sven hamrefors
DESCRIPTION
TRANSCRIPT
Value Chain
• The activities build the chain• Actors not easily substituted• Barriers of entry• Stability in action inhibits change• Institutionalization• High efficiency but low effectiveness
A B C D CUSTOMER
Up-streams Down-streams
The Times They are Changing...
• Higher demand for performance/cost ratio• Operational knowledge more important as
production factor• ICT as a connecting factor• So, everybody are seeking for help...
and...
The world becomes more complex and value networks emerge where the
actors are constructed by the logic of the network
A
B
C
D
E
F
G CUSTOMER
Up-streams Down-streams
Implications
• Low barriers of entry• High risk of non-voluntary exit• Old “truths” are dismissed• Institutions fall• Less stability• More dependency• Higher speed• Innovation becomes more important and so does
communication...
The Name of the Game:Positioning
• Understand the potential of a position• Influence the network• Exceed expectations
Co-ordination &Performance
Down-streams
Communicative Leadership
Ideological positioning
Broaden, balance
Broaden, balance
Contextual positioning
Co-ordination &Performance
Up-streams
A combination of ideological & contextual leadership
Contextual positioning
Ideological Leadership
• Create the vision• Enabling the vision in the moment• Live the vision• Enable direct performance
Contextual Leadership
• Understanding of context• Support the ideological leadership• Relationship development• Communicative strength of the organisation
The Mission
Take responsibility for thecommunicative ability of the
organisation
Process
Structure
Social interaction
Environmentalinfluence
Aiming to support conceptual focus & variability in action
System Designer
Mediator Coach
Influencer
Contextual Leadership
The System Designer
Mission: To develop the communicative efficiency in processes and structures
• Influencing early in the development• Balance operational and cognitive effects• Broaden system perspective
The Mediator
Mission: To lead the sense-making processcreating operational meaning
• Identify potential stakeholders of an issue• Analyse their rational• Activate the stakeholders• Initiate and lead the negotiation
The Coach
Mission: Develop the communication skills of others.
• Identify deficiencies• Analyse the situation• Give situational support• Integrate in system
The Influencer
Mission: Influence others to change of perspectives
• Mandate to be the “Jester in the Kingdom”• Good analysis of inclination to change• Efficient scanning• Constructive “manipulation”
You better start swimming or you sink like a stone,
´cause the times they are a´changingBob Dylan
What...
• ...signs of the change of value chains to value networks do you see?
What...
• ...are the challenges for your organisation?
What...
• ... potentials do you see for your professional role?
What...
• ...”communication darlings” will be altered or killed?