Sunday, June 24th, 2018Mattamy National Cycling Centre2015 Pan Am Boulevard Milton, Ontario, CanadaL9E 0K7

www.ridewithwheels.caThe Cedarbrook Society

Charitable Registration No. 88852 4840 RR0001

WHEELS COMMUNITY CY

CLING EVENT

8TH

ANNUAL

www.ridewithwheels.ca

SPORT BRINGS PEOPLE TOGETHER!This community event invites cycling enthusiasts and spectators to enjoy the scenic views of the Niagara Escarpment, to cycle for the enjoyment, competition and physical challenge, and join with their community in support of The Darling Home for Kids.

Presented by Mattamy Homes With a passion for cycling and love of the sport, Peter Gilgan helped to launch Wheels back in 2011. With routes designed for riders of all ages and abilities, we encourage families, partners, local business and community members to join together in celebration and actively participate in this vibrant cycling event.

Participants will help raise awareness and essential funds to support The Darling Home for Kids – a children’s home that provides respite, hospice and residential care for children who are medically fragile and technology dependent.

The Mattamy National Cycling Centre (Milton Velodrome) is the cornerstone of cycling in Canada and will be our venue for the Wheels event. The only velodrome of its kind in Canada, this elite location will act as the backdrop for our start and finish lines and participants will enjoy lunch on the inside courts surrounded by the world renowned track.

Join in the celebration, support The Darling Home for Kids, and Ride with Wheels!

Olympic medalists, join the pros and Ride with Wheels! Dede Barry, two time World Champion Cyclist

Peter Gilgan, Founder and CEO of Mattamy Homes, awarded the Order of Ontario and member of the Ontario Sports Hall of Fame

100 km ~ 50 km ~ 25 kmTHE OPPORTUNITY

www.ridewithwheels.ca

Since its inception in 2011, Wheels has raised over $600,000 in support of capital projects and the core programs offered at The Darling Home for Kids.

The Darling Home for Kids, situated in Milton, Ontario, is a place of joy, filled with the smiles and laughter of children engaging in unique and enriching experiences and exploring new and exciting activities. Our mission is to optimize the quality of the lives of children with life-limiting or life-threatening illness requiring complex and/or technology dependent care. Medically fragile children receive wonderful care in a beautiful, warm and home-

“The Darling Home for Kids isn’t just a place that takes care of our kids, it’s a place that takes care of us as a family.

It’s a home that is available to us due to your generous donations, and we thank you for supporting their mission.” - Jared and Francine

like environment, which provides comfort and a break to families facing the daily challenges of caring for a child with complex medical needs. Families are supported in knowing that there is a continuum of care from respite through to palliation and, when needed, end of life care.

Past projects have included the building of a wheelchair accessible playground, a tranquil therapeutic sculpture garden, renovations to a respite bedroom, the modernization of the medication room, and most recently the purchase and conversion of a new wheelchair accessible van.

THE DARLING HOME FOR KIDS

www.ridewithwheels.ca

1 Access your Key Audienceand Key Demographics

Cycling is trending as the new corporate sport of choice. The sport is enjoyed by both males and females and appeals to all individuals despite their age or economic demographic, from students to CEO’s. Located in Milton, one of Canada’s fastest-growing and culturally diverse communities, this cycling event showcases Milton’s blend of urban and rural, modern and historic.

2017 Riders By Gender Geographic Reach of 2017 Riders

57%

2 Our Mission is Importantto Consumers

Wheels attendees participate in Peer to Peer fundraising in order to help build awareness and essential funds for The Darling Home for Kids. Studies show that 50 % of Canadians prefer that companies support causes that are local and 57% of Canadians indicate that companies should support child-specific initiatives as part of their Corporate Social Responsibility.

(2015 study conducted by Ipsos Reed)

of Canadians indicate companies should support child specific initiatives.

3 Brand Conversion andBrand Loyalty

Studies show that 84% of Canadians claim they would switch brands to the one affiliated with a good cause if price and quality were similar1 and 50% of global consumers said they would actually be willing to pay more for goods and services from those companies that practice Corporate Social Responsibility and give back to their communities.2

1. 2015 study conducted by Ipsos Reed2.Nielsen 2013 Consumers Who Care Study

67% Male

33% Female

* Female cycling enthusiasts are the fastest growing consumer category for the cycling industry.

3% Hamilton 44% Halton 21% Toronto 16% Peel 4% Waterloo 4% Wellington 8% York

3 GREAT REASONS TO SUPPORT WHEELS!

www.ridewithwheels.ca

This year’s Wheels event and community celebration creates many valuable marketing opportunities and an assortment of assets to showcase your brand. We offer a wide range of public relations, marketing and unique promotional benefits, recognition across all media types as well as on-site promotion.

Our approach is to participate with our sponsors, our corporate partners, and cyclists, in a meaningful way and with real life experiences!

We encourage sponsors to reach out and customize their participation with us. Let us help you meet your objectives. Together we can create long lasting, mutually beneficial partnerships.

$15,000 Opportunity • Customized Opportunity

$10,000 Opportunities • Apparel Sponsor • Pace Car & Road Route Sponsor

$5,000 Opportunities • Volunteer Sponsor - SOLD OUT! • Hydration Sponsor • Registration Sponsor

• Lunch & Nutrition Sponsor - SOLD OUT!

$3,500 Opportunities • Race Kit (Swag Bag) Sponsor • Capture the Moment (Photography) Sponsor • Entertainment Sponsor

• Enter a Corporate Team!

$2,500 Opportunities • Rest Stop Sponsor (x2) - SOLD OUT! • First Aid Sponsor - SOLD OUT! • Cyclist Lounge Sponsor - SOLD OUT!

#ridewithwheels #ridewiththepros

“GREAT MOMENTS ARE BORN FROM GREAT OPP

ORTUNITIES!”

Herb Brooks

• Fruit & Snack Stand Sponsor

www.ridewithwheels.ca

Sponsor Benefits $15,000 $10,000 $5,000 $3,500 $2,500

Number of opportunities available 1 2 4 6 8

Excl

usiv

e Opportunity to address participants during speeches

Full colour logo on rider apparel

Corp

orat

e So

cial

Re

spon

sibili

ty Opportunity to engage up to 5 employees to volunteer on event day

Opportunity for a representative to participate on our volunteer event planning committee

Prom

otion

al

Reco

gniti

on

Full colour logo on The Darling Home for Kids website (approx 15,000 hits)

Logo With Hyperlink

Logo With Hyperlink

Recognition on Wheels Event website Logo With Hyperlink Logo With Hyperlink

Logo With Hyperlink Logo Logo

Recognition on event e-blast communications to over 2,000 constituents (min. 4 occasions) Logo Logo Logo Logo

Name Only

On-

Site

Pro

moti

on

Full colour logo on starting line inflateable archway

Priority Placement

Opportunity to submit a complimentary riding team Up to 10 RidersUp to 8 Riders

Up to 6 Riders

Full colour advertising space on Wheels website

Opportunity to include promotional items/samples/materials in Rider Kits

Publ

ic R

elati

ons

Recognition in print and digital media advertisements Logo Logo Logo

Logo and recognition on social media, including hyperlink

Recognition in the DHK Homefront Newsletter (printed and digital) - Fall 2018 edition (1,500 printed) Logo Logo Logo Logo Logo

Sponsor acknowledgement in media alerts and event press release

Logo and recognition in 1/2 page full colour post event ad (Metroland Media - distributed to over 425,000 households)

Size and location of logo recognition on posters, advertisements and signage will be based on the sponsorship level. Recognition opportunities may be subject to content and print deadlines.

The Darling Home for Kids will create a customized recognition strategy with you, based on the level of each sponsorship and opportunities to promote your brand, products and services. In addition to these personalized recognition opportunities, here are standard benefits available at each sponsorship level.

SPONSOR BENEFITS

Up to 4 Up to 2 Riders Riders

www.ridewithwheels.ca

Wheels is more than just a cycling event, it encourages community engagement and celebration.

Benefits of entering your corporate riding team: • Encourage team building. Challenge your employees to reach the $3,500 team

fundraising target, offering incentives and recognition to those who emerge asleaders.

• Training together and fundraising together can strengthen workplace relationships,leading to enhanced company morale and increased office productivity.

• Broaden corporate visibility. Company participation in our Wheels event willbe seen as a goodwill gesture by the local community, which can translate intoincreased brand awareness and brand loyalty.

• Impact and support children and families in our community. All funds raised willhave a huge impact and directly benefit The Darling Home for Kids, providinghospice palliative, respite and residential care to children who are medically complex.

Please note there is a $3,500 minimum fundraising target for corporate teams.

Encourage your employees to join our Wheels family and become champions for children in our community. Allow them to experience the reward that comes from knowing every kilometre travelled and every dollar raised, goes directly to supporting medically complex children and their families at The Darling Home for Kids.

What’s included: • Catered lunch • Reserved sign with company logo on

designated table in Cyclist’s Lounge • Opportunity for a commemorative

group photo• Awards and recognition for top

Corporate Fundraising Teams

"After participating for the first time in Wheels for The Darling Home for Kids, I truly felt as though I had gained the most from this experience. It is a truly special place and deserves more of our support. When I got home and closed out the evening with my family and gave everyone an embrace, I considered our good fortune in having two healthy boys but I also thought about how grateful I would be to make use of The Darling Home for Kids if our kids or family needed it. My very special thanks to everyone at The Darling Home for Kids for an amazing experience and for what you provide to people in need. Thank you!”

- Nick Hamilton

REGISTER YOUR CORPORATE RIDING TEAM

Everyone needs a hand sometimes!

With your involvement we will make this event unforgettable! We are eager to start a conversation about this unique and exciting opportunity. Join us to celebrate sport, celebrate community, and celebrate The Darling Home for Kids!

Nicole Walker

Events and Sponsorship Lead

T: 905.878.7673 ext 232E: nwalker@darlinghomeforkids.ca

The Cedarbrook Society 5657, 15th Side Road Milton, ON L9E 0C8

1.877.406.7673 • F: 905.878.9886 info@darlinghomeforkids.ca www.darlinghomeforkids.ca

Charitable Registration No. 88852 4840 RR0001

CELEBRATE WITH US

DON’T LIMIT YOUR CHALLENGES, CHALLENGE YO

UR LIMITS.