Strategic visioning facilitation Outline

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Shared Purpose and Strategic Visioning

Organisational interests

Customer interests

Organisations need to find common ground between their goals and that of customers, employees and other stakeholders.

This common ground is a shared purpose held between the parties

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HOW - What specialNESS, do they bring to the LAUNDRY CATEGORY?

WHAT products and services do they deliver?

WHY DOES OMO EXIST? To encourage parents to see the good in letting their kids get dirty

Omo XXX technology makes it easy to remove the marks left by regular outdoor and indoor play

Omo is a laundry detergent with XXX cleaning technology

Omo / Persil’s human centric purpose   A shared purpose between Omo and it’s customers�

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Approach to strategic visioning

Approach to strategic visioning

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Problem  Revelation  is  a  kind  of  psychological  shift  that  happens  within  each  person  as  they  realise  the  true  nature  of  the  organisational  challenges  and  the  risks  attached  to  doing  nothing.  

A  kind  of  a-­ha  moment  not  that  different  to  the  more  famous  idea  a-­ha  moment.    Where  the  group  gives  its  tacit  approval  for  a  change  in  direction,  and  individuals  are  ?illed    with  energy  necessary  for  the  arduous  road  towards  a  solution.    

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Approach to strategic visioning Vivid Thinking

“We  can’t  solve  problems  by  using  the  same  kind  of  thinking    we  used  when  we  created  them”.  -­  Albert  Einstein  

•  When  companies  attempt  to  solve  business,  marketing  or  branding  problems,  they  often  get  stuck  because  they  are  unable  to  generate  a  fresh  perspective  to  give  momentum  to  forward  movement.    

•  Problem  Solving  requires  that  we  see  the  problem  with  a  new  clarity,  this  is  necessary  to  drive  commitment  to  solution  ?inding.  

•  At  Invitro  Innovation  we  work  with  internal  stakeholders  to  create  a  ‘transformation’  from  within.  

•  This  usually  involves  a  collaborative  workshop  process  which  uses  Visual  Problem  Solving  using  pictures  and  illustrations  to  drive    hyper-­clarity  on  the  problem.    

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Outline of strategic visioning process  Foundation  Work   Workshop  

Step  1   Step  2  

Work  Stage  

Proposing  

Step  3   Step  4  

Post-­Workshop  

Interview    Key    Executives    

2  day    Visioning    Workshop  

Distribute  set  of  Workshop  Notes  

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Brief  Core    Visioning  team    on  inputs  to    workshop    +  logistic      matters  

Distribute    detailed    Workshop    Agenda  with    participant    homework  

Step  5  

Meeting  with  Core    team  to  share    Pinal    recommendation  

Step  6  

Foundation Work •  Its  essential  that  the  core  team  is  able  to  bring  quality  inputs  and  inspiration  to  the  Strategic  

Visioning  Workshop.  •  The  following  broad  structure  is  proposed  in  approaching  the  Foundation  Work:    

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What  is  our  Purpose?  Key  areas  of  strength  and  weakness  Opportunities  and  challenges  into  the  future?  

• Who  are  the  people  we  must  delight?  • How  are  they  changing?  • What  are  their  pleasure  and  pain  points  in  their  interaction  with  the  category  and  ourselves?  

2. The People we serve Lens

3. The Organisation Lens

1. The Category

What  are  some  of  the  trends  in  our  ?ield?  What  are  the  inspirational  examples  of  greatness  How  is  our  category  failing  customers?  

2 day strategic visioning Workshop •  1  facilitator    •  Ideally  20-­24  participants  (Grouped  into  4  groups)    

•  The  Strategic  Visioning  Workshop  is  ideally  held:    –  in  a  room  that  can  accommodate  4  tables  of  6  people,  each  table  having  its  own  ?lipchart.  to  allow  people  to  move  about,  and  to  be  able  to  paste  inspiration  and  ideas  on  the  walls.  

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strategic visioning workshop Samples of Workshop Outputs

Deconstructing the Current Issues�10  

KEY DIVISION /DEPT

START _________________________________

_________________________________ _________________________________

STOP _________________________________

_________________________________ _________________________________

CONTINUE _________________________________

_________________________________ _________________________________

2 day Workshop Structure

Foundation Work sharing�

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Defining the�Challenges/

Opportunity for the Future�

Re-thinking the Organisational �

Purpose for the Future�

Impact of the New Purpose on

“customers served” and programs�

2. The People we serve Lens

3. The organisation Lens

1. The Category

Invitro Innovation�Our Beliefs about Innovation�

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Humans are hard wired to create, Organisations are not!

We are all Innovators!

ability LATENT “We cant solve problems using the same kind

of thinking that created them” ALBERT EINSTEIN �

About Invitro Innovation Services

TRAINING INSPIRATION WORKSHOPS 1- 3 day Designed & facilitated�With documentation�

Design thinking deep dives New product concepting Ideation workshops Category reinvention Vision and values

1- 4 day�Training courses�

Design Thinking An innovation framework Innovation culture and competencies Innovation strategy and process Creative thinking & ideation Product and service innovation Brand innovation

A few hours Keynote �speech to a full Innovation day�

-  90 min -9 habits of innovators -  3 hour – Crash Course in Design

Thinking Innovation day -  A custom designed innovation day

designed to inspire and empower. Staff experience ideation by working on real business challenges

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Ideation and Innovation Clients

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Your Comfor t zone

Where the magic happens

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