suffolk get trading online slides

CONFIDENTIAL & PROPRIETARY 2009

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Contents

• Who are PayPal, Venda and Webjam?

• Why is 2009 the right time to get trading online?

• What to consider with online payments

• Setting up your online store

• Building your social network

• Questions and answers


» More than one in two UK Online Shoppers are a PayPal Customer *

» 35% of UK online shoppers say they prefer to use PayPal online **

Founded in December 1998, PayPal is a leading global online payment company

» Over 184 million registered accounts globally

including more than 20 million in the UK

» Available in 190 markets and supports

payments in 19 currencies

» Most visited Financial Services destination in the

UK – “Almost 5 times more unique users

compared to the next online payment provider” †

† Source: Alex Burmaster, European Internet Analyst, Nielsen Online, Feb 2008

* Source: Jupiter research, PayPal UK ** Source: Forrester‟s Online Media, Marketing, and Retail Study Q3 2006 Survey

Who are PayPal?


Global leaders in on-demand eCommerce

Who are Venda?


Who are Webjam?

Media

London based, with 18 staff (10 different nationalities)

Offering a solution to build your own website with unique

social media functionality

growing roster of clients (i.e. Random House (Publishing) to

JWT (Advertising Agency)

Beta in March 2007, full launch in January 2008

2009 Tech Media Invest Top 100 company

Awards


• The UK is the largest online market in Europe worth £36 billion in 2008.

• Online sales in the UK rose 15.7% in July compared to June and 16.7% compared to July 2008 – up to £4.2bn in the month.

• Online shoppers are less sensitive to adverse economic conditions than the average European consumer

• The multi-channel customers research as well as buy online

• Retailers in the UK are waking up to the fact that the web channel is their biggest opportunity

SourcesIMRG Capgemini e-Retail Sales Index, Forrester

Why 2009 is the right time to get transactional online….


• The strength of the Euro means that Europe is a great opportunity for UK businesses

• Total European market expected to reach €128 billion in 2009

• Key markets for UK retailers are ROI, Germany, France, Spain and the Netherlands

• In 2008, 37% of European adults regularly shopped online

• Europeans will spend an average online of €942 per person in 2009

Source: Forrester

Why 2009 is the right time to get transactional online….


The future of online….

• Nearly 9 million* adults already shop online at least once a week

• Shoppers are expected to spend at least one in every 14 pounds online by 2012

• UK online retail spend forecast to grow by as much as £12.3 billion to £21.3 billion by the end of 2011

• Non-store (catalogue and online) sales will increase by as much as 49 per cent

• The biggest driver behind „catalogue and online‟ sales success will be online, with sales forecast to increase by up to 137 per cent

Source: PayPal UK Online Retail Report, conducted by Experian 2009


• Consumer spending might not be increasing but the channels where they

choose to spend are changing

– Online is a key component within the purchase decision

Store

CatalogueOnline

Channel-interaction % of shoppers new to a company

% of offline sales influenced by web

% of site visitors interested in offline info

% of orders placed online and picked up in-store

% of orders placed through catalogue quick-shop option

38%

22%

23%

30%

12%

Source: Shop.org

The influence of the web is increasing


• As online techniques get more sophisticated online customer value increasing

• Share of multi-channel customers wallet 1.4x higher than nearest single

channel customer

10.6

1.4

00.20.40.60.8

11.21.41.6

Offline customer Online customer Multi-channel

Source: Analysis of loyalty card data for grocery & luxury high-end retailer

The multichannel customer is of more value to you


https://www.paypal.com/uk/cgi-bin/webscr?cmd=_home


•PayPal‟s estimated share of consumer internet

payments rose to 21% in 2007 (from 16% in

2006)

•Correspondingly, the share of payments made

by credit card has been falling

•Continued growth in the shares of payments

made through PayPal and by debit card

Source: Payments Council: UK Payments Markets 2008 Report

Consumer online payment preferences are changing


Website

Payments

Standard

Express

Checkout

Website

Payments Pro

Virtual Terminal Email/Send

Money

No set up costs, gateway fees, hidden fees, or cancellation charges. You Maintain Control of the checkout and your customers from start to finish

•PP button on

payments page

•Hosted by PP

•HTML setup

•No PP acct

necessary

•PP button on

checkout page

•Hosted by PP

•API setup

•Auto fill buyer

information

•No PP acct

necessary

•Express

Checkout plus

Direct CC &

Virtual Term.

•Hosted by

merchant

•API setup

•More control

•Take payment

by phone, fax,

and email

•No integration

necessary

•For businesses

with no website

•Send/Request

money by

email

•PP Acct

Required

•Aimed at

novices

PayPal Offers a Range of Payment Solutions


PayPal provides multiple funding sources


PayPal Express Checkout increases conversion

PayPal Express Checkout has a cart conversion rate of 72%,

compared with an industry average of 51%

PayPal Express Checkout – As little as 3 clicks 72% Conversion **

Traditional Checkout – 8 Steps, 4 to 8 minutes to complete 51% Conversion *

* 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics that Drive Results

** Based on survey of ~1m PayPal transactions among top 100 UK and US online merchants using Express Checkout

PayPal Express Checkout has a cart conversion rate of 72%,

compared with an industry average of 51%


» Website Payments Pro provides all the benefits of a merchant account and gateway in one

solution plus PayPal Express Checkout.

» Website Payments Pro allows you to accept PayPal and card payments directly on your website,

through Express Checkout or card payments by phone, fax and mail using the included Virtual

Terminal package.

Website Payments Pro Payment Flow Virtual Terminal Payment Flow

Customer Merchant Payment steps with Virtual Terminal

1. Customer orders by phone, fax or post with debit or credit card.

2. You enter order into Virtual Terminal.

3. PayPal processes the transaction and you get paid.

The one-stop-shop


PayPal preference is strong amongst online shoppers

* Forrester Research, Q3 2006 Online Retail Survey

** Forrester Research, April 2007, UK Merchants Should Consider Accepting PayPal

Number of PayPal AccountsPreference for PayPal amongst

internet shoppers

Europe (inc. UK) 35 Million 23% preference *

United Kingdom 20 Million 35% preference **

All 190 Countries Over 140 Million


PayPal users are loyal users

PayPal users are loyal and high spending

users, spending on average 35% more per

month online than non-PayPal users

Verbatim user responses to “Why Use PayPal”?

“Because PayPal is the only payment method I

trust online”

“I only use PayPal for online payments”

“I love PayPal. I know I am buying in a very

safe and secure way and only buy on the

internet if PayPal is offered, it is the greatest.

I have never had any problems with my

account and recommend it to every one I

know. Well done”

“I like to use PayPal because I know if there is

a problem they are very helpful”

Safe way to

purchase online

Easy way to

purchase online

Continue to use

PayPal

Best way to make

purchase online

Recommend

PayPal

Source: Quarterly PayPal Customer Relationship Assessment. Sample size 1,691. Most questions are

asked on a 5-point rating scale (such as

Excellent, Very Good, Good, Fair, Poor). The percent of customers giving Excellent and Very Good ratings

is shown. This is referred to as „Top-2 box‟.


PayPal Express Checkout increases conversion

Only 51% of online shoppers make it

past the website payment process. The rest just give up.*

PayPal Express Checkout moves buyers through your checkout more quickly,

reducing cart abandonment and increasing sales conversion.

* 2007 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics That Drive Results


Build

An online Store


Social Media becoming a significant traffic source

• Within a couple of weeks of setting up a simple Twitter account and starting to

post on relevant Facebook groups around 10% of the traffic coming to this

small store is from those sources


Webjam helps you to connect with your customers by providing you with an easy way

to build you own web site, add an online shopand include social media features.


The benefits of Social Media

http://www.whitepapersource.com/socialmediamarketing

Generated exposure for my business

Increased my traffic/subscribers/opt-in list

Resulted in new business partnerships

Helped us rise in the search rankings

Generated qualified leads

Reduced my overall marketing expenses

Helped me close business

900 marketers where asked

for the benefits of social

media

And what social media tools

they use most often


What can you do with Webjam

Create your Own website

With built-inSocial Media features

Enabling youto make money

Easy , drag and dropInterface to createyour own website

Blend of publishing, bloggingand social networking

tools

Full integration with Venda e-commerce

and Paypal

Wide variety ofDesign templates

Ability to foster your ownCommunity

Incremental subscription and ad revenues

Premium versionto remove ads and maximise branding

Unique search, ranking and reputation allowing discovery and

ad serving

Easy integration with other advertising or affiliation

platforms


Create your own website

http://www.webjam.com/steves_clothing/home

http://www.webjam.com/steves_clothing/home


Built-in social media

features

1 Invite members

2 Your own blog

3 Subscribe to your own newsletter

4 Twitter feed

5 Photo or video link

Social Media Features

1

2

3

4

5

6 LINK TO VENDA SHOP

6

http://www.webjam.com/steves_clothing/shop

http://www.webjam.com/steves_clothing/shop


1 Product listing

2 Terms and Conditions

3 Promotion

4 Shopping cart

Online shop - Features

1

2

3

4

Enabling you to make money


Online shop – Build your community

1 Members/Customers list

2 Members - chat

3 Facebook integration

4 Advertising

Community Features

1

2

3

4


Your benefits

Get started today, with no upfront investment. Build your website,

add your online shop, add social media functionality

Upgrade to premium to maximise your branding opportunity (own

domain name mapping, remove adverts)

Grow your customer base by using the social media tools

provided (member invites, blogging, facebook, newsletter)

Start generating revenue through online shop

Widening your geographic reach and differentiating you from your

(local) competitors


4 Social Media tips for small businesses

Create your own blog or social hub - Give your customers a

reason to visit your website. Why push your consumers to connect

with you on other sites?

Local Social Network sites – Directory networks allow you to

create listings with all the necessary information for a consumer to

find you, while other customers can review and comment on your

business.

Use Twitter – Connect with your consumers in real-time via the

web, desktop applications, and even mobile. This will lead to a

stronger following and increased word of mouth marketing

Custom wiki - Use your customers to give information to other

consumers. Create a wiki for your FAQ or Customer Service

knowledge base.


More Details On:

Fast Launch for all sizes of business – site examples

The Best Practice from the Large Retailers, on a small business budget

Everything you need to set up and run your online store

Ease of Use – No Technical Skills Required

Market Leading Support Tools

Store owner feedback

Appendices


Fast launch for all sizes of business………

Baby Oomph

Baby clothes, toys, accessories.

www.babyoomph.co.uk

2 employees – no technical skills

Small

Business

http://www.babyoomph.co.uk/


Romani Jewellery

Handmade Jewellery, previously sold at craft fairs

www.romanijewellery.com

1 employee – no technical skills


Small

Business

http://www.romanijewellery.com/


Fifteen (Jamie Oliver‟s Restaurant Chain)

Charitable foundation selling Fifteen merchandise

www.fifteenshop.net

No technical skills, no previous trading experience.


Small

Business

http://www.fifteenshop.net/


My Ideal Buy

Online sales site for leading logistics firm

www.myidealbuy.com

Site live in a week, limited technical skills


Medium

Business

http://www.myidealbuy.com/


Dyson 24-7

Suppliers of genuine Dyson spares

Site built and operational within 3 days with over 3,000 parts

www.dyson24-7.co.uk


Medium

Business

http://www.dyson24-7.co.uk/





Large

Business

Climate Justice (Global Humanitarian Fund)

Site built by digital agency on customised template in 3 weeks

Orders in first 24hrs from UK, Brazil, Denmark, Dubai, etc

Target to raise £1m in 6 months

http://tck.shop.venda.com

http://tck.shop.venda.com/



Large

Business

Universal Music

Micro-sites for some of their artists

Customised design template by their agency

Hundreds of orders in the first few daysKatherine Jenkins Online

http://order2.universal-music.co.uk/engine/shop/category/Katherine+Jenkins


• Setup and trade within minutes

• Instant credibility for businesses - the sites look professional,

have a great user experience and are very fast.

• Full PayPal Integration – deep integration includes functions like refunds, branding and fraud tools that save administration time

• No technical skill required to setup or run shop

• All the functions you need to run a successful online shop

• £49.99 inc VAT per month - no hidden charges and no long term contract, just month to month

The best experience from the large platform…on a small budget


• Automatic domain (website name) setup 2 domains included

• Unlimited email addresses and management

• Unlimited products, categories and pages

• Product ‘bulk uploader’ to enable fast load of full catalogue

• Selection of templates customisable to fit your brand

• Full Search Engine Optimistation (SEO) structure

• Merchandising through featured products, cross sells and up-sells

• Incremental traffic from free inclusion in PayPal and Googlebase

• Deep and comprehensive eBay integration

• Website and content management

• Product and promotions management

• Order management including customisable invoices

• Email support, live customer service chat, 24/7 helpdesk. video tutorials, user manuals, comprehensive online knowledge base

and much more………

Everything you need to run your online shop……


State of the art

‘drag and drop’

and ‘point and

click’ controls

Really, no technical skills required


In addition to tickets

and live chat for help,

there are lots of

online learning

resources

• Knowledgebase

• Downloads

• Flash video training

• News

• Regular webinars

• Best Practice

Market leading support


“The site was incredibly easy to set-up. Now, there is less requirement for meto travel across the country to see my ever-growing customer base as they canpurchase online”.Joanna – Romani Jewellery

“Out target for 2008 was to get online quickly and establish our online shop intime for the Christmas period. Venda has been critical in helping us achievethis, providing us with an ecommerce system that is reliable, easy to use andready to trade within hours of setting it up”.Richard - MyIdealBuy.com

“Venda Small Business is the ideal alternative to the high-cost custom-madesite”.Angela – Fifteen

Store owner feedback

suffolk get trading online slides

Business

online payments

online catalogue

online store

online retailers

online techniques

online europeans

online presentations

uk online shoppers