BLAKE PICKERINGRecent Work

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CLIENT: OoredooPROJECT: 2014 Communications Strategy

At the heart of Ooredoo’s ojectives is an earnest desire to get closer to the consumer. This strategy is the roadmap to achieving that.

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CLIENT: Al Fardan GroupPROJECT: Brand Strategy Proposal

Al Fardan’s goal was to restructure the group and find synergies in the brand equity of its sub-brands

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CLIENT: JuniversePROJECT: Badges Loyalty Programme

The framework for a loyalty programme for a family entertainment centre for kids aged 4-12

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CLIENT: NespressoPROJECT: Annual Event Calendar

Working with the events team, a strategy was developed to reach Nespresso’s exclusive audience to maximise the budget

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CLIENT: OoredooPROJECT: Business Communications Strategy

Providing a platform that would clearly differentiate Ooredoo and appeal to its niche consumer groups was key to this exercise

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CLIENT: VirtuocityPROJECT: Red VS Blue

Red Vs Blue is a content gamification strategy that would give every interaction with the FEC a competitive edge.

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CLIENT: Salam StoresPROJECT: Brand Strategy Proposal

Using Instagram as its focal point, our goa is to make fashion bloggers the heart of this season’s campaign

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CLIENT: The Gate MallPROJECT: Space utilisation proposal

With two upper floors of the mall largely vacant, I developed a lifestyle department store concept to complement the fashion offering.

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CLIENT: KataraPROJECT: Annual Communication Strategy

As heart of arts and culture in the nation’s capital, Katara required creative concepts that would drive awareness of its vision and annual calendar.

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PROJECT: ‘I Want’ Campaign

The ‘I Want’ campaign differentiated and elevated the brand for two consecutive seasons

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CLIENT: Maersk OilPROJECT: One Second Initiative

Maersk, Adabisc and VCU worked collaboratively to make One Second the

Umbrella for all future road safety campaigns.

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CLIENT: OoredooPROJECT: Ooredoo for business

Facing rising competition, Ooredoo required a business campaign that undermined

Vodafone’s ‘younger/fresher’ approach.