sublime skinz and clubmed.us case study

5
ClubMed.us

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Post on 16-Apr-2017

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C l u b M e d . u s

The Client

« A Club Med all-inclusive vacation truly includes everything – which means convenient, stress-free travel at a greatvalue. You’ll enjoy seemingly unlimited sports (with equipment and instruction), children’s clubs with expert childcare, attentive hospitality, gourmet dining, premium liquors, spacious accommodations in all-inclusive resorts, and live entertainment. »

Premium International(65  resortsworldwide)

All  inclusive  vacation  packages  

for  families

1 32

C A S E S T U D Y

60,420c l i c k s120

w e b s i t e s

3,8MI M P R E S S I O N S 1.59 %

A v e r a g e C T R

a higher CTR for Canada: 2,14%

Challenge and Solution

Daily performance optimization according to CTR and Viewability metrics

Target all inclusive and AB+ Families

Design and deliver a Skinz campaign the most impactful and non intrusive Skinz format through 120 sites across the USA and Canada. Higher affinity for All inclusive and AB+ Families.

C A S E S T U D Y

Results

In-View Time

+85,5+60,6 seconds vs MOAT

benchmark

Viewability

92,4%+70% lift vs MOAT

benchmark

Bon impact sur la notoriété spontanée avec +4pts et +5pts sur les parfums One Million etLady Million de Paco Rabanne

auprès des exposés

Viewability metrics to prove success of the non standard ad unit

Skinz format outperformed the industry viewability Benchmark

Brand Interaction

+15,2%X5 vs MOAT benchmark

Christophe MénardCPO & East Coast Manager

[email protected](415) 296-6370

Do not hesitate to contact us!

CONTACTS

Jerem FebvreCOO & West Coast Manager

[email protected](415) 296-6370

www.sublimeskinz.com