swiss style
DESCRIPTION
International Typographic StyleTRANSCRIPT
InternationalTypographicStyle
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• “Swiss Style”
• 1950’s
• Cleanliness, readability, objectivity
International Typographic Style
• Asymmetric layouts
• Use of grid
• Flush left ragged right text
• Prefer photography
• Typography as primary design element
• San-serif typefaces
Aesthetics
Aesthetics
Typefaces // Type Designers
• Akzidenz Grotesk
• 1st san-serif typeface widely used
• 1800’s
• Firmin Didot
• Influenced neo-grotesk typefaces
• Born 1928
• Switzerland
• Kunstgewerbeschule
• Egyptienne 1956
Adrian Frutiger
Adrian Frutiger
• Univers
• 1954
• Clear lines & legibility
• Classification system
Adrian Frutiger
• Unique Classification System
• Adopted by other type designers
Adrian Frutiger
• Popular in 60’s & 70’s
• Swiss International Airlines
• Deutsche Bank
• GE
• Apple
Univers
• Frutiger 1954
• Commissioned by the Charles De Gaulle International Airport
Adrian Frutiger
• Konrad Bauer & Walter Baum
• 1957
• Closest relative to Akzidenz-Grotesk
Folio
Resemblance
• 1910 - 1980
• Zurich, Switzerland
• Kunstgewerbeschule
• Globus Typographer
Max Miedinger
• Helvetica
• 1957
• “cutting-edge swiss technology”
Max Miedinger
• 1908 - 1994
• Bauhaus
• 1994 became teacher at School of Arts in
Zurich
• Watch designs for Junghans
Max Bill
Junghans
• 1953 found Ulm School of Design
• Most decisive influence on Swiss design
• Clarity & precise proportions
Max Bill
Max Bill
Max Bill
Ulmer Hocker
Max Bill
• 1914-1970
• Basel School of Design
• 1962 International Center for the
Typographic Arts in New York
• Published Typographie
Emil Ruder
Emil Ruder
Emil Ruder
Emil Ruder
• 1947 Basel School of Design
• Absolute and universal graphic
expression
• Teacher at Yale
• 1965 Graphic Design Manual
Armin Hoffman
Armin Hoffman
Armin Hoffman
Armin Hoffman
• 1914 - 1996
• Kunstgewerbeschule
• 1936 graphic design studio in Zurich (22)
• 1951 concert posters for the Tonhalle
Josef Müller-Brockmann
Josef Müller-Brockmann
Hans Neuburg
Theo Ballmer
Other Examples
Japanese Examples