sublime skinz and clubmed.us case study
TRANSCRIPT
The Client
« A Club Med all-inclusive vacation truly includes everything – which means convenient, stress-free travel at a greatvalue. You’ll enjoy seemingly unlimited sports (with equipment and instruction), children’s clubs with expert childcare, attentive hospitality, gourmet dining, premium liquors, spacious accommodations in all-inclusive resorts, and live entertainment. »
Premium International(65 resortsworldwide)
All inclusive vacation packages
for families
1 32
C A S E S T U D Y
60,420c l i c k s120
w e b s i t e s
3,8MI M P R E S S I O N S 1.59 %
A v e r a g e C T R
a higher CTR for Canada: 2,14%
Challenge and Solution
Daily performance optimization according to CTR and Viewability metrics
Target all inclusive and AB+ Families
Design and deliver a Skinz campaign the most impactful and non intrusive Skinz format through 120 sites across the USA and Canada. Higher affinity for All inclusive and AB+ Families.
C A S E S T U D Y
Results
In-View Time
+85,5+60,6 seconds vs MOAT
benchmark
Viewability
92,4%+70% lift vs MOAT
benchmark
Bon impact sur la notoriété spontanée avec +4pts et +5pts sur les parfums One Million etLady Million de Paco Rabanne
auprès des exposés
Viewability metrics to prove success of the non standard ad unit
Skinz format outperformed the industry viewability Benchmark
Brand Interaction
+15,2%X5 vs MOAT benchmark
Christophe MénardCPO & East Coast Manager
[email protected](415) 296-6370
Do not hesitate to contact us!
CONTACTS
Jerem FebvreCOO & West Coast Manager
[email protected](415) 296-6370
www.sublimeskinz.com