the rise of native advertising, speaker — jack krawczyk (stumbleupon)
DESCRIPTION
CM Summit (May 15, 2012)TRANSCRIPT
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The Rise of the Native Ad Unit
Jack Krawczyk
Head of Product MarketingStumbleUpon
CM Summit 2012
May 15, 2012
@JackK
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Engagement
Hap
pin
ess
Gone ZoneGone Zone
Media Consumption
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Hap
pin
ess
Gone ZoneGone Zone
Television
Ad Opportunity
Engagement
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Hap
pin
ess
Gone ZoneGone Zone
Ad Opportunity
Online Video& Homepages
Engagement
![Page 5: The Rise of Native Advertising, Speaker — Jack Krawczyk (StumbleUpon)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/54b75f864a7959f9168b4680/html5/thumbnails/5.jpg)
Hap
pin
ess
Gone ZoneGone Zone
Social Media
Ad Opportunity
Engagement
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Native Advertising
Original content that enables a company to
connect with consumers and advertise its brands
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Distributing content requires multiple
“units”
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This is the StumbleUpon
“ad unit”
This is the StumbleUpon
“ad unit”
It’s an URLIt’s an URL
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That creates this.
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This is the Facebook “ad unit”
It’s a postIt’s a post
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And this.
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This is the Twitter “ad unit”
It’s a tweetIt’s a tweet
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Distributing content requires multiple “units” that work
together
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Discover
organic
paid
AmplifyShare
emailChannels
Timeline
Follow
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Source: Arby’s & Adapt.ly, April 2011