Tierre Le®

Michele Haltenhof&

Khourin Wilkins

Why Tierre Le® exists?• As founders of the company

we chose the name Tierre Le® which means Earth bound in French

• The name embodies the purpose of our brand

• Our mission is to create eco-trendy apparel that utilizes materials from the Earth, can be returned to Earth and supports communities of the Earth

Business ModelOur business is centered around providing quality

apparel that reduces our footprint through fabrications sourced and manufacturing

processes.

How will this happen?-Maintaining key relationships with our partnerships and consumers

-Our resources consist of fabrications that are completely sustainable, manufacturers with eco friendly processes and our customer and workforce

-Our key activities lie in the events that will take place and our messaging as a brand through online presence and through leadership in the apparel industry

-Through our business model, the goal is to create an affordable eco-trendy line for our consumer, provide quality customer service and remain true to our first key partners – the planet and its communities present and future

Key Activities

• ECO Designs• ECO fabric & trim R&D• ECO Cost• Management• Production• Tech Design• ECO Market research• Create branding

opportunities• Merchandising

Key Activities Insight

Creates the future and sustainability of the business

– Source recycled materials, organic fibers, and natural dyes to protect our environment

– Maintain the possible lowest costs to ensure retail price points are at a great price

– Designs are a the top of current trends, fashion trendsetters will acknowledge business strategy and keep the reputation of the brand strong

Business Partners

-ECO friendly fabrics are the wave for the future. We will increase business success, and brand awareness by partnering with Businesses who are ECO friendly, taking into consideration our environmental protection and ones own health. We like to minimize emissions and harm to the environment

-The way to achieve this is by using the three R’s: reduce, reuse and recycle

-ECO Ventures Group Inc. is an ECO friendly business venture. The company specializes in growing minerals, renewable energy and other resource needs

Eco Ventures Group Inc.

“Eco Friendly”“Economically Sound”

Business Partners -Libolon is a yarn

manufacturing facility where they use recycled bottles and crush them to introduce eco friendly fabric

-See below are a list of brand fiber companies we have partnered with

Libolon:

http://www.libolon.com/historical.php

Example: Recycled Polyester cycle

Business Partners -US textile

manufacturer of warp knits, circular knits and woven fabrics. This facility produces sustainable fibers such as: recycled polyester, Bamboo, and hemp.

-They ensure profitability by putting people first.

Green Textiles

Key Resources

• Quality eco-friendly materials• Collaborative vendors for

manufacturing• Local communities • Graphic designers• Stake holders• Advertisers• Social media outlets• Sustainable businesses and

organizations

Solution to the problem-Our solution to saving the environment and increasing

customers satisfaction is to have the right resources and back up resources, and increase knowledge as to where they came from and how they are saving the environment.

ECO friendly fabrics: Bamboo – Has become widely known for its luxurious softness, smooth hand,

flowing and gentle drape. Its cheaper than cashmere, so this will create a greater profit for our company. These fabrics will be free of pesticides, chemical fertilizers or

herbicides. It contains a substance that makes it antimicrobial Organic cotton – Are grown without toxic pesticides or fertilizers. Must be grown

in a soil that has been free of chemicals for three years before the cotton can be planted on it

Optional fabrics: Organic Wool – Is grown in Sonoma County, California. Raised chemical-free,

light-weight wool fabrics are naturally moisture-wicking, odor-resistant, and breathable.

Hemp – Requires no chemical, and pesticides. Used to create strong sturdy, soft, and delicate fabrics. It is a renewable resource that can be ready as little as

100 days and is the most versatile fiber

Upcycling :”Eco-Friendly: What's better than reusing those pesky plastic bottles? Repurposing

them into clothes that fit your healthy lifestyle saves on landfill, oil, and other well-known harmful environmental effects of all those bottles we throw away. Plastic can be recycled into many fitness-specific clothes, from cycling shorts to socks. In fact, it takes about 20 bottles to make one bike shirt, so the practice of upcycling can have a major impact on the environment.”

Solution to the problem

Natural Dyes:-Plant-based, vegetable pigments provide desired color-Natural dyes-mainly from plant and other organic

sources-Muslims, silk, and cotton work best for natural dyes.

We have located a company in Nashville, TN called Artisan Natural Dyeworks-They use plant and earth

based dyes, such as the sun to oxidize the color of the cloth

Target Customer

Tierre Le’s lady is between 20 -30 yrs oldRepresent diverse demographics Socially and environmentally connectedWorking professional / entering the workforceFashion forward trendsetters.

We advertise in our “fashion spread” magazines about our refreshing lifestyle and what it means to save the environment and our own health.

-Coupons are distributed to those who sign up to our latest gossip. We spread our brand through social medias, such as Facebook, Twitter, and youtube, to promote and send out a message.

Tierre Le’s Value to the consumer

Products Quality apparel made of sustainable

fabrications

locally manufactured apparelOnline “look book”

Create positive awareness of social, economic and environmental

challenges through design

Services Provide on-trend and affordable

apparel for women

Customer-centric service

Easy online shopping /free shipping in the US- rates apply

internationally

Retail store in NYC

Frequent sales on apparel

YouTube video of “what’s trending today”

Consumer buy-back option (company assist with responsible disposal

Market

Top ten Eco-friendly U.S Cities:• New York City• Los Angeles• Philadelphia• Atlanta• Washington, D.C.• Dallas• Austin• Houston• San Francisco

According to the 2010 census there were 7,252,871 women in NYC between the ages of 18-44. This represents an estimate of the potential market in the borough of Manhattan alone

Further insights into Tierre Le® business model

Revenue Model:• As a company that will sell apparel

via online and in 1 retail location (NYC) the models utilized will be merchant and manufacturer.

• Merchant: (catalog-web based only, click &mortar)

• Manufacturer: (Purchase, branded integrated content)

Revenue models detailed

-Catalog will be exclusively online to reduce costs and minimize paper usage and waste- customers will purchase items online globally

• Click & Mortar provides customers the ability to not only shop online, but also in our retail store

• Purchase provides the consumer with a direct sale through the website

• Brand Integrated content will set us apart from other apparel companies in that we will deliver a consistent message around sustainability

Why invest in Tierre Le?

• fashionstyleidea.com- images• http://www.nytimes.com/roomfordebate/

2012/07/30/responsible-shoppers-but-bad-citizens/the-power-of-environmentally-conscious-shopping

• http://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf