strategic planning for project success (malav)
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STRATEGICPLANNINGFORPROJECTSUCCESS
Prepared By: Malav Mehta (08BEC159)
Hardik Songara (08BEC169)
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OUTLINES
What is Strategic Planning?
Why we need to do Strategic Planning?
The Generic Process.
What Strategic Planning Is Not? Strategic Excellence Positions.
Strategic Implementation.
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WHATISSTRATEGICPLANNING?
A process for determining
Where you are
Where you intend to be
How youre going to get there
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DEFINATIONOFSTRATEGICPLANNING?
Strategic Planning is a planning for the fulfillment
of the Organizations fundamental purposes. It
includes the process of establishing and clarifying
purposes, and determining the major means and
Pathways (Strategies) through which theseobjectives will be pursued.
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WHYWENEEDTODOSTRATEGICPLANNING?
To control the things you can control and deal with
the things you cant
Understand your local economy.
Evaluate possible approaches. Target your limited resources.
Set performance objectives.
Tell your board and the public what you are going to
do. Manage your career.
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THEGENERICPROCESS
Define
current
state
Analyze trends
Define future
state
Analyze gap
Develop plan
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GETTINGPREPARED
Make it a group projectinvite everyone to
participate
Make decisions by consensus, not majority rule
If possible, get a neutral facilitator Question everything, ASSUME NOTHINGbe
prepared to put yourself out of business
As manager, you set the tonebe careful about
what you say and do, discuss the undiscussable
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GETTINGPREPARED(CONTINUED)
Look five years out
Allow enough time (6 months minimum)
Plan series of two-day meetings with several weeks
between each session
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DEFININGTHECURRENTSTATE
Business definition
Customer analysis
Competitor analysis
Strengths/weaknesses/opportunities/threats(SWOT) analysis
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ANALYZETRENDS
External forces that drive businesses:
Economics
Resources and environment
International factors
Social change
Technology
Politics
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DEFININGTHEFUTURESTATE
What it takes to win
Vision
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ANALYZINGTHEGAP
You know where you are (current state)
You know where you intend to be (future
state/vision)
So how do you get there? Get everyone involved
Develop a list of all the obstacles to getting to the
various elements of the future state (everyone
brainstorms with Post-Its) Consolidate duplicates and categorize
Use the list of obstacles to create a roadmap/plan
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PROMOTINGYOURVISIONANDPLAN
Publicize and promote vision/plan with critical
stakeholders:
Your organization
Your management Business partners, especially key decision-makers
Other organizations in your company, especially
those with information-related competencies
Vendors from whom you buy products/services Discuss ways in which you can obtain recognition
for your vision and plan.
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WHATSTRATEGICPLANNINGISNOT
An attempt to predict the future
An extrapolation of current trends
An extension of the past
A vision of the futureA short-term correction
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STRATEGICEXCELLENCEPOSITIONS
WITHOUTFOCUSES
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STRATEGICEXCELLENCEPOSITIONSStrategic success means to achieve better and more stable resultsthan the competition. Achieving that requires superior
competence, or the ability to excel, in a set of distinctive
capabilities which have special value to a particular part of the
marketplace.
Note that excellence by itself is not enough. It must be excellence
in areas of strategic significance, i.e., that determine the outcome
of competition in the marketplace.
That strategic excellence then forms the basis for the organization
to achieve better results than the competition. In this sense it is aposition which the organization occupies from which follows
strategic success.
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STRATEGICIMPLEMENTATION
Direct Means
Indirect Means
Time Related Aspects
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DIRECTMEANS
Action Plans and Project Plans
Procedures/Management Systems
Planning and Budgeting
Management Information Systems
Organizational Structure.
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INDIRECTMEANS
Communication
Symbolic Actions
Institutionalizing Actions
Fostering Innovation
Corporate Culture.
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TIMERELATEDASPECTS
Research and Development
Manufacturing Life Cycle
Marketing Cycle
Economic Trends
Competition
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LIMITATIONSOFSTRATEGICMANAGEMENT
Many theories of strategic management tend to
undergo only brief periods of popularity. A summary
of these theories thus inevitably exhibits
survivorship bias (itself an area of research in
strategic management). Many theories tend eitherto be too narrow in focus to build a complete
corporate strategy on, or too general and abstract
to be applicable to specific situations. Populism or
faddishness can have an impact on a particulartheory's life cycle and may see application in
inappropriate circumstances. See business
philosophies and popular management theories for
a more critical view of management theories.
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CONCLUSION
Each successful strategy could be a catalyst for a
strategic thinking direction and approach. As a
program or project manager, take the time to
identify the strategies in play in the next business
case or feasibility study you review. If they are notclear in the financial analysis document, do not be
afraid to ask for clarification from your sponsor.
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THANK YOU