Download - Sven hamrefors
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Value Chain
• The activities build the chain• Actors not easily substituted• Barriers of entry• Stability in action inhibits change• Institutionalization• High efficiency but low effectiveness
A B C D CUSTOMER
Up-streams Down-streams
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The Times They are Changing...
• Higher demand for performance/cost ratio• Operational knowledge more important as
production factor• ICT as a connecting factor• So, everybody are seeking for help...
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and...
The world becomes more complex and value networks emerge where the
actors are constructed by the logic of the network
A
B
C
D
E
F
G CUSTOMER
Up-streams Down-streams
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Implications
• Low barriers of entry• High risk of non-voluntary exit• Old “truths” are dismissed• Institutions fall• Less stability• More dependency• Higher speed• Innovation becomes more important and so does
communication...
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The Name of the Game:Positioning
• Understand the potential of a position• Influence the network• Exceed expectations
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Co-ordination &Performance
Down-streams
Communicative Leadership
Ideological positioning
Broaden, balance
Broaden, balance
Contextual positioning
Co-ordination &Performance
Up-streams
A combination of ideological & contextual leadership
Contextual positioning
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Ideological Leadership
• Create the vision• Enabling the vision in the moment• Live the vision• Enable direct performance
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Contextual Leadership
• Understanding of context• Support the ideological leadership• Relationship development• Communicative strength of the organisation
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The Mission
Take responsibility for thecommunicative ability of the
organisation
Process
Structure
Social interaction
Environmentalinfluence
Aiming to support conceptual focus & variability in action
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System Designer
Mediator Coach
Influencer
Contextual Leadership
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The System Designer
Mission: To develop the communicative efficiency in processes and structures
• Influencing early in the development• Balance operational and cognitive effects• Broaden system perspective
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The Mediator
Mission: To lead the sense-making processcreating operational meaning
• Identify potential stakeholders of an issue• Analyse their rational• Activate the stakeholders• Initiate and lead the negotiation
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The Coach
Mission: Develop the communication skills of others.
• Identify deficiencies• Analyse the situation• Give situational support• Integrate in system
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The Influencer
Mission: Influence others to change of perspectives
• Mandate to be the “Jester in the Kingdom”• Good analysis of inclination to change• Efficient scanning• Constructive “manipulation”
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You better start swimming or you sink like a stone,
´cause the times they are a´changingBob Dylan
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What...
• ...signs of the change of value chains to value networks do you see?
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What...
• ...are the challenges for your organisation?
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What...
• ... potentials do you see for your professional role?
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What...
• ...”communication darlings” will be altered or killed?