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Survey of Modern Psychology Memory and Learning

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Page 1: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Survey of Modern Psychology

Memory and Learning

Page 2: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory

We will discuss:• Types of memory• Memory storage• Memory retrieval• Factors that influence memory

Page 3: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Types of Memory

• Implicit• Explicit• Episodic• Semantic• Short term memory• Long term memory• Flashbulb memory

Page 4: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Types of Memory

• Implicit– Memory that is not consciously recalled– For example, motor memory (typing, piano

playing)

• Explicit– Memory that needs to be consciously/purposely

recalled

Page 5: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Types of Memory

• Episodic– Memories of specific events– Personal memories– These involve the frontal lobe

• Semantic– General knowledge/factual knowledge

Page 6: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Types of Memory

• Short term memory– Working memory– Memory that is used in the present

• Long term memory– Memory of past events– Comparable to a hard drive

Metamemory – awareness of one’s own memory

Page 7: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Types of Memories

Flashbulb memories• High level of importance, high affective

response, distinctive• Increase in amount of information that’s

recalled• May also incorporate outside details

Page 8: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory Storage/Aids

• The short term memory can hold 7 +/- 2 items• Chunking – grouping items together to

remember them• Rehearsal – practicing or repeating the item to

be remembered• Dual coding – storing a memory in more than

one modality– Ex. The word “hat” and a mental image of a hat

Page 9: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory Aids - Rehearsal

• Maintenance rehearsal involves simple repetition

• Elaborative rehearsal is more complex, and uses the meaning to better understand the information

• Elaborative rehearsal is more effective

Page 10: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Effects in Memory

• Primacy effect – tendency to remember an earlier item

• Recency effect – tendency to remember a later (more recent) item

Page 11: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory Retrieval

Recognitioni.e., multiple choice

vs. Recall

Free recallvs.

Serial recall

Page 12: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory Retrieval Theories

• Spreading activation• Feature lists• Cognitive economy• Typicality effect• Schema

Page 13: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Spreading Activation

• Semantic memory as nodes in a network (set of related concepts)

• Every node is connected, issue of how direct or indirect the route is– Ex. table is easily connected to chair, but less

immediately connected to Yorkshire terrier. • The connection between table and Yorkie might be

“things that have four legs”

Page 14: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Feature Lists

• Each concept is a list of features, simple characteristics of the concept– Defining features are stored near the top of the

list• “Furniture” is a defining feature of “table”

• Feature comparison– For true/false statements, feature lists are

compared for overlap

Page 15: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Cognitive Economy

• Challenged other theories of memory storage and retrieval

• Said that memories should contain as little redundant information as possible

• Inheritance – the members of a category contain/inherit the properties of the category itself– Anything true of “animals” is true of dogs, cats,

etc.

Page 16: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Typicality Effect

• Degree to which an item is seen as typical or a central member of a category– Typicality effect: in “yes or no” tasks, a more

typical member of a category is judged faster– Ex. “is an ape a mammal” is judged faster than “is

a platypus a mammal?”

Page 17: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Schema

A stored framework or body of knowledge about a topic

• E.g., we have a schema of what happens when we go to a restaurant

• We sometimes use these to reconstruct a memory

Page 18: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Schemas - Research

• One group read a passage about a fictional character “Gerald Martin’s seizure of power”

• A second group read the same paragraph, but with the name “Adolf Hitler”

• After a waiting period, participants were shown a list of sentences and had to indicate whether each sentence was exactly the same, nearly the same, or very different from the original story.

Page 19: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Schemas - Research

• Participants who read the paragraph with the name Hitler rated sentences as “the same” more frequently when the sentence matched their existing knowledge about Hitler, even when the original passage did not include that information– E.g., “Hitler was obsessed by the desire to conquer

the world”

• The effect grew stronger after more time passed

Page 20: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

1. TransienceThe tendency to lose access to information across time,

whether through forgetting, interference, or retrieval failure

Page 21: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

2. Absent MindednessEveryday memory failures in remembering information

and intended activities, probably caused by insufficient attention or superficial, automatic processing during coding

Page 22: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

3. BlockingTemporary retrieval failure or loss of access, such as

the “tip of the tongue” phenomenon, in either episodic or semantic memory

Page 23: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

4. MisattributionRemembering a fact correctly from past experience but

attributing it to an incorrect source or context

Page 24: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

5. SuggestibilityThe tendency to incorporate information provided by

others into your own recollection and memory representation

Page 25: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

6. BiasThe tendency for knowledge, beliefs, and feeling to

distort recollection of previous experiences and to affect current and future judgments and memory

Page 26: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

The Seven Sins of Memory(Cognition Third Edition, Ashcraft)

7. PersistenceThe tendency to remember facts or events, including

traumatic memories, that one would rather forget. Failure to forget occurs because of intrusive recollections and rumination.

Page 27: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

False Memories

A false memory is a memory of something that did not happen

Page 28: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Examples of False MemoriesResearch

• Study in which participants studied a list of words including “bed,” “rest,” “awake,” and “pillow” (words highly associated with “sleep”)– In immediate free recall, 40% of participants

recalled seeing the word “sleep,” and were confident that it had been on the list

Page 29: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Examples of False MemoriesResearch

Researchers obtained a group of participants and asked the participants’ families for stories about 3 real childhood events and one false one about being lost in a mall.

– The families were instructed to make the false story seem plausible; for example, by using the name of a local mall

Page 30: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Examples of False MemoriesResearch

• Participants were asked to write more details about the events that they remembered – They wrote further details about all 4

• Later on, participants were told that one of the four stories was made up, and asked to guess which one that was– 80% did guess correctly, but until that time, with no

coercion, they believed that the event had happened – However, clarity was lower for this memory than the

real events

Page 31: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Memory in Eye Witness Testimony

The use of leading questions:Leading questions hint at what the answer

should be rather than what it really is

Page 32: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Research on Eye Witness Testimony - Loftus

• Showed participants a video of a car accident and asked them to estimate the car’s speed– Participants were asked how fast the cars were

going when they hit each other.– Other groups had the word “hit” replaced with

“smashed,” “collided,” “bumped,” or “contacted”

Page 33: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Eye Witness Testimony - Loftus

• Participants who read more extreme verbs (smashed) estimated the speed as being higher

• In subsequent studies, participants who read the word “smashed” also recalled more damage

Page 34: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Factors Influencing Accuracy

People’s recollections are less influenced by leading questions if they are forewarned that interrogations can cause memory bias

Page 35: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Factors Influencing Accuracy

When the passage of time allows memories to fade, people are more likely to misremember

Page 36: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Factors Influencing Accuracy

Each time a memory is retrieved, it is reconstructed and then restored; this increases the chances of error

Page 37: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Factors Influencing Accuracy

Age – young children and adults over 65 may be more susceptible to influence and misinformation in their efforts to recall

Page 38: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Factors Influencing Accuracy

Confidence does not mean accuracy. People can be very confident in false memories

Page 39: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Interference in Memories

• Retroactive Interference– New information interfering with old information

• Proactive Interference– Old information interfering with the learning of

new information

Page 40: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Flaws in Memory

Memory impairment“A genuine change or aberration in memory of an

experienced event as a function of some later event”

Page 41: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Flaws in Memory

Misinformation acceptance– Accepting additional information as being part of

the earlier experience without actually remembering the information

– The memory becomes stronger over time

Page 42: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Flaws in Memory

Overconfidence in memory• Source memory – we have difficulty

distinguishing where the information came from– Can be influenced by our general knowledge of

the situation– We might remember blowing out birthday candles

even if it didn’t actually happen because it fits with our idea of what a birthday involves

Page 43: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Flaws in Memory

Processing fluency– How easily the information comes to mind• In the study with sleep related words, the word “sleep”

came to mind very easily, and therefore one would feel that it happened too easily and quickly for it to have been imagined

Page 44: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Flaws in Memory

Recovered memories• There’s an idea that a traumatic memory is

too harmful to remember, and therefore it’s “blocked out”– In reality, traumatic memories are likely to play

over and over in one’s mind– PTSD

Page 45: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Biases in Memory

Mood • Our mood changes how we interpret what’s

around us and form memories• Depressed people are more likely to have

negative memories, and are more likely to retrieve negative events

Page 46: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Biases in Memory

Expectancy• We remember events as being congruent with

our expectations– May be influenced by schemas

Page 47: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Biases in Memory

Self consistency• We remember ourselves as being more

consistent than we are• In successful relationships, people will

remember their initial evaluations of their partners as being more positive

Page 48: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Amnesia

Anterograde amnesia • Inability to form new memories• Research suggests that implicit memory is not

affected, only explicit– In studies, participants with anterograde amnesia

have been given tasks to solve, such as mazes– Although they do not remember having

completed the maze before, they solve it more quickly with each trial

Page 49: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Amnesia

Retrograde amnesia• Inability to access old memories– This generally applies to episodic memory rather

than semantic memory– A person with retrograde amnesia might cover for

their memory loss by using schemas

Page 50: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Learning

Page 51: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Conditioning

• Habituation– We are less likely to respond to a stimulus when it

becomes familiar• Ex. getting used to the sounds of traffic or a light bulb

humming

Page 52: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Classical ConditioningPavlov

• Noticed that dogs would salivate when they heard the sounds associated with their feeding

• Began ringing a bell immediately before feeding

• Dogs then learned to salivate when the bell rang

Page 53: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

ConditioningTerms

• Unconditioned stimulus (US) and unconditioned response (UR)– Ex. stimulus might be a loud noise, response is

flinching– Flinching is an innate response, and therefore

unconditioned• Conditioned stimulus (CS) and conditioned

response (CR)– Learned response– The CS begins as neutral and does not initially cause

the CR

Page 54: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Conditioning

• Pairs the US and CS to elicit the CR– i.e., pairing the US (food) with CS (bell) yielded the

CR of salivation

Page 55: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Conditioned Emotional Response

I participated in a study where I was hooked up to a sensor monitoring heart rate and a mechanism to give electric shocks

• Shocks were given when specific (neutral) pictures were shown

• Over time, seeing the picture induced an anxious response because I (or other participants) was expecting the painful shock

Page 56: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Extinction

If the CS is repeatedly given without the US, the CR will disappear

i.e., Bell but no food

Page 57: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Instrumental/Operative Conditioning

• Given a reward with a proper response– Ex. animal training – the dog gets a treat when it

sits

The idea behind operant conditioning is that there are consequences for a behavior

Page 58: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Shaping

Shaping – only giving the reward when the behavior comes closer to a desired result– First reward an animal for walking to a specific

corner of a cage– After it stays there all the time, reward it only

when facing a specific direction– Add that the animal needs to stand on its hind

legs to get the reward

Page 59: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Partial Reinforcement

Fixed ratio scheduleVs.

Variable ratio/partial reinforcement

Page 60: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Fixed Ratio Schedule

• Reward only after action is performed X number of times

• Ex. every three times you perform the chore of cleaning the bathroom, you get a new CD

Page 61: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Variable Ratio/Partial Reinforcement

• Reward comes after multiple attempts, but this is not a set number

• On average, the reward might come every 10 times, but that might mean the activity is performed 5 times one day but 15 times the next

Page 62: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Variable Ratio/Partial Reinforcement

• Behavior will be repeated because it is uncertain how many times you need to perform the activity for the reward

This is the idea behind slot machines – the reward is big and unpredictable

Page 63: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Aversive Conditioning

• Response causes an unpleasant stimulus– Ex. punishment– Escape response – makes the unpleasant stimulus

stop– Avoidance response – stops stimulus from

happening

Page 64: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Learned HelplessnessSeligman

Conducted studies with dogs• Dogs were divided into group A and group B• Both groups received shocks, and group A

could make them stop for both groups by pressing a button– Group B learned that they had no control over the

situation

Page 65: Survey of Modern Psychology Memory and Learning. Memory We will discuss: Types of memory Memory storage Memory retrieval Factors that influence memory

Learned HelplessnessSeligman

• Both groups of dogs were later given an avoidance learning task where they had to jump from one compartment to another to avoid shocks– Group A learned quickly, group B put in less effort

to learn to avoid the shocks and became passive• Group B had learned previously that they could not

control their environments and became passive – believing there was no point in trying