Presentation on Business plan of Plastic cum JuteBag

Presented by:Puja AgrawalSuman RaniSwatiShruti SreedharanTez Narayan Sah

Objectives:For creating pollution free environment as jute is eco-friendly products.

Making low cost carry bags and fashionable jute products.

To make jute products as a part of our daily living.

Creating awareness about jute products.To earn profit.

Mission The eco-friendly paper bags manufacturing industry is poised for a higher growth with a bright futureCore Values CompetitivenessQuality & serviceCommitment to natural fibres and eco productsMission statement

Introduction:Jute is a natural fiber popularly known as The golden fiber.

One of the cheapest and the strongest of all natural fiber.

Jute is a bio-degradable eco-friendly item.

India, Bangladesh, China and Thailand are the leading producers of Jute.

India is the largest producer of jute goods in the world, while Bangladesh is the largest cultivator of raw jute.

Our Product Range:Jute Bags

Printed & Decorated Jute Shopping Bags

Designer Laptop Bags

Jute Folders

Mens Handbags

Market and Demand Aspects: Every responsible citizen considering the black future of ours next generation shall stop using plastic carrier bags used for shopping as much as possible.

Plastic bags in general take anywhere from 20 to 1000 years to breakdown in the environment. The natural alternative is jute bag.

Decorated jute bags and shopping bags are very much in demand both for domestic and international market.

The demands of the product remain consistent through out the year. So, it is presumed that there is a good scope for starting of such type of industry with a huge export potential.

Alternates and Substitutes:Paper Bags:- Manufacturing process of paper bags results in plenty of leftover waste.- Environmental Damage- They are meant for short term usage.

Cotton Bags:- They are costly as compared to jute.- Scarce raw material

Plastics or Polyethene Bags:

Value chain analysis QUALITY FOCUS : quality is checked at multi -levels of the procurement chain by the ECO-ABD quality control team, duly supported by independent quality surveyors. DIVERSE PROCUREMENT NETWORK : it is established widely across surplus producing states of India to ensure the right variety at the right cost.

CONTI CONTROLLED SUPPLY CHAIN : spreads across selected suppliers across the country totally quality led, timely deliveries at the most competitive prices through a widespread broker network and commission agents.

Business model canvas VALUE PROPOSITION : working people, UK customers, poor people and victims of human trafficking. CUSTOMER SEGMENT : middle class people, upper class and foreigner customers.

Conti CHANNELS : retailers, wholesalers, malls, website CUSTOMER RELATIONSHIPS : product differentiation standard quality at reasonable price different varieties environment concern

Conti KEY ACTIVITIES : online marketing hoarding boards advertisement in newspaper n TV KEY RESOURCES : jute small proportion of polythene lignin cellulose

Porters five forces

Key partners Ebay.com And all business partners (suman, shruti, swati, Puja and Tej)

StrategiesDifferention strategies: our product is based on differention strategies because we provide high quality of product the competitors

Financial Aspects:Production Programme for a year

Sr. No.Items Qty (Nos) Rate (Rs.) Total Amount 1Jute Bags 75,000 35 2,625,000 2Printed & Decorated Jute Shopping Bags 30,000 65 1,950,000 3Designer Laptop Bags 2,000 300 600,000 4Jute Folders 7,500 30 225,000 5Mens Handbags 3,000 260 780,000 Total 6,180,000

Financial Aspects:Fixed Capital:

Land & BuildingWorkspace 750 sq. mtrs on long term monthly rental basis Rs.20,000/-

2. Machinery / Equipment

Sr. No.Items Qty (Nos) Rate (Rs.) Total Amount 1Industrial Sewing Machines 31K 5 7,500 37,500 2Screen of Diff. Designs 15 350 5,250 3Rubber Wiper 10 125 1,250 4Dye Paste Stirrer 4 3,600 14,400 5Cottage Steamer 1 17,500 17,500 6Water Drum 2 1,500 3,000 7Scissors, Measuring Tapes and other Equipments L.S 3,800 Total 82,700

Financial Aspects:Fixed Capital (Contd.)3. Furniture & FixturesTotal Fixed Capital

Sr. No.Items Qty (Nos) Rate (Rs.) Total Amount 1Cutting Table 1 1,700 1,700 2Wooden Woking Table 2 2,000 4,000 3Chair 5 500 2,500 4Almirah 2 4,000 8,000 5Reck 1 3,500 3,500 6Electrical Fittings 4,500 7Misc. Items (Stools) L.S 5,500 Total 29,700

Particulars Amount Land & Building Nil Machinery / Equipment 82,700 Furniture & Fixtures 29,700 Total 112,400

Total capital investment

Particulars Amount

Fixed Assets112400Working capital400000Total 512400

Means of finance Amount Promoters contribution (5*100000)500000Bank Loan50000Total 550000

CompetitiorsAjay Industrial Corporation Limited,Ghaziabad

Surajbhan Commodities Private Limited,Kolkata

Cheviot Company Limited

SWOT ANALYSIS

StrengthEco-friendly in natureLower priceLess competitorsQuality of productUse of modern technologyCurrent fashion trendWeakness Plant capacityNot useful in monsoon seasonLess advertising effort

OpportunitiesIncreasing awareness of hazards of plasticEverywhere bags are provided

There is something that never end packagingThreats Government polices

Introduce new product similar to plastic bags

Increase raw material price

Marketing Strategies:Word of MouthComprehensive WebsiteSocial MarketingDirect MarketingMajor FestivalsOnline Shopping SitesNGO Tie-upsLocal Tie-upsCorporate GiftingConferences and Seminars

Future Scope:We will be focusing on more on product segmentation like introducing new products wallets, water resistance bags, designers ladies handbags etc.

Expansion of our business by introducing new outlets at prime locations across the country which will result in creating more employment opportunities.

To focus more on the Marketing:Promoting our eco-friendly products through newspapers, hoarding, Radio etc. Ad Campaign.Focusing more on tie-ups like Award ceremonys, Standard Chartered Mumbai Marathon, DNA Half Marathon other the major event happens in Mumbai.

Conclusion:These reusable 100% natural bags are biodegradable, ethically sourced, eco friendly, long lasting. They are a sustainable alternative to plastic and most other Green or Eco-friendly type bags available in the market.

As well as their stylish looks jute bags carry a positive environmental message about your brand when printed with your logo.

Go plastic bag free and make a difference to our planet.

Jute isNatural FibreBiodegradableSustainableStylishReusable

Thank You

*