successful techniques for recruiting graduate students
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Lori Feldman Associate Dean for Enrollment Management & Graduate Programs College of Business. Successful Techniques for Recruiting Graduate Students. Office of Research and Graduate Studies Coffee Hour March 25, 2014. What I bring to the table. Professor of Marketing - PowerPoint PPT PresentationTRANSCRIPT
Successful Techniques for
Recruiting Graduate StudentsLori Feldman
Associate Dean for Enrollment Management & Graduate
ProgramsCollege of Business
Office of Research and Graduate StudiesCoffee HourMarch 25, 2014
What I bring to the table
Professor of Marketing Director of the MBA for Executives
program for 15 years Launched and grew program
Department head for MHRM for 8 years Launched and grew programs
What we did – MBAE program Successfully recruited 15 cohorts–
approximately 375 graduate students
Grew out of state enrollment to 60% of total enrollment in the program
Created awareness of program and PUC in the highly competitive Chicago market
Earned recognition by Fortune magazine as a best value
What we did – Equine Program New untapped market niche Built bridges with WL and other
schools Created awareness by director
volunteering time Selective advertising Google presence Web page with key words
If you build it, they will come
It’s not going to happen by
magic.
Sounds appealing, right?
Potential students?
Who are they? What are they looking for? What do they want but are not
getting?
Who are you?
What are you offering?
How are you offering it?
Where are you offering it?
When are you offering it?
Why are you offering it?
How closely does this
match what your
competitors are doing?
How closely does this
match up to what your customers
are seeking?
Find your critical point of difference
What students want
What your
program does
well
What competitiv
e programs do well
Winning Zone. Clear point of difference that meets needs . Make it even bigger.Losing Zone. Your competitor meets student needs better than you do. You’ll be crushed.Risky. Competitive battle ground. Use emotion, and innovative superior execution.
Swim in the blue ocean
For more info: http://www.blueoceanstrategy.com/book/
Reaching new students
Find out what worked before – ask!
Be willing to commit the necessary resources to reach your audience.
Getting them to apply and commit
Outreach to feeder programs
Referrals! Selected advertising or
other mass communication
Engaging web page Engaging collateral that
speaks to their needs Constant communication
and follow-up
