student village makoya youth awards 2011
DESCRIPTION
As the leading youth marketing and career development solutions provider, Student Village conducted unpromted survey research among a selected, high campaign rotation 5 campuses, investigating brands and campaigns that stood out in 2011.TRANSCRIPT
100% in field responses (429)Ages 18-24 yearsMale and Female5 Universities
• Keep the message Simple
• Make sure the message is Relevant
• Social Media is important to me
• Not ALL celebrities are celebrities to me
• I want the reward NOW
• You’ve got my attention while I’m eyeing that gadgets
• I want discounts
2011 Universal Themes
And the winner is… video
Media Support
Media on Campus
Winners
• OMG Award: MTN• Best GRP Advert: Unilever• Eye-catcher Award: CK One Shock• WTF Award: Just Juice• Out of the Box Award: PPC• Social Media Superstar: Levi’s Curve ID• Most Aspirational GRP: Unilever• Best 360 Campaign: BlackBerry