SXSW 2017 PanelPicker Submission

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<p>Gamification success: Social Media Education</p> <p>Gamification success: Social Media Education2017 SXSW PanelPicker Submission</p> <p>Meet sean and jenny2017 SXSW PanelPicker Submission</p> <p>Meet sean and jennyThis is Sean Carey and Jenny Newman.</p> <p>They are part of Dells Social Media and Community University team (SMaC U).</p> <p>Meet sean and jennyThey have nearly 30 years combined training and development experience on top of being social media subject matter experts.They are out of cheesecake.</p> <p>Meet sean and jennyHeres Sean acting as MC for a panel of social media influencers just before this years SXSW.</p> <p>Meet sean and jennyThis is Jenny teaching social media to a packed ballroom in Panama for #socialmediaday 2016.</p> <p>Meet sean and jennyThey are also giant dorks.</p> <p>The upshot? They can talk, they love to have fun, and they know their stuff.</p> <p>The problem with gamification2017 SXSW PanelPicker Submission</p> <p>What is a game?A game is a problem solving activity, approached with a playful attitude.-- Jesse Schell (game designer, professor) </p> <p>What is a game?Playing a game is the voluntary attempt to overcome unnecessary obstacles.-- Bernard Suits (philosopher) </p> <p>The 4 core elements of a game</p> <p>Any game worth its salt (whether a video game, sport, board game, or an enterprise learning gamification effort) puts thought and design effort into 4 core elements.</p> <p>11</p> <p>What gamification is missing</p> <p>Most current gamification efforts fail because of an obsession with implementing leaderboards, points, and badges as a template approach to getting people to take a prescribed action.</p> <p>12</p> <p>What gamification is missing</p> <p>While those tools have their place, they only address 2 of the 4 core elements of a truly engaging game. </p> <p>13</p> <p>What gamification is missing</p> <p>Without the other 2 elements, gamification is nothing more than a glorified Skinner box where people spam the lever for food pellets.</p> <p>14</p> <p>What gamification is missing</p> <p>Because gamification fails to address goals and voluntary participation, people feel manipulated. Also, once the rewards dry up, so does the desired behavior.</p> <p>15</p> <p>How we tackled the problem2017 SXSW PanelPicker Submission</p> <p>Adding the missing elements</p> <p>When we revamped our social media certification curriculum, we realized there was a way we could fully gamify the experience to get learners more involved. </p> <p>17</p> <p>Adding the missing elements</p> <p>We had to provide compelling goals and reasons for the class to participate of their own volition.</p> <p>18</p> <p>Adding the missing elements</p> <p>We found the perfect blend of educational opportunities and missing game elements in the form of an ARG (alternate reality game).</p> <p>19</p> <p>Private eyes and args</p> <p>We built a crime story as a way to make the courseware compelling.We did this by creating online characters, scripting social media dialogue, and tasking the class with solving the whodunit. </p> <p>20</p> <p>Private eyes and args</p> <p>We found that the goal of catching the real culprit encouraged the class attention and spurred them to participate and cooperate in groups.</p> <p>21</p> <p>Private eyes and args</p> <p>They had to use social media tools like LinkedIn and Twitter in real time to experience the story and uncover the clues required to determine who the criminal was.</p> <p>22</p> <p>Private eyes and args</p> <p>We completed the mood required for voluntary participation by taking on hard-boiled detective personas while facilitating and playing Rat Pack-era music to set the tone.</p> <p>23</p> <p>IT WORKEDBy both quantitative and qualitative measures, this new gamified courseware was a vast improvement.</p> <p>IT WORKEDWe even won this nifty industry award for the project!</p> <p>Pick usIn conclusion:</p> <p>Real gamification works when done right, were proud of how we implemented game design into our courseware, and wed love to tell you more!</p> <p>Pick usIn conclusion:</p> <p>Vote for us.Or at least get us more cheesecake.</p>