Strategic Coach: GROUP GENIUS STRATEGY SESSION

For CEOs, Strategist In Chief, Top Teams

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Strategic Coach is about big think, game changing strategy, explosive growth

IDEOMcKinsey

STRATEGIC COACH

StrategyLinearAnalyticalProcess

DesignNon linearCreativeCool

WE HELP YOU DEFINE A POWERFUL GROWTH STRATEGY THATY HELPS YOU CREATE NEW BUSINESES, REINVENT EXISTING BUSINESSES, AND CHANGE THE WORLD IN THE PROCESS

Strategy is Game Change

FOR CEOS AND TOP TEAMS OF LARGE COMPANIES GLOBALLY

FIND YOUR GREATNESS

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Strategic coach is a powerful and unique alterative to your typical strategy session

Typical Strategy Session: Strategic coach Session:

Cynthia Montgomery,Harvard Business School,author, The Strategist

Who: CEO, Top team outsource strategy to specialist

Goal: Beat the competition, throw off revenue and profit

How: Copy industry leader, recycle old strategy in new markets

Mindset: Critical thinking, planning and analysis

Process: Death by power point, circular discussion

Who: Emphasis on the CEOs role in strategy

Goal: Create company that truly matters to your customer

How: Create new biz, reinvent existing one stare down industry orthodoxy

Mindset: Hybrid thinking, Critical Thinking and Design Thinking

Process: Craft Game changing biz models, step by step process, rapid prototyping

“Its Time To ReimagineStrategy.”

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You don’t have to be a strategic genius, you capture the strategic genius in the group

Director

ExperienceArchitect

Cross Pollinator The Strategist The Competitor Mr. Customer

The Experimenter Devils AdvocateProduct DesignerPolitical Maestro

This comes from bringing unlikely collaborators together around an Impossible Future, solving the big challenges in getting there, drawing out ideas and connecting the dots

The Ten Faces of Strategy

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5The Strategic coach offsite happens in an accelerated solutions ecology

• The right combination of stakeholders so that decisions get made

• The right goal, game changing strategy, or expand into new markets & optimize

• The right process –Critical Thinking around Five Strategic Coach Questions

• The right methods-Design thinking, serious play, rapid prototyping

“We accomplished in three days what would Normally take three to nine months.”

WHO DO WE INTEND TO BE AS A COMPANY, WHY WILL WE MATTER AND TO WHOM?

TARGET HIGH GROWTHMARKET

WHATS OUR BREAKTHROUG

H VALUE PROPOSITION

LAY OUT HOW THE COMPANY WIILL MAKE MONEY

DELIVERING ON THE PROPOSTIOON

2.WHERE TO PLAY?AND NOT PLAY

1. WINNING ASPIRATION?

3. HOW WILL WE WIN?

4. WINNING PROFIT FORMULA?

STRATEGIC COACH DEMYSTIFIES THE PROCESS OF CREATINGA WINNING STRATEGY THROUGH UNIQUE STEP BY STEP PROCESS

,

NEXT GREAT THING

CAPABILITIES NEEDED

TO DELIVER ON THEPROPOSITION

4. CAPABILITIES NEEDED TO WIN?

VIOLATE AT YOUR PERIL

ACCELLERATEDSOLUTIONS

ENVIRONMENT

GROUP GENIUSWORK STRATEGYBACK FROM UNSPOKENUNMET NEEDS , SERIOUS PLAYRAPID PROTOTYPING

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Unmet needs?New platformsNew productsNew services

Where will we compete?Specific Geographies

Market SegmentsCustomer Groups

10 year visionEnnobling purposeGrowth objectives

talentTechnology

Organization

Strategic Coach ApplicationsStrategic coach has a wide variety of applications Create a new business. A Start up within a

big company wants to scale it to a billion from the start, and rapid prototype new branding & biz models

Reinvent your business. A fortune 500 stuck in the low growth morass wants to come up with a game changer to drive explosive growth.

Optimize Your Core business. Expand into new markets, do what you do good better

Make this years budget. Drive sales, cut costs, to reinvest in growth

STRATEGIC COACH EMPHASIZES THE LEADERS ROLE IN STRATEGY

We ask you to take the job of the chief visionary and master strategist

Great CEOs are always about an impossible future, big purpose, a game changing strategy

They see to it that strategy is not just executed but becomes an animating force, a culture

They see strategy as a continuous process, in a changing world, not a one time event or a problem to be solved or settled

ARE YOU A STRATEGIST?

The moment you engage your team in the strategic coach process the company starts to transform Yet in many companies strategy

is outsourced to big consultants, or specialists,

This can lead to a disconnect between leadership and strategy

The moment you take the job as your company’s chief visionary and master strategist

And engage with your team in the questions we ask the company starts to transform

The Strategists score card is a key toolTo transform the strategy, transform the strategist first Are you the leader your business

needs to go to the next level Are you more of an extreme leader

with a big vision or purpose, and game changer

Are you more of a moderate leader who delivers predictable goals and incremental improvement

How open are you to people who bring you ideas that have transformational potential for your company

Do you view strategy as a continuous process in a world of disruption, or a problem to be solved and settled

Sample questions

IN STRATEGIC COACH YOU REALIZE STRATEGY ISNT ABOUT BEATING THE COMPETITION

Strategy is about creating a company that trulymatters to customers

IT STARTSWITH

PURPOSE

DOESN’T

MATTER

MATTERS

IKEA

FORD

It Starts with a big purpose Apple Vs. Hewlett Packard Ikea Vs. Furniture store Google vs. Yahoo Whole Foods Vs. Safeway Amazon.com vs. the mall

It starts with an impossible futureOr ennobling purpose

CompaniesThat Matter CompaniesThat Don’t Matter

Does your company Matter?

Companies that matter Companies that don’t matter

Tesla VS. General MotorsFedEx VS. Post officeHarley Davidson VS. KawasakiSouthwest Air VS. US airNIKE VS. ReebokIts not softheaded but makes hard economic sense

20 Min: Create a list of

DoesOur

Company matter

DOES OUR COMPANY MATTER? OR DOES IT NOT MATTER?

IF OUR COMPANY WERE TO DISAPPEAR TONIGHT HOW LONG WOULD IT TAKE FOR CUSTOMERS TO FIND A SUBSTITUTE?

20 Min DO WE HAVE A DEEP CONNECTION WITH CUSTOMESRS? If NOT WHAT CAN WE

DO?

16In strategic coach you create a company that truly matters by design

BUSINESS

VIABILITY?

CUSTOMER

DESIRABILITY?

ORG.CAPABILI

TY?

SERVESENNOBLING PURPOSE?

RISING ASIRATIIONS

UNMET NEEDS?

REAKTHROUGHVALUE

PROPOSITIONENOUGH

CUSTOMERS?WILLING TO PAY

ORG. CAN DELIVER ON

PROPOSITION?

GAME CHANGING

OPPORTUNITY?

READINESSTO IMPLEMENT

COMPANY THATTRULY MATTERS

IN STRATEGIC COACH YOU CRAFT DISRTUPTIVE STRATEGIES THAT CHANGE THE GAME

18Strategic Coach help spot revolutionary changesalready happening in your industry you can leverage

Discover

Scan Discover Game Changing Opportunities

FocusGenerate more than better ideas

Act

Discover Game ChangingOpportunities

Ideate Prototype

These revolutionary change are already happening in your industry

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Generate strategy, breakthrough value proposition, fulfills customers need to get an important job done better than competitors

Gather stories, next great thing, game changing opportunities, important jobs customers need to get done, & SWOT

IdeateGame

ChangingStrategies

Gather stories,

Unmet needs,Next great

thing

PrototypeProfitable

New Business Models

Figure out capabilities need to deliver proposition, and profit formula Focus on accomplishing your most pivotal priority soon

Game change involves gathering stories, listening to customers Rising aspirations and unmet needs

If we were an industry entrant what could we do to disrupt the industry incumbent Its very hard to win in a crowd of big

me too competitors if you compete head on

Great companies are often upstarts who win by changing the game

It involves returning to your ennobling purpose and asking why you will matter to customers

It involves using imagination, and innovation to come up with a better and different way

Make a difference

Source Clayton Christiansen

What would our company do different if we were playing to win rather than play just to be in the game

20 Min. Lets say we were a competitor tasked with coming up with a with a strategy that disrupts our company what would we do

IN STRATEGIC COACH YOU BUILD A COMPANY THAT PLAY TO WIN, VS. PLAY TO PARTICIPATE

Strategic coach demystifies the process of crafting crafting Winning strategy step by step

GAME CHANGINGOPPORTUNITIES

STRATEGY CASCADEALAN LAFELY CEO P&GROGER MARTIN HBS

IGNOREAR YOURPERIAL

Strategic coach stimulates authentic, robust dialogue around the questions we ask

Impossible FutureEnnobling purposeGrowth Objective

WINNING ASPIRATIONGROWTH GOAL

OPPPORTUNITIES

DISRUPTIONSTRATEGY

LOW COSTSTRATEGY

DIFFERENTIATIONSTRATEGY

OPERATIONSSTRATEGY

Strategic coach you apply critical thinking to make winning choices

WHERE TO PLAY

GAME CHANGERS

OPPORTUNITY

SPACES ?

Strategic coach helps you apply design thinking to strategy

HOW TO

WIN

BREAKTHROUGH VALUE PROPOSITIION? CUSTOMERS

RISING ASPIRATIONS

UNMET NEEDSHIGHLY

AMBIGUOUSPROBLEMS

THINK LIKE A

DESIGNER

IMAGINATIVE, BETTER, DIFFERENT

SOLUTION TO CUSTOMER PROBLEMS?

UNIQUE VALUE WE OFFER THAT CREATES A DEEP CONNECTION

WITH CUSTOMERS?

WHAT WE OFFER THE COMPETITION CANT EASILY

VOP OR WONT COPY?

Strategy innovation is accelerated by serious play, rapid prototyping

MULTIPLEOPTIONS:STRATEGYBRANDING PRODUCTSERVICE

GETFEEDBACK

ITERATE

SERIOUSplay

RAPID PROTOT

YPENEW GROWTH

PLATFORMS

NEW PRODUCTS

NEW SERVICES

IDEO

INSTEAD OF THINK TO BUILD,

YOU BUILD TO THINK

VALIDATE

STRATEGIC COACH ACCELERATES STRATEGIC ALIGNMENT AND EXECUTION

29Strategy Wheel: Strategic coach aligns all the people, and groups who touch your strategy

In strategic coach you move from ideas to prototypes to capabilities to value creation

CAPABILITIES NEEDED TO

WIN

HOW CAN WELEVERAGE WHATWE’VE ALWAYS DONE WELL?

WHATS MISSINGTHAY IF PROVIDEDWOULD MAKE A DOFFEREMCE?• TALENT GAPS• TECHNOLOGY

ACQUISTION• STRUCTURES,

PROCESSES• RAPID SUPPLY CHAIN • ENOUGH

CUSTOMERS

31Closing100 Day Action PlanStanding in your impossible future and strategyWhat goal (action) to focus on that would be pivotal

30 60 90Focused high leverage things you can accomplish soon

Focused

Strategic Coach IN A Box100 Tools Allow You to Customize

Leadership Tools—Become the leader your business needs

Guiding ideas that shift strategy your thinking about strategy

Creative Exercises that stimulate strategy innovation

Easy to Use Methods that Translate cross the Globe

Everything you need to succeed

Strategic Coach

Group GeniusStrategy Offsite

Create New business

Reinvent Existing business, change

the world

Executive CoachingThe leaders

role in strategy

Scorecard:Are you a

Strategist?

Coaching Strategy

implementation

Diagnose Pivotal

ChallengesCreate a focus100 Day Action

Plan

StrategicCoach

Certification

Advice on how to lead sessions, 3 PPT Decks

Guiding ideas, tools and methods

Want to know more?Strategic Coach: Overview1. Find your greatness? The leaders role in strategy2. Creating a Company that Truly Matters3. Rewriting the Future—Strategy is Game Change4. Discovering the strategic genius in your group5. Strategy Simulator—Playing to Win, 5 questions6. Design Thinking & Serious Play7. Creative Exercises, Tools, Methods