STUDENT CONVOCATION

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SOURCE

CARTOON NETWORK NEW GENERATION 2011

Gaming

Gaming 2007 2008 2009 2010 2011p 2012p 2013p 2014p 2015p

PC and Online Gaming 0.8 1.0 1.2 1.5 2.1 2.8 3.9 5.2 6.7

Mobile Gaming 0.9 1.4 1.8 2.8 4.0 6.2 9.2 14.3 17.4

Console Gaming 2.7 4.1 4.9 5.8 7.0 8.4 10.1 12 14.2

Total 4 7 8 10 13 17 23 31 38

The Indian gaming industry is valued at INR 10.0 billion and is expected to grow at a CAGR of 31 percent to INR 38.3 billion by 2015

Console Gaming

Brand Manufacture India (USD) US (USD)

X Box 360 (250) GB48 Microsoft 500 299

Play Station 349 Sony 450 300

Wii Nintendo 300 199

HCL ME50 HCL Infosystems 113 N/A

Online and PC Gaming53% of Facebook users play games

500 + million total Facebook users

53%

Introduction

In a bid to understand a current generation conducted a study, 2200 young men and women were contacted targeting the age group of 18-25 years across 13 cities. The study explores attitudes towards money among the youth. Respondents believe money facilitates happiness and makes good times possible.

Importance of Money For their hangouts, which include cafeterias,

canteen benches, food courts in malls and even hotel room.

To do their shopping, watching films, grooming, birthday treats etc.

Date with their boyfriend/girlfriend. To spend on holidays and celebrations. To pay phone bills and cigarettes

Money spent by youth

Shopping Watching films Birthday treats Buying Textbooks Holidaying Cigarettes Photocopying books and notes

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10

20

30

40

50

60

70

80

90

Students Savings

Many students save money for higher education. They save money for weekend outings. They also save money for their friends birthday

gifts. They save money to gift their

boyfriend/girlfriend. They even save money for their vacations. They mainly save money to buy something for

themselves.

Banking Habits by College Students

I usually withdraw money from an ATM

I Have credit card in my name

I don’t spend using cards, I use only cash

My pocket money is in the form of cash

My pocket money is in a bank account, I withdraw as and when I need

49%

73%

74%

17%

81%

Important than money

Male Female

Education 87% 93%

Talent 85% 92%

Confidence 82% 88%

Street smartness 78% 82%

Influence on Career

Parents

Friends

Elder Siblings

Professors in col-lege

Education forums

Career counsellors

Parent's friends

Televison, Internet content

Boyfriend/girlfriend

85%

55%

29%

24%

21%

20%

20%

16% 10%

Important than money

Male Female

Education 87% 93%

Talent 85% 92%

Confidence 82% 88%

Street smartness 78% 82%

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DON’T BE KINDDON’T JUST REWIND

TRAINING(PAST)

EXPERIENCE(FUTURE)

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EVERY DROP U MAKE

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