market research | strategic positioning communication success

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webLyzard technology | www.weblyzard.com

Market Research | Strategic PositioningCommunication Success Metrics

Prof. DDr. Arno ScharlCo-Founder and Managing Director

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Overview

News and social media channels represent important interfaces to customers and stakeholders. webLyzard’s award-winning Web intelligence platform analyzes and visualizes emerging trends across these channels.

To support decision making, we identify relevance & sentimentof online content, measure brand reputation, and provide the industry’s most advanced communication success metric.

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Integrated Web Intelligence

StructuredUnstructured

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Applications :: External Data

News, Social Media, Competitor Web Sites

• Frequency and Sentiment Analysis

• Brands, Products, Persons, etc.

• Trend Scouting and Early Warning System

• WYSDOM Success Metric

• Brand Reputation Radar

• Strategic Positioning and Topic Identification

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Applications :: Internal Data

Knowledge Management

• Semantic Search

• Automated Document Labeling and Classification

• Interfaces to CMS und CRM Systems

• Data Integration for Enterprise Portals

• Organizational Memory

• New Forms of Communication and Collaboration

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webLyzard Stakeholder Dialog and Opinion Modelwww.weblyzard.com/wysdom

Page Views, Visits (Google Analytics)

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Media Coverage 2014

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Co-Founders

• Managing DirectorProf. DDr. Arno Scharl

• Technical DirectorProf. Dr. Albert Weichselbraun

Technology Startup

• Reference ClientsNOAA (U.S. Department of Commerce), Federal Austrian Chamber of Commerce and Industry, Telecommunications and Retailing Companies, etc.

• R&D Funding of more than 4.5 Mio. EUR• Austrian Research Promotion Agency (FFG)• EU 7th Framework Program

Company Profile

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Project Overview | R&D Funding

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Social Media Channels

SlideShareslideshare.com/weblyzard

YouTubeyoutube.com/user/weblyzard

Google+plus.google.com/+webLyzard

Twitter@weblyzard

Facebookfacebook.com/weblyzard

LinkedInwww.linkedin.com/company/weblyzard-technology-gmbh

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Newsletterwww.weblyzard.com/newsletter

Demo Portalwww.ecoresearch.net/climate

[email protected]

webLyzard technology gmbhPüchlgasse 2/44, 1190 Vienna, AustriaContact

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market research | strategic positioning communication success

Documents