strategy eye overview 2012

StrategyEye

www.strategyeye.com

Content Audience Revenue

Introduction

StrategyEye

Content

Monetization

Content

Monetization

Content

Marketing

Content

Marketing

StrategyEye is a global content indexing and creation platform powering Content Marketing and Monetization solutions for publishers and major brands

We help traditional or startup publishers and event organizers to launch new, premium B2B intelligence products and generate

incremental digital revenue through

subscriptions or online advertising

We help brands become publishers by enabling them to create compelling content to engage audiences, promote thought leadership in web and social channels,

support SEO and drive inbound leads

Our platform makes it easy to simply plug in live content streams and then use our indexing engine to tag this in real-time against criteria tailored to your exact market

We provide tools and templates allowing you to create your own proprietary content too and easily launch commercial products leveraging this data

Introduction

StrategyEye

CONTENT STRUCTURING PLATFORM

StrategyEye

Content Monetization Products

Content Monetization Products

ContentMarketing Products

ContentMarketing Products

eg Defence Industry Subscription Intelligence Service

NEW REVENUE

eg Newsletter + Web Site content promotion for IT Vendor

INBOUND LEADS

Proprietary Editorial &

Data

Live Global Content

How do I efficiently create valuable content for my

target audience?

Where can I promote content to maximise traffic

and inbound leads?

How do I distribute content with “one click”

into all channels?

For Brands

StrategyEye

BRANDS

Technology Vendor

Insurance Provider

Fashion Label

Sport Team

Bank

Local Store

...

EFFICIENTLY CREATE VALUABLE CONTENT

SEO

Social Interaction

Newsletters

DRIVE THOUGHT LEADERSHIP ANDSHARING TO GENERATE

INBOUND LEADS

StrategyEye www.strategyeye.com

Content Marketing

PropositionProposition

Business ModelBusiness Model

Content Marketing

• Part of content marketing strategy –driving thought leadership and SEO

• Brands in any industry sector

• Easy Content Creation

• Spot breaking stories• Create new commentary• Promote to audience

• “One Click Distribution” to all your channels:

• Web Site• Twitter Accounts• Facebook Accounts• LinkedIN Accounts

• All content created is available for inclusion in Newsletter to audience

Brand Example

Filtered LiveGlobal NewsFiltered LiveGlobal News

BrandBrand

Create ContentCreate Content

Web SiteWeb Site

TwitterTwitter

FacebookFacebook

NewsletterNewsletter

• Content editor easily spots relevant breaking stories

• Writers create content:

• 140 characters• Curated comment• Indepth Analysis

Content Marketing is becoming one of the most important topics in 2012 – and is applicable to any organisation in any sector that wants to raise profile.

Marketers are shifting budget towards Earned Media and inbound marketing:

For Brands

StrategyEye

““““

We need to stop interrupting what people are interested in – and be what people are interested in --- Chief Creative Officer, JWT Ad Agency

82% of respondents plan to increase or greatly increase their content marketing efforts in 2012 --- Outbrain Survey

Marketers, on average, spend over a quarter of their marketing budget on content marketing --- Content Marketing Institute Survey

Greatest challenge is “producing the kind of content that engages prospects and customers” (41% of respondents) --- Content Marketing Institute

Content Marketing to drive inbound, qualified prospects costs significantly less per lead than traditional, outbound marketing

For Brands

StrategyEye

Source: Hubspot 2011 Analysis

OUTBOUND

Av Cost / Lead: $373

INBOUND

Av Cost / Lead: $143

For Publishers

StrategyEye

How can I create new intelligence products to meet next generation of

audiences?

PUBLISHERS

B2B Publishers

Newspapers

Research Providers

Event Organizers

...

EXISTING CONTENT + DATA

EXISTING BRANDS

NEW INTELLIGENCE PRODUCTS

INCREMENTAL REVENUE

How can I offset declining offline ads and magazine

subscriptions?

How can I generate more revenue from my existing

content or audience?


Subscription Intelligence Product



Content Monetization

• Subscription Revenue

• Existing base of military web sites and proprietary reports / data –brought under new brand

• B2B intelligence product tracking corporate activity in global defence industry

• Executives use service to identify new leads and monitor competitor / market activity

• Major corporate target clients

• 2.000 + companies monitored• 70 categories• 5+ event agents

• 30 daily editorial articles• Writers in London and India

PartnerPartner

www.strategicdefenceintelligence.com


Subscription Intelligence Product




• Subscription Revenue• Licensed content • Ad Revenue

• Launched in 2007

• B2B intelligence product tracking corporate activity in digital media

• Executives use to identify new leads, new markets and competitive threats

• Global clients – eg Amazon , UBS, Andreessen Horowitz

• 25.000 + companies monitored• 150 categories• 4 agents – VC, M&A, PTR, DATA

• 30-40 daily editorial articles• 6 writers in London

PartnerPartner

www.strategyeyedigitalmedia.com

StrategyEye Own Label


Open Industry Intelligence Product




• Sponsorship• Paid Company Listings

• 100% new brand

• Intelligence product monitoring innovation in payment market

• Executives use service to track new deals and spot opportunities

• Suppliers can source qualified leads by listing company profile on site

• 2,500 newsletter users < 1 month

• 300 companies monitored• 40 categories• 5 event agents

• 10 editorial articles daily

PartnerPartner

www.paymenteye.com


Defence

Our Growing Network of Implementations

StrategyEye

CONTENT PLATFORM

StrategyEye

MarineOffshore

PowerDigital Media

Cleantech Windpower Satellite

Telecoms Textiles

Founders Forum

GP Bullhound

Reed MIDEM

Payment Technology

Outsourcing

Telegraph Tech100

Brands


Platform

StrategyEye

StrategyEye PUBLISHER

CategoriesCategories CompaniesCompanies EventsEvents ExecutivesExecutives

INDEXING AGENTS – “YOUR INDUSTRY DNA”

LIVE GLOBAL CONTENT

500,000+ ARTICLES PER DAY

CONTENT & DATA CREATION

EditorEye

CONTENT PLATFORM

StrategyEye

Software Modules

• Content Indexing• CMS• Interface Tools• Newsletter Tools• Networking Tools• Subscription Management• Advertising Management

Lead Generation

Lead Generation

Content MarketingContent

MarketingARCHIVE + PREMIUM CONTENT

NEW PRODUCT TEMPLATES

APIsAPIs

Our white-label intelligence platform blends live global content and your proprietary editorial – all indexed against a taxonomy tailored to the “DNA” of your industry


SEMANTIC DATA

PlatformOur “Secret Sauce” is the way we define filters for highly accurate monitoring of any content type – global news, internal documents, Tweets or your own editorial

Each filter agent is defined by our analysts and every article is compared in real time against our extensive agent library across thousands of category areas

StrategyEye

CategoriesCategories CompaniesCompanies EventsEvents

INDEXING AGENTS – “YOUR INDUSTRY DNA”

ARTICLE STORE

2,000+

categories

70,000+

companies

100+

event types

Boeing

Lockheed

NASA

Unmanned Vehicles

New Contract Win500,000+

articles per day


INDEXING AGENTSINDEXING AGENTS

PlatformWe offer a range of standardized structuring components to be able to offer “turnkey” solutions for indexing content in key markets:

StrategyEye

TelecomsTelecoms

MiningMining

HealthcareHealthcare

AerospaceAerospace

DefenceDefence

+

Client Specific 1Client Specific 1

CATEGORYLIBRARYCATEGORYLIBRARY

EVENTLIBRARYEVENTLIBRARY

M&AM&A

VCVC

Private EquityPrivate Equity

New Product LaunchNew Product Launch

New Contract WinNew Contract Win

Market Trend DataMarket Trend Data

+

ENTITYLIBRARYENTITYLIBRARY

Companies

70,000+CurrentlyMonitored

Companies

70,000+CurrentlyMonitored

Projects(eg Wind Farm)

Projects(eg Wind Farm)

ExecutivesExecutives

BrandsBrands

Client SpecificClient SpecificClient SpecificClient SpecificClient Specific 2Client Specific 2


Your AgentsYour Agents

PlatformEditorEye is our powerful editorial interface for spotting breaking intelligence and instantly creating your own content – be that comment, analysis or data

EditorEye can be used on a standalone basis and allows you to publish content in one-step into all channels you need

StrategyEye

EditorEye

Writer WorkflowWriter Workflow

Shortlist SpotterShortlist Spotter

Corporate Web Site

Newsletter Template

Social Networks

Intelligence Portal Template

Your Own Applications

LIVE GLOBAL CONTENT

500,000+ ARTICLES PER DAY

Content Management SystemContent Management System

Once the content is available in our database it can be delivered via one of our product template options – depending on your required business model

Platform

StrategyEye

Subscription & Open PortalsSubscription & Open Portals Member NetworksMember Networks NewsletterNewsletter

Or integrate into your own application directly using our APIs

Platform

StrategyEye

eNewsletterseNewsletters

Open PortalsOpen Portals

MicrositesMicrosites

Subscription PortalsSubscription Portals

Enterprise PortalsEnterprise Portals

Sales Intelligence PortalsSales Intelligence Portals

Member Network PortalsMember Network Portals

Global Content (RSS)Global Content (RSS)

Proprietary ContentProprietary Content

Website IntegrationWebsite Integration

TwitterTwitter

FacebookFacebook

LinkedINLinkedIN

Email ProvidersEmail Providers

Marketing ApplicationsMarketing Applications

Product TemplatesProduct TemplatesInbound APIsInbound APIs Outbound APIsOutbound APIs

We provide a range of solution templates and can cater to most major API integration options for both content ingestion and output

Set-up process for any of our solutions in any industry could not be simpler

5 steps and typically only a few weeks to launch a fully commercial portal

Platform

1Define

Categories

2Define

Companies

3DefineTrigger Events

4Select

Interface

5Launch !

StrategyEye

$$$

HelicopterHelicopter

++++++

TanksTanks

Unmanned VehiclesUnmanned Vehicles

BoeingBoeing

++++++

RaytheonRaytheon

EADSEADS

New Contract WinsNew Contract Wins

++++++

Private EquityPrivate Equity

M&AM&A

Open PortalOpen Portal SponsorshipSponsorship

Paid ListingsPaid Listings

Affiliate FeesAffiliate Fees

Subscription PortalSubscription Portal

Newsletter OnlyNewsletter Only

++++++ SubscriptionsSubscriptions

Contact Us

StrategyEye

[email protected]@strategyeye.com +44 20 7930 4158+44 20 7930 4158

StrategyEye40 Craven Street

LondonWC2N 5NG

StrategyEye40 Craven Street

LondonWC2N 5NG

strategy eye overview 2012

Documents