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Tangible Rewards and Engagement: The Real Story

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Evolution of Gaming

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Gaming in the 80’s

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Gaming in the 90’s

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Gaming in 00’s

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Evolution of Gaming

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Social Gaming combating TV audiences

Source: Zynga.com Game Study

53% of Facebook Users Play social games once a month

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The gamer has changed

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The gamer has changed

Source: PopCap Game Studies 2010

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Virtual Status

Source: Farmville / Zynga.com

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Real Life Status

Source: ABC News

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Evolution of Rewards

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Evolution of Rewards

Source: Marketing Experiments

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Traditional Promotions

Coupons

Discounts

Rebates

Buy One Get One Free

Nothing is personalized!

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2010 changed the concept of a traditional promotion

Source: Groupon 2010

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THE EASIEST WAY TO REWARD YOUR CUSTOMERSCreate, manage and optimize your promotion campaign easily.

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Available everywhere, instantly! Online, mobile, offline.

Awards

Ifeelgoods is the leading promotion platform that provides the most flexible tools to help run effective campaigns across the web, mobile & offline.

Using a patented technology, Ifeelgoods taps into hundreds of high value, low cost digital rewards like iTunes Credits, Facebook Currency & Airline Miles to enhance and improve promotions.

Ifeelgoods technology delivers any reward instantly through the cloud in a safe, easy and convenient manner. Over the last 2 years, Ifeelgoods has scoured over 150 million pieces of data to ensure advertisers are safely delivering promotional content to their customers.

Over 300 promotional campaigns worldwide.

Over 100 clients in 16 countries

$11M funding

clients+100

offices3 countries16rewards+100

In facts

Featured in

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Perceived Value in the Concept of Rewards

Why do we cringe to pay for a $0.99 application?

while…

We give a tip for the same value without even thinking about it

Equal Value, Different Perception

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Snapshot of Rewards

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Snapshot of Clients

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Buy Flowers on 1800Flowers & get a $10 iTunes Gift CodeBuy Flowers on 1800Flowers & get a 25 Facebook CreditsBuy Flowers on 1800Flowers & get 50 Farmville Cash

Example of Client Implementation

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Instant Redemption, Instant Delight

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Key Takeaways

1. Give rewards that consumers can understand!

2. Loyalty does not have to be “Earn & Burn” – it can be transactional

3. Find rewards that have a high perceived value. Even “micro-rewards can go a long way