Aaron Tai

Creativity Understanding the nuances involved in generating creative ideas that drive desire and demand.

Strategy Strategize to help brands understand the market environment, spot the opportunities, generate original ideas, and take appropriate action, in order to build closer customer relationships and drive their brand and business objectives.

Job Skills

• Par%cipate  in  Events  • Cold  Calls  and  E-­‐mails  • Schedule  Appointment  • Maintain  Exis%ng  Client  

Business  Development  

• Obtain  Client’s  informa%on  • Conduct  situa%on,  external  and  internal  analysis,  quan%ta%vely  and  qualita%vely.  •   Iden%fy  and  analyze  poten%al  treats  and  opportunity.  

Research  and  Analysis   •   Brand  Crea%on  and  Direc%on  

•   Segment,  Targe%ng  &  Posi%on  • Key  Visual  Conceptualize  •   Marke%ng  Strategy  and  Planning  •   Event  Gimmicks      •     Provide  inputs  for  Art  Direc%on  • Budget  and  Cos%ng  •   Presenta%on    

Planning  &  Conceptualize    

•   Brand  Ac%va%on  •   Final  Output  •   On-­‐Ground  Event  Ac%va%on  •   Evalua%on  and  maintain  account  servicing    

Implementa%on  

SENNHEISER

Key  Visual  Design    Client  is  trying  to  move  away  from  the  tradi%onal  of  brand  image.  

The  idea  was  to  get  immerse  with  new    Urbanite  headphones  and  finding  out  the  difference  in  between  with  the  touch  of  fashion.    

SENNHEISER

Key  Visual  Design    Client  is  trying  to  move  away  from  the  tradi%onal  of  brand  image.  

The  idea  was  to  get  immerse  with  new    Urbanite  headphones  and  finding  out  the  difference  in  between  with  the  touch  of  fashion.    

SENNHEISER

Key  Visual  Design    Client  wish  to  apply  the  new  product  image  with  Hins  Cheung.  

The  idea  was  to  make  Hins    to  have  unusual  style  than  he  use  to  be.  Yet,  con%nue  to  have    great  love  with  music,  immerse  within.    

SENNHEISER

Key  Visual  Design    Client  wish  to  apply  the  product’s  USP  with  Hins  Cheung.  

Like  Hins  himself,  Momentum  Wireless  is  focused  pm  the  built  material,  quality  sound  system  and  design.  The  key  visual  reminds  the  same  tone  and  manner  that  was  created  earlier  on  2015.  

MEG-STAR INTERNATIONAL

Rebranding    Client  wish  to  rebrand  themselves  to  be  more  pres%ge  and  away  from  the  junket  business.  

The  rebranding  focuses  on  the  logo  of  the  company,  uses  five  colors  that  was  deeply  hidden  in  each  layer  of  the  exis%ng  logo.    

MEG-STAR INTERNATIONAL

Rebranding    Client  wish  to  rebrand  themselves  to  be  more  pres%ge  and  away  from  the  junket  business.  

With  the  new  logo  redefined,  it  is  %me  to  apply  it  on  the  collaterals  available  in  hotels  and  casino    

THAIGOOD MOTOR OIL

Rebranding    Client  wish  to  rebrand  themselves  and  moves  away  from  the  tradi%onal  method.    

The  concept  was  focus  on  the  founder  of  this  company,  who  personally  likes  yellow,  the  ‘#’  resembles  the  ‘F1’  icon  to  establish  an  compe%%ve  edge  in  the  market.  

國奧影業粵創計劃戰略發佈會

Event  Hos%ng  and  Model  Booking    

The  event  was  hosted  to  promote  new  talents  and  funding  poten%als  movies  across  Asia,  on  that  night,  many  VIPs  has  shown  up  for  this  great  event.