SXSW 2017 PanelPicker Submission
Post on 22-Mar-2017
Gamification success: Social Media EducationGamification success: Social Media Education2017 SXSW PanelPicker SubmissionMeet sean and jenny2017 SXSW PanelPicker SubmissionMeet sean and jennyThis is Sean Carey and Jenny Newman.They are part of Dells Social Media and Community University team (SMaC U).Meet sean and jennyThey have nearly 30 years combined training and development experience on top of being social media subject matter experts.They are out of cheesecake.Meet sean and jennyHeres Sean acting as MC for a panel of social media influencers just before this years SXSW.Meet sean and jennyThis is Jenny teaching social media to a packed ballroom in Panama for #socialmediaday 2016.Meet sean and jennyThey are also giant dorks.The upshot? They can talk, they love to have fun, and they know their stuff.The problem with gamification2017 SXSW PanelPicker SubmissionWhat is a game?A game is a problem solving activity, approached with a playful attitude.-- Jesse Schell (game designer, professor) What is a game?Playing a game is the voluntary attempt to overcome unnecessary obstacles.-- Bernard Suits (philosopher) The 4 core elements of a gameAny game worth its salt (whether a video game, sport, board game, or an enterprise learning gamification effort) puts thought and design effort into 4 core elements.11What gamification is missingMost current gamification efforts fail because of an obsession with implementing leaderboards, points, and badges as a template approach to getting people to take a prescribed action.12What gamification is missingWhile those tools have their place, they only address 2 of the 4 core elements of a truly engaging game. 13What gamification is missingWithout the other 2 elements, gamification is nothing more than a glorified Skinner box where people spam the lever for food pellets.14What gamification is missingBecause gamification fails to address goals and voluntary participation, people feel manipulated. Also, once the rewards dry up, so does the desired behavior.15How we tackled the problem2017 SXSW PanelPicker SubmissionAdding the missing elementsWhen we revamped our social media certification curriculum, we realized there was a way we could fully gamify the experience to get learners more involved. 17Adding the missing elementsWe had to provide compelling goals and reasons for the class to participate of their own volition.18Adding the missing elementsWe found the perfect blend of educational opportunities and missing game elements in the form of an ARG (alternate reality game).19Private eyes and argsWe built a crime story as a way to make the courseware compelling.We did this by creating online characters, scripting social media dialogue, and tasking the class with solving the whodunit. 20Private eyes and argsWe found that the goal of catching the real culprit encouraged the class attention and spurred them to participate and cooperate in groups.21Private eyes and argsThey had to use social media tools like LinkedIn and Twitter in real time to experience the story and uncover the clues required to determine who the criminal was.22Private eyes and argsWe completed the mood required for voluntary participation by taking on hard-boiled detective personas while facilitating and playing Rat Pack-era music to set the tone.23IT WORKEDBy both quantitative and qualitative measures, this new gamified courseware was a vast improvement.IT WORKEDWe even won this nifty industry award for the project!Pick usIn conclusion:Real gamification works when done right, were proud of how we implemented game design into our courseware, and wed love to tell you more!Pick usIn conclusion:Vote for us.Or at least get us more cheesecake.
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