survey of internet usage trends in brics countries

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Survey of Internet Usage Trends in BRICs Countries

October 2011

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Table of Contents (question list)

1.

Please give the names of up to three websites you view when selecting a place to stay during overseas travel. (open‐ended question)

2.

Please give the names of up to three websites you view when making purchases online. (open‐ended question)

3.

What social media do you currently use? (SNS, micro blogs, video

and photograph publication media, check‐in media) Accessing either by PC or cell

phone, please select up to five modes of social media.

4.

Please tell us the average amount of time you spend using social

media (as well as each form of social media) every day.

5.

Please give the names of up to three social media services that you believe will become popular in the future.

* questions in red are available in complete version of report (see slide 15).

Copyright © 2011 WIP Japan Corp.. All rights reserved. 3

Summary of Survey

To gain an understanding of trends in internet usage in BRICs nations. Internet Survey

Brazil, India, Russia, China

Average men and women in their 20’s, 30’s, 40’s and over

200～205 individuals per country (total 810 people)June 6, 2011～July 12, 2011

1．Top market share overseas travel portal sites2．Top market share ecommerce sites3．Top market share SNS services4．SNS usage time-length 5．SNS predicted trends

Purpose:

Methodology：Target Countries：Target Demographic：Number of Respondents：Timeline：

Survey Content：


Demographics of Respondents

Brazil Russia

by age by age

by gender by gender

MaleFemale

ages 20~29ages 30~3940 and over


MaleFemale



ages 20～29 ages 30～39 ages 40 and over totalmale 36 33 32 101female 33 33 34 100total 69 66 66 201



Demographics of Respondents

India China

by age by age

by genderby gender

MaleFemale



MaleFemale



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What social media do you currently use? (SNS, micro blogs, video and photograph publication media, check-in media) Accessing either by PC or cell phone, please select up to five modes of social media.

Question 3

Please tell us the average amount of time you spend using social media (as well as each form of social media) every day.

Question 4


BrazilWhat social media do you currently use? (SNS, micro blogs, video and photograph publication media, check-in media) Accessing either by PC or cell phone, please select up to five modes of social media.

71.7 % Facebook(Sept 2011) New user registration has been greatest in India, with 2.86 million new registrants per month, with a total of over 26 million users. Currently India follows Mexico and the Philippines, coming in 8th place.

65.4 % Orkut

With 66 million users worldwide, Brazil, India, and America make up 90% of Orkut users. Furthermore, 90% of pageviews are said to be from Brazil. Currently operated by Google, the same account can be used to maintain both a Google and Orkut account.

55.1 % YouTubeVideo-sharing internet service currently operating on a global scale, available in 14 different languages. In 2006, YouTube was purchased by Google, however the brand name and service remain the same as before. A wide variety of videos can be viewed on the site, including music, sports, television shows etc.

30.2 % TwitterShort message micro blogging service. There are currently 100 million active users. As of September 2011 Twitter advertising has also been launched, and tweets from advertisers who are not being followed, are now reflected in the users’ timeline.

15.1 % 4sharedFile-sharing site. Users often use the site for its video, music and image file -sharing capabilities. Brazilian users account for 14% of all users. The site is particularly popular with younger people under 25 years old.

The 205 participants responded as illustrated below

(total number of responses: 636)

unit: participant

*The following is an explanation of the response rates we received among the 205 participants for each of the respective media below.

other

no particular site


BrazilPlease tell us the average amount of time you spend using social media (as well as each form of social media) every day.

Number of Responses (Total number of responses: 620)

unit: participant

The average daily usage time for each form of social media.

unit: minutes

The average daily usage time for Facebook was particularly high at 75.2 minutes, exceeding both the India and Russia Facebook average length of use. Of those social media modes who experienced the highest rates of use, Orkut and 4shared reflected high average daily length of usage as well.

Total

9Copyright © 2011 WIP Japan Corp.. All rights reserved.

RussiaWhat social media do you currently use? (SNS, micro blogs, video and photograph publication media, check-in media) Accessing either by PC or cell phone, please select up to five modes of social media.

67.7 % Vkontakte

The SNS holding the top market share in Russia. The typical user is a lower middle class male high school graduate aged under 35. Among both male and female users, singles represent the vast majority.

63.2 % OdnoklassnikiA Russian SNS, often used for contac t between classmates. The average user age ranges from 25~35, and the ratio of single to married users is about 1:1.

49.3 % YouTubeVideo-sharing internet service currently operating on a global scale, available in 14 different languages. Google bought YouTube in 2006, effectively becoming the parent company.Of all foreign SNS media, YouTube has achieved the highest penetration in Russia.43.8 % FacebookThere are approximately 4,650,000 Facebook users in Russia (as of Oct. 2011). Less than 7% of the population is currently online, thus although the reach of Facebook may be increasing, it will experience a slow adoption rate.

16.9 % Twitter

The world’s leading micro-blogging site. As with Facebook, Twitter penetration in Russia is far below the average of developed countries.

The responses of 201 participants (total number of responses: 613)

unit: participant

* The following is based on usage rate responses of the 201 survey participants.

other

don’t use social media


RussiaPlease tell us the average amount of time you spend using social media (as well as each form of social media) every day.

Number of responses (total number of responses: 598)

unit: participant

The average daily usage rate for each form of media

unit: minute

The usage rates of Russian-based SNS are much higher than those of other countries.Vkontakte holds the top share, however Odnoklassniki has the longest average daily usage rate among its users.

Total


IndiaWhat social media do you currently use? (SNS, micro blogs, video and photograph publication media, check-in media) Accessing either by PC or cell phone, please select up to five modes of social media.

72.5 % Facebook

According to Socialbakers, there are currently 32 million Facebook users in India, and 7.3 billion users worldwide, making it the most widely used social media in the world. By country, India comes in third in terms of user base, after America and Indonesia.

58.3 % YouTubeWorldwide video-sharing service available in 14 different languages. While YouTube was purchased by Google in 2006, the service remains unchanged as a Google group company. In India, the Rajshri and Eros Entertainment channels broadcasting Bollywood movies, hold top ranks in terms of number of views.

55.4 % OrkutSocial media site operated by Google. Brazil and India account for approximately 88% of all users. There an estimated 100 million users worldwide.

35.8 % TwitterShort post micro blogging service. Communication takes place using short messages limited to 140 characters in length. Posts are displayed in real-time, appearing in chronological order.

14.7 % LinkedIn

LinkedIn boasts an overall user base of 100,000 users worldwide. The service focuses on professionals, business, employment opportunities and industry- specific expert discussions.


unit: participant

*The following is based on usage rate responses of the 204 survey participants.

otherdon’t use social media


IndiaPlease tell us the average amount of time you spend using social media (as well as each form of social media) every day.

Number of Responses (total number of responses: 602)

unit: participant

Average daily use time for each form of media

unit: minute

Social media services with the largest number of users were observed to also experience the longest average daily usage rates. Facebook as well as YouTube experienced higher rates than the overall social media daily average usage rates.

Total


ChinaWhat social media do you currently use? (SNS, micro blogs, video and photograph publication media, check-in media) Accessing either by PC or cell phone, please select up to five modes of social media.

50.5 % QZone（QQ空间）

Focusing primarily on blog and file-sharing functions, QZone currently has a user base of 460,000. The SNS service is operated by Tencent Corporation, which also operates the QQ messenger service, and a B2C net shop. QZone is particularly popular among the younger demographic.

47.0 % XinlangWeibo（新浪微博）

Often referred to as “China’s Twitter,” Xinlang Weibo is a short post-style microblog, allowing up to 140 characters per post. The service is operated by SINA Corporation, China’s largest advertising company, offering a wide range of services including a search engine, video sharing, BBS, dating, travel booking etc. services. Xinlang Weibo represents one of the many services offered on the Sina portal site.

38.0 % Renren（人人网）

Often regarded as “China’s Facebook,” There are 160 million registered Chinese users, with 30 million users active each month. Unlike Facebook, users are able to set the privacy level of their account.

33.5 % Kaixin Wang（开心网）

A social media characterized by posting of short blogs. Kaixin Wang was the first Facebook-style application to spread in the Chinese market. The company is known to have sued Renren, alleging unfair competition.

31.5 % Youku（优酷）

Often referred to as “China’s YouTube,” Youku is a video hosting site, characterized by hosting of videos with no duration/ length limits.


unit: participant

*The following is based on usage rate responses of the 200 survey participants.

other

don’t use social media


ChinaPlease tell us the average amount of time you spend using social media (as well as each form of social media) every day.

Responses (Total number of responses: 780)

unit: participant

Average daily use time for each form of media

unit: minute

The average daily length of social media usage reached 31.8 minutes, however the average daily lengths of use for QZone (QQ空间), Sina Weibo (新浪微博), and Youku (优酷) were higher than the total average SNS daily length of use.

Total


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Countries” .pdf presentation including the additional sections regarding online travel, ecommerce, and future expectations regarding SNS use in BRICs nations, please reply to [email protected] with the following information:

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market research (qualitative/ quantitative/ literature), Web Globalization, Translation etc.)

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survey of internet usage trends in brics countries

Business

checkin media

modes of social media

form of social media

brazilwhat social media

photograph publication

wip japan

country total

micro blogs