sustainability of popular music festivals example of the sziget festival (hu) alice zoghaib, univ...
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![Page 1: Sustainability of popular music festivals Example of the Sziget Festival (HU) Alice Zoghaib, Univ Paris 8 European Festival Research Project Le Mans research](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649d415503460f94a1b31c/html5/thumbnails/1.jpg)
Sustainability of popular music festivals
Example of the Sziget Festival (HU)
Alice Zoghaib, Univ Paris 8European Festival Research Project
Le Mans research workshop, 18 Nov 2006
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Popular music festivals in Europe Challenges
• Growing number of pop. music festivals: supply exceeds demand (Latarjet report)
• Increasingly competitive environment: to increase audience, festivals compete for famous groups (fees take off)
• Public subsidies stagnate • Stronger need for private sponsors Pressure on programming quality
![Page 3: Sustainability of popular music festivals Example of the Sziget Festival (HU) Alice Zoghaib, Univ Paris 8 European Festival Research Project Le Mans research](https://reader035.vdocuments.mx/reader035/viewer/2022081519/56649d415503460f94a1b31c/html5/thumbnails/3.jpg)
Context of Hungarian music market
• Music diversity threatened - 5 American companies own 65% of music recording industry
• Smaller independent labels support alternative artists or those forbidden during communism (BAHIA, partner of Sziget)
• Public support (NKÖM) for music «creating national identity»: not for alternative music groups and festivals
Same problem for all alternative festivals in the EU:How to combine sustainability and quality
in a competitive environment ?
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Example of Sziget Festival
Objectives : • Created in 1992, this
festival aims at gathering European artists
• foster Balkan traditional and present music groups
Festival description: • One week • Theatre, dance, plastic
arts, alternative music, international groups
• 400 000 visitors• Sustainable festival
with strong artistic objectives
Relevant example for many festivals in Central Europe (Serbia...)
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Sustainability progressively achieved…
• Established in 1992: – 40 000 persons without advertising– Budapest lends the location for free
• 1995 Bankruptcy. Pepsi owns the festival until 2002 (sustainability achieved in 1997)
• 2003 : Sziget Kft’s created – Financial and programming autonomy (trusted to 5
Hungarian cultural actors such as Bahia) – Grocery (sponsoring contracts with suppliers, total control of
all the prices of goods offered on the festival site)– Diversification of partnerships and first public subsidies
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Balance between public and private funding
• Budget: 6.6*, profit: 0.2* • Revenue: 6.8*, of which:
– 60% ticket sales– 35% sponsors (advertising or trade fees) – 5% public subsidies for not-profit-making activities: 0.4*
(average amount per year) not inclusive free location (2*) ; exceptional contribution in 2003 (3*)
• Economic impact:– 1 HUF invested = 1,8 economic growth.– Visitors spending: 36*– Taxes for the state: 2.5*
*2005, in million Euro
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An organisation model for other festivals ?
• Budapest business journal: – “Sziget model sets profitable example” (sustainability,
external growth, unchanging % of Balkan artists – 40%)
• Progressive public support needed – At the creation (at least location) and throughout festival
expansion to avoid big sponsors ; cf. Latarjet report
• Sustainability and autonomy – Balance of private / public partnerships – Multi-sponsorship rather than few big sponsors
• Partnership delegation for international festivals:– Ex.: “Sziget France” created partnerships with AFAA,
SACEM, FCM, music press, transports…