SWOT Matrix:

SUPER SWOT

Strengths

1Using Advanced route

technology

1. Firms own driers showing

unique culture.

2. Supply chain solution available

to clients over 220 countries.

3. 2012 revenue increased by 1.9%

4. Among 10 US organizations to

receive A+ for superior

transparency

5. Large market share of Engro

innovative and chemicals.

6. Having Good reputation in the market by strong brand name i.e. Engro

7. Strong R&D

Weaknesses

1. Unable to compete in price sensitive segment of UHT milk market.

2. Under-utilization of the capacity.3. Unable to fulfill the demand of

local powder milk market.4. Not yet ISO certified

Opportunities

1. Improving Economy 2. Population growth rate.3. High urbanization rate.4. High literacy rate.5. Flexible government policies

for food industry.6. Have significant growth

opportunities7. May merge with other global

businesses to eliminate competitors.

8. Having Capable of expanding into other markets of the world

SOIncrease production of quality milk to cater the unsatisfied demand(S2,O2,O8)

They should go in the product line of powdered milk. (S8,O2,O5)

They should increase their exports.They should cater the wide range of unsatisfied demand by improving their distribution networks

WOAs per the increase demand of the milk they should fulfill the demand as EFL have the ability to expand.(W3,O8).

They should make a strong distribution system to cater to avail the full benefit of the growing market.(W3,O2)

They should adopt affective marketing strategies for the promotion of their product.(W2,O1)

Threats1. High inflation rate.2. Low purchasing power.3. Decrease in GDP growth rate.4. Increasing interest rates.5. Decreasing investment.6. Recessionary period in

STInvest more on the dairy product line as there is still a large chunk of the market which require modernization(S6,T5)

Introduce new technology for quality

WTThe co-ordination between different departments of EFL should be improved it will lessen the bureaucratic cost and increase the efficiency of the company.

business cycle7. Competition with Nestle, Engro

Foods and the new entrants.8. Engrofoods is currently facing

are increase in Sales Tax

assurance and better productivity(S4,T7)

Engro must get the ISO certification as to beat their competitors(W4,T8)