stumbleupon
TRANSCRIPT
Marc LeibowitzMay 12, 2010
“Wait, don’t I know you…?”• 2001: StumbleUpon founded in Calgary• 2006: 1M registered users• 2007: Acquired by eBay• 2009: Bought back from eBay by Founders & Investors• 2010: 10M reg users, 115K FB fans, 600M stumbles/mo, 1B total ratings, 45M unique URLs indexed, 50K
discoveries/day
(1) StatCounter (April 2010))
(Confidential)
#1 social media traffic referrer in US (#2 worldwide) (1)
Find Your Audience: StumbleUpon Marketing Tools
• StumbleAds (Sponsored Stumbles)• Su.pr• StumbleBadges
(1) Net of spam, dead links, etc.
(Confidential)
StumbleAds – Sponsored StumblesStumbleUpon delivers a targeted audience directly to your content and increases your viral potential.More TrafficExposes your content to StumbleUpon’s millions of users- bringing people who match your targeting criteria directly to your site—no click-thru necessary!
Cost-effectivePay only for actual views of your site and limit each campaign to a maximum number of visitors/day.
Set-up in MinutesSpecify your web-page & target audience and start seeing traffic immediately.
“There Is No Ad”
20x more cost-effective than display ads!
Up to 5% of Stumbles are paid “seeds”
Go Viral
65% organic uplift!
Su.pr—Not just another “URL Shortener”The first free content syndication platform designed to get you more traffic.
More Qualified TrafficEvery Su.pr URL exposes your content to StumbleUpon's highly engaged user community.
Greater InsightTrack the performance of your posts in real-time. View your traffic, clicks, referrers, Stumbles and retweets.
Easy to Use and OptimizeIdentify & schedule the optimal times to post — then syndicate with a single click to Twitter, Facebook & StumbleUpon.
Whuuuuut?!?!
Kaaaaa!!!73% increase!
Time for Traffic
6300% increase!!!
Badges—Get Discovered!
Enable users to discover and rate your content so other like-minded Stumblers can find and interact with it
Pop-up
HIGH QUALITY CONTENT IS REWARDED
StumbleAds
StumbleBar
Su.prTarget content to your desired
audience. Highly rated paid content receives free organic
traffic.
StumbleUpon Recommendation Engine
StumbleBadges
Syndicate to twitter/Facebook; automatically seed your content in StumbleUpon.
