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SWAMI SAHAJANAND GROUP OF COLLEGES

SWAMI SAHAJANAND COLLEGE OF COMMERCE & MANAGEMENT

SWAMI SAHAJANAND COLLEGE OF COMPUTER SCIENCE

SWAMI SAHAJANAND COLLEGE OF ARTS

(Affiliated to Maharaja Krishnakumarsinhji Bhavnagar University)

(Only Self -Finance Institution recognized under UGC2(f), accredited Grade

‘B’ by NAAC & ISO 9001:2015 certified Institution)

A special initiative by IQAC of SSCCM to empower the SSCCMians…

Information BookletInformation BookletInformation BookletInformation Booklet

Take a Leap into the Future with SSCCM’s own crafted

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Value Added Programme:Value Added Programme:Value Added Programme:Value Added Programme:

Preamble:

Emerging trends in technical and professional education call for value addition i.e.

students must acquire something more than what is provided in the curriculum.

Seismic changes in economy under the impact of globalization and technological

advancement have changed the form and content of education in India. Realizing the

urgency of enhancing the skill-sets of our students, SSCCM has been offering Value

Added Programmes (Optional) along with B.Com. Degree. The demands of the

employment market today require that students come industry-ready, possess

multiple skill-sets, and be prepared to take on the onus of leading projects. We at

SSCCM have always aimed transforming our students into capable and responsible

individuals. Hence, SSCCM will be offering VAP with practical utility. The VAP

modules has been specially designed by team of experts from the industry and

academia. Certificate shall be issued by the College itself after successful

completion of the respective programme.

Value Added Programmes Offered:

Name of the Department Offering Value Added

Programme

Semester-I Spoken English

Semester-II MS Office

Semester-III Event Management

Semester-IV Public Speaking

Semester-V Competitive Entrance Test

Coaching

Semester-VI Start-up Development

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Rules & Regulations:

� Courses are offered only for the students of B.Com. programme currently and will be

offered later on for the B.C.A. and B.B.A. Programme.

� Students has to undergone for the prescribed VAP in each semester.

� Duration for each course will be of 30 hours plus hands on training.

� Sessions will be conducted as per the time table.

� 80% attendance in the course is mandatory.

� Certificate will be issued after the successful completion of the course.

� Application forms and information booklet are also available at the help desk of the

college at the beginning of the academic year/semester as the case may be.

� Selection Procedure: Admission are based on the marks secured in the qualifying

degree. Preference will be given to the students who are already studying in the English

medium.

� Saturdays and Sundays may be utilized at the discretion of the concerned College.

Value Added Programme Special Committee:

Mentors:

Prof. Dr. Suresh R. Savani

Founder Trustee, Head & Dean, Faculty of Commerce, M. K. Bhavnagar University,

Bhavnagar

Prof. Dr. J. P. Majmudar

Department of Business Administration, Faculty of Management, M. K. Bhavnagar

University, Bhavnagar

Chairman: Dr. Hetal J. Mehta

Principal, Swami Sahajanand College of Commerce & Management

Co-Ordinator: Smt. Sangeeta Lakshmi

Co-Ordinator-IQAC, Swami Sahajanand College of Commerce & Management

Members:

Dr. Neena Parekh

Chief Co-Ordinator, Swami Sahajanand College of Commerce & Management

Smt. Heer Sachapara

Co-Ordinator-B.B.A., Swami Sahajanand College of Commerce & Management

Smt. Beena Vaghani

Assistant Professor, Swami Sahajanand College of Commerce & Management

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Module-I:

Spoken English Preamble:

As a language with global usage English in today’s world has become the lingua

franca of the international community. From education to job opportunities

knowledge of English has become a key criterion to determine suitable candidates.

Thus, form growth to career opportunities are all seen governed by the proficiency

and knowledge in application and usage of the language. However, most of the

people in spite of knowing the language are seen lacking in the spoken or

vocabulary part. This act as a big hindrance for them in life as they are seen rejected

even after possessing the desired skills or eligibility for any respective opportunity.

Our VAP module on Spoken English weeds away this disadvantage of students and

turns their weakness into well-crafted skill. Students are taught about the basic nitty-

gritty to the practical usage of the language in terms of speaking during the duration

of their course. The basic aim of the course is to make a novice turned into an amid

speaker and user of the language.

Thus, through the design of its course structure and design of the syllabus, the

course aims at enriching the learning experience of the candidates so much so that

they can make the use of the language in a near perfect sense.

Objectives:

� To frame grammatically correct sentences in English.

� To make shift in pedagogy from lectures-oriented classes to interactive learning.

� To familiarize students with the function of grammatical items used to

spoken/written language.

� To train students to use the language with confidence & without committing errors

� To speak fluently in English in any situation.

� To Participate at higher levels in Group Discussions and meetings.

� To be able to present your thought’s more effectively.

� To present yourself more confidently in personal interviews.

� To participate at higher levels in Group Discussions and meetings.

� To speak in Neutral Accent and also pick-up UK/US Accent.

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COURSE OUTLINE:

Unit: I Why Spoken English – Linguistic Aspects of Mishearing –

Fluency, Phonetics, Writing skills

Unit: II Pronunciation of Words, Tempo of Speech &

Phrasal Pause in English – English Rhythm - Stress on Simple

and Derived Words in English

Unit:III Spoken skills, Language analysis and awareness, Language functions

Unit:IV Grammar, Lexis: word formation, meaning and use in context

Unit:V Vocabulary and Word recognition, Oral expression of the language

Suggested Reading:

• Chaudhary, Shreesh (1992/2004) Better Spoken English,

• New Delhi :Vikas Publishing.

• Advanced Skills for Communication in English: Book I

• McCarthy, M. & F. O’Dell.English Vocabulary in Use (Intermediate to Upper

Intermediate). Cambridge: Cambridge University Press. Murphy, Raymond. 2009

• English Grammar in Use (Intermediate/Upper-Intermediate).Cambridge:

Cambridge University Press. McCarthy, M. & F. O’Dell.

Course Advisor:

Dr. Jaydipsinh Dodiya, Head & Dean, Department of English, Saurashtra Univeristy,

Rajkot

Dr. Iros Vaja, Matrushri Virbaima Mahila College, Rajkot

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Module-II:

MS Office

Preamble:

Students will gain basic hands-on experience using the integrated programs of

Microsoft Office 2010. This course is designed to use the basic features of Word,

Excel, Access, and PowerPoint and to integrate data between the applications. Ms.

Office course trains students how to use MS Office applications use in office work

such as creating professional-quality documents store, organize and analyze

information; arithmetic operations and functions and create dynamic slide

presentations with animation, narration, images, and much more, digitally and

effectively.

Objectives:

� To give students an in-depth understanding of why computers are essential

components in business, education and society.

� To introduce the fundamentals of computing devices and reinforce computer

vocabulary, particularly with respect to personal use of computer hardware and

software, the Internet, networking and mobile computing.

� To provide hands-on use of Microsoft Office applications Word, Excel, Access

and Power Point.

COURSE OUTLINE:

Unit: I Ms. word

� Creating, editing, saving and printing text documents

� formatting, Inserting tables, smart art, page breaks

� Using lists and styles, Working with images

� Using Spelling and Grammar check

� Mail Merge

Unit: II Ms. Excel

� Spreadsheet basics

� Creating, editing, saving and printing spreadsheets

� Working with functions & formulas

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� Modifying worksheets with color & autoformats

� Graphically representing data : Charts & Graphs

� Speeding data entry : Using Data Forms

� Securing & Protecting spreadsheets

Unit:III Ms. Power Point

� Opening, viewing, creating, and printing slides

� Applying auto layouts

� Adding custom animation

� Using slide transitions

� Graphically representing data : Charts & Graphs

� Creating Professional Slide for Presentation.

Unit:IV Internet

� Understanding how to search/Google

� bookmarking and Going to a specific website

� Copy and paste Internet content into your word file and emails

� learn with best practices

Unit:V Practicals

Suggested Reading:

• Shelly Gaskin et.al. Go! With Microsoft Office 2010, Volume 1, 2nd Ed. ISBN: 0-13-

284016-2

• Gaskin, Coyle. Go! With Basic Computer Concepts Getting Started. ISBN: 0-13-

509901-3

• Gaskin, et.al. Go! With Windows 7 Getting Started. ISBN: 0-13-508831-3

Course Advisor:

Prof. Dr. Atul Gosai, Department of Computer Science, Saurashtra University, Rajkot

Prof. S. R. Dwivedi, Department of Computer Science, M. K. Bhavnagar University,

Bhavnagar

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Module-III:

Event Management Preamble:

Event Management is the coordination, running, and planning of all the people,

teams and features that come together to create every kind of event. Event

Management students are trained in areas like analyzing, planning, marketing,

producing and evaluating an event. The world of event management has changed

tremendously in the last few years, especially as newer technologies are making

their way to make things better. Different kinds of events software help to make the

event run smoothly, and if an event manager uses technology prudently, he can gain

an edge over his competitors. But, in addition to that, an event manager needs to

have a basic set of qualities which can help him thrive in the profession.

Objectives:

� To give formal instructions and training to students to be future managers of the

Event Industry.

� To acquire an understanding of the role and purpose(s) of special events in the

organizations.

� To acquire an understanding of the techniques and strategies required to plan

successful special events.

� To acquire the knowledge and competencies required to promote, implement and

conduct special events.

� To acquire the knowledge and competencies required to assess the quality and

success of special events

COURSE OUTLINE:

Unit: I Principles of Event Management: Historical Perspective, Introduction to

event Management, Size & type of event, Event Team, Code of ethics,

Principles of event Management, concept & designing, Analysis of

concept, Logistics of concept, Feasibility, Keys to success, SWOT

Analysis

Unit: II Event Planning and Management: Aim of event, develop a mission,

Establish Objectives

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Preparing event proposal, Use of planning tools, Protocols, Dress codes,

staging, staffing, Leadership, Traits and characteristics

Unit:III Event Marketing and Advertising: Nature of Marketing, Process of

marketing Marketing mix, Sponsorship, Image, Branding, Advertising

Publicity and Public relations

Unit:IV Basic Event Accounting: Budget, breakeven point, cash flow analysis,

Profit & loss statement, balance sheet, panic payments, financial control

system

Unit:V Event safety and Security: Security, Occupational safety, crowed

management, Major risks and emergency planning, Incident reporting,

emergency procedures

Suggested Reading:

• Tulsian P C – Business Organisation & Management

• Prasad L.M.- Principle of management

• Successful Event Management By Anton Shone & Bryn ParryEvent Management

By Lynn Van Der Wagen & Brenda R Carlos.

• Successful Event Management By Anton Shone & Bryn Parry

Course Advisor:

Prof. Dr. Sanjay Bhayani, Department of Business Management, Saurashtra

University, Rajkot

Dr. Vedant Pandya, Department of Business Administration, M. K. Bhavnagar

University, Bhavnagar

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Module-IV:

Public Speaking Preamble:

This course prepares students for a variety of academic and other situations in which

formal presentations are required. Topics will include cultural conventions and

speech, perceptions of others, verbal and nonverbal messages, and techniques of

oral presentation and persuasion. Students will learn how to research, outline, and

deliver short, informal presentations as well as longer speeches.

This course will provide the SSCCMians the opportunity to develop and strengthen

skills in preparing and presenting public oral presentations in a variety of situations. It

can also sharpen their skills in critical listening. While theoretical foundations for the

methods taught can be included, this is a practice-oriented course. Speaking clearly

and comfortably in public is a valuable and often essential skill to possess. This

course aims to provide students with a basic background in the theories and

principles of public speaking, as well as practical experience with the basic types of

speeches. Although some of students might find the emphasis on performance

frightening or frustrating, the rewards for acquiring public speaking skills are many.

Objectives:

� To become aware of personal speech habits and characteristics.

� To increase students confidence.

� To improve posture, voice, diction and other mechanics of speech.

� To develop speech preparation and presentation techniques, audience

awareness and self-awareness.

� To cultivate poise and self-confidence.

� To present a variety of speeches (informative, persuasive, demonstrative,

special occasion, etc.)

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COURSE OUTLINE:

Unit: I Basic Communication Theory, Introductions, Speeches, Special Occasion

Speech Due Outline & Bibliography due

Unit: II Persuasive Speaking, Challenges and Designs

Unit:III Speaking in Groups, Organizing the Speech, Types of Organizational

Arrangements, Outlining the Speech

Unit:IV Using Presentation Aids in the Speech, Designing Presentations Aids,

Using Presentation Software, Methods of Delivery, The Voice/Body in

Delivery

Unit:V Developing Supporting Material, Locating Supporting Material, Using the

Internet to Support your Speech

Suggested Reading:

• Public Speaking, Osborn & Osborn 8th Edition

Course Advisor:

Shri Vinodbhai Amalani, Former Director, SBI Training Centre, Bhavnagar

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Module-V:

Competitive Entrance Test Coaching Preamble:

After passing out from class 12, students have to decide for their further course of

study on the basis of their aptitude and interest. The most common choice is

graduation in Science, Management, Humanities or Commerce from various

colleges and universities of India. But there are many national level competitive

exams that students can appear for to achieve a better career prospect. The course

is designed to develop Mathematical aptitude, scientific and reasoning skills, logical

thinking and problem-solving skills of the student at early stage and prepare them for

future competitive exams. This course is synchronized with college education hence

prepare for both college and competitive exams. This helps students to take early

lead, prepare them in gradual and systematic manner for high level competitive

exams and avoid stress and time pressure in subsequent years.

Objectives:

� To prepare students for the future.

� To impart knowledge on which students can build bright career.

� To enhance the skill of understanding the application of concepts

� To develop logical and analytical thinking.

� To survive in the competitive educational world.

� To build a strong foundation for a career.

COURSE OUTLINE:

Unit: I Science, Maths, Computer, Humanities etc.

Unit: II Reasoning / Intelligence, Reading skills

Unit:III General Knowledge, Current Affairs,

Unit:IV Speed Test, Interview Skills, Mock Test

Unit:V Language Learning

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Suggested Reading:

• A Modern Approach to Verbal & Non-Verbal Reasoning, R.S. Aggarwal

• India's Struggle for Independence: 1857-1947 by Bipin Chandra

• Quantitative Aptitude for Competitive Examinations by R S Aggarwal

Course Advisor:

Shri Rajoobhai Andharia, PASS Academy, Bhavnagar

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Module-VI:

Start-Up Development Preamble:

The aim is to help entrepreneurs get their ideas and ventures to the next level

through structured learning.

Objectives:

� To Understand the dynamic role of entrepreneurship and small businesses

� To organize and manage a Small Business

� To make financial planning and control

� To learn forms of ownership for Small Business

� To make strategic marketing planning

� To start new product or service development

� To create business plan

COURSE OUTLINE:

Unit: I Concepts and frameworks

Unit: II IDEA VALIDATION

Idea Identification and Assessment

Unit:III FINANCE & LEGAL

Building a Legal Foundation, Understanding Finance Basics

Introduction to Business Planning

Unit:IV PITCHING & FUNDING

Fundraising & Valuation

Unit:V Creativity & Concepts

Suggested Reading:

Byrd Megginson, Small Business Management an Entrepreneur’s Guidebook 7th ed.

PUBLISHER McGraw-Hill, Irwin.

Course Advisor:

Prof. Dr. A. Kumar, Head & Dean, Department of Business Administration, M. K.

Bhavnagar University, Bhavnagar