strategic planning session 28 april 2015 mdda strategic & annual performance plan 2015/18...

Strategic Planning Session

28 April 2015

MDDA Strategic & Annual Performance Plan 2015/18

1Strategic and Business Plan 2015/18

http://www.primedia.co.za/

http://www.bizcommunity.com/PressOffice.aspx?i=122183

http://www.yworld.co.za/

http://www.kayafm.co.za/index.php

TABLE OF CONTENTS

Strategic and Business Plan 2015/18 2

Topic1. About the MDDA

2. Link to the DoC

3. MDDA’s Strategic Focus Areas 2015-2018

4. APP 2015/2016


Legislative and Regulatory Framework

Section 16 and 32 of the Constitution Act No. 108 of 1996 provides for the freedom of expression and

access to information.

MDDA Act No. 14 of 20 establishes a statutory body called the MDDA.

The MDDA is entrusted with the responsibility of promoting media development and diversity in S.A. by (amongst others) providing financial and other

support to community (non-profit) and small commercial media projects.

MDDA Act defines


”MEDIA ” as all forms of mass communication, including printed publications, radio, television and new electronic platforms

for delivering content.

“MEDIA DEVELOPMENT“ as the development of the media environment and infrastructure, so that historically disadvantaged communities and persons have access to

the media as owners, managers, producers and consumers of media.

“COMMUNITY MEDIA” as any media project that is owned and controlled by a community where any financial surplus generated is

reinvested in the media project”.

“small commercial media ” means independent media enterprises or initiatives that are run for personal gain as micro, very small or small businesses as classified in the National

Small Business Act, 1996 (Act No. 102 of 1996).

Legislative and Regulatory Framework (…cont.)

5Strategic Plan

MANDATE

6

STRATEGIC LINKAGE BETWEEN THE MDDA STRATEGIC LINKAGE BETWEEN THE MDDA STRATEGY AND DEPARTMENT OF STRATEGY AND DEPARTMENT OF

COMMUNICATIONSCOMMUNICATIONS

Strategic Plan 2015-18

7

LINKED TO DEPARTMENT OF COMMUNICATIONS PLAN (……CONT..)

Linkages Department of Communication Media Development and Diversity Agency

Broadcasting Digital Migration

Coordinate the implementation of the BDM programme with specific reference to STB distribution and the establishment of a National BDM call centre.

Provide infrastructure and digital equipment to community broadcasters.

The Department will prioritise the implementation of BDM public awareness programmes through identified platforms in all Provinces.

The MDDA will provide information and training on BDM to all community broadcasting stations

ICT Policy Review

The Department will take the process forward by developing and publishing the draft White Paper on National Integrated ICT Policy.

The MDDA will participate and submit input during the ICT policy reviews process

Internet Strategy

The Department will take this work forward by developing and gazetting the National e-Strategy.

The MDDA will provide funding support for broadcast and print projects to have online present platforms


8

MDDA STRATEGIC FOCUS 2015-2018MDDA STRATEGIC FOCUS 2015-2018



Providing grant and seed funding for community and small commercial media;

Providing capacity building interventions for beneficiary organisations and communities

Advocacy and Lobbying

Raising funds and mobilising resources to strengthen the community and small commercial media projects for sustainability.

Research and Development

Strategic Plan 2015-18 9

STRATEGIC FOCUS 2015 - 2018

Rollout for digital broadcast equipment for community broadcasters

Support for audio streaming/multiplex platforms

Support for online presence for print media

Promote access to media by historically disadvantaged communities, indigenous languages and vulnerable groups (women, children, etc)

Advance entrepreneurship of independent publishers

10

GRANT & SEED FUNDINGGRANT & SEED FUNDING


Host Training corporate governance, station management, financial management, journalism and

media studies, etc.

Host learning forum and

Grantee orientation workshop to build capacity of the sector

Develop the content development strategy that encourages community broadcasters and publishers to produce quality programming

11

CAPACITY BUILDINGCAPACITY BUILDING


o The MDDA will raise funds for community and small commercial media

o Mobilising resources to strengthen the community and small commercial media projects for sustainability.

o Establish partnerships and synergies with other state entities such as Media Information Communication Technology Skills Education Training Authority (MICT-SETA) for training resources, Sentech for affordable distribution signal etc.

12

RESOURCE MOBILISATIONRESOURCE MOBILISATION


13

ADVOCACY & LOBBYINGADVOCACY & LOBBYING

Host the media literacy and culture of reading summit March 2015

Promote access to information and freedom of expression through facilitating dialogue during Press Freedom Day (May 03) and Media Freedom Day (October 19)

Lobbing provincial and local government to commit and increase their advertising (Adspend) on community and small commercial media.


14

RESEARCH & DEVELOPMENTRESEARCH & DEVELOPMENT

Commission and/or partner with institutions of higher learning for research projects such as online media, impact study, ICASA Licensing and MDDA funding amongst other

Undertake a Social Impact Evaluation Study

Build a knowledge management hub within the MDDA


15

ANNUAL PERFORMANCE PLANANNUAL PERFORMANCE PLAN2015/20162015/2016



16

PROGRAMME OVERVIEWPROGRAMME OVERVIEW


PPROGRAMME 1: ADMINISTRATION

Programme Purpose: Provide overall management and support for the promotion of media development and diversity.

Programme Objective: Provide agile, cost-effective and business-focused corporate services and general administration.

Sub-programme 1.1: Human Resource Management Attract and retain highly qualified and skilled human capital for efficient and effective

implementation of the Agency’ strategies.

Sub-programme 1.2: Legal and Regulatory AffairsPositively contribute towards policy development, and ensure legally sound contract

management as well as a litigation free Agency

Sub-programme 1.3: Financial Administration and Auxiliary ServicesTo strengthen, grow and protect the MDDA funding base.

17

PROGRAMMES 1: ADMINISTRATIONPROGRAMMES 1: ADMINISTRATION


Sub-programme 1.4: Risk Management and Internal Audit Enhance governance processes, enterprise-wide risk management, control, and accountability of the Agency. Sub-programme 1.5: Information Management & TechnologyProvide the IT infrastructure and systems to deliver the adaptive and cost-effective service Sub-programme 1.6: Communication, Branding and Stakeholder ManagementMaintain and strengthen a reputable brand and a well-functioning communication system that proactively informs and engages all stakeholders


PROGRAMMES 1: ADMINISTRATION PROGRAMMES 1: ADMINISTRATION (…..CONT….)(…..CONT….)

PROGRAMME 2: GRANT FUNDING AND NON-FINANCIAL SUPPORT

Programme Purpose: Promote media development and diversity.

Programme Objective: Provide technical, non-financial and financial support to diverse media platforms and increase the participation of communities in ownership and control of community and small commercial media.

Sub-programme 2.1: Community Broadcast Media Promotion of ownership, control and access to information and content production by communities. Sub-programme 2.2: Print and Digital MediaEnhance ownership, participation and control of print and digital media by independent media entrepreneurs and the community.

19

PROGRAMMES 2: GRANT FUNDING AND NON-FINANCIAL SUPPORT


Sub-programme 2.3: Research, Training and DevelopmentTo create and enhance a body of knowledge regarding the media landscape and build capacity for a diverse media industry. Sub-programme 2.4: Monitoring and Evaluation Supporting and strengthening decision-making, accountability, learning and capacity development.

20

PROGRAMMES 2: GRANT FUNDING AND NON-FINANCIAL SUPPORT (….CONT…)


Annual Performance Plan 2015/16 21

KEY PERFORMANCE INDICATORSKEY PERFORMANCE INDICATORS2015/162015/16

Programme Purpose: Provide overall management and support for the promotion of media development and

diversity.

Programme Objective: Provide agile, cost-effective and business-focused corporate services and general

administration.


PROGRAMME 1:PROGRAMME 1:ADMINISTRATIONADMINISTRATION

23

Sub-Programme 1.1: Human Resource Management

Performance Indicator

Reporting

Period

Annual target

Quarterly targets

1st 2nd 3rd 4th

Percentage turnaround time for filling of vacancies

Quarterly 85% 85% 85% 85% 85%

Number of skills audit conducted Annually 1 n/a n/a n/a 1

Annual Skills report submitted Annually 1 n/a n/a n/a 1

Workplace skills plan submitted Annually 1 n/a n/a n/a 1

Internship Policy in place Annually 1 n/a n/a n/a 1

Percentage disputes resolved% Quarterly 100% n/a n/a n/a 100%

Retention policy in place Annually 1 n/a n/a n/a 1

Remuneration strategy & Policy in place Annually 1 n/a n/a n/a 1

Succession planning policy in place Annually 1 n/a n/a n/a 1

Percentage of MDDA employee on critical positions retained

Annually 85% n/a` n/a n/a 85%

Human Resource Information Management System

Annually 1 n/a n/a n/a 1

Job evaluation and grading of new and identified jobs conducted


24

Sub-Programme 1.2: Legal and Regulatory Affairs

Performance Indicator Reporting Period

Annual target

Quarterly targets

1st 2nd 3rd 4th

Revised Contracts Management Strategy 1 Annually N/A N/A N/A 1

Percentage of contractual disputes resolved 100% Quarterly 100% 100% 100% 100%

Number of incidences of non-compliance with laws and other regulatory requirements

0 Quarterly 0 0 0 0

Percentage of resolved litigations 100% Quarterly 100% 100% 100% 100%

Percentage of resolved investigations 100% Quarterly 100% 100% 100% 100%

Number submissions for policy development contributions

1 Annually N/A N/A N/A 1

25

Sub-Programme 1.3: Financial Administration and Auxiliary Services

Performance indicator

Reporting period

Annual target

Requested Quarterly Targets

1st 2nd 3rd 4th

Rand amount of transfers and grants received Quarterly R47.1m R21.8m R11.7 4.8 8Percentage of acceptable variance of actual vs budget Quarterly 8% 8% 8% 8% 8%

Approved surplus retention request Annually 1 N/A 1 N/A N/APercentage of grants disbursed to projects. Annually 80% N/A N/A N/A 80%Number of incidents of Irregular, Unauthorised, Fruitless and Wasteful Expenditure (non-compliance to PFMA, Treasury Regulations and PPPFA).

Quarterly 0 0 0 0 0

Approved Grant Funding Policy Annually 1 N/A 1 N/A N/ANumber of reviewed of Policy (SCM and Finance policy)

Annually 2 N/A 2 N/A N/A

Number of ENE/MTEF submission to National Treasury Bi-Annually 2 N/A 1 1 N/A

Number of procurement plan submitted to National Treasury

Annually 1 1 N/A N/A N/A

Percentage of approved invoices paid within 30 Days Quarterly 100% 100% 100% 100% 100%

Invitation of potential service providers for database registration on Government Tender Bulletin

Annually 1 N/A 1 N/A N/A

Advertisement of the bid prices and bid results on Government Tender Bulletin

Quarterly 100% 100% 100% 100% 100%

Reviewed and updated Supplier Database Quarterly 4 1 1 1 1

26

Sub-Programme 1.3: Financial Administration and Auxiliary Services


Reporting period

Annual target Requested Quarterly Targets

1st 2nd 3rd 4th

Reviewed and updated Supplier Database Quarterly 4 1 1 1 1

Supply Chain Management Compliance Checklist (for all payment memos)


Number of asset / inventory counts Quarterly 4 1 1 1 1

Number of active Assets Insurance Policy Annually 1 N/A N/A N/A 1

Number of significant audit findings and emphasis of matter

Quarterly 0 0 0 0 0

Nature of the audit opinion Annually Unqualified Audit Opinion

N/A Unqualified Audit

Opinion

N/A N/A

Percentage implementation of an automated financial reporting system

Annually 100% Implementate

d

100% Implement

ated

Maintance Maintance Maintenance

27

Sub-Programme 1.4: Risk Management and Internal Audit


Reporting period Annual target

Quarterly Targets

1st 2nd 3rd 4th

Risk management strategy and plan Annually 1 1 N/A N/A N/A

Annual risk assessment Annually 1 N/A 1 N/A N/A

Number of top ten (10) risks mitigated Quarterly 10 N/A 3 3 4

Number of divisional risk education events Quarterly 4 1 1 1 1

Combined Assurance Plan Annually 1 N/A 1 N/A N/A

Divisional fraud prevention education events Quarterly 4 1 1 1 1

Internal audit 3-year rolling plan Annually 1 1 N/A N/A N/A

Number of risk based internal audit reports Quarterly 10 N/A 3 3 4

Percentage of fraud incidences identified and investigated. Quarterly 100% 100% 100% 100% 100%

Functional external fraud and corruption line Annually 1 N/A N/A N/A 1

28

Sub-Programme 1.5: Information Management & Technology


Reporting period

Annual targets

Quarterly Targets

1st 2nd 3rd 4th

Revised IT Strategy Annually 1 N/A 1 N/A N/A

Revised Business Continuity and Disaster Recovery Plan


Reduced Significant IT Audit findings Quarterly 0 0 0 0 0

Upgraded Server Room Infrastructure Annually 1 N/A N/A N/A 1

Updated website Monthly 12 3 3 3 3

Implemented virtual Private Network (Business Case) Annually Business Case VPN Business Case

Reduced downtime of the Network Quarterly 2 hours 2 hours 2 hours 2 hours 2 hours

Updated Firewall Quarterly 4 1 1 1 1

Stored offsite backup tapes Quarterly 12 3 3 3 3

Completed Data Recovery Drill Annually 1 N/A 1 N/A

29

Sub-Programme 1.6: Communication, Branding and Stakeholder Management

Performance indicator Reporting period Annual targetQuarterly targets

1st 2nd 3rd 4th

Customer Relationship Management Policy Framework

Annually 1 n/a 1 n/a n/a

Percentage increase in stakeholder satisfaction index

Annually 5% n/a n/a n/a 100%

Number of partnerships in support of media development & diversity


Number of entrants & winners (SANLAM/MDDA Local Media Awards)

Annually 1 520 n/a n/a n/a 1 520

Review Communication & Branding strategy Annually 1 n/a 1 n/a n/aReviewed of Stakeholder Management Strategy & Plan

Annually 1 n/a 1 n/a n/a

Upgraded interactive website Annually 1 n/a n/a n/a 1Number of participation in Stakeholder and/or MDDA Marketing events and/or opportunities

Quarterly 15 2 3 5 5

Number of articles in newspapers & Publications


Number of Television & Radio features Quarterly 10 2 2 3 3Funders Newsletter reports Quarterly 4 1 1 1 1Annual Report Annually 1 n/a 1 n/a n/a

30

RISK MANAGEMENTPROGRAMME 1: ADMINISTRATION

Programme Objective Strategic Risk Mitigation Strategy

Provide agile, cost-

effective and business-

focused corporate

services and general

administration.

Inadequate staff skills and capacity

Provide project management training for staff.Purchase a Human Resources Information Management System Implement the staff retention policy Fill in critical positions Implement succession planning policy

Inadequate/lack funding Raise alternative funding and/or securer non-financial for print media

Financial mismanagement and poor financial reporting Update the relevant policies, Fill critical vacant posts timely Invest in ongoing training and development initiatives

Fraud and corruption Effective implementation of fraud prevention strategy and plan

Non-compliance with relevant legislation, regulations, policies and procedures

Align policies and procedures to PFMA, TR, PPPFA, other relevant laws and regulations.Monitor Irregular, Unauthorised, Fruitless and Wasteful Expenditure

Supply chain inefficiencies SCM Workshop for MDDA officials Poor governance

Develop and review the terms of reference for all governance committees Audit the effectiveness of the internal controls and systems of risk management

Poor/ insecure information and document management Procure an electronic information management system, and/orElectronic document management system

Lack of business continuity Update integrated Business continuity strategy and plan Offsite data storage

Programme Purpose: Promote media development and diversity.

Programme Objective: Provide financial and non-financial support to develop diverse media platforms and

increase the participation of communities in ownership and control of community and small commercial media.


PROGRAMME 2: PROGRAMME 2: GRANT FUNDING AND NON-FINANCIAL SUPPORTGRANT FUNDING AND NON-FINANCIAL SUPPORT

32

Sub-programme 2.1: Community Broadcast Media


Annual target Quarterly targets1st 2nd 3rd 4th

Percentage of funded projects that are

operational.


Number of community radio stations supported

for digital broadcast equipment and operational

support through grant funding.


Number of community radio stations funded for

Programme Production

Quarterly 4 0 2 2 0

Number of direct jobs created in the community

broadcast sector.

Quarterly 150 0 50 50 50

Indirect jobs created in the community

broadcast sector.

Quarterly 250 0 50 100 100

Percentage of funds disbursed of the funded

projects.

Quarterly 70% 0 20% 20% 30%

Number of community radios with on-line

presence (audio streaming)


Number of community broadcast projects on

the web-based database.

Annual 1 0 0 0 1

Number of Community Broadcast capacitated

to run their projects effectively and efficiently

through a Learning Forum.

Annual 65 0 0 0 65

Research study into local content and

infrastructure support activated.

Annual 1 0 0 0 1

Number of implemented recommendations

arising from the MDDA a research report.

Annual 1 0 0 0 1

33

Sub-Programme 2.2: Print and Digital Media


Annual target Quarterly targets1st 2nd 3rd 4th

Rand value of Small Commercial Media projects

funded

Quarterly R2m N/A R1.m R1.m 0

Number of Small Commercial Media projects

funded

Quarterly 4 N/A 2 2 0

Number of Community Print projects funded Quarterly 5 N/A 3 2 0

Percentage of funds disbursed to Small

Commercial Media Projects

Annually N/A N/A N/A N/A 70%

Percentage of funds disbursed to Community Print Annually N/A N/A N/A N/A 70%

Number of jobs created by SCM print Annually 8 N/A N/A N/A 8

Number of jobs created by CM print Annually 10 N/A 6 4 0

Number of print and digital publications assisted on

sector growth including digitalisation through

liaison with strategic partners/stakeholders

Annually N/A N/A N/A N/A 80

Number of print supported projects on MDDA web

database

Annually 80 N/A N/A N/A 55

Number of projects benefiting from workshops and learning forums Annually 45 N/A N/A N/A 45

Number of cooperatives research

recommendations arising from MDDA research

report


Integrated Programs and operations meeting

attended

Quarterly 4 1 1 1 1

34

Sub-Programme 2.3: Research, Training and Development

Performance Indicator Reporting period Annual target Quarterly targets

1st 2nd 3rd 4th

Rand Amount of Research Grant Disbursed Quarterly R 1. 7 mil

0 300K 400K 1 mil

Number of Beneficiaries Trained Quarterly 300

0 100 50 150

Number of Mentor/Trainers on the Database Quarterly

50 0 0 0 50

Number of Beneficiaries that underwent the Grantee Orientation Workshops

Quarterly

40 0 0 0 40

Number of Quality Assured Training Programs in place Quarterly

2 0 0 1 1

Increase in the number of interventions made to the CM and SCM sector (non-financial support)

Quarterly 2 0 1 0 1

Consolidation of MDDA research reports Annually 1 0 0 0 1

Number of Research Projects commissioned (incl. Social Impact Evaluation and Assessment Study)

Quarterly

2 0 0 1 1

Consolidated Report of MDDA Research (findings/recommendations)

Annual 1 N/A N/A N/A 1

Number of Integrated Programs and other Operations meeting attended

Quarterly 4 1 1 1 1

Number of Media Literacy Summits held Annually 1 N/A N/A N/A 1Number of Integrated Programs and other Operations Meetings attended

Quarterly 4 1 1 1 1

35

Sub-Programme 2.4: Monitoring and Evaluation

Performance Indicator Reporting

PeriodRevised

Annual target

1st 2nd 3rd 4th

Reviewed M&E Framework in place Annually 1 N/A N/A 1 N/A

Revised M&E template Annually 1 N/A N/A 1 N/A

Number of projects Monitored through site visit Quarterly 75 20 20 20 15

Number of impact assessment survey Annually 30 0 15 0 15

Percentage of closed projects evaluation reports per financial year

Annually 30 N/A N/A10 N/A10 10

Minutes /attendance of the meetings Quarterly 4 1 1 1 1

Participation in the grantee orientation workshop


Revised project management cycle Annually 1 N/A N/A N/A 1

Programme Objective Strategic Risk Mitigation Strategy

Provide technical, non-financial and

financial support to diverse media

platforms and increase the participation of

communities in ownership and control of

community and small commercial media.

Poor project management/Lack project

management capacity

Develop and implement grant funding Policy,

strategy and plan

Project management training

Establish project Steering Committee

Improve contracting process

Limited sustainability or lack thereof: Capacity building initiatives i.e. learning forums,

grantee orientation workshops etc. to strengthen

governance, financial management and other

issues of sustainability

Inadequate/lack funding Raise alternative funding and/or securer non-financial for print media

Financial mismanagement and poor financial reporting

Update the relevant policies, Fill critical vacant posts timely Invest in ongoing training and development initiatives

Fraud and corruption Effective implementation of fraud prevention strategy and plan

Duplication of training and research with other stakeholder efforts

Increase stakeholder engagements with Training Providers, Universities, FETs, etc.


RISK MANAGEMENTPROGRAMME 2: GRANT FUNDING AND NON-FINANCIAL SUPPORT

Grants and Transfer

Government transfer constitutes 40 per cent of the budget,Broadcast contribution is about 45 per cent of the budget, andOther income is about 15 per cent of the budget.Print media is no longer contributing. The Board is currently engaging the PDMSA on the matter. It is also worth noting that the budget of the MDDA for the MTEF period has been revised down wards by R4 million. Additional funding for print media sector is required.

Programme Cost

72 per cent of the budget goes to financial and non-financial support cost and 3 per cent is also incurred on the administration cost directly linked to the projects.Remaining 25 per cent is purely for the entity’s administration programme.The MDDA currently has no major capital projects.


FINANCIAL RESOURCE CONSIDERATIONFINANCIAL RESOURCE CONSIDERATION

ITEMS

BUDGET

2015/16R’000

2016/17R’000

2017/18R’000

INCOME

DOC – Transfer 22 515 23 814 25 005

Broadcast Media 24 502 24 502 26 952

Print Media 0 0 0

Other Income 7 708 8 401 9 028

54 726 56 717 60 985

EXPENDITURE

Programme Cost 39 191 40 180 43 292

Operational Expenses 15 440 16 449 17 605

Capital Expenditure 94 86 87

54 726 56 717 60 985

SURPLUS/DEFICIT - - -

38

BUDGET 2015-18BUDGET 2015-18

39Strategic and Annual Performance Plan 2015/18

Siyabonga!

strategic planning session 28 april 2015 mdda strategic & annual performance plan 2015/18...

Documents