ADVERTSNG AND ETHCS

Advertising Ethics

Advertising;a paid persuasive form of communication that uses non-personal mass media as well as interactive media to reach target audience with an identified sponsor.

Advertising Ethics

What Is Not Ethical?False and misleading statements or exagerations

Testimonials that do not reflect the real opinion of the individuals

Price claims that are misleading

Claims insufficiently supported

Offensive statements,suggestions,pictures

Advertising Ethics

Determinig 'Ethical'The social ethic-'do not harm'

The professional ethic-'objective panel of professional colleagues'

The personal ethic-'would I feel comfortable?'

Advertising Ethics

Includes ethics of:

stereotype advertising 'women in advertisements'

Endorsement

Advertising to children

Misleading claims

Demonstration

Controversial products

Comparative

Subliminal issue

Advertising Ethics

Stereotyping in advertising:A stereotype is a representation of a cultural group that emphasizes a trait or group of traits that may or may not communicate accurate representation of group.Women in advertisements

Advertising Ethics

Endorsement advertising:famous and experienced celebrities must be used.

Advertising Ethics

Subliminal message:A sign or any other object which is embedded in the message,and stay under the limits of normal human perception, is designed to be unnoticed immediately.

Subliminal messages can not be noticed by the human conscious attention. However, these messages subconscious affects people.

The Subliminal Issue: The most effective way to unleash the power of the human mind subliminal messages that are hidden, it is widely used in advertising and the audience is taken under a huge impact. Critics claim that advertising can manipulate people subconsciously and cause them to buy things they dont want or need

Advertising Ethics

Subliminal advertising, short-term cinema or television advertising to be detected visually orperceived at a subconscious level, but given such a short word, picture and the ad formatsis defined as:

Subliminal techniques by various researchersreported a significant influence on the strength of sales of products used in advertisements.

Until today a researcher from the most classic example of subliminal advertising "Coca-Cola" and"Eat Popcorn" and publish messages as possible be detected as conscious cinemaexplanation for the increase in sales

Mentioned the existence of three types of subliminal stimuli Subliminal advertising in relation to:

1. Cinema and soon to be seen in advertisements shown in the stimulus2. Visual messages, and advertisements low tone of voice, accelerated speech3.Printed advertising materials, placement of images, words, or sexual.

Advertising Ethics

In our country, the Radio and Television on the use of subliminal advertising15 of the Regulation on Principles and Procedures Publications Article

"Various technical devicesimages via television broadcasts, using a very short term, the viewers, but unconsciousperceive the product or including the promotion of all kinds of services related to advertising messagesunpublishable. "Arrangements have been made in the form and violation of the principle of honesty, thatcome, and subconscious advertising is not permitted

Mavi Jeans - Kvan Tatltu Blue Jeans have started very recently to the fore seksapalite property. According to me is a pretty remote by jean seksapallikten apparel. Perhaps, a method used to this category of jean.

Advertising Ethics

A small girl child toilet paper commercials Papia adults enter a female role in a non-ethical movement

Advertising Ethics

Released in the UK on the heels of the ' Killing ' of the NMA-themed advertising posters are banned for being violent.

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