SUNY Cortland | Creative

The SUNY Cortland PromiseThe following creative concepts

spring from our work with the

SUNY Cortland community.

This included review of existing

SUNY Cortland publications, your

strategic goals, and on-campus focus

group interviews. Encapsulating the

ideas set forth by the core institutional

values and the attributes in one

succinct statement is the purpose

of the promise. SUNY Cortland’s

promise is a concise articulation of

something the audience views as an

offer with intrinsic or extrinsic value.

The University’s promise is:

“The SUNY Cortland community

inspires students by delivering a

high-value education that

develops the skills required to

compete and excel in academics,

athletics, and their careers.”

Inspiring Community

The SUNY Cortland community—

faculty, staff, administration, alumni,

and local leaders alike—inspires

students to reach their full potential…

to dig deeper, reach higher, and

achieve more. Students find the

support and encouragement they

need at SUNY Cortland to truly

advance all aspects of their lives—

mind, body, spirit, personal, and

professional

High-value Education

SUNY Cortland offers an “affordable

education for everyone.” Its breadth

of programs, combined with a

track record of excellent outcomes

and successful alumni, results in a

high-value education for students

from throughout New York as well

as neighboring states. In addition,

SUNY Cortland’s ranking by

Consumers Digest as a “top-50 best

value” among public colleges and

universities is a testament to the

College’s goal of providing a high-

value educational experience.

Develops Skills

SUNY Cortland faculty and staff are

highly skilled at talent identification

and development. Our interviews

with SUNY Cortland employees

offered ample evidence of the

extraordinary care, concern, and

commitment they bring to their

assignments across campus, all with

students’ best interests at their

core. This campus community

takes good students and turns

them into great students and great

graduates. They provide students with

“opportunities to rise to the top.”

SUNY Cortland AttributesIn addition, we, with the assistance

of SUNY Cortland’s Task Force,

collaborated on a multi-step campus-

wide initiative to identify the following

as the attributes which best capture

and articulate the specific elements

that help SUNY Cortland stand out

from its primary competition:

• Hands-onLearning• TeacherEducation• Champion• QualityofStudentLife• AthleticExcellence

SUNY Cortland | Creative

Communicating the AttributesSUNY Cortland’s attributes support

the overall institutional image,

publicly and prominently highlighting

the essential characteristics of the

SUNY Cortland experience. They

can be communicated to target

audiences in the following ways:

Hands-on Learning

From study abroad opportunities, to

internships, to research with faculty,

to community service/service learning

projects, to clubs and organizations,

to independent study, SUNY Cortland

provides ways for students to put

their knowledge into practice.

Students, faculty, and staff have

an opportunity to showcase their

work to each other as well as to the

public during the annual Scholars’

Day held each spring on campus.

Faculty take students to professional

conferences and meetings. The

University’s three field campuses—

including the impressive Huntington

Outdoor Education Center at Raquette

Lake in the Adirondacks, the Hoxie

Gorge Nature Preserve outside

Cortland, and the Brauer Memorial

Geological Field Station on the

Helderberg Escarpment near Albany—

also provide for experiential learning

opportunities. The Institute for Civic

Engagement and Office of Student

Learning match students’ interests and

career goals with community service

and service learning opportunities.

SUNY Cortland students volunteer

nearly 100,000 hours each year

to businesses and human service

agencies, mostly in the Cortland area.

Teacher Education

SUNY Cortland is the place in

New York to go for teacher

education. The School of Education

is the largest nationally accredited

teacher education program in the

state with more than half of the

University’s enrolled students

pursuing education-related majors.

In general, the institution still

graduates the highest number of

teaching majors in New York, offering

teacher certification in nearly every

area except music and industrial

arts. Excellent outcomes—including

high pass rates on assessment

tests—attract large numbers

of students to the University’s

teacher education programs.

Champion

Outstanding academic programs,

combined with award-winning

athletics, have made SUNY Cortland

a champion in its own right.

And in turn, the University helps

students to become champions in

their lives, excelling in the classroom,

on the court, and beyond. Faculty

members also are champions—

they are award-winning teachers,

published authors, dedicated mentors,

and respected scholars. Each year

faculty publish books and articles,

present at professional conferences,

and receive external grants for

their work. But perhaps the most

compelling application of the term

“champion” is its use as a verb. The

members of SUNY Cortland’s campus

community champion for each other.

There is a sense of camaraderie,

mutual support, and appreciation

between and among students, their

faculty, and the administrators who

manage the logistical operations.

This “esprit de corps” is almost

palpable in every conversation on

campus, and is certainly visible in

the number of students proudly

wearing clothing emblazoned with

their college’s name and insignia(s).

Quality of Student Life

SUNY Cortland offers a high-quality

student life experience. With a large

percentage of students participating

in more than 100 University clubs

and organizations, 25 varsity sports,

intramurals, and recreational sports,

SUNY Cortland produces well-rounded

leaders and highly participative

team players. More than 80 percent

of SUNY Cortland students are

involved in some type of experiential

learning opportunity before they

graduate. In addition, the nearly

200-acre campus and its nearly

40 traditional and modern buildings,

17 of which are residence halls,

provide a quality on-campus

living experience for students.

Athletic Excellence

SUNY Cortland has been a

major player in Division III

athletics, garnering a Hall of

Fame room full of trophies,

ribbons, plaques, and other

memorabilia. Student-athletes

at SUNY Cortland are successful

because of the institution’s

dedication to athletics and

because they generally receive

more playing time than student-

athletes at larger schools.

[ E L E VATO R S P E E C H]

SUNY Cortland is a remarkable liberal arts

college that inspires students and faculty

in more than 50 majors and programs to

be champions in all aspects of their lives.

We’re one of the top values among public

universities in the country. Our entire

community is focused on transforming

students into extraordinary graduates.

More than 80 percent of them engage in

hands-on learning opportunities during

their undergraduate years. We graduate

the highest number of educators in the

Northeast. Our athletic teams have

won more than 20 Division III national

championships in six different sports. And

if you ask students and faculty what they

like best about SUNY Cortland, the most

common answer will be the energy and

vibrancy of our campus life.

[ AT T R I B U T E M AT R I X]

FACULTY ADMINISTRATION & STAFF

You will be a life-changing influence on your students by engaging them in and out of the classroom in your research, by supervising their internships, and by facilitating practical experiences that enable them to learn by doing.

Regardless of your discipline or department, you are a significant part of our genuinely extraordinary legacy of “educating the educators.”

You have the opportunity to be viewed as a champion among your students and colleagues by being an award-winning teacher, a dedicated mentor, and a respected scholar.

Your engagement with students in and out of the classroom has a significant and positive impact on their quality of life during–and after–their years here.

The excellence you bring to the classroom and the support you show them is mirrored by the excellence our student-athletes bring to their roles as teammates and competitors.

ENROLLED UNDERGRADUATES

PARENTS OF UNDERGRADUATES

ALUMNI

Hands-on Learning

Teacher Education

Champion

Quality of Student Life

Athletic Excellence

Every interpersonal contact on our campus represents a teachable moment, so the positive interaction you have with students each day contributes to their education and development.

While teacher preparation takes place largely in the classroom, the administrative and managerial skills we bring to our work each day play key roles in facilitating the quality of educational experience that leads our students to become outstanding teachers.

The leadership and camaraderie you exhibit through your work makes you a champion in the eyes of the campus community.

The support you dedicate to students outside the classroom is a big part of what makes a SUNY Cortland education such a life-changing experience.

The strength of our athletic tradition has been built on the shoulders of strong and committed administrative and support teams across this campus.

The comprehensive research opportunities and access to hands-on learning you receive here will enable you to put your knowledge into practice, and will provide you with important career direction and personal growth.

Regardless of your major, your affiliation with SUNY Cortland’s commitment to excellent teaching will give you a competitive advantage in the eyes of potential employers and graduate schools.

Your enthusiastic contributions to academics, athletics, and campus life will not only serve you well, but it will foster the next generation of SUNY Cortland champions.

Participating in the multitude of opportunities and activities available to you here will greatly enrich your overall college experience, adding value to your degree and enhancing your personal and professional potential.

You will have the chance to participate in, and/or support, nationally respected athletic programs. All students enjoy the benefits of outstanding sports and training facilities.

Your child is receiving the kind of hands-on training and preparation that top-notch employers and graduate schools are looking for in successful employees and graduate students. As a result, your student’s future is very bright.

Excellent teaching is a priority on this campus among all faculty. Your child will graduate from a program considered to be among the top in the nation in terms of producing graduates who achieve among the highest pass rates on assessment tests.

Your child’s experience at SUNY Cortland will lead them to become champions in all aspects of their own lives.

Your child will enjoy a safe and comfortable environment here, while being supported by an extraordinarily committed and dedicated staff.

Your child’s experience will be well-rounded through opportunities to be associated with nationally-respected athletic programs. And s/he will enjoy the benefits of outstanding sports and training facilities.

Your alma mater is recognized for producing graduates who are ready to achieve success from the moment they receive their degree. We hope you’ll carefully consider how you can participate in providing these kinds of opportunities for current students.

Alumni should be willing and available to current students to serve as role models, mentors, and advisors. The continued success and notoriety of our teacher education program adds value to your degree every day.

Be a model of success for current SUNY Cortland students. The accomplishments of fellow alumni “champions” add value to your degree and a sense of pride to your personal and professional life.

Be available to current students as mentors and role models. Your personal standards for quality of life were largely shaped by the people you encountered, and the experiences you had, as a student at SUNY Cortland.

SUNY Cortland alumni in athletics represent a 130-year history of academic excellence. Your alma mater is viewed across the country as a trailblazer and a preeminent player in Division III athletics.

Momentum

StrategyToestablishSUNYCortlandasaninstitutionthatdoesn’trestonitslaurels;itisconstantlymovingforwardtokeeppacewithtoday’srapidlychangingworld.

RationaleMarketerstodayarecompetingwithliterallythousandsofmarketingmessages.That’swhytheycreatecampaignsthatbuildasenseofanticipationandurgency.Marketerswantpeopletoactfast,sotheycanhookthemonaproductorservice.Theyknowthatgettingsomeonetorespondquicklyismoneyinthebank.That’swhysomanycampaignstodayareaction-oriented—pushingfortheconsumertotakeactionimmediatelysoasnottomissoutonanimportantopportunity.

ThisconceptdefinesthevibefeltontheSUNYCortlandcampuswithasingleword,Momentum,asthetitleofaninitialbrandcampaign.Momentumisacommonlyusedterminsports.Ateamthathasmomentumisonthemove,anditwilltakesomeefforttostopthem.Simplystated,momentummeanstomoveforward,andSUNYCortlandhascertainlydonethatinprovidingnumerouswaysforstudentstocompeteandexcelinallaspectsoftheirlives—academically,intellectually,physically,socially,andprofessionally.Inaddition,SUNYCortlandbacksupthoseopportunitieswithasupportiveenvironmentthatinspiresstudentstogivetheirbest.

Thereareliterallythousandsof“momentsofmomentum”happeningacrosstheSUNYCortlandcampuseveryday—somesignificant,othersnotasmuch.Whetherit’sagroupofstudentsandfacultyworkingtogetheronacommunityserviceproject,agroupofstudentsandalumnitravelingtogethertoaforeigncountry,astudentcollaboratingwithafacultymemberonresearch,astudent-athleteperfectinghisorhersportinthegymoronthefield,orastudentengaginginacampusactivity,lifeisinperpetualmotionatSUNYCortland.

Thisconceptcommunicatesexcitementandenergy—twocommondenominatorsfoundontheSUNYCortlandcampus—whilebuildingmomentumfora“highvalueeducation”thatisanythingbutstatusquo.Itencouragesaudiencesto“seizethemoment,”whetherit’saprospectivestudentconsideringSUNYCortland,adonororalumnusdonatingtoacampaignfund,acurrentstudentengagingincampuslife,oralocalresidentvolunteeringoncampus.

Bringing the Promise to LifeThecreativecampaign,acrucialstepinSUNYCortland’sreputation-buildingprocess,conveystheinstitution’spromiseandattributesintangible,excitingways.

Asuccessfulreputation-buildingcampaignwilltranslatetheessenceofSUNYCortland’simage—itspromiseanditsattributes—intosomethingthat:

• PositionsSUNYCortlanddistinctlyandfavorablyincomparisontoitscompetitors.

• ConnectsthebenefitsoftheSUNYCortlandexperiencewithsomethingitstargetaudiencesvalue.

• Issufficientlyflexibletoworkwithdifferentaudiencesanddifferentmedia.

• Isstrongenoughtomakeagoodfirstimpressionandmemorableenoughtomakethatimpressionimproveoveralongperiodoftime.

ThesampleexecutionsofthecreativeconceptpresentedherearemeanttoprovideSUNYCortlandwithavocabularyofcolors,images,andlanguagethat

resonateswithcoreaudiencesonadeep,intuitivelevelwhilestayingtruetotheessenceoftheCollege.Inasense,theyunlocktheSUNYCortlandimageandgiveitvitality.

Thisdocumentisbuiltonafoundationofextensiveresearchandpromisedevelopmentandtesting,andwasdevelopedinclosecollaborationwiththeSUNYCortlandcommunity.ThefollowingguidelinesandcreativeexecutionsaresampleimplementationsofSUNYCortland’spromiseandprovideasenseoftherichcreativedirectionavailableinareputation-buildingcampaign.

Creative Objectives

• ToarticulateSUNYCortland’spromiseinanappealingandeffectiveway

• TohelpSUNYCortlandachieveitsshort-andlong-termmarketinggoals

• ToforgeconnectionsbetweenSUNYCortland’sinternalandexternalaudiences

• TostrengthenthesenseofcommunityamongSUNYCortland’sinternalaudiences

• ToprovideacreativebaseuponwhichallSUNYCortlandmarketingandrecruitingcommunicationscanbedeveloped

Campaign Theme”Momentum”

TaglineSeizetheMomentFeeltheMomentum

Why It WorksIt’s believable.TherearecountlessstoriesfromSUNYCortlandstudentswhocontinuetobeamazedbythehighlevelofpreparationtheyreceiveonadailybasis.Preparationtocompete.Preparationtoexcelinallaspectsoftheirlives.Preparationthroughaseeminglyendlessnetworkofsupportservices.TheyareexcitedbythedynamiclearningatmospheretheyencounteratSUNYCortlandand,asaresult,aremoreexcitedabouttheirfutures.

It’s smart. Marketingtoconsumers’emotionsisatacticthatmakesmoresensethebiggerandmoremonumentalaninvestmentbecomes.Ahouseismorethanastructure;it’saplacewherelifelongmemoriesaremadeandfamiliesaregrownandstrengthened.Acollegeeducationismorethanaplacetolearn;it’swhereyoubecomethepersonandprofessionalyou’vealwayswantedtobe.

It’s catchy, memorable, and relevant.“Momentum”isawordthat—whenpresentedbyitself—isveryactiveandengaging.Thereisaverypowerfulassociationthataccompaniesit—thatofexcitement,energy,dynamiclearningandliving.Theideassupportingtheword“Momentum”makethemessagingverycatchyand

memorable.AnditsrelevancetotheSUNYCortlandmissionisundeniable.

It’s inspirational.

“Momentum”encapsulatestheideaofexcitementandenergy,twoveryrealtrademarksoftheSUNYCortlandexperience.Theconceptreachesouttoaudiencesonanemotionallevel.SUNYCortlandoffersmorethanclassroomsandlabs.It’saplacewherestudentsarepreparedtotaketheirpotentialanddreamstothenextlevel,whereprofessorsbelieveinchangingwhat’spossible,andwhereeveryoneultimatelybelievesineachother.

It’s got great tone.

The“voice”ofthisconceptisseriousandcontemplative,persuadingthereadertoreflectonhisorherlifeandcomeawaywithfreshinsightsandnewperspectives.Atthesametime,thecopyisinspirational,encouragingthereadertocheckoutSUNYCortlandasoneofthepossibilitiesforchangingorenhancinghis/herlife.

It’s got great legs.

“Momentum”caneasilyworkacrossmultiplemedia,includingads,billboards,TV,radio,Web,directmarketing,printcollateral,textmessaging,environmentalmarketing,eventmarketing,andmore.

Proof Points

SUNYCortlandcreatesmanyopportunitiestoseizethe“moment”in“momentum”through:

• Diverserangeofqualityacademicswiththelargestteachereducationprograminthestate;signatureprogramsinmanyotheracademicareas,suchasathletictraining,pre-med,arthistory,businesseconomics,criminology,sciences,communicationstudies,andspeechpathologyandaudiology,justtonameafew;andspecialprograms,includinganHonorsprogram.Acomprehensivecurriculumandmultidisciplinaryapproachimmersestudentsinabroad-basedliberalarts/generaleducationprogramwhilealsohelpingthemdevelopreal-worldskills.FirstYearLearningCommunitiesenhancetheeducationalexperienceoffreshmen.Roundingoutthequalityacademicexperiencearefull-timefacultywhoteachallcourses;therearenoteachingassistantsatSUNYCortland.

• Award-winningathleticprograms,includingmorethan80individualnationaltitlesin25men’sandwomen’svarsitysportswithmorethan700studentscompetingannually.TheSUNYCortlandathleticprogramhaswontheStateUniversityofNewYorkAthleticConference(SUNYAC)Commissioner’sCupforall-aroundexcellenceeighttimesinthelastnine

years.Sports Illustrated for WomenhasrankedSUNYCortlandasthesecond-bestschoolforwomenathletesinDivisionIII.TheRedDragonshavewon12NCAADivisionIIItitles.SUNYCortlandhasbeenoneofjustsixDivisionIIIschools(andtheonlyoneinNewYork)tofinishamongthetop20intheNACDADirectors’Cupall-sportcompetition,whichranksathleticprogramsnationally.

• Robustcampuslife–includingmorethan100clubsandorganizations,communityserviceopportunities,intramuralsandrecreationalsports,andcampuseventssuchasconcerts,picnics,andfilms–keepsstudentsonthemove.WeheardrepeatedlyduringourinterviewsthatSUNYCortlandstudentsareinvolved,energetic,andactive.Theytendtohangaroundcampusonweekends,ararityonmanycollegecampuses,andthatcanbeattributedinparttothevarietyofeventsandactivities—rangingfromsportstoculturalarts—thattheUniversityprovides.

• Innovativetechnology,includingaccessingthewirelessnetworkinallclassroombuildingsandseveraloutdoorareas,andthenewiTunesUprogramthatallowsstudentstolistentoclasslecturesandothercoursematerialsintheircars,ontheskislope,orinthegymusingportableiPods;recentupgradingofthe40-pluscomputerlabs

oncampus;anddevelopmentofastudentportaltohandlebusinesstransactions,suchaspayingbills,obtaininghousingandgrades,accessingclasssyllabuses,andmore.Facultyalsoregularlyusetechnologyintheclassroomtopresentandshareinformation,includingintegrationofWebCTforcoursesanddevelopmentofonlinecourses.NeoVox,theonlineinternationalnewsmagazineproducedbystudents,providesanoutletforstudentstoexpresstheircreativity,learnfromothersaroundtheworld,anddevelopessentialcommunication,design,andtechnologyskills.

• Global/internationalconnections,includingopportunitiestostudyabroadinseveraldifferentcountries;faculty,staff,students,andalumnitravelingtogethertoBelize;studentteachingexperiencesinsuchplacesasQueensland,Australia;participationinfacultyexchangeswithvisitingscholarsfromcountriessuchasRussia,China,andothernations;andSUNYCortlandfacultytravelingtoFrance,Serbia,Turkey,Poland,andChina.Inaddition,theUniversityhaspartneredwithnumerousinstitutionsabroadtoincreasethenumberofinternationalstudentsandhasestablishedtheJamesM.ClarkCenterforInternationalEducationtoserveasaclearinghouseforinternationalinitiatives.

energized

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n when possible, subjects

will be pushed to a corner or

edge of an image to include

background context and

deliver a more interesting

slice-of-the-moment feel.

[ S E C O N DA RY C O LO R E M P H A S I S][ P R I M A R Y C O L O R S ]

[ D E S I G N D E TA I L S]

Visually, this concept is

energized. While keeping the

necessary and vital human

component, photography

will freeze the specific

moments of momentum

and excitement we want

to associate with SUNY

Cortland—to convey both

an active environment and

intellectual discovery. Strong

black and red SUNY Cortland

colors are complemented

with saturated fall tones.

Headline fonts may

incorporate the blurred effect

to give a visual sense of

motion and momentum.

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fluency

limitless

n alumni would be represented

in context as well and, while

not looking directly into the

camera, they would be aware

they are being photographed.

n undergraduate profile

shots will include as much

“freeze frame” capture of

motion as possible. Nothing

like the traditional static

“smile for the camera” shot.

n while still trying

to maintain the same

compositional qualities,

campus-life-related

images may be literal

as well as symbolic.

energized

[ C O P Y TO N E]

The “voice” of this concept

is serious and contemplative, persuading the reader to reflect

on his or her life and come away with fresh insights and

new perspectives. At the same time, the copy is inspirational,

encouraging the reader to check out SUNY Cortland as one of

the possibilities for changing or enhancing his or her life.

[ I N T R O C O P Y S A M P L E]

It’s been said that life is about the journey, not the destination.

We say life is about the moments…living in the now.

It’s those special times you share with others.

It’s the memories you make…the knowledge you gain…the paths

you explore.

It’s the connections you make across boundaries.

It’s about slowing down and looking around you.

It’s the sounds…the sights…the possibilities.

It’s what happens when you feel the momentum.

SUNY Cortland....This is your moment. Seize it.

[ H E A D L I N E S A M P L E S]

Forward Momentum

The Moments of Your Life

Capture the Moment of Discovery

[ I N T E R I M W O R D M A R K]

The wordmarks below, adapted from one of the existing

logos on campus, may serve as interim logo while the

institution goes through the logo development process.

These wordmarks could help unify the branding efforts

through consistent messaging as well as visual treatment.

For use over images and darker background colors

For use on light or white backgrounds

For one-color applications such as faxes, copies, or newsletters

The sizing of the wordmark is less important than its

placement. The wordmark can be understated in size and still

occupy a superior placement in the hierarchy of the design.

Placement in the UPPER-right or UPPER-left corner gives it

more visual attention and importance.

[ H E A D L I N E T R E AT M E N T]

A consistent visual effect applied to main headlines serves to emphasise the “feeling”

of motion/momentum and again convey a unifying visual presentation. Background

photography also may have extreme motion blur applied to heighten the effect. As

further emphasis, the “um” and the “s” in the following examples are italicized. This

brings attention to the idea of the “Moment” within the experience.

[ W E B D E TA I L S]

In most cases the Web site is the first

point of reference for those outside the

SUNY Cortland community, and thus

must offer a powerful representation of

the “Momentum” concept. The home

page design is clean and presents the

key elements of people and place in

communicating the College’s attributes.

The image on the right of the screen

will always be a location on or around

campus. The image on the left will always

feature an individual from within the

SUNY Cortland community. The stories of

how students and faculty work together

in hands-on learning projects, of SUNY

Cortland’s impressive legacy in the arena

of teacher education, of the College’s

success in intercollegiate athletics, of how

individuals champion one another’s efforts,

and of the vibrancy of campus life will

be told through profiles of the individuals

visually featured. Those images will refresh

upon re-entering the home page. To

reinforce the “Momentum” concept, the

images will slide into place from the left

and right immediately upon entering

the site.

Some will say victory on the playing field happens when the final buzzer sounds

and the final score is tallied. At SUNY Cortland, we define victory in athletics

quite a bit differently. It happens when the game starts, and our student-athletes

look into each other’s eyes. They know that, regardless of the outcome, the real

triumph comes in each and every moment they compete together, before that

final buzzer sounds.

And our definition of victory has resulted in more than 20 Division III national

championships in six different sports.

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SUNY Cortland’s Red Dragon athletic teams are proud members of the State University of New York Athletic Conference (SUNYAC). With 25 intercollegiate teams for men and women, the Red Dragons have achieved a history of success at the national level.

“As a student-athlete at SUNY Cortland, you’re expected to be a champion on the field as well as in the classroom.”

SUNY Cortland’s outdoor athletic facilities include Robert Wallace Baseball Field; T. Fred

Holloway Field (soccer); Dragon Field (softball); additional athletic fields for soccer,

field hockey, and lacrosse; and 22 newly-resurfaced hard-court tennis courts.

[ V I E W B O O K D E TA I L S]

As the flagship publication in SUNY Cortland’s undergraduate recruiting

efforts, the viewbook will bring the “Momentum” campaign to life

in the eyes of prospective students in ways no other piece can. The

front cover will use powerful imagery and a punchy tagline to draw

readers in. The introductory spread will serve as an attractive and

necessary bridge from the front cover to the various content sections,

while introducing readers to the contemplative yet inspirational and

encouraging voice of the campaign. And the interior spreads will

incorporate a careful balance of important factual information with

more compelling personal stories that communicate significant

SUNY Cortland moments, as well as the College’s promise and

attributes as they relate to academics, campus life, research, athletics,

and outcomes.

Seize the Mom

ent Feel the

Momentum

[ A L U M N I M AG A Z I N E]

In order to further engage

SUNY Cortland alumni, the alumni

magazine will complement the many

other efforts currently being taken.

Entitled SUNY Cortland Moments,

the alumni magazine will present an

attractive and powerful way to

strengthen the “Momentum” campaign.

Based on our research, we know that

SUNY Cortland alumni hold an optimistic

view of the College and, for the most part,

are in a position to embrace reputation-

building efforts. The alumni magazine,

through student and faculty profiles,

as well as feature stories on academic

accomplishments, significant research

efforts, success in intercollegiate athletics,

and the impressive achievements of

alumni, will be a source of pride for the

entire SUNY Cortland community. At the

same time, it will be an invaluable tool in

enhancing the “Momentum” campaign

and enhancing the College’s image.

The State University o

f New York College at

Cortland Magazine |

Fall 2006

Power Play

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Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title for the Red Dragons Awards and Accolades for SUNY Graduates

The State University of New York College at Cortland Magazine | Fall 2006

The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.

The sun had just set on another crisp October Wednesday. Professor Tony Lee was shutting down his office in the School of Education and preparing to go home when the idea came to him. It came after he had glanced the title page of a paper submitted just a few hours earlier by one of his top students. Little did he know then that it was a moment in time that would define his research efforts for the next two years.

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“None of my work would have

been possible without the

vision and imagination this

student brought to the table.

That’s what is so remarkable

about the educational

experience at SUNY Cortland.

We as professors are able to

invest so much of ourselves

into the activities of

individual students.”

The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.

The State University of New York College at Cortland News | Fall 2006

One professor’s journey to the future of classroom technology—and the student who helped him get there.

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The Art of the Possible

Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title

for the Red Dragons Awards and Accolades for SUNY Graduates

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[ A L U M N I N E W S]

One-color, tabloid-style option for the

alumni publication.

Students at Raquette Lake Discover Much about Nature, More about Themselves Leading New York Educator Champions SUNY Graduates Another National Title for the Red Dragons Awards and Accolades for SUNY Graduates

The State University of New York College at Cortland Magazine | Fall 2006

The Art of the PossibleOne professor’s journey to the future of classroom technology—and the student who helped him get there.