www.bepublishing.com©2014 B.E. Publishing, Inc. All rights reserved.

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Student Workbook1st Edition

The Development Team at B.E. Publishing and Todd Toporski

The Restaurant Entrepreneur Student WorkbookISBN: 978-1-934422-57-1Copyright ©2014 by B.E. Publishing

All Rights Reserved. No part of this work covered by copyright hereon may be reproduced or used in any form or by any means—including but not limited to graphic, electronic, or mechanical, including photocop-ying, recording, taping, Web distribution, or information storage and retrieval systems—without the expressed written permission of the publisher.

AuthorThe Development Team at B.E. Publishing and Todd Toporski

Lead EditorKathleen Hicks

ReviewersDiane SilviaLinda Viveiros

Graphic DesignFernando BotelhoMark Drake

PermissionsTo use materials from this text, please contact us:

B.E. Publishing, Inc.P.O. Box 8558Warwick, RI 02888U.S.A.

Tel: 888.781.6921Fax: 401.781.7608E-mail: permissions@bepublishing.com

All references made to specific software applications and/or companies used within this book are registered trademarks of their respective companies.

Printed in the U.S.A.

Student Workbook1st Edition

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Introduction ...............................................ii

About The Restaurant Entrepreneur ...........................ii

The Story Behind This Simulation— The Food Connection ........................................................ iii

Meet Amanda Sanchez, Your Restaurant Navigator ................................................................................. iii

The Tools and Skills You’ll Need .................................... iv

The Projects You’ll Complete ............................................v

Working with Each Project ............................................... vi

Start-up ......................................................... 1

Project 1: Instructor Memo ................................................2

Project 2: Restaurant Logo ................................................6

Word Processing ...................................... 9

Project 3: Letterhead ......................................................... 10

Project 4: Business Envelope ......................................... 12

Project 5: Help Wanted Ad .............................................. 14

Project 6: Employee Memo ............................................. 16

Project 7: Press Release ....................................................20

Project 8: Social Media Marketing ..............................24

Project 9: Promotional Flyer ..........................................26

Project 10: Radio Commercial Script .........................28

Project 11: Block Style Business Letter .....................30

Spreadsheets ..........................................33

Project 12: Employee Roster ..........................................34

Project 13: Music Playlist .................................................36

Project 14: Equipment Inventory ................................38

Project 15: Menu Planner.................................................40

Project 16: Employee Timesheet Schedule ............42

Project 17: Revenue Projection .....................................44

Databases .................................................49

Project 18: Employee Database ....................................50

Project 19: Business Networking Contacts .............52

Desktop Publishing .............................55

Project 20: Business Card ................................................56

Project 21: T-shirt .................................................................60

Project 22: Floor Plan .........................................................64

Project 23: Mobile App .....................................................68

Project 24: Takeout Menu................................................72

Presentations ..........................................75

Project 25: Lobby Presentation ....................................76

Project 26: Employee Orientation Presentation .... 82

Table of Contents

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About The Restaurant Entrepreneur Welcome to The Restaurant Entrepreneur Simulation The Restaurant Entrepreneur is an integrated Entrepreneurship, Marketing, and Computer Applications simulation designed to let you, the student, be the owner of your own restaurant.

As you embark on this entrepreneurial journey, this simulation will give you an in-depth, real-world view of what it is like to use your creativity, business, and computer skills to run your own restaurant. Using Microsoft Office (or equivalent applications), you will assemble and create all of the documents that a “real” restaurant would need to open its doors. From writing a radio commercial script, to designing a mobile app, you will experience life as a business owner.

Who Should Use This Book?The Restaurant Entrepreneur is designed for middle and high school level students who are enrolled in a computer applications course that includes one or more of the Microsoft Office (or equivalent) software applications in its curriculum. This simulation is designed to allow you to use and apply your computer applications knowledge and skills in an integrated, creative, hands-on format.

Your Role as the Restaurant Entrepreneur As you assume the role of a restaurant entrepreneur, your tasks will be challenging, yet rewarding. Your job will be to create a restaurant that will be successful in the highly competitive food industry. You will use computer applications to create a series of documents that will give your restaurant a professional image to potential customers. By completing the projects in this simulation, you will fine-tune your office, creativity, and design skills, and you will learn what it is like to promote a real product—your own restaurant.

Introduction

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The Story Behind This Simulation— The Food Connection

One of the challenges most business owners face is obtaining the capital (or money) to start-up their businesses. In this simulation, however, the start-up capital has already been taken care of for you. Here is the scenario you will assume happened:

The Food Connection is a privately owned television network that airs daily shows. The Food Connection’s mission is to televise a variety of “food” and “cooking” themed shows that will appeal to food lovers of all ages. As part of its new marketing campaign, The Food Connection ran a national contest to promote and attract young entrepreneurs. The campaign included a nationwide “Start Your Own Restaurant” contest. To enter the contest, The Food Connection required contestants to be enrolled in middle school or high school. Contestants were required to “pitch” a new restaurant idea that included a creative name, a description of their restaurant, and the name of the restaurant “signature dish.”

Knowing that the top ten finalists would receive the start-up financing to open a new restaurant, you decided to submit your proposal. Out of the thousands of entries received, The Food Connection selected your restaurant as one of the finalists.

Meet Amanda Sanchez, Your Restaurant Navigator

Throughout this simulation, you will be guided by Amanda Sanchez, an 11th grade student from El Paso, Texas. Amanda is enrolled in a wide variety of courses at her high school, and she is actively involved in several clubs and organizations. During her sophomore year, Amanda enrolled in two courses—culinary arts and entrepreneurship—that sparked a passion in her to someday own and operate her own restaurant.

However, long before Amanda entered high school, she was inspired by her grandmother, Maria (known to her as “Nana Maria”). Amanda’s grandmother was always in the kitchen, or outside on the grill, cooking up some type of barbeque cuisine. Nana Maria, who was famous for adding fiery spices to her dishes, would always squeeze Amanda’s cheeks and say, “This is some wicked kickn’ stuff”, as she proudly served her a dish of barbeque chicken, ribs, or whatever the main dish was that day.

While watching The Food Connection one day, Amanda learned about the “Start Your Own Restaurant” contest. She decided to enter the contest in honor of Nana Maria and call her Texas-style BBQ restaurant “Wicked Kickn’ BBQ.” Amanda was selected as one of the finalists in the contest. Her restaurant dreams were going to come true even earlier than she had planned. Just like you, Amanda Sanchez had become an “overnight” restaurant entrepreneur.

NOTE:As you travel through the projects in this simulation, you will be guided by Amanda as she creates her own new restaurant. Following each project, you will see a page titled “In the Kitchen with Amanda Sanchez.” These pages will help you see how Amanda’s restaurant story unfolds. They also contain samples of the documents that Amanda created. You should use Amanda’s samples as a guide to help you develop and create your own.

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The Tools and Skills You’ll NeedMaterials Required to Complete This SimulationTo complete the individual projects in this simulation, you will need the following:

• The Restaurant Entrepreneur Student Workbook

• Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint, and Microsoft Publisher (or equivalent software applications)

• The Restaurant Entrepreneur Project Planning Forms, copied from The Restaurant Entrepreneur Instructor Resource CD

Note: The Restaurant Entrepreneur Instructor Resource CD must be installed on your computer prior to beginning this simulation. This CD includes a series of printable planning forms that will assist you in planning and organizing each project in this simulation.

Prerequisite Skills This simulation is designed to be used as a reinforcement supplement for Microsoft Office-based courses. In order to complete this simulation, students should have a basic working knowledge of the following (or equivalent software applications):

• Microsoft Word

• Microsoft Excel

• Microsoft Publisher

• Microsoft PowerPoint

• Microsoft Access

• Drawing or illustration software

Note: The projects in this simulation are designed to be completed using any version of the software listed above. For that reason, project instructions have been generalized and do not provide step-by-step instructions for completing any one particular version of the software listed above.

The Skills You Will Be Using In This Simulation The following is a list of the major skills you will be drawing on throughout this simulation:

• Establishing a real-world restaurant identity and image

• Using Microsoft Office (or equivalent software) to complete a comprehensive real-world business simulation

• Using creativity and design skills to produce professional business documents

• Applying technical writing skills in developing business documents

• Using planning and decision-making skills

• Applying accounting skills to develop projected revenue and inventory spreadsheets

• Using presentation software to create marketing presentations

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The Projects You’ll CompleteTable of Projects and Approximate Completion TimesThe individual projects and the approximate time it will take to complete each one are listed in the table. Completing all of the projects in The Restaurant Entrepreneur simulation will take approximately 27-31 hours. However, completion times will vary based on the student’s skill level. It is recommended that you use the table as a guide as you plan your classroom work schedule accordingly.

Your teacher may instruct you to complete all or only a portion of this simulation. Completion times will vary based on skill level and the total number of projects you are required to complete.

Project # Project TitleApprox.

Completion Time (in hours)

Start-up

1 Instructor Memo 1

2 Restaurant Logo 1-2

Word Processing

3 Letterhead .5

4 Business Envelope .5

5 Help Wanted Ad 1

6 Employee Memo 1

7 Press Release 1

8 Social Media Marketing 1

9 Promotional Flyer 1

10 Radio Commercial Script 1-2

11 Block Style Business Letter 1

Spreadsheets

12 Employee Roster .75

13 Music Playlist .75

14 Equipment Inventory 1-1.5

15 Menu Planner 2

16 Employee Timesheet Schedule 1

17 Revenue Projection 1-1.5

Databases

18 Employee Database 1-1.5

19 Business Networking Contacts 1-1.5

Desktop Publishing

20 Business Card 1

21 T-shirt 1

22 Floor Plan 1

23 Mobile App 1.5

24 Takeout Menu 2

Presentations

25 Lobby Presentation 1

26 Employee Orientation Presentation 1

Total Approximate Completion Time: 27-31 hrs.

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Working with Each ProjectUnderstanding the Format of This BookProjects in this simulation have been organized into an easy-to-read, self-guided format. This book is divided into six sections, each containing a set of individual projects for each of the Microsoft Office (or equivalent) applications.

A brief explanation of the individual sections that make up each project in this simulation is illustrated below. It is recommended that you read this section to become familiar with the format of this book.

In the Kitchen With Amanda Sanchez: Provides a sample document for each project created by Amanda Sanchez, The Restaurant Entrepreneur student

Overview Instructions

Strategies

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1. Open and print the Project 3 Planning Form � le. Follow the instructions and complete the form.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

2. Create a new word processing document and save it as Project 3.

3. Set the top margin to 2.5 inches and the left, right, and bottom margins to 1 inch.

4. In the document footer, key your name and the project number and title.

5. Using your completed Project 3 Planning Form, in the document header, create the letterhead for your restaurant from one of your sketches.

Note: Most letterhead designs are within the top 2.5 inches of the document. Do not let your design fall below this area.

6. Arrange your restaurant logo and text to � t your letterhead design.

7. Format the text using the font, colors, size, and style that best match the design of your restaurant logo.

Optional: Add additional graphic elements to enhance the design of your letterhead.

8. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave.

9. Print a copy of your document if required by your instructor.

• Create your letterhead design within the top 2.5 inches of the document.

• The most important piece of information should be the largest — in this case, the restaurant logo.

• Use fonts and colors that complement your restaurant logo.

• Keep the design professional, clean, and simple.

A business letterhead, with its logo and contact information, makes an important � rst impression.

When opening a new restaurant, you will be communicating with many people. You will be writing to the media, vendors, customers, and future employees, to name just a few. A letterhead is not just a form of correspondence, it can be a method of branding or identifying your restaurant.

In this project, you will design the letterhead for your restaurant. Be sure it projects a professional image and works well with the look and style of your restaurant logo.

Communicating a Professional Image with Style

Letterhead

Keep the design professional, Keep the design professional,

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In the Kitchen with Amanda Sanchez

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Look at What Amanda’s Cooked UpUse Amanda’s letterhead as a guide for creating your own. Do not duplicate Amanda’s work.

Amanda is excited about getting her restaurant opened. In the next few weeks, she will need to communicate with a variety of people, and it is important to project a professional image by using her new letterhead.

The letterhead that Amanda created for Wicked Kickn’ BBQ is shown below.

Look at What Amanda’s Cooked Up

 

 

Wicked Kickn’ BBQ1556 HWY 20 El Paso, TX 79902

P (915) 555-1234 F (915) 555-5678www.WickedKicknBBQ.com

  

 

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Instructions: Provides step-by-step instructions to follow for completing each project

Project Title: The title of each project

Overview: Provides a description of the type of document being produced and how it will be used in this simulation

Strategies: Provides suggestions to consider when working with the different projects

Figure 11 Proj

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11Bl

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Block Style Business Letter

 

[Insert current date]  QS (4 RETURNS)  [Insert the name of your restaurant’s city] Chamber of Commerce Attn: [Insert instructor’s name], President [Insert your school’s street address] [Insert the City, State, and Zip Code of your restaurant] DS Dear [Insert name]: DS [The first paragraph of your letter should be a brief introduction of yourself and your restaurant. Inquire about membership to the Chamber of Commerce in your restaurant’s city.] DS [The second paragraph should include a bulleted list of four business goals and how you think the Chamber of Commerce can help you achieve those goals. One of your goals must be community based, such as assisting a local charity.] DS [The third paragraph should conclude by saying how you look forward to becoming an active member in the Chamber of Commerce.] DS Sincerely,  QS  [Insert your name] Owner 

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Overview Instructions

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• Visit your local Chamber of Commerce website to familiarize yourself with the organization and how it might help you build your business in the community.

• Outline a set of business goals for your restaurant so that you can communicate them clearly to Chamber of Commerce members.

• Convey a message of being a serious business owner who plans to be a successful member of the local business community.

A block style letter is a common format used in writing business letters.

When starting any new business venture, it is important to stay in touch with current issues and trends within your community and local marketplace. To do so, you have decided to join the Chamber of Commerce. The Chamber is an organization of local business owners who share contacts and expertise. To get the ball rolling and apply for a membership, you will have to write a professional business letter introducing yourself to the membership board.

In this project, you will write a block style letter requesting membership in your local Chamber of Commerce.

1. Open and print the Project 11 Planning Form � le. Follow the instructions and complete the form.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

Refer to Amanda’s sample for guidance. Do not copy the content or design of this sample.

2. Open the Project 3 � le and save it as Project 11.

3. In the document footer, change the project number and title.

4. Using your completed Project 11 Planning Form, create a block style business letter.

Note: Format your block style business letter according to the template provided in Figure 11.

5. Carefully proofread your work for accuracy, format, spelling, and grammar, then resave.

6. Print a copy of your document if required by your instructor.

Connecting With Other Business Leaders

Block Style Business Letter

professional business letter introducing yourself to

, you will write a block style letter requesting membership

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Figure: Displays examples of text and/or instructions for entering text and data into a project document

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Using the Project Planning Forms Project Planning Forms are included on The Restaurant Entrepreneur Instructor Resource CD. These planning forms give you a framework in which to begin “mapping out” a project’s content, design, and layout on paper first. It is recommended that you complete the planning forms prior to beginning each project.

InstructionsComplete this form to help you organize and arrange the information that you will include in your help wanted ad for your restaurant.

1. Write a short, catchy headline that will grab the reader’s attention. For example, New Restaurant Needs Help in the Kitchen!

2. Write a brief description that clearly de� nes the type of employees you want to hire. Begin with your restaurant name and include why you are hiring.

3. List at least six job positions that you are looking to � ll.

4. Explain how applicants can apply for the job.

5. Provide the days and time an applicant can apply.

6. Provide your restaurant contact information; for example, Contact Name, Phone Number, Website Address, etc.

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Letting the World Know You’re Hiring

Project 5 Planning FormHelp Wanted Ad

InstructionsComplete this form to organize the information for the social media posts about your restaurant. In the space provided, list ten possible post ideas as follows: 1) list the social media platform 2) write the post ideas for each platform 3) note any action needed for the posts such as pictures, video, links, etc.

Social Media Platform Post Ideas Action/Information Needed

Twitter Tweet the Daily Specials Create weekly list

Facebook Post El Paso 5K sponsorship photos Upload photos

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Using Social Media to Boost BusinessSocial Media MarketingProject 8 Planning Form

Floor Plan Design• A kitchen/food preparation area

• A dining area

• A waiting area

• A cashier station

• Restrooms

• Entrance(s) and exit(s)

• Storage area

• A legend to explain the � oor plan

• Restaurant logo (optional)

Floor Plan Design Legend

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Planning the Layout of Your Restaurant Floor PlanProject 22 Planning Form

InstructionsUse this form to sketch a � oor plan design for your restaurant. The design should include the following types of information:

Project Title: The title corresponding to the particular project in the student workbook

Instructions: Provides guidance on how to best utilize the project planning form

Required Information: Provides the important information to incorporate into a project

Design Areas: Provides space to sketch out or plan project designs

NOTE: The Project Planning Forms on The Restaurant Entrepreneur Instructor Resource CD must be installed on your computer prior to beginning this simulation.

Data Recording: Tables corresponding to the data needed for completing a project

Question and Answer: Questions that capture the information needed to complete a project

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