what is strategy? 3x3 strategy overview
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3X3STRATEGYTHE
OVERVIEW
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What in a simple way is strategy?
A succinct talk about it
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definitions of
Webelieve
complex
incan
strategysuch as
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Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations
Gerry Johnson,Kevan Scholes,Richard Whittington
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Simpler ones like
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Alfred Chandler, 1962
The determination of the basic long term goals and objectives of
an enterprise
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AND we definitively
ignore false
must
A c c u s a t i o n s such as
some
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E XECUT I ONISSTRATEGY Fred malek
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Because that is simply NotTrue
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E XECUT I ONISSTRATEGY Fred malek
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REGARDLE SSthe approach
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Strategy Always Has
Three Elements To
Be Based Upon
1 2 3
1
2
3
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present
StrategyIs about building the futur
ebased on knowledge from thepastwhilst focusing on the
past present future1 2 3
... The elements are:
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SO WHAT IS STRATEGY?
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Is a thinking process aimed to deliver a set of defined decisions (projects) that allow us to have a
perfection
keeping direction aim
precise beginningand while
progressing,in order to achieve at theending
1 2 3
STRATEGYwww.CesarMalacon.tumblr.com
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1 2 3
Precise Starting
Perfection at
ending
Direction and aim
while progressing
Three elements of any strategy
futurepresentpastfuturepresentpast
futurepresentpast
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comprises many things we
This simple 3x3 overview shows some of the most significant
Corporate Strategy
build a happy and successful future for ourshould do to and peoplecompany
subjects needed to consider to get from tohere theresuccessfully
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Precise Starting
• Unique Selling Proposal• Market
definition/Creation• Right Timing• Value Creation
1 2 3
Perfection at
Ending
Direction and Aim
while Progressing
Customers Feedback
PROFITABLE SUSTAINABLE REPLICABLE
GROWTH (Choice)
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
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Strategy lives and runs all around these subjects, making
double loops and patterns with some of them
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Precise Starting
Perfection at
Ending
Direction and Aim
while Progressing
Customers Feedback
PROFITABLE SUSTAINABLE REPLICABLE
GROWTH (Choice)
• Unique Selling Proposal
• Market definition/Creation
• Right Investment• Right Timing• Value Creation
1.Intended Vs. Emergent Strategy [Reaction]
2.Direct Communication
3.Learning & Knowledge Management
4.Performance Measurement
Note: Clarity is gained only with time
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1 2 3
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is about 3 main concepts
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Precise Starting
Direction and Aim
while Progressing
Perfection at
Ending
PURPOSEALIGNMENT
& CONTINUITY
BENEFITS
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1 2 3
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runs a circuit around the several important aspects of corporations and industries
Strategy
Making it look like a formula 1 track.
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And there is Still more
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The pit line
The business model
IS
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Precise Starting
Direction and Aim
while Progressing
Perfection at
Ending
• Unique Selling Proposal• Market
definition/Creation• Right Investment• Right Timing• Value Creation
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers Feedback PROFITABLE SUSTAINABLE REPLICABLE
GROWTH (Choice)
B u s i n e s s M o d e l Definitionwww.CesarMalacon.tumblr.com
1 2 3
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The business modelIs basically what the business doesand how the business makes money doing it.
.... Or: Considering whatever the company does, the system allowing the technical inputs to meet the economic outputs –profits-!
Now you go and find out what a system is
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Precise Starting
Direction and Aim
while Progressing
Perfection at
Ending
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers Feedback PROFITABLE SUSTAINABLE REPLICABLE
GROWTH (Choice)
• Unique Selling Proposal• Market
definition/Creation• Right Investment• Right Timing• Value Creation
B u s i n e s s M o d e l Definition
Innovation &
P.I.
Bypass
Capture Value Indust
ry changes –
evolution - (life
cycle)
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1 2 3
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Precise Starting
Perfection at
Ending
Direction and Aim
while Progressing
B u s i n e s s M o d e l DefinitionCapture Value
Business models set how to deliver value to customers first, then how tocapture value for the company. It comprises relationships with customers,suppliers, resources and financial structure.
You can begin since the planning stage with it. You need to learn , then to adapt. And improve.
You can create, and innovate
1 2 3
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Like in f1. There is a plan There is the race There is the competition
There are the surprising conditions
And there are the results
Then you have to leave the track. Take the pit line. And execute changes.To adapt. Then go out again. And try to out perform them all. It takes more than one “stop” to the pits. But you might leave the raceearlier if you don’t want to stop to improve
The business model line above the diagram, is the pit line. It has 2 entrances so youcan always get there.
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Precise Starting
Direction and Aim
while Progressing
Perfection at
Ending
1. Intended Vs. Emergent Strategy [Reaction]
2. Direct Communication3. Learning & Knowledge
Management4. Performance
Measurement
Customers Feedback PROFITABLE SUSTAINABLE REPLICABLE
GROWTH (Choice)
• Unique Selling Proposal• Market
definition/Creation• Right Investment• Right Timing• Value Creation
B u s i n e s s M o d e l Definition
Innovation &
P.I.
Bypass
Capture Value Indust
ry changes –
evolution - (life
cycle)
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1 2 3
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Strategy is about building the future. It is based on the past. Has to be executed on the present.
We want to start precisely. To continue in the right direction. To achieve a perfect accomplishment
We need to start with a purpose. Then to continue remaining aligned with it. To get the best benefit possible
All these concepts comprise activities and complexity living all around the organisations. We need ways for it so it can move properly around
And there is the lateral line –the business model- to put together efforts, reality, and results.
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Thank you
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