student recruitment webinars: timeline and process
TRANSCRIPT
Student Recruitment WebinarsRecruit future international students outside of your geographic reach!
1 How we do the marketing
2 Timeline and process
SOCIAL MEDIA CONTENT MARKETING
ADS STUDY PORTAL
Our strategy is based according to the social media behavior of the targeted students. We work with various social media networks in order to reach the right audience, taking in consideration their age, interests and educational background. Social media gives us the opportunity of reaching the right target creatively.
Your webinar will be advertised on our dedicated study abroad portal for maximum exposure; www.thestudyabroadportal.com. Having a privileged position on Google first page has helped us to make it easy for students to find us.
Our content marketing strategy is focused on creating valuable, relevant, and consistent content to attract the potential students — and, ultimately, to generate awareness about the programme and the webinar.
Through our targeted ads we´ll give exposure to your university, to your programme and to the student recruitment webinar. This means we´ll reach a significantly amount of potential students mainly interested in your programme and lastly convert them into registrations for your webinar.
How we do the marketing
PARTNERSHIPSDid you know that we are part of StudyPortals? we’ve established partnerships with a large number of players in the Study Abroad Field worldwide. Each partner helps us to reach potential students from specific regions/countries.
DATABASEOur extensive database of potential students will be informed about your webinar in our monthly newsletter or targeted invitations.
1Discovery Meeting
1 hour
2Research Audience
2 weeks
3Promotions
6 weeks
4Live Webinar
1 hour
5Follow-Up and
Conversions
Timeline8 weeks process
1 hour session (online) to determine target- student profiles and countries, logistics and provide tips.
Based on your input we will investigate where to reach the right students and ensure qualitative registrations
We will create a customized, branded registration-page and kick off a targeted online marketing campaign.
We will conduct a dry-run and on the day of the live webinar Web2Present takes care of everything from hosting to the production, support and acting as master of ceremony.
An online meeting will be carried out with the customer post webinar in order to review the result of the webinar.
We’re ready to help you to recruit students!
Are you?
Connect with us!