer buying behavior, Segmentation and positioning, repositioning, consumer decision making

process; Pricing Decisions - Concepts of Pricing, Objectives, Role of Pricing, Internal and External Factors

affecting Price Determination, methods of pricing, Discount and Rebate.

Module 2. 12 Lectures Product Decisions -Concepts, Societal Marketing concept, Product Line and Product Mix, Branding,

Packaging and Labeling, 4 P’s of marketing, 4 C’s of marketing, new product development; Promotion

Decisions and Distribution- Promotion Mix, IMC (Integrated Marketing Communication) social – ethical –

legal aspects of marketing services; Distribution Channel and its types; Causes of channel conflicts, Channel

Management decisions.


International Marketing – Introduction, Concept, Features, EPRG framework, Strategies of entering into

foreign market; Role of MNC in International Trade; Foreign Market Selection; Product Planning for global

Market, Standardization V/s Adaptation, Packaging and labeling; International Logistic Decisions.

Module 4. 13 Lectures Emerging Issues and Ethics in International Marketing - International Marketing Information System,

Organizing and Controlling, Ethical and Social Issues, Information and Technology in International Marketing,

Impact of Globalization on International marketing, Unfair Practices and solutions to prevent and control.

References: 1. International Marketing – S.C. Jain – CBS Publications New Delhi

2. International Marketing - Fayerweather, John – Prentice Hall

3. Global Marketing Management – Keegan Warren J. – Prentice Hal

4. Principles of Marketing - Philip Kotler and Gary Armstrong - Prentice Hall

5. Analysis, Planning, Implementation and Control - Kotler Philip - Prentice Hall

6. Marketing Management - Ramaswamy, Nandkumari S. - MacMillan India

7. Case Studies in Marketing in Indian Context - Srinivasan R. - Prentice Hall



BPCECBE201- Business Environment


Introduction - Concept, Nature, Micro and Macro, Dimensions, Techniques of Scanning and monitoring the

environment;


Political and Legal environment: Meaning, nature, scope, Changes in legal environment, MRTP, FEMA,

Consumer Protection Act; Socio-Cultural Environment - Meaning, nature, Scope, Elements, Changing Profile

of socio-cultural environment, Responsibility of Business; Technological environment; Technology Transfers,

Benefits, Problems.


International Business Environment -meaning, nature, scope, difference between Domestic and International

business, IBE in 21st Century; Role of Regional Trade Groups, Market Agreements, Theory of Custom Unions,

UNCTAD, GSTP, International Commodity, IMF; WTO; Impact of WTO and IMF; Types of foreign

investments, FDI, foreign collaboration, Mergers and Acquisitions.


Regional Economic Cooperation, Theories of Custom Union, EU, NAFTA, ASEAN, SAFTA and other groups,

Trade Theories; MNC – Meaning, Scope, Importance, Conceptual Framework, SEZs, Tariffs and non- Tariff

barriers; IT revolution and IBE, Technological leadership, Impact of technology on globalization.

References:

1. Economic Environment of Business - M. Adhikari - Sultan & Chand

2. Business Environment - Raj Agarwal and Pawan Diwan - Excel Books

3. Government and Business in India - N.K. Sengupta - Vikas Publication

4. Economic Environment - Ghosh & Biswanath - Vikas Publication

5. Global Business Management – Adhikary, Manab – MacMillan New Delhi

6. Going International Strategies for India – B. Bhattacharya – Wheeler New Delhi

7. International Business Environment – Black & Sundaram- Prentice Hall

8. International Economics – B.O. Soerstem – MacMillan London

9. Global Business Environment – Monis H., Tayeb – Sage Publication

10. Francis Cherullirum

11. Subba Rao



BPCECIF202 - International Finance


International Financial System and markets – Introduction, foreign exchange regimes-Gold Standard;

Brettonwood (features, working, advantages and disadvantages) fixed and flexible exchange rate system;

International Capital and money market instrument (features and instruments) International Capital flows- FDIs

and FIIs.


International Instrument and Banking and Finance - GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos,

CPs, Derivatives, Floating Rate Instruments, Loan Syndication, Euro Deposits, IMF, World Bank, WTO

Development banks; International Banking and Finance - introduction to International Banking; features;

offshore banking centers; tax heavens, asset liability management of foreign banks; International Lending.


International Finance and Project Appraisal - Sources of International finance, Financial structure, cost of

capital for overseas investments, Contribution of International Institution; International project appraisal -

issues involved in investment analysis, CAPM, IAPM, transfer pricing of multinationals, risk management in

IF.


Foreign Exchange Management - Characteristics, Features, Types Of Contracts, Futures, Currency Option,

SWAPS, Arbitrage, Speculation, Hedging, International Communication System (numerical sums of crossing,

arbitrage and forward contracts).

References:

1. International Finance - Avdhani V.A - Himalaya Publication

2. Multinational Finance - Buckley Adrian - Prentice hall

3. International financial management - Henning, Piggot, Scott - McGraw Hill

4. International Business Finance - Wood and Bayren - Macmillan

5. International Finance - Levi, Maurice - McGraw Hill



BPCECEC203 - E-Commerce


Introduction to E-Commerce - Meaning and concept of E-Commerce, History of E-Commerce, Traditional

Commerce and E-Commerce; Different types of E-Commerce – B2B, B2C, C2C, B2E, G2C; Advantage and

Disadvantage of E-Commerce – organization, Consumer, Society; E-Business and E-Commerce.


E-Commerce Technologies - Concept of Internet & WWW; Internet Protocols – OSI Model, TCP/IP, FTP;

Multimedia technology – desktop Video Conferencing; Information Publishing Technology - HTML,

URL, HTTP, HTML FORM, CGI SERVICES, Web Server and client (Web Browser).


E-Commerce Strategies: Consumer Oriented – strategies for marketing, sales & promotion, e-CRM, order

delivery Cycle; Business Oriented - strategies for purchasing & support activities (SCM), Strategies for Web

Auction, Virtual Communities, Web Portal.


EDI& Electronic Payment System: Electronic Data Interchange: Meaning; EDI and Paperless trading; EDI

architecture; EDI standards; Internet based EDI; Financial EDI; E-Payment System - Introduction to payment

system; Online Payment System – prepaid e-payment service, postpaid e-payment system; SET protocol;

Operational, Credit & legal risk of e-payment system.

References:

1. Bharat Bhasker, Electronic Commerce – Frame work technologies and Applications, 3rd

Edition. Tata McGraw-Hill Publications, 2008.

2. Kamlesh K. Bajaj and Debjani Nag, Ecommerce- the cutting edge of Business, Tata

McGraw-Hill Publications, 2008

3. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004

4. E- Commerce Strategies, Technology and applications (David) Tata McGraw-Hill

5. Introduction to E-commerce (Jeffrey) Tata- McGraw-Hill

6. E-Business and Commerce- Strategic Thinking and Practice (Brahm) Biztantra



BPCECDM204- Digital Marketing


Digital Marketing - Introduction, Features, Strategies, Aligning Internet with Business Objectives, User

Behavior & Navigation, Branding & User Experience, Types of Digital Marketing; Search Engine

Optimization(SEO) – Search Engines Basics, How Search Engines works?,Stakeholders in Search, Customer

Insights, keyword, keyword Density, On off-page Optimization, MetaTags, Layout, Content Updates, Inbound

Links & Link Building, Google Panda Google Penguin.


Google Analytics - Getting Started With Google Analytics, How Google Analytics works?, Accounts-profiles

and users navigation, Google Analytics-Basic metrics, The main sections of Google Analytics reports-Traffic

Sources, Direct referring and search traffic; Social Media Optimization (SMO) - Introduction, Pros & Cons,

how it works – bookmarking & aggregating, content, content sharing, knowledge sharing; connecting to social

networking - Facebook, Twitter, LinkedIn, Youtube and Flickr; blogging; podcasting, Research methods for

writing quality & timely content, engaging your audience with video.


Search Engine Marketing (SEM) - Overview, Understanding Google search - Organic & Paid, Rule based

personalization of marketing at internet scale, Overview of Google Adwords, Google Adsense, Microsoft

AdCenter and Yahoo Search Marketing, Pay Per Click (PPC) Management, Campaign Management,

Conversion Tracking, Targeting & Analytics, Keyword Selection, Conversion Metrics: CPA, CTR; Campaigns

- Google PPC Campaigns, LinkedIn Campaigns, Facebook Campaign, YouTube Advertising


E-mail Marketing - User Behavior, Segmentation, Key Metrics, Best Practice Case Studies, E-marketing

strategies, Tracking landing pages, Choosing your metrics, A/B and Multivariate testing, Analyzing test results,

Setting your budgets; Mobile Marketing - Introduction, SMS Strategy, Mobile Advertising, Mobile Optimized

Websites, Mobile Apps, Proximity Marketing, Strategic Steps, Review & Testing

References:

1. e-Marketing: The essential guide to online marketing – by Rob Stokes published by Quirk e-Marketing

pvt Ltd.

2. Agarwal Kamlesh N., Agarwal Prateek A.; e-CRM: Macmillan India, New Delhi.

Internet marketing: A Practical Approach – By Alan Charles worth: Macmillan Company

Quick start Guide to Google Adwords – By Jonathan Oxer published by Lulu Press.

Digital Marketing: Strategy, Implementation & Practice - Dave Chaffey & Fiona Ellis-Chadwick by Pearson

Education.



BPCECLSCM205- Logistics and Supply Chain Management


Overview of logistics and Supply Chain Management: Introduction to Logistics Management - Meaning,

Concepts, Scope and objective of Logistics; Logistical Performance Cycle, Inbound Logistics, In process

Logistics, Outbound Logistics, Integrated Logistics, Reverse Logistics and Green Logistics ; Changing

Logistics Environment; Logistical Competency.


Elements of logistic mix: Transportation - Principles and Participants in Transportation, Transport

Functionality, Factors Influencing Transportation Decisions, Different Modes of Transportation; Warehousing-

Introduction, Warehouse Functionality, Benefits of Warehousing, Warehouse Operating Principles, Types of

Warehouses, Warehousing Strategies, Factors affecting Warehousing; Materials Handling- Meaning,

Objectives, Principles of Materials Handling, Systems of Materials Handling, Equipments used for Materials

Handling, Factors affecting Materials Handling Equipments; Packaging- Introduction, Objectives of

Packaging, Functions/Benefits of Packaging, Design Considerations in Packaging, Types of Packaging

Material, Packaging Costs


Supply Chain Management - Introduction to Supply Chain Management; Meaning, Objectives, Functions,

Participants of Supply Chain, Types of Supply Chain, E-Supply Chain planning(Component); E-Supply chain

fusion; Channel Management and Channel Integration; Customer Service -Meaning of Customer Service,

Objectives, Elements, Levels of customer service; Demand Forecasting- Meaning, Objectives ,Approaches to

Forecasting, Forecasting Methods; Performance Measurement in Supply Chain- Meaning, Objectives of

Performance Measurement, Types of Performance Measurement, Dimensions of Performance Measurement,

Characteristics of Ideal Measurement System.


Logistic and Supply Chain In Ecommerce - Trends driving ecommerce growth; the evolution of e-commerce

logistics; Supply chain management in E-Commerce logistic world; change in freight shipping; Outsourcing-

make vs buy approach; outsourcing strategy; Logistics in the Global Environment- Managing the Global

Supply Chain, Impact of Globalization on Logistics and Supply Chain Management, Global Logistics Trends,

Global Issues and Challenges in Logistics and Supply Chain Management.



References:

1. David Simchi Levi, Philip Kaminshy, Edith Simchi Levi, Designing & Managing the Supply Chain -

Concepts, Strategies and Case Studies Logistics

2. Donald Waters, An Introduction to Supply Chain

3. Martin Christopher, Logistics & Supply Chain Management - Strategies for Reducing Cost & Improving

Services

4. Vinod Sople, Logistic Management - The Supply Chain Imperative

5. Alan Rushton, Phil Croucher, Peter Baker, The Handbook of Logistics and Distribution Management

Understanding the Supply Chain

6. Donald J. Bowersox & David J Closs, Logistical Management-The Integrated Supply Chain Process,

McGraw Hill Education

7. Ronald H Ballou & Samir K Srivastava, Business Logistics/ Supply Chain Management- Pearson



BPCECAMD206- Accounting for Managerial Decisions


Introduction to Management Accounting - Meaning, objective, nature and scope of financial, cost and

management accounting; Management accounting and managerial decisions; Management accountant’s

position, role and responsibilities


Budgeting - Definition and essentials, Functional and master budget, Fixed and Flexible budget, Zero based

budgeting and performance budgeting


Marginal costing and Break even analysis – Concept, Difference between marginal costing and direct costing

and marginal costing and absorption costing, CVP analysis, Practical applications of break-even analysis,

Decision regarding sales mix, make or buy, discontinue of a product, acceptance or rejection of extra offer


Accounting Information System - Accounting and system concepts: A model for processing accounting

information; Managerial accounting systems; System approach and accounting sub-system; System tools flow

charting, Entity relationship diagram, data flow diagram, Structured charts and decision tables, Project

management tools. Technology - Hardware and software requirements; Database management organization.

References:

1. Introduction to Management Accounting – Horngren, Gary,William – Prentice Hall

2. Cost Accounting – Charles, Foster, Srikant Daliar – Prentice hall

3. Management Accounting – I.M. Pandey – Vani Publication Delhi

4. Budgeting Profit Planning and Control – Welsch, Hilton, Gordon – Prentice Hall

5. Management Accounting – Anthony, Robert – Tarapore-wala Mumbai

6. J.L. Boockholdt, Accounting Information system, Irwin, Illinois.

7. W. M. Liao and J. L. Boockholdt, Cost Accounting for Managerial Planning, decision

Making and control, Houston: Dame.

8. H.M. Sollenberger, Management control of Information systems development, Montvale, Institute of

Management of Accountants, New Jersey.



BPCECSMCRM207- Service Marketing and CRM


Introduction - Meaning, Nature of services, Need and Significance of services, Difference between marketing

of goods and services, Marketing Mix in services, Service Quality, Gap Model; Market Research of service

marketing, Marketing of financial-Tourism-Educational services, Affiliate Marketing.


Other Aspects of services - Models of services, Service Market Triangle, Consumer behavior, Customer

Expectation and perception, Services strategies, Portfolio Management and Service marketing, Pricing-

Promotions-Targeting and positioning, Building customer satisfaction, Value and retention, Internet Marketing.


CRM - Introduction: Meaning, Nature, Scope, Purpose and significance, Factors responsible, Relationship

marketing and the issues, CRM Cycle, Types of relational exchange, Computer Networking System and

Services of CRM, Emergence of CRM, Dimensions of Customer Care Management.


Other issues in CRM -Winning strategies, Process for effective CRM in different areas, Attributes and

determinants of relational exchange CRM, Implementing CRM, Retention of customer and consumer retention

strategies, Promotional mix strategies.

References:

1. CRM – Mahalakshmi Sankar – Vipul Prakashan

2. Service Marketing the Indian perspective – Ravi Shankar – Excel Books – South Asia Publication

3. The Essence of Service marketing – Prentice Hall, New Delhi – Payne, Adrian

4. CRM – Tata McGraw Hill, New Delhi – Seth Jagdish N.

5. Relationship Marketing – stone, Merlin and Neilwood Rock – Koganpage, London.



BPCECOR301-OPERATIONS RESEARCH

Module 1.

Introduction: Introduction to Operations Research, Utility in decision making, Utility and Limitations,

History and evolution.

Linear Programming Problem: Mathematical model formulation and solution, Graphical method, Special

cases of infeasibility, unbounded solution and multiple optimal solutions.

LPP – Simplex method, maximization – 3 variables and 2 constraints or 2 variables and 3 constraints,

Minimization (only concepts) slack, surplus and artificial variables.

Sensitivity Analysis: Dual and Primal concepts of sensitivity of L.H.S. of constraints and objective function.

Module 2.

Transportation Problems : Definition, Initial basic feasible solution by North West corner rule, Least Cost

Method and Vogel’s approximation method, Testing optimality by Modi Method, Sensitivity analysis and

special cases – degeneracy, unbalanced, maximization, prohibited routes, multiple optimal solution.

Assignment: Hungerian method, special cases and travelling salesman problem.

Module 3 .

Network Analysis : ( CPM AND PERT ) Construction of network diagram, rules and precautions, critical

path, time estimates for activities, Probability of completion of project, determination of all types of floats,

crashing of simple project.

Decision Theory: Decision under uncertainty and risk, payoff table, regret table maxmin, minmax, minmin,

maxmax regret criteria, Laplace, Hurwictz principle. EMV, EVPI, EOL decision tree with simple examples.

Module 4.

Simulation: Introduction, process, Monte Carlo simulation of inventory, Queuing System.

Game theory: Introduction, Game model, Two person zero sum game and their solutions, Solutions of 2 * n

and m * 2 games graphical solution go game problems.

References:

Quantitative Techniques – J.D, Agarwal and Sagarika Ghosh – Indian Institute of Finance, New Delhi

Introduction to Operations Research – Billy, E. Gillet – Tata McGraw Hill, New Delhi

Operations Research an Introduction – Taha, Hamdy A. – Prentice Hall, New Delhi

Quantitative Techniques in Management – N.D. Vora – Tata McGraw Hill, New Delhi



BPCECRM302-Research Methodology

Module 1: Introduction to Research

• Features and Importance of research in business, Objectives and Types of research- Basic, Applied,

Descriptive, Analytical and Empirical Research.

• Formulation of research problem, Research Design, significance of Review of Literature

• Hypothesis: Formulation, Sources, Importance and Types

• Sampling: Significance, Methods, Factors determining sample size

Module 2: Research Process

• Stages in Research process

• Data Collection: Primary data: Observation, Experimentation, Interview, Schedules, Survey,

• Limitations of Primary data

• Secondary data: Sources and Limitations,

• Factors affecting the choice of method of data collection.

• Questionnaire: Types, Steps in Questionnaire Designing, Essentials of a good questionnaire

Module 3: Data Processing and Statistical Analysis

• Data Processing: Significance in Research, Stages in Data Processing: Editing, Coding, Classification,

Tabulation, Graphic Presentation

• Statistical Analysis: Tools and Techniques, Measures of Central Tendency, Measures of Dispersion,

Correlation Analysis and Regression Analysis.

• Testing of Hypotheses –

-t test, f test, z test

-Parametric Test -Chi square test, ANOVA, Factor Analysis

• Interpretation of data: significance and Precautions in data interpretation

Module 4 Research Reporting and Modern Practices in Research

• Research Report Writing: Importance, Essentials, Structure/ layout, Types

• References and Citation Methods:

• Footnotes and Bibliography

• Modern Practices: Ethical Norms in Research, Plagiarism, Role of Computers in

Research



REFERENCES

1. Sriwastava, S. C.: Foundation of Social Research and Economics Techniques, Himalaya Publishing House,

1990.

2. Chou, Ya-Lun : Statistical Analysis with Business and Economics Applications, 2nd Eds., New York, Hold

Rinchart and Wrintston, 1974.

3. Clover, Vernon t and Balsely, Howerd L : Business Research Methods, Colombus O. Grid, Inc, 1974.

4. Emary C. Willima : Business Research Methods, Illinois : Richard D. Irwin Inc. Homewood, 1976.

5. Sharma H.D. and Mukherji S. P.: Research Methods in Economics and Business, New York : The Macmillan

Company, 1992.

6. Gerber R. and Verdoom, P.J.: Research Methods in Economics and Business, New York, The Macmillan

Company, 1992.

9. Krishnaswami O.R.: Methodology of Research in Social Sciences, Himalaya Publishing House, 1993.



BPCECIWD303-Internet and WEB Designing

Module 1

Introduction to WWW: Evolution and basic features of WWW, concept of website and browsers,

introduction to WWW servers, HTTP, and concept of URL, Client Server concept, Concept of internet

and its use in Business.

File Transfer Protocol : Introduction to FTP, Business application to FTP, Types of FTP servers (

including anonymous), FTP clients, Common FTP commands

Web-Browsers: Basic Features, Bookmarks, customizing browsers, saving and printing web pages and

forms, saving web pages, searching and downloading information from web-sites, common browsers in

today’s market.

Module 2

Introduction to web-publishing: Web-publishing technologies, components of a website, Application of

each components in business, Features of a smart website, Process of planning for development of an

effective website, Domain Name Selection, Selecting host for website, Maintaining a website, web

publishing tools

Using HTML for web-designing: Evolution and generation of HTML, Elements of HTML – Text

Elements, Tag Elements, document, header elements, block-oriented elements, inline elements, and

Special characters in HTML.

Module 3

Designing WebPages: The concept and usual components of anchor tag, hyperlinks, Types of links –

Internal links, External links, Links with images and buttons etc, Features of an effective home pages,

alternative home formats, Logical Styles ( source code, text enhancements, variables ), Physical Styles (

Bold, Italic, underlined etc ), Head and body sections – header sections, title, prologue, links, aligning,

heading, horizontal rules, paragraph, images and pictures, ordered and unordered lists, nested lists, Table

Creation – Table creation in HTML, defining width of table and cells, cells spanning, rows /columns,

coloring cells, Cell types – Title cells, Data cells

Frames and Forms: Frameset Definition, frame definition, nested framesets and purpose of forms, action

attribute, and method attribute



Module 4

Designing Form: Design form using <input> tag, Add Submit and Reset Button, Radio Button, Check

Box, Text Box, Drop-down list, File field, Password. Use attributes Size, Max-length, and Name etc.

DHTML and Style Sheets: Defining styles, elements of styles, linking a style an HTML document,

inline style sheet, external style sheet, internal style sheet. Multiple styles.

Search Engines and Internet Security: Concept and technology of search engine, popular search

engines, registering a website on search engines, overview of security threats, Firewalls, Introduction to

AAA.

Interactivity Tools: CGI, ActiveX, Scripting - VBScript, JavaScript

References:

1. Xavier: World Wide Web Design with HTML, Prentice Hall

2. Leon, Alexis and Mathews Leon: Internet for Everyone

3. HTML 4 for the World Wide Web : Elizabeth Castro



BPCECDBMS304-Database Management and Information Technology

Module 1: Database system & design:

Overview of Database Management: - Meaning, Features, An Architecture of database system,

Functional dependencies, Normalization.

Data Models: E - R Model, Relational model, Network model, Hierarchical model, distributed

database, Objected Oriented database, Spatial and multimedia database

Module 2: Security and Application of Database:

Security: Recovery system, Database security/authorization.

Application of database: Data Warehouse - architecture, evolution, merits and demerits, Data Mining

– Meaning, Process and techniques.

Database security and web server: E-commerce and Web Application security issues

Module 3: MySQL and PHP

Introduction: Connecting and disconnecting to server, data types, Creating and using database, getting

information about database and table, using mysql in batch mode, MySQL in cloud.

Creating web database: creating database, setting up users & privileges, introducing the privilege

system, creating database tables, creating indexes, choosing column types in MySQL

Introduction: Meaning & Advantages of PHP, PHP scripts - syntax, working, data types, operators,

variables conditional statement and loops, super global, string manipulation, array, Functions, Forms.

Advanced PHP: Cookies, PHP File upload, PHP file handling, session, classes & objects.

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Module 4: Building Practical PHP and MySQL Project:

Connectivity of MySQL and PHP.

Implementing Authentication with PHP and MySQL, implementing secure transaction with PHP &

MySQL, Using PHP and MySQL for Large Projects, Debugging, Building User Authentication and

Personalization, Building a Shopping Cart, Building a Web-based Email Service, Building a Mailing

List Manager, Building Web Forums, Generating Personalized PDF Documents, Connecting to Web

Services with XML and SOAP, Building Web 2.0 Applications with Ajax

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References:

An Introduction to Database System – Bipin Desai – Galgotia Publication, New Delhi

Fundamentals of Database – Elmasri and Nawathe – Pearson Education Asia

Making Information Technology Work – Kanugo S. – Hindustan Publication, New Delhi

Database System Implementation – Hector, Jeffery, Jenifer – Pearson Education Asia

Competing in Information Age – Jerry Luftman – Oxford University Press, New York



BPCECNIPS305-Network Infrastructure and Payment System

Module 1: introduction to Network Infrastructure and Information Security

Requirement for Network infrastructure for E-Commerce; Global information distribution network

Information Security: CIA Triad of Information Security

Information Security Threats: Malware, Spyware, Ransomware, Trojans, Worms, Denial of service, Viruses,

phishing

Information Security Risk management: Security controls, Access control and Cryptography

Payment Card Industry Data Security Standards: PCC DSS Goal and 12 requirements

Module 2: Network Security

HTTPS: HTTP, SSL, Encryption, 3D SET and Secure;

Public Key Infrastructure, Digital signatures, Digital certificates;

Firewall; Intrusion detection system;

Module 3: Payment Systems in B2C and New generation of payment systems

Payment and settlement systems: ECS, RTGS, NEFT, IMPS, UPI, Debit cards and credit cards;

Credit Card transaction processing and settlement: Card Issuer; Acquirer; Merchant, cardholder and card

association (Visa, MasterCard& Rupay ) and Payment Gateways;

Electronic bill presentment and payment (EBPP) and Bharat Bill Payment System (BBPS);

Virtual Currencies: convertible, non-convertible, centralized, decentralized; crypto currencies

Mobile payments: Introduction, Remote and proximity payments (eg: Paypal, and HDFC’s PayZapp);

Module 4: B2B Payment Systems

Global society for worldwide financial telecommunication (SWIFT): Role of SWIFT in payment systems,

SWIFTnet Fin, SWIFT payment message processing; CHIP and CHAPS

References:

Business on the Net – Kamlesh and Deeksha Agarwala – MacMillan, New Delhi

Internet Banking – Kamlesh Agarwala – Macmillan, New Delhi

The E Business – Amor Daniel – Pearson Education

E Commerce A Managerial Perspective – Turban Efraim, Lee Jee, King David, Michael Chung – Pearson

Education

Business on the Net - Kamlesh and Deeksha Agarwala - MacMillan, New Delhi



BPCECECRM306- Online Marketing and e-CRM

Unit 1. Introduction : Nature and Scope of advertising, Significance and importance, Marketing in 21st

Century, Sales promotion, public relations and direct marketing, Traditional views of advertising and

marketing, Brand and Brand Identity, Packaging and Labeling, Management Advertising, Sales Promotion,

Social Media Marketing

Unit 2. Building link and web based strategies : Online advertisement and e CRM, Relationship marketing, E

marketing, advantages and disadvantages of internet marketing, Steps of email campaign, Affiliated marketing,

Social Media, Viral marketing, Search Engine, Relationship of SEO, Link building, online web store front, web

based strategies, case study on above topics, E mail marketing, SEO Advertising.

Unit 3. E CRM Introduction: Meaning, scope, integration of eCRM and e Commerce, Customer Relationship

Management, Database marketing, data communication between web site, Inter activity practical – HTML Tag

used for SEO, Web Analysis.

Unit 4. Application of e CRM : Customer value, delivery network, Essential of e CRM, Basic concepts, CPA,

CPM, PPC, CPC, Sales force automation, e-Communication interface with customer, Legal and ethical issues in

channel relations web browsers.

References:

1. E Marketing – The Essential Guide to online Marketing – Rob stokes – Quick e Marketing Pvt. Ltd.

2. E CRM – Agarwal Kamlesh and Prateek – Macmillan India, New Delhi.

3. Internet Marketing – A Practical Approach – Alen Charles worth.

4. Marketing an Introduction – Kotler Philips and Armstrong Gary. Development



BPCECIPR307- Internship Project Report (100 Marks)

Internship Training Report and Presentation:

A summer training of 3-4 weeks shall be required to be undergone and submit a report and present the same

for evaluation each carrying 50 marks and total 100 Marks.



BPCECMIS401-Management Information System

Module 1: Introduction to MIS

MIS: Concept; Characteristics, Components, strategic uses, Challenges of global Information system

Information System Resources: selection of Business software and hardware, Business Network and Data

Warehouses

Business Intelligence, Knowledge Management, System Planning and Development.

Module 2: Business and Designing Information System

Classification of MIS: Transaction Process system (TPS); Process Control System (PCS); enterprise

collaboration system (ECS), Business Information System

System Design: Conceptual Design, objectives and method

Structuring Data of MIS; Pyramid structure, querying, aggregating and visualizing data

Module 3 Information and System concept Information: Concepts, types, dimension of Information, Information quality.

System: Kinds, elements of system, Human as information processing system

Need of IT Industry, Scope of Infrastructure management, Attributes of computing system

Module 4 Decision Support System and Development of MIS Decision making: Concept, types, Simon’s Model, Decision making and MIS

Supporting Management Decision: Key Performance Indicators, Planning and Implementation.

Development of MIS: Development of long range plans of MIS, Ascertaining the class of information,

Development and Implementation of MIS, Management of Quality in MIS, Organization for development of

MIS, MIS: The Factors for success and failure.

Reference Books:

1. Management Information Systems, Loudon and Loudon, 10th Edition, Pearson Educations

2. Management Information Systems, W. S. Jawadekar, 3rd Edition, TMH

3. Management Information Systems, Sadagopan S, Prentice Hall

4. System Analysis and Design, Awad



BPCECSM402- Strategic Management

Module 1.

Introduction: Meaning, Definition, Nature, Scope, Importance, Roles, Process, Levels, Approaches,

Strategic Intent: Vision, Mission, Goals, and Objectives

Environment Analysis: Concepts, Components, Scanning, Appraisal, Diagnosis, Methods of Appraisal,

(value-chain, historical, benchmarking, key factor rating, critical source factors)

Module 2

Formulation and alternatives: Process of strategic choice, Factors affecting choice, SWOT,

Implementation: Issues, Resource Allocation, Structure and System, Consideration, Organization design and

change

Evaluation: Overview, Control, Techniques

Module 3

Corporate Strategies: Stability, Expansion, Retrenchment, Combination, Synergies, Corporate Restructuring,

BCG, Turnaround, Diversification, Alliances, Merger and Acquisitions, Divestment, McKinzey 7s framework,

GEC matrix

Module 4

Functional Strategies: Marketing, Production, Operations, R&D, plans and policies, personal and financial

plans

Business Strategies: Porter model, Cost leadership, Differentiation, location and timing, Core Competencies

References:

Managing Business Enterprises – Bhattacharya and Venkataramni – Vikas Publicaiton, New Delhi

Case studies on strategic management – Budhuiraja and Athreya – Tata McGraw Hill, New Delhi

Strategic management in action – Coulter and Mary – Prentice Hall, new Jearsey

Business policy – Kazmi and Azhar – Tata McGraw hill, New Delhi



BPCECATEC403- Advance technology for E-Commerce

Module 1: Introduction to advanced technology for ecommerce

Advanced technology for ecommerce: Concept of Ecommerce, Internet and WWW function.

Types of technology, Electronic Data Interchange (EDI)- Benefits, Transaction and examples, Multimedia

technology-desktop video conferencing

Securing Network Transaction: Cryptology, Digital Signature, E-mail security

Module 2: TCP/IP and Information Publishing Technology

Internet Protocols-OSI Model, TCP/IP, FTP, LAN,WAN

Information Publishing Technology – HTML, URL, HTTP, HTML, FORM, CGI SERVICES

e-Xtensible Mark-up Language (XML) – Application and Architecture, Web Server and client (Web Browser).

Module 3: Mobile Agents & WAP

Mobile Agents – Concept, Mobility and security issues, Client Server Approach v/s Mobile Agent based

approach,

Mobile computing, Mobile users in Global E-commerce, Coalition Formation

Wireless Application (WAP) – Benefits and Architecture, Web Server and client (Web Browser).

Module 4: New Trends

New E-commerce Technology Trends, Broadband technologies, Affiliate Marketing, Content marketing –

challenges,

Key performance indicators (KPIs), Complex Server and Network Infrastructure, transitioning to Virtualisation

& Cloud Computing, use of fully or partially outsourced IT support

Supercharged Kiosks, Role of Instant Messaging (IM), Digital literacy and multimedia design



BPCECLS404-Legal Security and Other Issues in E-Commerce

Module 1: Introduction to Ecommerce Security

Ecommerce security: Concept; need; Importance; Security issues in E-Commerce; Security risks of

Ecommerce.

Threats and risk Management: types of threat; sources of threats;

Network Security: Encryption; protecting web server with a firewall, Firewall and the security policy; network

firewall and application firewalls and application server.

Types of E-Commerce contract: Electronic contract; Click wrap contract; Shrink wrap contract

Module 2: Security Threats and measures Current threats, Cryptography, public key certificates and infrastructures, authentication and authorization

certificate.

Mobile code security; security of agent based system; secure electronic transactions, intellectual property

protection.

Symmetric and Asymmetric Cryptosystem, role of electronic signature; EDI Security.

Module 3: Introduction to Cyber law

Introduction to Cyber laws- World scenario; Cyber crime and laws in India and their limitations

Threats in computer system: Virus; Cyber Crime; Hacking; Web Vandals; Email abuse; software piracy and

patents; different offences under IT Act, 2000

Cyber Frauds; Computer source code; cyber terrorism; cyber defamation; Unauthorized Access and violation of

privacy; Identity thefts; problems of internet jurisdiction.

Module 4 Cyberspace Laws

Cyberspace and internet in India- penalties, offences and compensation.

Protection of cyber consumers in India and CPA1986, International efforts related to cyberspace laws, Trace an

IP address.

Security tools, Client server network security, Encryption

References:

GATT/WTO

Journal of World Trade Law

Management Information System – O’Bren J. – Tata McGraw Hill, New Delhi



BPCECWD405- Web Development

Module 1: Introduction to Internet

Concept, Evolution of internet, Significance, Limitations, Types of Network

Internet Network Services and functions of internet, current trends on internet

Internet technology and Protocol, Internet connectivity, TCP/IP, Router, Internet Addressing Scheme

Module 2 Internet Security Management

Management concepts and information privacy and copyright issues, Network Etiquettes

Overview of Internet security, Firewalls, Internet Security, basics of asymmetric cryptosystems

Governance on internet, impact of internet on society, internet applications.

Module 3 Web Designing

PHP : Introduction; environment setup; Syntax overview; Variable types; operator types; constants; PHP web

concepts

Type of websites, Hypertext Markup Language (HTML)- Essential HTML for content, Cascading Style

Sheets(CSS)-Selector Type, Common Properties, Photoshop Elements and Principles of Design

Interactivity tools; Difference between web designer and web developers, web graphics.

Module 4 New Trends

Multimedia and Graphics, Javascript, Adobe Dreamweaver, FacebookPage Designing, Youtube videos

Utilities: GIF animation; On-Page Search engine Optimisation; Google webmasters tools, Mobile website

development. Email Network and server, Email Protocol

Reference:

1. Xavier: World Wide Web Design with HTML, Prentice Hall

2. Leon, Alexis and Mathews Leon: Internet for Everyone

3. HTML 4 for the World Wide Web : Elizabeth Castro



BPCECERP406-Enterprise Resource Planning

Module I introduction

Introduction to ERP: Defining ERP, Origin and Need for an ERP System, Benefits of an ERP System, Reasons

for the Growth of ERP Market.

ERP and Related Technologies: Business Process Re-engineering, Management Information systems, Decision

Support Systems, Executive Information Systems- Advantages of EIS; Disadvantages of EIS, Data

Warehousing, Data Mining, On-Line Analytical Processing, Product Life Cycle Management, Supply Chain

Management, ERP Security

Module 2 ERP Life Cycle

ERP Implementation Planning, Evaluation and selection of ERP systems - Implementation life cycle - ERP

implementation, Methodology and Frame work- Training – Data Migration.

People, Organization in implementation-Consultants, Vendors and Employees.

Post Implementation Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of

ERP Implementation.

Module 3ERP Solutions and Functional Modules

ERP Modules Structure: Finance, Sales and Distribution, Manufacturing and Production Planning- Material

and Capacity Planning; Shop Floor Control; Quality Management; JIT/Repetitive Manufacturing; Cost

Management ; Engineering Data Management; Engineering Change Control ; Configuration Management

;Serialization / Lot Control ;Tooling, Human Resource, Plant Maintenance- Preventive Maintenance Control;

Equipment Tracking; Component Tracking; Plant Maintenance Calibration Tracking; Plant Maintenance

Warranty Claims Tracking, Quality Management - Functions of Quality Management; CAQ and CIQ;

Materials Management- Pre-purchasing; Purchasing; Vendor Evaluation; Inventory Management and Invoice

Verification and Material Inspection

Module 4Emerging Trends On ERP

ERP Vendors, Consultants, and Employees: Vendors- Role of the Vendor; Consultants: Types of consultants;

Role of a Consultant, Employees; Role of employees; Resistance by employees; Dealing with employee

resistance, Role of Top Management, Role of Implementation Partner

Different ERP Vendors - ERP Vendors, SAP-AG: Products and technology R/3 overview; SAP advantage,

Baan Company , Oracle Corporation: Products and technology; Oracle Application; Vertical solutions,

Microsoft Corporation, Ramco Systems, Systems Software Associates Inc. (SSA), QAD



REFERENCE:

1. Sinha P. Magal and Jeffery Word, Essentials of Business Process and Information System, Wiley India, 2012

2. Jagan Nathan Vaman, ERP in Practice, Tata McGraw-Hill, 2008 3. Alexis Leon, Enterprise Resource

Planning, second edition, Tata McGraw-Hill, 2008.

4. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2009 5. Vinod Kumar Grag and N. K.

Venkitakrishnan, ERP- Concepts and Practice, Prentice Hall of India, 2006. 6. Summer, ERP, Pearson

Education, 2008

5. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill, 2008.

BPCECRPP407- Research project and presentation (100 Marks)

Each student is supposed to undertake one research project and submit the report to college and give

presentation to external examiner.