1.Social Media Boot Camp PRESENTER: JEFF DEHAVEN 1Monday, September 23, 13

2. Meet Jeff 2Monday, September 23, 13 3. Meet Jeff 28-year old Saginaw resident (Midland native) 2Monday, September 23, 13 4. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years 2Monday, September 23, 13 5. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR 2Monday, September 23, 13 6. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi 2Monday, September 23, 13 7. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media 2Monday, September 23, 13 8. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media Currently adopting a child on social media 2Monday, September 23, 13 9. Meet Jeff 28-year old Saginaw resident (Midland native) Worked in social media for 10 years Serves as president of Social Media Club GLBR Serves as regional lead for SMAMi Had wedding sponsored in 2012 via social media Currently adopting a child on social media Fun Fact: Placed 32nd in 2007 LG text message competition 2Monday, September 23, 13 10. Agenda 3Monday, September 23, 13 11. Agenda Understanding all aspects of social media 3Monday, September 23, 13 12. Agenda Understanding all aspects of social media Determine which social media platforms to be in 3Monday, September 23, 13 13. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy 3Monday, September 23, 13 14. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics 3Monday, September 23, 13 15. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories 3Monday, September 23, 13 16. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories Biggest mistakes I see 3Monday, September 23, 13 17. Agenda Understanding all aspects of social media Determine which social media platforms to be in Creating a strategy Measuring metrics Success stories Biggest mistakes I see How social media impacts consumers buying decisions 3Monday, September 23, 13 18. Cont. Agenda 4Monday, September 23, 13 19. Cont. Agenda Integrating other platforms 4Monday, September 23, 13 20. Cont. Agenda Integrating other platforms Tools 4Monday, September 23, 13 21. Cont. Agenda Integrating other platforms Tools Resources 4Monday, September 23, 13 22. Cont. Agenda Integrating other platforms Tools Resources Hands on 4Monday, September 23, 13 23. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A 4Monday, September 23, 13 24. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A Reach me 4Monday, September 23, 13 25. Cont. Agenda Integrating other platforms Tools Resources Hands on Q&A Reach me 4Monday, September 23, 13 26. Understanding all aspects of social media 5Monday, September 23, 13 27. What is social media? 6Monday, September 23, 13 28. Social Media Denition 7Monday, September 23, 13 29. Digitized World of mouth 8Monday, September 23, 13 30. 9Monday, September 23, 13 31. Website vs Social Media 10Monday, September 23, 13 32. Customer Service Better overa! experience for their customers, while creating a HUGE savings for the companies who use this key function eectively. 11Monday, September 23, 13 33. Page Policy To set precedence for how page wi! function and operation. 12Monday, September 23, 13 34. Why Social Media? 13Monday, September 23, 13 35. Why Social Media? Most effective marketing tool 13Monday, September 23, 13 36. Why Social Media? Most effective marketing tool Cuts down on production process 13Monday, September 23, 13 37. Why Social Media? Most effective marketing tool Cuts down on production process Always on 13Monday, September 23, 13 38. Why Social Media? Most effective marketing tool Cuts down on production process Always on Allows your customers to fuel improvements 13Monday, September 23, 13 39. Why Social Media? Most effective marketing tool Cuts down on production process Always on Allows your customers to fuel improvements The conversation is already happening its vital to be involved 13Monday, September 23, 13 40. Mobile 14Monday, September 23, 13 41. Mobile Make sure your catering to your mobile audience 14Monday, September 23, 13 42. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly 14Monday, September 23, 13 43. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct elds 14Monday, September 23, 13 44. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct elds Encourage Check-ins 14Monday, September 23, 13 45. Mobile Make sure your catering to your mobile audience Create tab that are mobile friendly Input your contact information in the right correct elds Encourage Check-ins Twitter Header is a must 14Monday, September 23, 13 46. Understanding each platform Each one has its own impact, purpose, function, features and possibilities. 15Monday, September 23, 13 47. The Right Platform 16Monday, September 23, 13 48. The Right Platform Facebook will hit all demo & give you the most interaction 16Monday, September 23, 13 49. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. 16Monday, September 23, 13 50. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) 16Monday, September 23, 13 51. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos 16Monday, September 23, 13 52. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms 16Monday, September 23, 13 53. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms LinkedIn young-mid business level, sharing resume info 16Monday, September 23, 13 54. The Right Platform Facebook will hit all demo & give you the most interaction Twitter will hit high school, college, tech & dabblers. Pinterest will be primarily females (DIY, crafts, foodies etc.) YouTube will hit all ages, best way to share online videos Tumblr & Instagram younger demo, photo sharing platforms LinkedIn young-mid business level, sharing resume info Google+ mostly tech and younger, very inactive space 16Monday, September 23, 13 55. Facebook 17Monday, September 23, 13 56. Facebook Most powerful social media platform to date (over 1.15 billion users) 17Monday, September 23, 13 57. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users 17Monday, September 23, 13 58. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features 17Monday, September 23, 13 59. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic 17Monday, September 23, 13 60. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top 17Monday, September 23, 13 61. Facebook Most powerful social media platform to date (over 1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Must used platform overall within the GLB Region 17Monday, September 23, 13 62. LIVE DEMO 18Monday, September 23, 13 63. Campaigns 19Monday, September 23, 13 64. Campaigns 20Monday, September 23, 13 65. More Foot Trafc 21Monday, September 23, 13 66. More Foot Trafc 662 shares 21Monday, September 23, 13 67. More Foot Trafc 662 shares 79 post likes 21Monday, September 23, 13 68. More Foot Trafc 662 shares 79 post likes 88 new fans 21Monday, September 23, 13 69. More Foot Trafc 662 shares 79 post likes 88 new fans 59,532 post impressions 21Monday, September 23, 13 70. More Foot Trafc 662 shares 79 post likes 88 new fans 59,532 post impressions SOLD OUT bags! 21Monday, September 23, 13 71. Customer Acquisition 22Monday, September 23, 13 72. Customer Acquisition 649 comments 22Monday, September 23, 13 73. Customer Acquisition 649 comments 1.048 post likes 22Monday, September 23, 13 74. Customer Acquisition 649 comments 1.048 post likes 1,486 new fans 22Monday, September 23, 13 75. Customer Acquisition 649 comments 1.048 post likes 1,486 new fans 4,303 shares 22Monday, September 23, 13 76. Customer Acquisition 649 comments 1.048 post likes 1,486 new fans 4,303 shares 282,866 post impressions 22Monday, September 23, 13 77. Customer Acquisition 649 comments 1.048 post likes 1,486 new fans 4,303 shares 282,866 post impressions Fans base has spiked ever since 22Monday, September 23, 13 78. More Fans 23Monday, September 23, 13 79. More Fans 737 new fans 23Monday, September 23, 13 80. More Fans 737 new fans Highest attendance at annual fundraiser 23Monday, September 23, 13 81. More Fans 737 new fans Highest attendance at annual fundraiser Most revenue collected 23Monday, September 23, 13 82. Best Practices Passionate content creators 24Monday, September 23, 13 83. Best Practices 25Monday, September 23, 13 84. Best Practices 26Monday, September 23, 13 85. Best Practices 27Monday, September 23, 13 86. Best Practices 28Monday, September 23, 13 87. Best Practices 29Monday, September 23, 13 88. Best Practices 30Monday, September 23, 13 89. Best Practices 31Monday, September 23, 13 90. What your eyes are drawn to when you look at a FB page 32Monday, September 23, 13 91. Biggest Mistakes Not allowing fans to post on wall 33Monday, September 23, 13 92. Biggest Mistakes Non-benecial cover photo 34Monday, September 23, 13 93. Biggest Mistakes Unrecognizable prole picture 35Monday, September 23, 13 94. Biggest Mistakes Visual post not properly sized 36Monday, September 23, 13 95. Solutions 37Monday, September 23, 13 96. Solutions http://bit.ly/TvobSu 37Monday, September 23, 13 97. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13 98. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13 99. Solutions http://bit.ly/TvobSu www.facebook.com/TimelineDimensions 37Monday, September 23, 13 100. Biggest Mistakes Posting irrelevant content 38Monday, September 23, 13 101. Biggest Mistakes Not replying back to fans comments on your page 39Monday, September 23, 13 102. Biggest Mistakes Not monitoring your page 40Monday, September 23, 13 103. Biggest Mistakes Not having your page support other campaigns 41Monday, September 23, 13 104. Biggest Mistakes Trying to capitalize on certain events 42Monday, September 23, 13 105. Its All About Content Content is KING Relevant post that will guarantee: Likes, Comments, Shares Simple, right to the point copy Visual images that grabs attention Hashtag needs to be in every post 43Monday, September 23, 13 106. Different posting styles 44Monday, September 23, 13 107. Twitter 45Monday, September 23, 13 108. Twitter 500 million total users 45Monday, September 23, 13 109. Twitter 500 million total users Over 200 million monthly mobile active users 45Monday, September 23, 13 110. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis 45Monday, September 23, 13 111. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery 45Monday, September 23, 13 112. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery Easy to pinpoint audience to @ handle & # hashtags 45Monday, September 23, 13 113. Twitter 500 million total users Over 200 million monthly mobile active users Sharing bite size informations on a more frequent basis Big on customer recovery Easy to pinpoint audience to @ handle & # hashtags She whats buzzing with Trends 45Monday, September 23, 13 114. LIVE DEMO 46Monday, September 23, 13 115. Best Practices 47Monday, September 23, 13 116. Best Practices 48Monday, September 23, 13 117. Best Practices 49Monday, September 23, 13 118. Best Practices 50Monday, September 23, 13 119. Measuring Metrics 51Monday, September 23, 13 120. Measuring Metrics Must use Facebook Insights 51Monday, September 23, 13 121. Measuring Metrics Must use Facebook Insights Facebook weekly email updates 51Monday, September 23, 13 122. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social 51Monday, September 23, 13 123. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social Post by post analytics 51Monday, September 23, 13 124. Measuring Metrics Must use Facebook Insights Facebook weekly email updates Sprout Social Post by post analytics bit.ly 51Monday, September 23, 13 125. Create A Strategy 52Monday, September 23, 13 126. Create A Strategy Only 17% see post organically 52Monday, September 23, 13 127. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm 52Monday, September 23, 13 128. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests 52Monday, September 23, 13 129. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers 52Monday, September 23, 13 130. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals 52Monday, September 23, 13 131. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals Campaign development 52Monday, September 23, 13 132. Create A Strategy Only 17% see post organically Facebook EdgeRank Algorithm Contests Facebook Offers Impactful visuals Campaign development Mix up content styles 52Monday, September 23, 13 133. LIVE DEMO 53Monday, September 23, 13 134. Pinterest 54Monday, September 23, 13 135. Pinterest 40 million users 54Monday, September 23, 13 136. Pinterest 40 million users The fastest growing social media platform of all time 54Monday, September 23, 13 137. Pinterest 40 million users The fastest growing social media platform of all time Its all about visuals 54Monday, September 23, 13 138. Pinterest 40 million users The fastest growing social media platform of all time Its all about visuals You nd recipes, crafts, DIY, and ideas 54Monday, September 23, 13 139. Pinterest 40 million users The fastest growing social media platform of all time Its all about visuals You nd recipes, crafts, DIY, and ideas Visually appealing images 54Monday, September 23, 13 140. Pinterest 40 million users The fastest growing social media platform of all time Its all about visuals You nd recipes, crafts, DIY, and ideas Visually appealing images All pins should have a caption and web link 54Monday, September 23, 13 141. LIVE DEMO 55Monday, September 23, 13 142. YouTube 56Monday, September 23, 13 143. YouTube 1 billion users 56Monday, September 23, 13 144. YouTube 1 billion users 4 billion views a day 56Monday, September 23, 13 145. YouTube 1 billion users 4 billion views a day 2nd largest search engine 56Monday, September 23, 13 146. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds 56Monday, September 23, 13 147. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds Short 1-2 minutes videos 56Monday, September 23, 13 148. YouTube 1 billion users 4 billion views a day 2nd largest search engine Video content of all kinds, and I mean all kinds Short 1-2 minutes videos Tagging in each photo with relevant description 56Monday, September 23, 13 149. LIVE DEMO 57Monday, September 23, 13 150. Tools 58Monday, September 23, 13 151. Tools Facebook Scheduler 58Monday, September 23, 13 152. Tools Facebook Scheduler Sprout Social Scheduling 58Monday, September 23, 13 153. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App 58Monday, September 23, 13 154. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App Boost Post & Sponsored Tweets 58Monday, September 23, 13 155. Tools Facebook Scheduler Sprout Social Scheduling Facebook Page Manager App Boost Post & Sponsored Tweets https://www.facebook.com/page_guidelines.php 58Monday, September 23, 13 156. LIVE DEMO 59Monday, September 23, 13 157. Resources 60Monday, September 23, 13 158. Resources mashable.com 60Monday, September 23, 13 159. Resources mashable.com socialmediaexaminar.com 60Monday, September 23, 13 160. Resources mashable.com socialmediaexaminar.com Ofcial social channels pages (facebook.com/facebook) 60Monday, September 23, 13 161. Resources mashable.com socialmediaexaminar.com Ofcial social channels pages (facebook.com/facebook) socialmediatoday.com 60Monday, September 23, 13 162. Resources mashable.com socialmediaexaminar.com Ofcial social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats 60Monday, September 23, 13 163. Resources mashable.com socialmediaexaminar.com Ofcial social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats socialtimes.com 60Monday, September 23, 13 164. Resources mashable.com socialmediaexaminar.com Ofcial social channels pages (facebook.com/facebook) socialmediatoday.com LinkedIn chats socialtimes.com search.twitter.com 60Monday, September 23, 13 165. How To Do It All? 61Monday, September 23, 13 166. How To Do It All? Get a team developed 61Monday, September 23, 13 167. How To Do It All? Get a team developed Break up responsibilities 61Monday, September 23, 13 168. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media 61Monday, September 23, 13 169. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week 61Monday, September 23, 13 170. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week Use visual platforms to get great photos (Tumblr, Pinterest, and Instagram) 61Monday, September 23, 13 171. How To Do It All? Get a team developed Break up responsibilities Schedule time to get on social media Create content in one setting per week Use visual platforms to get great photos (Tumblr, Pinterest, and Instagram) Tell your personal story 61Monday, September 23, 13 172. Local Groups 62Monday, September 23, 13 173. Local Groups Social Media Club Great Lakes Bay 62Monday, September 23, 13 174. Local Groups Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint 62Monday, September 23, 13 175. Local Groups Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint Social Media Association of Michigan 62Monday, September 23, 13 176. Upcoming Events 63Monday, September 23, 13 177. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School 63Monday, September 23, 13 178. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School Facebook for Business - October 14 - Heritage High School 63Monday, September 23, 13 179. Upcoming Events Facebook for Personal Use - October 7 - Heritage High School Facebook for Business - October 14 - Heritage High School Social Technology Conference - Nov 22 - SVSU 63Monday, September 23, 13 180. 64Monday, September 23, 13 181. Reach Me 65Monday, September 23, 13 182. Reach Me Jeff DeHaven 65Monday, September 23, 13 183. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 65Monday, September 23, 13 184. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 65Monday, September 23, 13 185. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven 65Monday, September 23, 13 186. Reach Me Jeff DeHaven jeff@bluethumbdigital.com 989.430.3009 facebook.com/jeffdehaven twitter.com/jeffdehaven 65Monday, September 23, 13