sustainable business model canvas
DESCRIPTION
TRANSCRIPT
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Introduction to Sustainable Business Model Design
“do good, make money”
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process
2 prototyping alternatives “what could be”
3 cross disciplinary evaluation options
4 elaborate, calculate & test
1 understanding the business model canvas
focus of workshop
next steps project
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Business Model
what...?
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Business Model
…describes the concept of how an organisation creates, delivers and captures value.
Osterwalder, A. (2009) Business Model Generation
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Sustainable Business Model
what...?
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Sustainable Business Model
+ …aims to do ‘the right thing’ ���besides ‘doing things right’.���(people, planet, profit balanced)
Jansen, B., van Lieshout, M. (2010) Producten worden diensten: een duurzame waardepropositie voor Vlaanderen!
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Introduction to �Business Model Canvas
Simple but Genius
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Business Model Canvas
www.businessmodelgeneration.com
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Business Model Canvas +
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#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER
unique assets
unique offer
unique combination
of assets
bundle of products & services
#VALUE FOR BUSINESS
profit
Closed Loop
Reduce Negative Footprint
Healthy Positive
Footprint
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#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER unique offer
bundle of products & services
#VALUE FOR BUSINESS
profit
Closed Loop
Reduce Negative Footprint
Healthy Positive
Footprint
unique combination
of assets
+value cost cutting
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How do you determine �the right business model?
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3 objectives in mind
#VALUE FOR PEOPLE, PLANET
#VALUE FOR CUSTOMER
#VALUE FOR BUSINESS