© 1996-2009

Strategic Plan 2011 - 2012

© 1996-2009

Positive Focus

AESC offers high quality programs & a

welcoming environment that

supports recreational & competitive skaters to achieve their potential

Arctic Edge Skating Club Detailed Vision

Quality Well -Organized Programs

Highly Respected &RespectfulStaff

Fiscally Responsible & Well Funded

Strong Executive, Committed InvolvedParents

Inclusive & Welcoming

• We produce great skaters, and help develop healthy individuals

• AESC has a good reputation in the community and outside

• We have a grand ice show• Effervescence and positive energy is

contagious – the morale is good\• Kids support each other and skating is

fun!

• Giant well organized CanSkate Program • Programs are well designed & organized• Skaters want to participate in all programs• We have a fun, productive, fully subscribed

summer school• We have group off-ice programs including

off-ice jumping & ballet• We have consistent scheduling year to year• We have adequate lessons in all disciplines for

all skaters• Younger skaters are exposed to older skaters• Skaters are exposed to high level visiting

coaches to increase their skills and motivation

• We maintain and develop a highly skilled and effective coaching cadre

• We develop older skaters to become coaches

• Mutual respect makes co-coaching normal and prevalent

• We have a paid administrator

• Executive/Parent relations are strong• Parents are involved & supportive• There is a full slate of committed, capable &

accountable executive• Strong communications channels exist among

coaches, parents & executive• Decision making is ethical, consistent, and

transparent • Culture of the greater good overrides.

• The number of skaters at all levels and ages continues to increase

• Inclusion of all skaters, Special “O” part of AESC

• Representative programs of AESC in all communities with rinks & Yukon Championships involves skaters from communities

• We have a well funded club• Skating is affordable for

families. • There is funding support for

skaters and diverse and generous sources of revenue for the club

© 1996-2009

Arctic Edge Skating Club Strategic Plan 2011-2012

Areas of Focus

Successes To Build On Improvements Required

Positive Focus

Quality Well

Organized Programs

Highly Respected

& Respectful Staff

Inclusive &

WelcomingStrong

Executive, Committed &

Involved Parents

Fiscally Responsible &

Well –Funded

AESC offers high quality programs & a welcoming environment that supports

recreational & competitive skaters to achieve their potential

• Off – ice program• 3 seminars offered• Trained new coaches• Retained skaters with fee

increases• Monday dance session• Coaches covered lesson

requirements• CanSkate registration• Saturday CanSkate positively

received by families• Canada Winter Games a

success for Yukon skaters

• Reformat Jumpstart• Improve ice utilization• Explore other fund-

raising possibilities• Increase group activities

on ice• More coaches for

CanSkate• Additional Program

Assistants for CanSkateImproving Fiscal Decision Making

Skater Retention

Enhanced Programming

Increased Volunteer Base

© 1996-2009

Area of Focus Action Who’s Involved

By when

Enhanced Programming

Reformat Jumpstart Program•Develop as an separate program that is an enrichment to CanSkate and a bridge to Junior•Offer twice per week•Share ice with Junior next to CanSkate & consider sharing Saturday ice with CanSkate

Coaches & Executive

June 2011

Enhanced Programming

Develop & implement criteria for participation in the Junior Program

Coaches & Executive

June 2011

Enhanced Programming

Develop challenge group activities to be offered on Saturdays in place of flood, once per month •Examples include a spin challenge & creative pairs•Rotate organization by coaches, parents bring snacks •Coaches promote with their students, promote on website and in newsletter

Coaches organize,

September 2011

2011 – 2012 Strategic Action Items

© 1996-2009

Area of Focus Action Who’s Involved

By when

Fiscally Responsible and Well-Funded

Improve ice utilization in StarSkate / Competitive Program•explore two groups ie Jr Bronze & up; Preliminary & down

Executive and Coaches

June 2011

Fiscally Responsible & Well-Funded

Develop criteria for sponsorship of club activities•Seek sponsors for specific programs and projects

Cheryl VB & Trish PAll

June 2011

Enhanced Programming

Skater Retention

Develop skaters to become coaches, offer coach training in conjunction with seminars

Seminar Organizer

In conjunction with December 2011 Seminar

Skater Retention

Involved Parents

Improve communication among club coaches, parents & executive

All Ongoing

2011 – 2012 Strategic Action Items