supplementary financial document for the 1q of the year ... · our tracks (2001－2010) p. 20 p. 9...

FIELDS CORPORATION

The greatest leisure for all people

Copyright 2010 FIELDS CORPORATION All rights reserved. 1


Supplementary Financial Documentfor the 1Q of the Year Ending March 31, 2011

August 5, 2010

Fields CorporationJASDAQ:2767

1st quarter

Fields Corporation

(4.2010 ～ 6.2010)

1st quarter

FIELDS CORPORATION



Index

41P.Change in Free Cash Flow

38P.Change in Quarterly Profit and Loss (Non-Consolidated)37P.Change in Quarterly Profit and Loss (Consolidated)

35P.Profit Return Policy

30P.Pachinko/Pachislot (PS) Field: Transition in the Number of Machines Sold29P.Total Sale Units of Evangelion Series

50P.Market Share by Manufacturers

33P.CSR Activities32P.Main Title of Pachislot Machines Sold (2001.3-2010.3)31P.Main Title of Pachinko Machines Sold (2002.3-2010.3)

44P.Income Structure of Pachinko/Pachislot Industry (2009)43P.Japanese Leisure Market

47P.Number of Pachinko Halls and Installed Machines Per Hall46P.Recent Trend of Pachinko/Pachislot Industry45P.Players in the Pachinko/Pachislot Industry

27P.Business Flow and Accounting Method of Merchandising RightsRegarding Pachinko/Pachislot Planning and Development

34P.Corporate Governance System

28P.Change of “Evangelion” Series

39P.Change in Financial Results (Consolidated)

36P.Financial Highlights

40P.Change in Assets/Liabilities, Net Assets (Consolidated)

48P.Unit Sales and Sales Amount of Pachinko/Pachislot Machines

42P.4. Appendix II (Market Data)

Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate 49P.25P.Accounting Method of Pachinko/Pachislot

26P.Glossary of Fields’ Pachinko/Pachislot Machine Sales

24P.Business Model （PS Planning, Development and Sales）23P.Status of Main Group Companies 22P.Introduction of New Group Companies 21P.Group Structure

16P.Change in the Number of Pachinko/Pachislot Machines Sold

17P.3. Appendix I

19P.Our Tracks (1988－2000)18P.Corporate Profile

20P.Our Tracks (2001－2010)

9P.Balance Sheets for the 1Q of the Year Ending March 31, 2011(Liabilities/Net assets)

10P.Statement of Cash Flows for the 1Q of the Year Ending March 31, 2011

8P.Balance Sheets for the 1Q of the Year Ending March 31, 2011 (Assets)

15P.Change in the Number of Machines Sold by Brand

6P.Reference: Results for the 1Q of the Year Ending March 31, 2011 (Non-Consolidated)

5P.Results for the 1Q of the Year Ending March 31, 2011 (Consolidated)

7P.Segment Information for the 1Q of the Year Ending March 31, 2011

11P.2. Supplementary Data for the 1Q of the Year Ending March 31, 2011

13P.Titles Sold and Press Released for the 1Q of the Year Ending March 31, 2011

12P.Number of Pachinko/Pachislot Machines Sold According to Title for the 1Q of the Year Ending March 31, 2011

14P.Number of Pachinko/Pachislot Machines Sold According to Manufacturer for the 1Q of the Year Ending March 31, 2011

1. Highlights for the 1Q of the Year Ending March 31, 2011 4P.

FIELDS CORPORATION



Business Scheme 2010

Source: Fields

FIELDS CORPORATION



Highlights for the 1Q of the Year Ending March 31, 2011

FIELDS CORPORATION



(1)

Results for the 1Q of the Year Ending March 31, 2011 (Consolidated)

Full-Year1st Half1Q

225.0

225.0

225.0

100.0

135.7

150.0

Achievement Against Initial Forecast (%)

[6.7]2,000

[13.3]4,000

[13.3]4,000

[33.3]10,000

[46.7]14,000

[100.0]30,000

Initial Forecast

120.680,000209.845,000133.1 21,34466,34224,52121,44416,038Net sales

[6.9][10.0][6.9][5.0][-][10.2][29.4]

[13.8][20.0][11.8][11.7][4.5][23.6][53.1]

[13.8][20.0][11.0][12.2][5.6][25.1][53.2]

[25.6][22.2][24.9][28.3][51.5][36.0][24.2]

[39.4][42.2][35.9][40.5][57.1][61.1][77.3]

206.3

178.2

167.1

129.5

144.9

YOY (%)

4,500

9,000

9,000

10,000

19,000

[100.0]

Revised Forecast*

4,711

8,519

8,524

3,877

12,402

[100.0]

1QResults

(273)

1,090

1,368

12,628

13,997

[100.0]

1Q-3QResults

Year Ending March 31, 2011

167.2

141.7

135.4

109.3

117.1

YOY (%)

5,500

11,000

11,000

20,500

31,500

[100.0]

Forecast

Year Ended March 31, 2010

2,181

5,051

5,386

7,722

13,109

[100.0]

1st HalfResults

1,477

2,518

2,348

5,314

7,663

[100.0]

Results

31.4

29.6

27.5

137.1

61.8

YOY (%)

3,289Net income

26,889Gross profit

7,761

8,124

18,764

[100.0]

Full-YearResults

SG&A expenses

Ordinary income

Operating income

(*) Revision to the forecast for the first half of the year ending March 31, 2011 have been made as of August 4, 2010.

Source: Fields

(Unit: Million yen)[Percentage of net sales]

FIELDS CORPORATION



[Percentage of net sales] (Unit: Million yen)

(1)Full-Year1st Half1Q

[8.1]5,500

[16.2]11,000

[16.2]11,000

[24.3]16,500

[40.4]27,500

[100.0]68,000

Forecast

[8.7]2,000

[17.4]4,000

[17.4]4,000

[34.8]8,000

[52.2]12,000

[100.0]23,000

Initial Forecast

110.8197.6165.238,000122.8 18,31061,35720,972 19,23314,905Net sales

[11.8][7.4][7.4][4.6][16.0][34.5]

[23.7][13.7][14.4][10.3][30.5][58.8]

[23.7][13.0][14.0][9.1][29.7][57.9]

[21.1][22.8][25.9][50.4][33.9][22.0]

[44.7][35.7][39.9][59.4][63.6][79.8]

225.0

225.0

225.0

100.0

141.7

Achievement Against Initial Forecast (%)

4,500

9,000

9,000

8,000

17,000

[100.0]

Revised Forecast*

5,134

8,761

8,623

3,277

11,901

[100.0]

1QResults

963

2,168

1,901

10,563

12,465

[100.0]

1Q-3QResults


121.2

124.6

127.6

103.9

112.3

YOY (%)

146.6

153.6

157.6

122.7

139.0

YOY (%)


3,070

5,861

5,712

6,520

12,233

[100.0]

1st HalfResults

1,362

2,505

2,375

4,166

6,542

[100.0]

Results

26.5

28.6

27.5

127.1

55.0

YOY (%)

4,538Net income

24,493Gross profit

8,830

8,618

15,875

[100.0]

Full-YearResults

SG&A expenses

Ordinary income

Operating income

Source: Fields

Reference: Results for the 1Q of the Year Ending March 31, 2011(Non-Consolidated)

(*) Revision to the forecast for the first half of the year ending March 31, 2011 have been made as of August 4, 2010.

FIELDS CORPORATION



79.899393124Mobile Field

95.44951,821519Mobile Field

-(55)(70)58Other Field

465.51,173619252Other Field

27.5-

26.9

-

27.4

133.1-

130.9

97.0

127.8

YOY (%)

8,124(7)

8,131

(324)

8,133

66,342(895)

67,237

2,416

62,379

Full-Year Results

(64)(96)Sports Entertainment Field

2,34826

2,322

2,343

21,344(74)

21,418

548

19,201

1Q Results *


8,524(104)8,629

8,543

16,038(329)

16,368

565

15,029

1Q Results


Operating income

Sports Entertainment Field

TotalElimination or incorporationSubtotal

Pachinko/Pachslot (PS) Field

TotalElimination or incorporationSubtotal

Pachinko/Pachslot (PS) Field Net sales

Segment Information for the 1Q of the Year Ending March 31, 2011

* The results of Tsuburaya Productions Co., Ltd. and Digital Frontier Inc. have been included in the consolidated segment of “Other Field” since the 1Q of the year ending March 31, 2011.

Source: Fields

(Unit: Million yen)

FIELDS CORPORATION



Balance Sheets for the 1Q of the Year Ending March 31, 2011(Assets)

81,32924,63412,578

(114)4,8277,8652,3332,094

2399,7213,5516,170

56,694(355)6,5251,520

33,08815,916

At March31, 2010

68,45827,89912,925

(181)5,3057,8014,9512,0682,883

10,0213,8356,186

40,559(252)7,5931,899

21,8629,457

At June30, 2011

(12,871)3,265

347(67)478(64)

2,618(26)

2,644300

28416

(16,135)103

1,068379

(11,226)(6,459)

Increase/Decrease

Increase in assets due to acquiring Tsuburaya Productions Co,. Ltd. and Digital Frontier Inc. as the Company’s subsidiariesOther

Land

Inventories

Increase in deferred tax assetsOtherAllowance for doubtful accounts

Investment securities

Other

Increase in goodwill due to acquiring Tsuburaya Productions Co,.Ltd. and Digital Frontier Inc. as the Company’s subsidiariesGoodwill

Other

Decrease in accounts receivable –trade from pachinko/pachislot machine sales

Notes and accounts receivable—trade

Total intangible fixed assets

Total assetsTotal fixed assets

Total investments and other assets

Total tangible fixed assets

Total current assetsAllowance for doubtful accounts

Decrease due to payment of income tax and acquisition of shares of subsidiariesCash and cash equivalents

FactorsAssets

Source: Fields

(Unit: Million yen)

* “Other” is calculated as the other items deducted from the total figure on this sheet

FIELDS CORPORATION



Balance Sheets for the 1Q of the Year Ending March 31, 2011(Liabilities/Net assets)

68,45841,564

217(1,042)

(1,042)42,389(1,785)28,231

7,9947,948

26,8934,5113,2211,290

22,3815,3921,097

877

15,015

At June30, 2011

Decrease due to payment of income tax, etc.(2,465)3,562Accrued income taxes

(12,871)377

95(366)

(366)648

0648

00

(13,248)216436

(220)(13,464)

439

157

(11,595)

Increase/Decrease

720Corporate bonds redeemable within 1 year

Increase due to posting 1Q net income 27,583Retained earnings

7,948Common stock7,994Capital surplus

(1,785)Treasury stock41,741Total shareholders’ equity

(676)Unrealized holding gain on available-for-sale securities

(676)Total valuation and translation differences

122Minority interest41,187Total net assets81,329Total liabilities and net assets

40,141Total liabilities4,295Total fixed liabilities

Increase due to adjustment for changes of accounting standard for asset retirement obligation2,785OtherDecrease due to redemption of corporate bonds1,510Corporate bonds

35,845Total current liabilities4,953Other

Decrease in account payable –trade from pachinko/pachislot machine sales26,610Notes and accounts payable—trade

FactorsAt March31, 2010Liabilities and Net assets

Source: Fields

(Unit: Million yen)

* “Other” is calculated as the other items deducted from the total figure on this sheet

FIELDS CORPORATION



Year Ending March 31, 2011Year Ended March 31, 2010

14,76711,181

3,585

(2)

(1,028)

(131)

4,748

1Q

(1,209)(738)(300)

(1,649)(366)(242)

(12,079)10,803(3,473)

9,40715,906Cash and cash equivalents at end of period15,90611,181Cash and cash equivalents at beginning of period(6,498)4,725Increase (decrease) in cash and cash equivalents

(3)(4)Effect of exchange rate changes on cash and cash equivalents

Repayment of short-term borrowingsDividends paidRedemption of corporate bonds

(2,318)(2,687)Cash flows from financing activities

Expenditure for purchase of shares of subsidiaries on change to scope of consolidationPurchases of investment securitiesExpenditure for loans

(2,478)(1,011)Cash flows from investing activities

Decrease in notes and accounts payable-tradeDecrease in notes and accounts receivable-tradeIncome taxes paid

(1,698)8,429Cash flows from operating activities

1Q FactorsFull-Year

(1,698)

8,429

4,748

(2,478)(1,011)

(131)

(2,318)(2,687)(1,028)-4,000

0

4,000

8,000

CF from operating activities CF from investing activities CF from financing activities

Statement of Cash Flows for the 1Q of the Year Ending March 31, 2011

Source: Fields

(Unit: Million yen)

1Q of the Year Ending March 31, 2011Year Ended March 31, 20101Q of the Year Ended March 31, 2010

FIELDS CORPORATION



Supplementary Data for the 1Q of the Year Ending March 31, 2011

FIELDS CORPORATION



※Bracketed titles were released in the previous 4Q and are still on sale.* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.* The figures for cumulative machines sold were as of July 31, 2010.

CumulativeMachines Sold

1QMachines SoldTitleManufacturerRelease

Over 80,000(On sale)4,846Neon Genesis Evangelion—Die Spur der SEELEBistyMarch

Over 49,000(On sale)21,570Onimusha: Dawn of DreamsRodeoMarch

105,538Total number of pachinko/pachislot machines sold

64,892Total number of pachinko machines sold

40,646Total number of pachislot machines sold

677

13,553

8,808

56,084

GameraRodeo

Pachislot machines

Others

13,600June

Others

BistyJune

Pachinko machines

Over 200,000(On sale)CR Evangelion—Evangelical of the Beginnings

※

(Unit: Machines)

Number of Pachinko/Pachislot Machines Sold According to Title for the 1Q of the Year Ending March 31, 2011

Source: Fields

FIELDS CORPORATION



Titles Sold and Press Released for the 1Q of the Year Ending March 31, 2011

・Employing new high-quality images from the 2009 movie Evangelion: 2.0 You Can (Not) Advance.

・Featuring the greatest number of effects in the series and realizing the unique world and fascinating storyline of the movies by the cutting-edge visual effects with the pachinko game functions

■CR Evangelion—Evangelical of the Beginnings

Released in June

Pachinko machines Pachislot machines

・To be released as the light ver. of “CR Shimizu no Jirocho –The Bonds of Life” sold in January 2010

■CR Shimizu no Jirocho Light ver.

・Released as the 2nd title in Rodeo’s 10th Anniversary series・Realizing the destructive power of Gamera with the vigorous

visual effect with the latest 3DCG, with the concept of the pachislot machine anyone can enjoy play it

■Gamera

・Employing content from the animation series “Magical Shopping Arcade Abenobashi” produced by GAINAX Co., Ltd.

・Realizing the game features anyone can enjoy and including the parody elements from other animations

■Magical Shopping Arcade Abenobashi

©GAINAX/アベノ橋製作委員会 ©FIELDS

1Q

Titles press released for the 2Q

1Q

©カラー ©Bisty

©角川映画 ©1995 角川映画 NH©1996 角川映画 NHFN ©1999 角川映画TNHN

©Sammy ©RODEO

Titles press released for the 2Q

On going sale titles from the previous fiscal year

©GAINAX・カラー/Project Eva. © カラー©Bisty

©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy「新鬼武者」は株式会社カプコンの登録商標です。

Source: Fields

・The machine has a new special body depicting the world ofEvangelion that has overwhelming presence

・The machine employs the images from the Rebuild of Evangelionmovies, including material freshly adopted from the newestinstallment of the series, Evangelion: 2.0 You Can (Not) Advance

■ Neon Genesis Evangelion—Die Spur der SEELE

Released in March

Released in March

・First Pachislot machine from Rodeo’s 10th anniversary year ・Offering “endless expectations,” which is created by a highly

sophisticated game of the lavish storyline and diverse patterns of play

■ Onimusha: Dawn of Dreams

Released in June

Released inAugust

Released inAugust

(As of July 31, 2010)

FIELDS CORPORATION



6779,2974,2722,1671,6271,231Others

-4,90881,1521093,639Olympia

35,12328,76227,1991,498-65Rodeo

＜ Pachislot Machines＞

4,84676,17974,990-691,120Bisty

64,892330,73448,75315,69722,193244,091Total number of pachinko machines sold

105,538

40,646

6,885

58,007

1QResults

Year Ending March 31,2011

449,880

119,146

43,857

286,877

Full-YearResults

20,514

4,817

8,034

7,663

3QResults

250,146

6,055

8,056

236,035

1QResults


155,222

106,469

5,737

43,016

4QResults

23,998Total number of pachinko/pachislot machines sold

1,805Total number of pachislot machines sold

22,030Others

163Bisty

＜Pachinko Machines＞

2QResults

Number of Pachinko/Pachislot Machines Sold According to Manufacturer for the 1Q of the Year Ending March 31, 2011

Source: Fields

(Unit: Machines)

FIELDS CORPORATION



544,321

511,247484,534

331,205

79,711

127,670

41,536 35,123

211,612

285,758

366,619329,965

262,087

62,853

6,570

44,929 8,313

447

40,38119,988

18,586

27,135

7,562

0

100,000

200,000

300,000

400,000

500,000

600,000

Year Ended March 31,2006





1Q of the Year EndingMarch 31, 2011

Sammy Group SANKYO Group Olympia Other manufacturers

449,880

28,762

363,056

4,908

53,134

105,538

Change in the Number of Machines Sold by Brand

(1)

(1)(1)

Source: Fields

(Unit: Machines)

Olympia Co., Ltd., was included in Other manufacturers in and before the year ended March 2006, therefore there is a difference between the figures announced in the past for said company and those presented here.

FIELDS CORPORATION



544,321

511,247484,534

331,205

40,646

214,660

165,424

210,553

128,680 119,146 64,892

329,661

345,823 273,981

202,525

330,734

0

100,000

200,000

300,000

400,000

500,000

600,000






1Q of the Year EndingMarch 31, 2011

Pachislot machines Pachinko machines

449,880

105,538

330,734

119,146

Change in the Number of Pachinko/Pachislot Machines Sold

Source: Fields

(Unit: Machines)

FIELDS CORPORATION



Appendix I

FIELDS CORPORATION



Corporate data

＜Regional Offices＞Hokkaido-Tohoku, North Kanto, Tokyo, Nagoya, Osaka, Chugoku-Shikoku, Kyushu

JASDAQ 2767Securities exchange

Total number of shares issued and outstanding: 347,000(Treasury stock: 14,885)Stock information

637（Non-Consolidated）, 1,098（Consolidated）Number of employees

＜Branch Offices＞Sapporo, Sendai, Aomori, Takasaki, Niigata, Koriyama, Tokyo,Western Tokyo, Chiba, Saitama, Yokohama, Tsukuba, Nagoya,Mie, Shizuoka, Osaka, Kyoto, Kobe, Kanazawa, Hiroshima,Yamaguchi, Matsuyama, Fukuoka, Saga, Kumamoto, Kagoshima

Regional Offices and Branch Offices

・Fields Jr. Corporation・Japan Sports Marketing Inc.・Lucent Pictures Entertainment, Inc.・FutureScope Corporation・Tsuburaya Productions Co., Ltd.・Digital Frontier Inc. and 8 other companies

Consolidatedsubsidiaries

¥7,948.03 millionCommon stock

Planning, development and sales of pachinko/pachislot machinesMain businessactivities

・Rodeo Co., Ltd.・Kadokawa Haruki Corporation・HERO’S and 3 other companies

E Space Tower, 3-6, Maruyama-cho, Shibuya-ku, Tokyo150-0044, Japan

June 1988 (Started business as TOYO Shoji Co., Ltd. in 1983)

FIELDS CORPORATIONhttp://www.fields.biz/

Address of theHead office

Establishment

Company name

Equity methodcompanies

Financial institutions 9.48%

Securities companies 1.38%

Other companies 21.03%

Foreign companies and others7.58%

Individuals and others 56.24%

Principal shareholders

Corporate Profile

(As of June 30, 2010)

1.72%5,982Trust & Custody Services Bank, Ltd.(Securities investment trust account)

4.29%14,885Treasury Stock

1.30%4,500Takashi Oya

3.72%12,898The Master Trust Bank of Japan, Ltd.(Trust account)

3,500

4,735

16,000

36,128

52,050

86,750

Number ofshares held

NCT Trust and Banking Corporation(Securities investment trust account)

Japan Trustee Services Bank, Ltd.(Trust account)

Mint Co.

Takashi Yamamoto

SANKYO CO., LTD.

Hidetoshi Yamamoto

Shareholders

4.61%

1.37%

1.01%

10.41%

15.00%

25.00%

Percentage ofoutstandingshares held

Treasury stock 4.29%

Number of shareholdersby category

(As of March 31, 2010)

Source: Fields

FIELDS CORPORATION



Our Tracks (1988－2000)

Pachinko/Pachislot related business Group related business

■ Started to sell Rodeo’s pachinko/pachislot machines as a sales channel of Rodeo Co., Ltd.

■ Obtained ISO9002: 1994

■ Nationwide expansion: to Tohoku, Chugoku, Shikoku, Kansai■ Established a sales tie-up with a pachinko/pachislot machine

manufacturer Sammy Corporation■ Launched ‘Pachinko Information Station,’ a CS service

for the industry in collaboration with Mitsui & Co., Ltd.

■ Established branch offices in Tokyo■ Merged Leisure Nippon Newspaper Company and launched a new

industrial vision■ Launched the ‘Hall TV’ system to support pachinko hall

management

■ Established in Nagoya to sell pachinko/pachislot machines

1992

1995

1999

2000

1988

Aim

ing to distribute pachinko/pachislot machines m

ore widely

Source: Fields

FIELDS CORPORATION



■ Established business tie-up with KYORAKU SANGYO

■ Launched a full-scale collaboration with Olympia Co., Ltd., for aGold Olympia brand

■ Established G&E Corporation via joint investments of Sammy Corporation, SANKYO CO., LTD. and Fields Corporation

■ Released the first machine made via a full-scale collaboration with Bisty Co., Ltd.

■ Listed on JASDAQ■ Released Sammy pachinko machines exclusively for Fields■ Established business tie-up with the SANKYO Group and Bisty Co.,

Ltd.

■ Consolidated Fields Jr. Corporation as a subsidiary■ Invested in Rodeo Co., Ltd.■ Obtained ISO9001: 2000

■ Renamed Fields Corporation

■ Merger of White Trash Charms Japan Co., Ltd., and Fields PicturesCorporation

■ Completion of liquidation of thinkArts Co., Ltd.■ Sale of D3Inc. to NAMCO BANDAI Games Inc.■Consolidated Tsuburaya Productions Co., Ltd. as a subsidiary of the

Company■ Consolidated Digital Frontier Inc. as a subsidiary of the Company■ Established a new joint investment publishing company HERO’S with

Shogakukan Creative Inc.

■ Invested in D3 Publisher Inc.

■ Consolidated D3 Publisher Inc. and White Trash Charms Japan Co.,Ltd. as a subsidiary of the Company

■ Invested in Kadokawa Haruki Corporation■ Invested in and consolidated J. Sakazaki Marketing Ltd. as a

subsidiary of the Company■ Established Japan Sports Marketing Inc.

(Merger of three subisduary companies)

■ Established Professional Management Co., Ltd., and Total WorkoutCorporation

■Consolidated Shin-Nichi Technology Co., Ltd. as a subsidiary of theCompany

■ Invested in Bbmf Magazine, Inc. and SPO Inc.

■ Established Ildel Corporation and Haruki Fields Cinema Fund■ Launch of Lucent Pictures Entertainment, Inc.■ Consolidated EXPRESS Inc. as a subsidiary of the Company

■ Consolidated thinkArts Co., Ltd., Fields Pictures Corporation andFutureScope Corporation as a subsidiary of the Company

2002

2003

2004

2005

2001

2006

2007

2008

2009

2010

Source: Fields

Toward a fabless m

anufacturerTow

ard a content providerN

ext

Pachinko/Pachislot related business Group related business

Our Tracks (2001－2010)

As a trailblazing creator pursuing m

ore entertaining pachinko/pachislot machines

FIELDS CORPORATION



Fields Corporation [2767]

Mobile Field

(50.0%)F Corporation

(35.0%)Rodeo Co., Ltd.

(100.0%)Shin-Nichi Technology Co., Ltd.

(100.0%)Fields Jr. Corporation

SANKYO CO., LTD.

KYORAKU SANGYO

Sammy Corporation

Businesspartner

Pachinko/Pachislot (PS) Field Other FieldSports Entertainment Field

EXPRESS Inc.

Japan Sports Marketing Inc.

(80.0%)

(61.8%)(83.3%)FutureScope Corporation (90.0%)Lucent Pictures Entertainment, Inc.

(90.0%)Haruki Fields Cinema Fund

(86.9%)Digital Frontier Inc.

(51.0%)Tsuburaya Production Co., Ltd.

(49.0%)HERO’S

(33.8%)Bbmf Magazine, Inc.

(33.3%)G&E Corporation

(31.8%)SPO Inc.

(30.0%)Kadokawa Haruki Corporation

Source: Fields

Group Structure

*The group structure shows our main consolidated and equity method companies.

(As of June 30, 2010)

FIELDS CORPORATION



Digital Frontier Inc. (Holding ratio：86.9%) HERO’S (Holding ratio：49.0%)

Tsuburaya Productions Co., Ltd. (Holding ratio：51.0%)

Introduction of New Group Companies

■Location 1-10-1 Hachimanyama, Setagaya-ku, Tokyo■Establishment April 1963■President Shinichi Ooka■Paid-in capital ¥310 million■Net sales ¥3,577 million (fiscal year ended July 2009)

Promoting usage of IP such as “Ultraman” for pachinko/pachislot machines, developing new visual image and products, expanding global business in order to increase profit.

■Location 1-1-71 Nakameguro, Meguro-ku, Tokyo■Establishment May 2000■President Hidenori Ueki■Paid-in capital ¥31 million■Net sales ¥1,707 million (fiscal year ended July 2009)

With leading technologies and facilities in the CG industry, Digital Frontier Inc. is a core driver in the Fields Group’s visual image production field.

■Location 3-6, Maruyama-cho, Shibuya-ku, Tokyo■Establishment April 2010■President Shinobu Miyake■Paid-in capital ¥10 million

Jointly established by Shogakukan Creative Inc., a group company of Shogakukan Inc. - which leads publishing industry in Japan.Planning to publish a new monthly comic magazine for youth different from all those that have gone before.

Ⓒ円谷プロ

Death Note Onimusha: Dawn of Dreams

© 2006「 DEATH NOTE 」FILM PARTNERS©大場つぐみ・小畑健 / 集英社

© CAPCOM CO.,LTD. 2005 ALL RIGHTS RESERVED.

Accelerating business in the entertainment field

Digital Frontier HERO’S

（Joint investment）

Tsuburaya Productions

(Consolidated subsidiary)

Acquired 3 entertainment companies as Fields Group companies in April 2010

Source: Fields

(Consolidated subsidiary)

FIELDS CORPORATION



Status of Group Companies

October 2006Mobile contents service provider and mail orderShibuya-ku, Tokyo6083.3FutureScope CorporationMobile Field

March 2005

March 2008

May 2005

January 2008

April 2010

April 2010

April 2010

December 2007

October 2007

December 2007

October 2005

March 2002

May 2009

January 2008

March 2002

Running fitness gymFukuoka-shi, Fukuoka30080.0EXPRESS Inc.

757

371

450

20

10

310

31

* 456

20

200

100

200

50

10

Paid-incapital

(Million yen)

Comic magazine and character contents planning, operation and production

Shibuya-ku, Tokyo49.0HERO’S

Publishing and selling books and magazines, etc.Chiyoda-ku, Tokyo33.8Bbmf Magazine, Inc.

Running business schools focused on entertainment fieldShibuya-ku, Tokyo33.3G&E Corporation

Movie planning, production and distributor, etc.Minato-ku, Tokyo31.8SPO Inc.

Planning, production, editing, publishing and selling books and magazines

Chiyoda-ku, Tokyo30.0Kadokawa Haruki Corporation

CG planning and productionMeguro-ku, Tokyo86.9Digital Frontier Inc.

Movie/TV planning and productionCharacter goods planning, production and sales

Setagaya-ku, Tokyo51.0Tsuburaya Productions Co., Ltd.

90.0

90.0

61.8

35.0

50.0

100.0

100.0

HoldingRatio

Movie productionShibuya-ku, TokyoHaruki Fields Cinema Fund

Planning, production and producing of animationsShibuya-ku, TokyoLucent Pictures Entertainment, Inc.

Other Field

Athletes management / Running fitness gymsShibuya-ku, TokyoJapan Sports Marketing Inc.Sports Entertainment Field

Pachinko/Pachislot machine development and manufacturingToshima-ku, TokyoRodeo Co., Ltd.

Pachinko/Pachislot machine planning and developmentShibuya-ku, TokyoF Corporation

Pachinko/ Pachislot machine developmentTaito-ku, TokyoShin-Nichi Technology Co., Ltd.

Pachinko/Pachislot machine maintenance, etc.Shibuya-ku, TokyoFields Jr. Corporation

Pachinko/Pachislot (PS) Field

Investment dateBusiness activitiesAddressCompany name

* investment

Source: Fields

FIELDS CORPORATION



Sammy groupRodeo

パチンコ

SANKYO groupBisty

パチンコ

KYORAKU SANGYO

（Rights/Product planning)

Pachinko halls

（保通協）(SECTA)*

(Development/Manufacturing) February 2008 Alliance

in progress(SECTA)*

(Development/Manufacturing)

(As of June 31, 2010)

©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy「新鬼武者」は株式会社カプコンの登録商標です。©角川映画 ©1995 角川映画 NH©1996 角川映画 NHFN ©1999 角川映画TNHN©Sammy ©RODEO

©カラー ©カラー・GAINAX ©Bisty©カラー ©Bisty©GAINAX・カラー/Project Eva. © カラー©Bisty©GAINAX/アベノ橋製作委員会 ©FIELDS

Pachislot(From 2003)

Pachislot(From 2000)

Pachinko(From 2003)

4Q of the year ending March 31, 2011The 1st title to be launched

(Sales agency)

TV/movies, animation, sports and other

Source: Fields

*Security Electronics Communications Technology Association

Business Model (PS Planning, Development and Sales)

FIELDS CORPORATION



Pachinko machines Pachislot machinesManufacturers フィールズ

Grossprofit

Commissionpayment

Manufacturers

Grossprofit

フィールズ

Machinesales

Cost of Machinespurchase

Grossprofit

Grossprofit

Source: Fields ©カラー ©カラー・GAINAX ©Bisty©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy「新鬼武者」は株式会社カプコンの登録商標です。

＜Price: 250,000-380,000 yen＞

＜Agency sales＞＜Distribution sales＞

Machinesales

Wholesales

＜Price: 350,000-450,000 yen＞

Accounting Method of Pachinko/Pachislot Sales (Image)

Commissionpayment

Manufacturingcost

AgencyCommission

salesManufacturing

cost

Commissionpayment

(Recorded in thefollowing month)

(Recorded in the month)

FIELDS CORPORATION



Glossary of Fields’ Pachinko/Pachislot Machine Sales

Pachinko machines（Some pachislot machines）

Pachinko halls (Pachinko/Pachislot users)

Pachislot machines

Fields

Payment of commission

Purchase of machinesAgency sales Distribution sales

Secondary agentDirect sales Indirect sales

Transport of machines（Direct）

Sales

Pachinko/Pachislot manufacturers

*1 *2

*3 *4

*1

*3

*2

*4

*5*5

Consignment

*5

： Direct sales by own sales forceDirect sales

： Direct transport of machines from manufacturers to Pachinko halls

Transport of machines

： Sales and profit by commissionAgency sales

： Indirect sales through secondary agentsIndirect sales

□Sales method Both agency and distribution sales activities are the same

： Sales and profit by purchase of machinesDistribution sales

Source: Fields

Transport of machines（Direct）

Remittance of sales amount

FIELDS CORPORATION



Balance Sheet

Profit and Loss

MG: Minimum Guarantee

OR: Over Royalty

Fields

Pachinko/Pachislot

manufacturers

Licensee

Asset(Advance payment formerchandising rights)

① Gainingmerchandising rights

② MG payment

③ Merchandising rights sales (Sub-licensing)

④MG receiving Sales/Cost(Merchandising rights sales/Cost)

⑤ OR receiving

⑥ OR payment

Sales(Merchandising rights sales)

Cost(Merchandising rights cost)

Decrease in asset(Advance payment formerchandising rights)

（Pachinko/PachislotMachines Sold)

Source: Fields

Business flow and Accounting Method of Merchandising RightsRegarding Pachinko/Pachislot Planning and Development (Image)

FIELDS CORPORATION



2004年3月期 Year Ended March 2010 Year EndingMarch 2011

Year Ended March 2009





Source: Fields

Over 200,000 machinesOn going sales

Change of “Evangelion” Series

CR Neon Genesis Evangelion＜December 2004＞

Second Impact＜February 2006＞

What’s Value of Miracle＜February 2007＞

The Angels Are Back Again＜January 2008＞

Premium Model＜May 2008＞

［Type less reliant on gambling nature］

The Beginning and the End＜April 2009＞

The Angels Are Back Again YF＜January 2010＞

［Type less reliant on gambling nature］

Evangelical of the Beginnings＜June 2010＞

125,000 machines 161,000 machines 187,000 machines 200,000 machines 50,000 machines 237,000 machines 24,000 machines

99,000 machines

‘Magokoro wo Kimini’＜July 2007＞

90,000 machines

That time has come, they’re waiting for us＜September 2008＞

23,000 machines

Neon Genesis Evangelion＜September 2005＞

Die Spur der SEELE＜March 2010＞

Over 80,000 machinesOn going sales

Pachinko machines

Pachislot machines

©GAINAX/Project Eva.・テレビ東京©GAINAX・カラー/Project Eva.©GAINAX・カラー/Project Eva. ©Bisty©カラー ©カラー・GAINAX ©Bisty©GAINAX・カラー/Project Eva. © カラー©Bisty© カラー ©Bisty

FIELDS CORPORATION



Total Sale Machines of Evangelion Series

122 212 287 292

673723

9841,184

0

500

1,000

1,500

Year endedMarch 31, 2005






Year endingMarch 31, 2011

Pachislot Pachinko

1,271

496

309

125

795

Over1,000,000 machines

Planned and sold 6 pachinko and 4 pachislot titles since the year ended March, 2005Total sale exceeded 1 million machines in the year ended March, 2010

©GAINAX・カラー/Project Eva. © カラー ©Bisty© カラー ©Bisty

Total over 1,470,000 machines

On going sales

Source: Fields

(Unit: Thousand machines)

935

FIELDS CORPORATION



18.4%

82,733

81.6%

367,147

28.3%

127,133

71.7%

322,747

26.5%

119,146

73.5%

330,734

449,880

Full-Year

Year EndedMarch 2010

17.1%

30,110

82.9%

145,626

61.8%

108,559

38.2%

67,177

63.3%

111,286

36.7%

64,450

175,736

2nd Half

19.2%

52,623

80.8%

221,521

6.8%

18,574

93.2%

255,570

2.9%

7,860

97.1%

266,284

274,144

1st Half

22.3%

47,302

77.7%

164,786

81.1%

171,968

18.9%

40,120

81.8%

173,503

18.2%

38,585

212,088

1st Half

20.9%

57,054

79.1%

215,392

12.8%

34,798

87.2%

237,648

13.6%

37,050

86.4%

235,396

272,446

2nd Half

21.5%

104,356

78.5%

380,178

42.7%

206,766

57.3%

277,768

43.5%

210,553

56.5%

273,981

484,534

Full-Year


2011

17.2%

18,148

82.8%

87,390

38.0%

40,097

62.0%

65,441

38.5%

40,646

61.5%

64,892

105,538

1Q

19.3%

63,918

80.7%

267,287

38.1%

126,039

61.9%

205,166

38.9%

128,680

61.1%

202,525

331,205

Full-Year


18.1%

39,280

81.9%

177,552

36.1%

78,340

63.9%

138,492

36.6%

79,293

63.4%

137,539

216,832

1st Half

21.5%

24,638

78.5%

89,735

41.7%

47,699

58.3%

66,674

43.2%

49,387

56.8%

64,986

114,373

2nd Half

24.4%22.4%27.0%25.6%24.2%29.2%

75.6%77.6%73.0%74.4%75.9%70.8%

31.5%20.7%44.7%34.6%28.8%48.5%

68.5%79.3%55.3%65.4%71.2%51.5%

32.4%20.9%46.4%39.4%33.7%53.4%

67.6%79.1%53.6%60.6%66.3%46.6%

124,95662,93762,019139,42292,95246,470Indirect sales

386,291218,503167,788404,899291,982112,917Direct sales

Direct/Indirect sales ratio

161,08058,354102,726188,189110,95477,235Distribution sales

350,167223,086127,081356,132273,98082,152Agency sales

Agency/Distribution sales ratio

165,42458,888106,536214,660129,61785,043Pachislot

345,823222,552123,271329,661255,31774,344Pachinko

Sales ratio

511,247281,440229,807544,321384,934159,387Number of machines sold

Full-Year2nd Half1st HalfFull-Year2nd Half1st Half



Source: Fields

(Unit: Machines)

Pachinko/Pachislot (PS) Field: Transition in the Number of Machines Sold

FIELDS CORPORATION



-CR Shimizu no Jirocho—The Bonds of Life23,000CR Neon Genesis Evangelion—The Angels Are Back Again YF

-CR GTO-CR Iron Chef

230,000CR Neon Genesis Evangelion—The Beginning and the End 3.2010

24,000CR Salaryman Kintaro3.200213,000CR GEN JU HAOU3.200324,000CR Ume Matsu Paradise

14,000CR FEVER KUNG-FU GAL40,000CR Rikidozan3.200427,000CR Sonic36,000CR CITY HUNTER

-11,000

124,00041,00010,00021,00039,00038,000

161,00027,000

-40,00011,000

187,000----

199,00051,000

-82,00021,000

-

Sold

CR PROJECT MINERVA

Olympia

-

Sold

25,00013,00030,000

---

29,000

-28,000

-

41,000

11,000

Sold

CR LINDACR Bakumatsu no kazeCR Ore no Sora

CR K-1 PREMIUM Dynamite!!CR AzumiCR Super JetterCR Sakigake!! Otoko Juku

CR Gamera Extreme BattleCR Salaryman Kintaro 2CR SEACOP

CR Sakura Taisen

CR Virtua Fighter

Sammy

CR FEVER TWINSCR Circuit e ikou!CR Neon Genesis EvangelionCR Kahara Tomomi to Minashigo Hatchi3.2005CR DaimajinCR Iijima Naoko no Casino BistyCR Marilyn MonroeCR Ashita ga arusa Yoshimoto WorldCR Neon Genesis Evangelion: Second Impact3.2006CR Shin Sangoku MusouCR Otoko Ippiki Gaki DaishoCR Aya MatsuuraCR WINKCR Neon Genesis Evangelion—Kiseki no Kachiwa3.2007CR LOONEY TUNES BIACR The Mask of ZorroCRA Felix the CatCR Tomb RaiderCR Neon Genesis Evangelion—The Angels Are Back Again3.2008CRA Neon Genesis Evangelion Premium ModelCRA Morning MusumeCR Seven SamuraiCR King KongCR Mystic Blue3.2009

Bisty

Source: Fields

Main Titles of Pachinko Machines Sold (3.2002-3.2010)

(Unit: Machines)

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.* Round down to the nearest 1,000.

FIELDS CORPORATION



-I am KONISHIKI75,000Neon Genesis Evangelion—Die Spur der SEELE-Hono-no Nekketsu Kyoshi-Aim for the Ace!-Saturday Night Fever 27,000Onimusha: Dawn of Dreams3.2010

-Lord of the Rings60,000Tomb Raider

29,00023,00032,00031,000

118,00017,00031,00043,000

--

53,00014,00052,000

-22,000

-61,00036,00029,000

120,000-

125,000

--

17,00048,000

--

10,00018,000

--

18,000

Ssold

-

-12,000

23,000

---

-99,000

-

90,000-

Sold

KAIZOKU

Fever NatsumatsuriDai Yamato

Neon Genesis Evangelion

ROCKY BALBOAGTOSHERLOCK HOUND

Morning MusumeNeon Genesis Evangelion—‘Magokoro wo Kimini’Beach Club

Neon Genesis Evangelion—That time has come, now they’re waiting for usKING KONG

Bisty

13,000

-

-

-30,000

-

--

Sold

Ougonshin

Mezase Dokidoki Zima

Geronimon S

LOONEY TUNES: BACK IN ACTIONKING OF MOUSEKarate-Baka Ichidai

Kaiketsu HarimauShin Sangokumusou

Olympia

GameraINDY JAWS 23.2001Oo-GameraDOUBLE CHALLENGESalaryman KintaroIchigeki Teio 23.2002GinginmaruCLUB RODEO TSalaryman Kintaro SSNOW KINGKAZENOYOUJINBOU3.2003YajyuSloter KintaroCharlie’s AngelsJET SET RADIOWANTOUCHABLE (Sammy)Gamera-High Grade Vision3.2004Umematsu Dynamite Wave!KaijiOnimusha 33.2005Dokonjo GaeruOre no Sora3.2006

DokabenPREMIUM DynamiteSakigake!! Otoko Juku3.2007Devil May Cry 3Cream StewThe Mask of ZorroVirtua FighterTenka Muteki! Salaryman Kintaro3.2008Sonic LiveTenchi wo KurauKaiji Act 23.2009

Rodeo

Source: Fields

* Regarding the titles of pachinko/pachislot machines for which the number of machines sold was less than 10,000, the number of machines sold was not released.* Round down to the nearest 1,000.

Main Titles of Pachislot Machines Sold (3.2001-3.2010)

(Unit: Machines)

FIELDS CORPORATION



■ Activities・Corporate code of conduct established

The guidelines were published in a portable handbook and distributed to employees

・Internal controlDeveloping a management structure geared for further growth

・Quality managementIn order to provide clients with superior service quality, we view sales activities as synonymous with service quality, we acquired and renewed “ISO 9001:2000”

・Information security managementAs we continuously strengthen its security measures to earn the trust of society and our customers, we acquired and renewed “ISO27001:2005”

“THE LEGEND CHARITY PRO-AM TOURNAMENT”

May 8-9, 2010DateProceeds from entree fee, charity auction, sale of tickets to the venue were donatedDetailsChiba Children’s HospitalJapan Leukemia Research FoundChildren’s Cancer Association of Japan

Donations

Charity golf tournament supportTopic 3

Sales cars : 209Object

September 2009-June 2012 DurationReduction in CO2 by 480t a year （Equivalent to CO2 absorption of 30,000 cedar trees）Effect

Introduction of Eco-CarTopic 5Replacement (and reduction) of printers with the energy-saving models. Adoption of printers with a secure function as a part of the information security promotion activity.

Activities

Reduction in CO2 by 6.6t a year.（Equivalent to CO2 absorption of 470 cedar trees）Effect

Introduction of energy-saving printersTopic 4

Our corporate activities and CSR should be one and the sameBasic approach to CSR

Employs people with disabilities in Okinawa to promote the employment for the people with disabilitiesKeeps the social responsibility through offering the employment opportunities and a comfortable working place to people with disabilities

Activities

1 April, 2010 (Opening ceremony: 5 April, 2010)Establishment Date

Business of data imputing, etc of office related mattersBusiness Activities

Establishment of Okinawa working centerTopic 2

July 21-23, 2010Renewed Date

Renewed ISO27001/ISMS certificateTopic 1

Information security management system

Renewed ISO/IEC 27001:2005／JIS Q 27001:2006(Information Security Management System) certificateDetails

August 24, 2007Registration Date

Source: Fields

CSR Activities

FIELDS CORPORATION



Corporate Governance System

Board of Directors

Chairman and CEO/President and COO

Business operating divisions

Board of Executive Officers

Board of Statutory Auditors

Independent auditors

General Meeting of Shareholders

Nomination and removal

Internal Audit Office

Report

AuditCooperation

Internal auditAccounting audit

Nomination/Rejection of nomination/Approval of removal/

Confirmation of accounting audit/Verification of independence

Fields Corporation has identified its corporate philosophy as providing “The Greatest Leisure for All People,” and has established a basic management policy of continuously enhancing corporate value. To realize this basic policy, enabling corporate governance system functions is considered to be one of our key management issues. We enhance our corporate governance system by advancing reforms in our management structures and institutions specifically within the framework of the Board of Directors, the Board of Statutory Auditors, the Independent Auditor and the Board of Executive Officers.

Basic approach to corporate governance

Source: Fields

Nomination and removal Nomination and removal

Nomination and removal

Report

Report

Report

Cooperation

Cooperation

FIELDS CORPORATION


Copyright 2010 FIELDS CORPORATION All rights reserved. 35Source: Fields

332,115

336,357

347,000

45.9

1,503

3,289


347,000

347,000

347,000

29.5

1,561

5,296


347,000

347,000

347,000

37.4

1,388

3,710


27.2－Payout ratio (%)

1,4951,534Total dividend

5,500(1,481)Net income

336,357

347,000

347,000

Year Ended March31,2009

332,115As of 1st Half(excluding treasury stock)

332,115

347,000

Year Ending March 31,2011 Forecast

As of Full-Year(excluding treasury stock)

Total number ofoutstanding common stock(excluding treasury stock)

(Unit: Million yen)

Interim dividend2,000 yenYear-end dividend2,000 yen

Interim dividend2,000 yenYear-end dividend2,000 yen

Commemorativedividend500 yen

Interim dividend2,000 yen

Year-end dividend2,500 yen



Annual dividend4,500 yen



Dividend per share (Yen)

Basic policy: Profit-based dividend / Consolidated payout ratio standard: Higher than 20%



Profit Return Policy



FIELDS CORPORATION



166-

200

1999.3

-2.2

534.60.4

1999.3

174,211

-

119,6901999.3

-

-

-

-

5,388

23

10

34

107

138

2,827

11,8111999.3

Non-Consolidated

90914,885

347,000

2010.3

45 .911.68.2

50.52010.3

9,796

4,500Interim dividend

2,000Year-end dividend

2,500

123,6452010.3

15,906

(2,687)

(1,011)

8,429

81,329

41,187

7,948

3,289

7,761

8,124

26,889

66,342

2010.3

82710,643

347,000

2009.3

-1.6

(3.5)75.8

2009.3

(4,271)



2,500

117,3262009.3

11,181

602

(6,182)

4,147

52,064

39,496

7,948

(1,481)

991

1,960

24,024

73,035

2009.3

14,885---------Treasury stock (shares)

7,66334,54429,24829,73724,75221,57815,99212,7035,3683,381Gross profit

1,077

347,000

2008.3

29.517.312.464.3

2008.3

15,263

4,500Commemorative dividend

500Interim dividend


2,000

128,2012008.3

12,693

(1,384)

(14,604)

11,127

69,168

46,331

7,948

5,296

11,705

13,158

101,818

2008.3

Consolidated

1,098

347,000

2011.3 1Q

---

60.42011.3 1Q

4,448

-

124,4952011.3 1Q

9,407

(2,318)

(2,478)

(1,698)

68,458

41,564

7,948

1,477

2,518

2,348

21,3442011.3 1Q

1,022

347,000

2007.3

37.412.09.2

62.22007.3

10,692



2,000

118,4872007.3

17,819

1,488

(4,772)

5,293

66,081

42,836

7,948

3,710

9,202

8,944

85,321

2007.3

16.422.845.139.345.627.112.6Return on assets (ROA)

901

347,000

2006.3

20.3

19.545.0

2006.3

20,118



2,000

113,2752006.3

15,777

(1,540)

(2,224)

6,164

87,556

39,411

7,948

7,085

13,127

12,348

96,814

2006.3

758

347,000

2005.3

20.7

28.946.0

2005.3

19,888



2,000

96,0262005.3

13,326

10,177

(5,257)

2,965

72,584

33,426

7,948

6,926

12,480

12,097

81,658

2005.3

11,8666,7815,7301,700768Operating Income

651

161,500

2004.3

20.1

56.939.1

2004.3

40,465

24,000Commemorative dividend



4,000

89,3052004.3

5,437

2,029

(3,190)

851

37,115

14,507

1,295

6,620

12,209

66,211

2004.3

460323319210Number of employees (people)

32,3002,9302,320200Total number of shares issued and outstanding (shares)

2003.32002.3 2001.3 2000.3 Other

7.97.86.0-Payout ratio

55.9122.886.0169.1Return on equity (ROE)51.220.817.24.6Shareholders' equity ratio

2003.32002.3 2001.3 2000.3 Management indicators (%)

117,2331,275,2562,075,0241,310,844Net income per share

2nd new Shares548

New Shares27,39810,000

Old Shares100,000

15,000-Annual dividend per share(Non-Consolidated)

268,6001,325,324461,1221,430,535Net assets per share2003.32002.3 2001.3 2000.3 Indicators per share (Yen)

5,7396,8571,414-Cash and cash equivalents at the end of year

(2,454)2,004(920)-Cash flows from financing activities(2,253)(724)269-Cash flows from investing activities

3,3164,5251,105-Cash flows from operating activities17,09018,6316,2116,199Total assets

8,7523,8831,069286Net assets1,29553011610Common stock3,5243,041583262Net income7,0225,6641,681726Ordinary income

61,88834,56011,49610,017Net sales2003.32002.3 2001.3 2000.3 Key financial data (unit: million yen)

(1)

(3)

(2) (2) (2)

Source: Fields

Financial Highlights

・October 2002 1:10 stock split ・November 2003 1:5 stock split ・September 2004 1:2 stock split(3)

Payout ratio for the year ended March 2004 was computed including a commemorative dividend Consolidated payout ratio(2)(1)

FIELDS CORPORATION



Change in Quarterly Profit and Loss (Consolidated)

(Unit: Million yen)

5,2963,035(816)1,9211,1563,7101,415705671,6587,0856,402(278)(503)1,464Net income

11,7056,205(1,964)4,8372,6279,2024,161611,5673,41313,12711,373(52)(861)2,667Ordinary income

13,1587,170(1,834)5,5002,3228,9444,248(24)1,5443,17612,34810,989(103)(795)2,257Operating income

21,3856,0935,6715,1814,44020,3035,6685,3064,9364,39317,3895,0474,4404,2353,667SG&A

34,54413,2643,83610,6816,76329,2489,9165,2826,4807,57029,73716,0354,3373,4405,925Gross profit

101,81824,33312,83740,41424,23485,32121,17717,02221,76025,36296,81452,8578,21111,32824,418Net sales

Full-Year4Q3Q2Q1QFull-Year4Q3Q2Q1QFull-Year4Q3Q2Q1Q

Year Ended March 31, 2008Year Ended March 31, 2007Year Ended March 31, 2006

1,4773,2893,562(2,454)(2,530)4,711(1,481)(3,135)8093,134(2,289)Net income

2,5187,7616,671(3,961)(3,468)8,519991(4,613)2,5816,184(3,161)Ordinary income

2,3488,1246,756(4,018)(3,138)8,5241,960(4,122)2,8306,564(3,312)Operating income

5,31418,7646,1364,9063,8453,87722,0635,4445,3505,8435,426SG&A

7,66326,88912,89288870712,40224,0241,3238,17912,4082,114Gross profit

21,34466,34241,8213,0775,40616,03873,0357,98423,46134,2697,321Net sales

1QFull-Year4Q3Q2Q1QFull-Year4Q3Q2Q1Q

2011Year Ended March 31, 2010Year Ended March 31, 2009

Source: Fields

FIELDS CORPORATION



Change in Quarterly Profit and Loss (Non-Consolidated)

4,1532,837(1,151)1,0701,3974,7731,7232408621,9486,9346,114(389)(314)1,523Net income

12,4635,582(1,779)6,0462,6149,3933,9821271,7493,53512,83611,328(474)(714)2,696Ordinary income

12,6345,834(1,765)6,0342,5318,9993,953691,6983,27912,49711,292(501)(741)2,447Operating income

15,8544,7004,1493,7793,22616,1504,8893,8883,9323,44114,0714,0473,4863,5063,032SG&A

28,48810,5332,3859,8135,75725,1508,8433,9565,6316,72026,56815,3382,9852,7665,479Gross profit

82,75817,4236,60037,64121,09471,31418,14112,03218,38522,75688,25150,0175,1579,77623,301Net sales

Full-Year4Q3Q2Q1QFull-Year4Q3Q2Q1QFull-Year4Q3Q2Q1Q

Year Ended March 31, 2008Year Ended March 31, 2007Year Ended March 31, 2006

1,3624,5383,575(2,107)(2,064)5,1191,145(4,257)2,1734,177(948)Net income

2,5058,8306,662(3,693)(2,900)8,7615,842(3,808)4,1537,218(1,721)Ordinary income

2,3758,6186,717(3,811)(2,911)8,6233,818(3,844)2,0297,111(1,478)Operating income

4,16615,8755,3124,0433,2433,27715,6113,9903,7484,3043,569SG&A

6,54224,49312,02823233211,90119,4301465,77711,4172,090Gross profit

18,31061,35740,3851,7394,32814,90553,1432,11316,67330,4073,950Net sales

1QFull-Year4Q3Q2Q1QFull-Year4Q3Q2Q1Q

2011Year Ended March 31, 2010Year Ended March 31, 2009

Source: Fields

(Unit: Million yen)

FIELDS CORPORATION



2,2573,176

2,322 2,348

12,348

8,944

13,158

1,960

-3,312

8,524 8,124

-4,000

0

4,000

8,000

12,000

2006.3 2007.3 2008.3 2009.3 2010.3 2011.3

1Q

Full-Year

25,362 24,234

7,32116,038

21,344

96,814

85,321

101,818

73,03566,342

24,418

0

20,000

40,000

60,000

80,000

100,000

2006.3 2007.3 2008.3 2009.3 2010.3 2011.3

1QFull-Year

Net sales

Ordinary income Net income

Operating income

3,4132,627

13,127

9,202

11,705

991

8,519

-3,161

2,667 2,518

7,761

-4,000

0

4,000

8,000

12,000

2006.3 2007.3 2008.3 2009.3 2010.3 2011.3

1Q

Full-Year

1,6581,156

-2,289

4,711

1,477

7,085

3,710

5,296

-1,481

3,289

1,464

-3,000

-1,000

1,000

3,000

5,000

7,000

2006.3 2007.3 2008.3 2009.3 2010.3 2011.3

1Q

Full-Year

Source: Fields

Change in Financial Results (Consolidated)

(Unit: Million yen)

FIELDS CORPORATION



10,14417,578

13,268 12,578 12,925

4,036

3,9372,7614,689 5,756

8,09310,898 10,0217,717

9,719

14,3649,630

7,6909,240

46,385

18,523

12,354

4,324

33,088 21,862

15,777

17,902

12,841

11,181

15,916

87,556

66,08169,168

52,064

81,329

68,458

10,235

4,9512,752 2,333

9,721

9,457

0

30,000

60,000

90,000

As of March31, 2006

As of March31, 2007

As of March31, 2008

As of March31, 2009

As of March31, 2010

As of June30, 2010

Investments and other assets Intangible fixed assetsTangible fixed assets Other current assetsNotes and accounts receivable trade Cash and cash equivalents

42,836 46,33139,496 41,187 41,564

2,7716,603 6,504

9,046

4,7856,428

1,9104,875

3,0112,242

34,869

9,0945,954

1,981

15,015

87,556

66,80169,168

52,064

81,329

68,458

41,021

3,2062,7852,791

2,8303,151

8,515

5,006

2,230

26,610

0

30,000

60,000

90,000

As of March31, 2006

As of March31, 2007

As of March31, 2008

As of March31, 2009

As of March31, 2010

As of June30, 2010

Net assets Other fixed liabilitiesOther current liabilities Interest-bearing liabilitiesNotes and accounts payable trade

Change in assets Change in liabilities/net assets

Source: Fields

(Unit: Million yen)

Change in Assets/Liabilities, Net Assets (Consolidated)

[Ⅰ]

[Ⅲ][Ⅴ]

[Ⅱ]

[Ⅳ]

[Ⅵ]

[Ⅱ]

[Ⅵ]

[Ⅳ]

[Ⅲ]

[Ⅴ]

[Ⅰ]

Note: Regarding net assets before March 31, 2006 the figure shows the total of the net assets and minority shareholders equity.

[Ⅰ]

[Ⅲ][Ⅴ]

[Ⅱ][Ⅳ]

[Ⅱ]

[Ⅳ][Ⅲ]

[Ⅴ]

[Ⅰ]

FIELDS CORPORATION



2,965

5,6076,164

2,316

5,293

7,328

11,127

-2,260

4,147

10,160

8,429

-5,257

-1,784 -2,224-1,528

-4,772-3,824

-14,604

-6,182

-350-1,011

10,177

-1,017-1,540

1,992 1,488

111

-1,384

5,312

602

-1,199

-2,687

-1,698

-5,127

-2,478-2,318

788 521

3,504

-3,477

-7,387

-2,035

9,810

7,418

-4,176

-2,292

3,9403,823

-16,000

-12,000

-8,000

-4,000

0

4,000

8,000

12,000

2005/3 2005/9 2006/3 2006/9 2007/3 2007/9 2008/3 2008/9 2009/3 2009/9 2010/3 2010/6

CF from operating activities CF from investing activities CF from financing activit ies Free CF

Change in Free Cash Flow

*Free Cash Flow: Cash flow from operating activities and investing activities

Source: Fields

(Unit: Million yen)

FIELDS CORPORATION



Appendix II (Market date)

FIELDS CORPORATION



2009 Japanese leisure market - total size of JPY69.5 trillion

Market scale of pachinko/pachislot industry

89.2 87.0 85.5 85.0 82.6 83.2 81.8 81.3 80.2 79.274.6 72.8 69.5

30.9 30.0 28.4 28.0 28.4 28.6 27.8 29.2 29.6 29.4 28.7 27.422.9 21.7 21.0

90.5 90.9

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

2,760

1,469

2,100

2,7662,8192,998

1,4141,345

1,6061,509

3,8774,423

2,865

1,823

1,9001,720

1,5802,3101,980

1,8602,020 1,930

2,900

1,4501,6601,710

1,740

1,790

2,170

1995 1996 1997 1998 1999 2000 2001 2002 2003 2001 2005 2006 2007 2008 2009

White Paper on Leisure *2

Entertainment Business Institute *1

SportsJPY4.0 trillion

*1 Entertainment Business Institute has suspended the survey regarding number of pachinko/pachislot players since 2009.*2 “White Paper on Leisure” has changed the survey method to internet base survey since 2009.

Sightseeing/ExcursionJPY9.4 trillion

(13.6%)

Hobby/CreationJPY10.2 trillion

(14.7%)

Pachinko/PachislotJPY21.0 trillion

(30.3%)

Game/Gambling/Eating outJPY24.7 trillion

(35.6%)

Pachinko/Pachislot is one of the leading forms of entertainment in Japan, beingplayed by 13% of the population in one of 12,652 venues

Japanese Leisure Market

Change in pachinko/pachislot market

Change in number of pachinko/pachislot players

Total leisure market

Pachinko/Pachislot market

(Unit: Trillion yen)

Source: “2010 White Paper on Leisure” by Japan Productive Center “Pachinko Participation Fact-Finding Survey 2009”by Entertainment business Institute, Metropolitan police department’s date

FIELDS CORPORATION



Pachinko/Pachislot market size: ¥21.0 trillion (total lease amount of pachinko balls)

Premiums: ¥18.5 trillion (returned to players) Gross profit:¥2.5 trillion

Gross profit: ¥2.5 trillion

■Costs for constructing new halls and refurbishingexisting halls

■Advertising, marketing and service expenses■Other expenses related to equipment■Other expenses■Net income

New machine installment costs(purchase cost of new machines)

・Pachinko machine: ¥978.9 billion

・Pachislot machine: ¥225.8 billion

▼

Pachinko/Pachislot machine market:approximately ¥1,204.7 billion

Investment for customer expansion

▼

Income structure of pachinko halls

▼

Hall-related businesses

▼

Net income

Income Structure of Pachinko/Pachislot Industry (2009)

Source: “2010 White Paper on Leisure” by Japan Productive Center“Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute and Estimation by Fields

FIELDS CORPORATION



Machine manufacturers

■33 pachinko machine manufacturers■Over 60 pachislot machine manufacturers■ Regulated

Pachinko hall operators

Players

Example: Sammy Corporation, SANKYO CO., LTD., and KYORAKU SANGYO

Example: Dynam Co., Ltd., Maruhan Corporation, Gaiaand Mars Engineering Corporation

Parts and software manufacturers•Software for graphics chips and liquid crystal displays•Parts of pachinko/pachislot machines and other items

Example: Axell Corporation and EIZO NANAO CORPORATION

Peripheral equipment manufacturers and others

• Unit and pachinko hall computers

• Premiums, equipment and other itemsExample: Daikoku Denki Co., Ltd. and Japan Cash Machine Co., Ltd.

Distributors■Usually paid via a commission

from manufacturers but mayalso have a resale model forpachislot

■Network of salesmen■Not directly regulated

■Around 12,652 in Japan(2009)

■Neighbourhood based■Large number of small owner operators but

some significant chains■Constant need to attract and retain players■‘Fickle’ client base■High machine turnover (every 12 months)■On average, each machine pays for itself in

3-6 weeks■Regulated

Direct sales 40% for pachinko and 20% for pachislot

Indirect sales60% for pachinko and 80% for pachislot

(As of June 30, 2010)

Players in the Pachinko/Pachislot Industry

Source: Fields ©カラー ©Bisty©CAPCOM CO.,LTD. ALL RIGHTS RESERVED. ©RODEO ©Sammy“Onimusya: Dawn of Dreams” is a registered trademark of Capcom Co., Ltd.

FIELDS CORPORATION



Recent Trend of Pachinko/Pachislot Industry

[Pachinko industry change]

●March Regulations and interpretations werepartially revised/Entertainment level isaccelerating by the revised technical interpretations

●October Nikkoso, an organization of pachinko machine manufacturers revised internal regulation Lowest bound jackpot 1/500-1/400 Self-imposed control

Jackpot trend1/400-1/500


●November A new modeladapted to the new regulationswas released ‘CRF Dai Yamato 2 (SANKYO)’

●July Revised regulation→DeregulationNikkoso, an organization of pachinko machine manufacturers revised internal regulationAbolition of classification Lowest bound jackpot 1/360-1/500

●July Restraining the nature of gambling, the revised regulations forpachislot machines were introducedSetting upper bound jackpotSECTA’s simulation test introduced

●October The full-scale shift toregulation five machines was completed

More entertainment machines from gamblingmachines by shifting to regulation 5

Regulation 5 era; more gaming andentertainment machines

●September A new model adapted to thenew regulations was released ‘NeonGenesis Evangelion (Bisty)’

[Pachislot industry change]

●July Introduction of revised pachinko/pachislot machines regulation

●May Introduction of revised Entertainment Business Control Law;restricted pachinko parlor business (Severer penalties)

2005 2006 2007 20082004


●March Regulations and interpretationswere partially revised/Entertainmentlevel is accelerating by the revisedtechnical interpretations.

2009

●April Nikkoso revised internal regulation.Self imposed control regarding the gambling nature of so called‘Maximum spec machine’

©2002松本零士/ユウガ＜「大銀河シリーズ」より＞©GAINAX・カラー/Project Eva. ©Bisty

2010

●December Nikkoso revised internal regulation. Partially self imposed control re

garding gambling nature

Source: Fields

●March Nikkoso revised internal regulation. Partially self imposed control regarding gambling nature.

●July Nikkoso revised internal regulation. Partially self imposed control regarding gambling nature.

FIELDS CORPORATION



18,224 18,164 17,773 17,426 17,173 16,988 16,801 16,504 16,076 15,617 15,165 14,67413,585 12,937 12,652

9301,1371,5462,086613 570 599 662 760 967 1,110 1,249 1,381 1,773 2,002

11,72211,80012,03912,58813,16313,84414,69515,25515,69116,02116,41316,76417,17417,59417,611

268 268 270274

280285

295

304

318323

338

350356

261

337

-2000

3000

8000

13000

18000

23000

28000

33000

38000

43000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 150

200

250

300

350

Number of Pachinko Halls and Installed Machines Per Hall

Source: Metropolitan police department’s date

Pachislot specialty stores (Store#)

# of installed machines per hall

Pachinko/Pachislot hallestablishment (Store #)

FIELDS CORPORATION



3,716 3,9352,847 2,358

3,1283,368 3,230 3,174

3,686 4,013 4,047 3,8373,173

3,331 3,332

40674359

3373 3133

40604503 4521 4675

5529 5685 58345485

4918

4244 4098

1,647 1,7441,7861,6721,842913 765

1,5011,2901,134932775525423350

362.3

518.4568.3 569.1 561.5

672.2

786.5

869.9 898.6 868.6918.5

182.8235.3

269.3314.5

396.5

526.3 522.5 536.5490.9

978.9

351.3247.8

502.5

225.8

0

2000

4000

6000

8000

10000

12000

1995 1996 1997 1998 1999 2000 3001 2002 2003 2004 2005 2006 2007 2008 2009

-500

-300

-100

100

300

500

700

900

11,6632008

12,0472009

13,7112007

13,8952006

14,0642005

13,09011,9839,5809,2048,8287,8775,976NANANAPachinko/Pachislot machine total sales amount (billion yen)

2004200320022001200019991998199719961995

Unit Sales and Sales Amount of Pachinko/Pachislot Machines

Unit sales of pachinko machines(Thousand machines)

Unit sales of pachislot machines(thousand machines)

Unit sales of pachinko/pachislot machines(Thousand machines)

Pachinko machine sales amount (billion yen)

Pachislot machine sales amount (billion yen)

Source: “Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute

FIELDS CORPORATION



3,827 3,906 3,853 3,686 3,558 3,422 3,321 3,252 3,227 3,077 2,960 2,9322,954 3,076 3,158

4,527 4,673 4,733 4,690 4,697 4,745 4,780 4,858 4,887 4,964 4,896 4,9354,589 4,524 4,506

700 767 880 1,004 1,139 1,323 1,459 1,606 1,660 1,887 1,936 2,0031,635 1,448 1,347

1.01

0.74

0.880.98 0.97 0.98

1.14

1.301.37

1.31

1.07 1.08 1.06

0.500.55

0.60

0.82 0.86 0.890.94

1.11

0.89 0.920.82

1.07

0.630.57

0.64

0.97

0.77

0

200

400

600

800

1000

1200

1400

1600

1800

2000

2200

2400

2600

2800

3000

3200

3400

3600

3800

4000

4200

4400

4600

4800

5000

5200

5400

5600

5800

6000

6200

6400

6600

6800

7000

7200

7400

7600

7800

8000

8200

8400

8600

8800

9000

9200

9400

9600

9800

10000

10200

10400

10600

10800

11000

11200

11400

11600

11800

12000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009-0.70

-0.20

0.30

0.80

1.30

Number of Installed Pachinko/Pachislot Machines and Annual Turnover Rate

Source: “Trend and Market Share of Pachinko Related Manufacturers 2010” by the Yano Research Institute Metropolitan police department’s date

Number of installedpachinko machines

(thousand machines)

Number of installedpachinko machines

(Thousand machines)

Number of installedpachinko/pachislot machines

(Thousand machines)

Annual turnover rate of pachislot machine (times)

Annual turnover rate of pachinko machine (times)

0.94

2008

1.07

2007

1.11

2006

1.19

2005

0.911.15 1.13 0.96 0.95 0.95 0.86 0.67 0.71 0.93 0.90 Annual turnover rate of totalmachines (times)

20092004200320022001200019991998199719961995

FIELDS CORPORATION



Market shareManufacturerMarket shareManufacturerMarket shareManufacturerMarket shareManufacturerMarket shareManufacturerMarket shareManufacturerMarket shareManufacturerRanking

10.5%

10.5%

11.8%

13.6%

24.3%

Newgin

KYORAKU

Sammy

SANKYO

Sanyo

2008

5.3%

6.4%

16.1%

22.9%

25.8%

Daiichi Shokai

Newgin

KYORAKU

SANKYO

Sanyo

2007

5.1%

6.6%

16.7%

20.9%

23.1%

Daiichi Shokai

Newgin

SANKYO

KYORAKU

Sanyo

2006

7.1%

7.9%

9.6%

18.2%

24.7%

2005

Sammy

Newgin

KYORAKU

SANKYO

Sanyo

6.9%

7.6%

8.7%

21.1%

22.9%

2004

Newgin

Daiichi Shokai

Heiwa

SANKYO

Sanyo

5

4

3

2

1

12.8%KYORAKU9.5%Daiichi Shokai

17.2%SANKYO16.4%SANKYO

18.0%Sanyo25.2%Sanyo

20092003

10.8%Sammy6.7%Sammy

Newgin 11.9%7.0%Heiwa

Unit sales share -Pachinko machine

Market shareMarket shareMarket shareMarket shareMarket shareMarket shareMarket share

2009200820072006200520042003

ManufacturerManufacturerManufacturerManufacturerManufacturerManufacturerManufacturerRanking

6.5%

7.4%

13.5%

14.6%

18.8%

Kita Denshi

Heiwa/Olympia

Sammy

SANKYO

Yamasa

8.7%

8.7%

9.7%

11.0%

21.8%

Yamasa

Daito Giken

SANKYO

Aruze

Sammy

9.4%

10.5%

10.9%

12.1%

31.8%

Kita Denshi

Yamasa

Heiwa/Olympia

Daito Giken

Sammy

6.2%

8.4%

10.4%

13.2%

33.9%

SANKYO

Yamasa

Heiwa/Olympia

Daito Giken

Sammy

4.6%

7.8%

8.9%

16.4%

40.4%

Aruze

Daito Giken

Yamasa

Olympia

Sammy

5

4

3

2

1

13.1%Universal13.6%Aruze

13.6%SANKYO18.4%Olympia

21.3%Sammy32.1%Sammy

7.8%Kita Denshi4.8%Daito Giken

Yamasa 9.5%11.9%Yamasa

Unit sales share -Pachislot machine

Market Share by Manufacturers

* The number of sales of Heiwa in FY2004 is converted for 15 months for the accounting period change* SANKYO’s sales share includes Bisty* Sammy’s sales share includes GINZA from 2006 and TAIYO ELEC from 2007

* Sammy’s sales share includes Rodeo, IGT, TRIVY, GINZA from 2006 and TAIYO ELEC from 2007* SANKYO’s sales share includes Bisty* Aruze changed the company name to Universal Entertainment in 2009* Aruze’s sales share includes Eleco,Mizuho and Macy* Olympia’s sales sahre includes Olympia and Heiwa’s all the brands from 2005

Source: “Trend and market share of Pachinko related makers 2010” by Yano Research Institute

FIELDS CORPORATION



2.80

2.572.69

2.64

2.792.67

2.77

2.91

2.682.63

2.51

2.71

2.97

2.67

2.852.77

2.89

2.712.83 2.79

2.532.61

2.45

2.64

2.80

2.44

2.622.682.65

392 392 393 394

399 398 399401 401 400

401

411409

412 413 412415 415 415 415 415

413415

413416 415

418 419

400

360

370

380

390

400

410

420

430

08/01 08/03 08/05 08/07 08/09 08/11 09/01 09/03 09/05 09/07 09/09 09/11 10/01 10/03 10/05

2

2.5

3

3.5

4

4.5

295

02

294

03

295

04

292

05

293

11

294

12

296

01201020092008

294

08

293

07

293

06

245

08

294

02

294

01

246

12

245

11

245

10

293

10

294

09

295

05

295294245243243244250252254255No. of halls for survey（halls）

04030907060504030201

Reference: Monthly Trend of Pachinko Halls -Excerpt from current survey of selected service industries-

# of installed machines per hall

# of net sales per hall (million yen)

*The Ministry of Economy, Trade and Industry outsource to the Zennitchiyuren to pick up the hall for survey from 47 prefectures.

Source: Current survey of selected service industries（The Ministry of Economy, Trade and Industry）

FIELDS CORPORATION



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Reference: Notification of Our IR Site Re-launch

Information for investors can be found in an easy to use and convenient format at our IR site. Please visit us.

[ JASDAQ ]Awarded the “2008 IR Company of Excellence”

[Nikko Investor Relations Co., Ltd. ]Chosen for the “Best Corporate Website award”

Consecutive Award Winning, following 2008

[Daiwa Investor Relations Co., Ltd. ]Chosen for the Outstanding Internet IR Site

[CSR Activity ]Introduction of our basic CSR Policy

and main Activities

[ Corporate Vision and Growth Strategy ]Simple and clear summary of Fields

Corporation vision and growth strategy

[Latest Financial Information ]Latest documents of financial and business

results are listed together on one space.

[ For Investors ]The easy to use site allows individual

investors and first time visitors to the IR siteto learn more about the Fields Corporation

FIELDS CORPORATION



The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and facts, include potential risks and uncertainties and cannot be guaranteed.

Potential risks and uncertainties include, but are not limited to, the economic environment of thepachinko/pachislot market in which the Company operates, market competition and the products

handled by the Company.

Disclaimer

supplementary financial document for the 1q of the year ... · our tracks (2001－2010) p. 20 p. 9...

Documents