Why storydoing is the next chapter of storytelling

Introducing the next generation of visual storytellers: The Storydoers

Empowered by technology

Storytelling has become an active, social, collaborative experience

Picture: mirror.co.uk

ROYAL BABY’S NAME IS

ANNOUNCED

THE STORY IS RETOLD &

SHARED VISUALLY

The act of image sharing is forging a common visual language connecting Millennials across borders and cultures

“When we share an expression, a

picture, the meaning is clear. We don’t

need text to express what we think”

French youth, SMG Millennial Community

Visuals have become a shortcut to create culture at speed, dramatically resetting expectations of all other content platforms, including brands

“Social media is now the modern day

newspaper- without the editors and

censorship people share what they want

when they want , updated every second

of the day.”

British youth, SMG Millennial Community

Re-setting expectations from content, culture and brands

SUPERBOWL

BLACKOUT

7:25pm

Picture: abcnews.go.com

OREO

RESPONSE

7:48pm

Picture: articles.washingtonpost.com

About the speaker: Emma Montgomery is the Global Director of Starcom

MediaVest Group’s Human Experience Center, an insight

and innovation lab that transforms brands by connecting

them directly with people to accelerate change.

Emma is focused on global Millennial audiences,

behaviour and culture and what lessons this group offers

us for the future. When it comes to visual storytelling,

she is a closet fan of the selfie, and obsessed by

Handsome Dogs on tumblr.

With 14 years in communications strategy, insights and

research roles over 3 continents, Emma ‘s passion lies in

helping marketers use an agile understanding of people to

create experiences that matter.