Research project promoted by NetComm Suisse and created by 1

ENTER2015Ifitt

Research project promoted by NetComm Suisse and created by 2Access public

& private researches

Research project promoted by NetComm Suisse and created by

Our Associates

3

Research project promoted by NetComm Suisse and created by

eTourism:Transforming Mobility

4

Research project promoted by NetComm Suisse and created by

What is mobility?

5

Research project promoted by NetComm Suisse and created by

Is this mobility ?

6

Research project promoted by NetComm Suisse and created by

eTourism mobility

7

Research project promoted by NetComm Suisse and created by

How is mobility connected to mobile?

8

62%

Research project promoted by NetComm Suisse and created by

10

INTERNET CONNECTION METHODS FOR PERSONAL USE (NOT BUSINESS) LAST 4 WEEKS Base: total users 16-65 y.o.; %

91

55

33

26

8 7 7 5 3 2

82

42

19 17

3 4 3 3 1 1

93

63

46

27

1814

23

118

1

94

50

28

21

12 11 12

63 2

93

47

32

25

8 8

15

63 2

90

50

28

17

10 10 107 5

1

Desktop PC orlaptop

Smartphone orcell phone (with

an Internetconnection)

Tablet Desktop PC orlaptop from

work (forpersonalreasons)

TV thatconnects to theInternet (a smart

TV)

Desktop PC or laptop from

another place (library, friend’s

house,etc.)

Videogameconsole

Desktop PC orlaptop from my

school oruniversity

Desktop PC orlaptop from anInternet Cafe

Other type ofdevice

CH (n=1.078) IT (n= 20.258) UK (n= 1.075) DE (n= 1.028) FR (n= 1.060) ES (n= 1.026)

10

Research project promoted by NetComm Suisse and created by

63

59

49

47

39

On public transportation, going to work,school or university

When I’m watching TV at home

When I’m at a restaurant or bar (waiting to be served)

When I am standing in line waiting (at the post office or doctor’s office, etc.)

When I am in a store, to look for productinformation or to compare prices

11

USERS ONLINE IN «INTERSTITIAL TIMES» VIA SMARTPHONE OR TABLETBase: smartphone | tablet users 16-65 y.o., % - often or sometimes

SMARTPHONE USER, 55%

(n= 590)

11

Research project promoted by NetComm Suisse and created by

12

SMARTPHONE: TIME OF CONNECTION DURING THE DAYBase: pc/ netbook (96%) | smartphone (55%) users 16-65 y.o.; %

0

10

20

30

40

50

60

70

As soon as Iwake up, whenI'm still in bed

Early morning(7-9)

Mid-morning(10-11)

Midday (12-1) Early to mid-afternoon (2-4)

Late afternoon(5-6)

Evening (7-8) At night (9-11) Late night (aftermidnight)

Right beforegoing to sleep,

in bed

PC users (n=1.031)

12

Smartphone is Mobility

Research project promoted by NetComm Suisse and created by

13

TABLET: TIME OF CONNECTION DURING THE DAYBase: pc/ netbook (96%) | tablet (33%) users 16-65 y.o; %

0

10

20

30

40

50

60

70

As soon as Iwake up, whenI'm still in bed

Early morning(7-9)

Mid-morning(10-11)

Midday (12-1) Early to mid-afternoon (2-4)

Late afternoon(5-6)

Evening (7-8) At night (9-11) Late night (aftermidnight)

Right beforegoing to sleep,

in bed

PC users (n=1.031)

13

Tablet is not Mobility

Research project promoted by NetComm Suisse and created by

What about mobility, eTourism and eCommerce?

14

Research project promoted by NetComm Suisse and created by

15

PRODUCT CATEGORIES PURCHASED ONLINE IN THE LAST 12 MONTHS BY SWISS SHOPPERS (90%) – 1/ 2Base: users aged 16-65 online shopping in the last 12 months for at least one product or service; n=872; %

52

36

32

29

28

26

24

24

20

20

19

17

15

15

15

Clothing, fashion items

Transportation

Books

Tickets/reservations

Holiday

CDs, DVDs

Mobile apps

Tech products/ electronics

Beauty products/cosmetics

Computer software

Food, beverages

Music/multimedia file

Household items

E-books

Games of chance/ bets

15

Research project promoted by NetComm Suisse and created by

16

AVERAGE ONLINE SHOPPING FOR EACH CATEGORY IN THE LAST 12 MONTHSBase: users aged 16-65 online shopping in the last 12 months in any category; averagein CHF

CATEGORIES PENETRATIONUNIVERSE

(.000)

AVG ONLINE

EXPENDITURE

(YEARLY)

(CHF)

EXP.

VARIATION

LAST PERIOD

(stated)

Clothing, fashion items 52% 2.184 463 + 16,3%

Transportation 36% 1.512 935 + 22,0%

Books 32% 1.344 149 + 10,5%

Tickets/reservations 29% 1.218 337 + 19,3%

Holiday 28% 1.176 1.325 + 21,4%

CDs, DVDs 26% 1.092 145 + 8,8%

Mobile apps 24% 1.008 205 + 11,7%

Tech products/ electronics24% 1.008

566 + 12,4%

Beauty products/cosmetics20% 840

250 + 11,7%

Computer software 20% 840 264 + 9,8%

Food, beverages 19% 798 670 + 8,1%

Music/multimedia files 17% 714 80 + 14,4%

Household items 15% 630 595 + 10,2%

E-books 15% 630 125 + 16,5%

Games of chance/ bets 15% 630 350 + 11,8%

Sporting equipment 13% 546 386 + 13,7%NB: for categories with ,10% penetration, due to the reduced sample base the values are not shown as they would have no

statistical significance

SWITZERLAND:

Average annual online

shopping total: 1.928,5 CHF

(value of ecommerce

purchases: 8.100 milioni CHF)

Average annual online

shopping total:

– IT : 1.501 CHF

– UK: 2.239 CHF

– DE: 1.501 CHF

– FR: 1.372 CHF

– ES: 1.301 CHF

16

Research project promoted by NetComm Suisse and created by

17

E-COMMERCE VIA SMARTPHONE Base: total users 16-65 y.o.; %

90

83

90 90 9095 93

100

31

23 26

32 35 34 3540

0

10

20

30

40

50

60

70

80

90

100

CH (n=1.078) Région lémanique(n=205)

Espace Mittelland(n=226)

Nordwestsch.(n=151)

Zurich(n=194)

Ostsch.(n=151)

Zentralsch.(n=108)

Ticino*(n=43)

E-commerce all devices E-commerce via SMARTPHONE (base tot. sample)

* Due to the small sample base, these values show a qualitative indication

17

Research project promoted by NetComm Suisse and created by 18

In conclusion

1. Mobility is mobile2. Mobility is smartphones not tablets3. Tourism is e-Tourism4. eCommerce is going to be more and more

mobile Commerce